I already use Netflix for my video streaming. Spongebob is on Amazon Prime, so I watch that. I use YouTube, XBOX, and Google Play for other stuff (other videos, some movie rentals, games, music).
I use OneDrive for storing files on a company's servers. Works great.
I normally just get books from a bookstore or library. Tried a Kindle, didn't care much for it. Truth be told, I'm not that big of a reader.
Azure is a perfectly suitable replacement for AWS - VMs, storage, functions, etc. So is GCP, but I'm not familiar enough with it.
I don't really do food delivery, though I game the coupon system a bit with Blue Apron from time-to-time, since they keep sending me $30 off a delivery when I cancel. I mainly just go to the grocery store.
Amazon is absolutely not irreplaceable for me, nor do I think it's irreplaceable for others.
To be fair, though, if AWS were to disappear your Netflix wouldn't work anymore. And given that it took them seven years [1] to move to AWS, I guess it would take them quite a while to move to Azure or Google or their own hardware.
For the logistics / shopping part I agree, though: I live in Switzerland, where Amazon doesn't ship much except for books and I have to say I don't feel I'm missing much. In fact, many local online stores which could develop because they weren't drowned by Amazon work better IMHO and at similar prices than the Amazon website.
[1]: https://media.netflix.com/en/company-blog/completing-the-net...
But I can guarantee you, if Netflix can, they already did, so to make them in a position better negotiate price with AWS.
Sort of. If you are only ever using the basics such as EC2 and S3, then it is relatively easy to migrate. Use more services and it becomes a nightmare.
Heck, even with just EC2 it is already non trivial, think about a huge server deployment with a myriad of security groups and subnets that were fine tuned for years.
If you follow comments about both, there are recurring ones of people who order 5000-15000 cores on Google for short computing intensive tasks whereas AWS didn't let them have thousandS. That forced them to switch.
> Amazon is absolutely not irreplaceable for me, nor do I think it's irreplaceable for others.
I'm an avid reader, and I'd be seriously inconvenienced without Amazon. Selling books has become only a small part of what they do, but it's still the part I care most about.
I started using just S3 in 2007, but fully moved my hosting on AWS by 2010. And never looked back. Their offering is the most mature, compared to competitors. And continuously improves, Few (random) examples:
1) They allow HTTPs breaking at the load balancer level, along with certificates you can just generate on the fly and use. Its so freakin' easy, you wouldn't believe, in comparison to, the process, if it was not there.
2) They keep on reducing prices on their own. As a customer you can't but feel glad when that happens.
3) Their DNS service (Route 53) is the easiest to configure I have seen. Having ran my own DNS, before it was released.
On top of that, there is a learning curve for any cloud. Which is as cumbersome as learning a new OS. Just like you will have to learn at least 10/20 commands before you can be productive on a new OS, same it is for cloud. E.g. How to build an image; how to spawn an instance; how to backup to S3; how to mount a volume; and so on...
Also the range and variety of instance types which you could get (memory intensive, compute intensive, from ultra small to the nxlarge ones)
There are also other reasons: Example, I tried to explore Google cloud, when it came out, but the sandbox model was not for me. So couldn't use it. I totally believe that its got better. But just my experience with it.
>but I'm not familiar enough with it.
You said it. If someone doesn't use mails, may equate gmail with Yahoo! mail or with Hotmail. Devil lies in the details.
edit: minor rephrase
Wow. Where do you live? I can't imagine being able to find 1/2 of the books I buy in any of the bookstores in San Francisco, for example.
otoh most "books" I buy these days are actually Kindle downloads, or on O'Reilly Safari.
You must have not looked elsewhere, I bought a whole series of decades out of print books and didn't touch Amazon.
This is an US centric view. There are very few services that ship worldwide, with such a large selection as Amazon, at more than reasonable prices, with two day delivery. Amazon is almost irreplaceable because they are the only ones that do it at such a scale. Aside from alibaba, but that means you are ordering in bulk.
People might have switched to Amazon for price and/or convenience, they didn't forget the local past brand that served them for decade. In some places and some markets, Amazon is not even the leader.
http://ben-evans.com/benedictevans/2014/9/4/why-amazon-has-n...
> which appeals to me
I think I can tell exactly what kind of person you are...
If they were to suddenly go legs up today that would have unimagionable consequences. The size of their offerings and the amount of companies using their stack is breathtaking. Sure, except for their online services the stack would still be there, but the prospects of no more security updates would cause real problems and a slow but steady meltdown.
There would be scrambling like we have never seen before in the IT world. So much scrambling.
Then again, I've often noticed that being in or out of the MS stack is a bubble, and the other side sees things very differently, so I could definitely be wrong here.
The only reason Amazon vanishing would be significant is because there's not really a competitor in the whole of their space. online booksellers aren't doing online non-book goods delivery aren't doing cloud services aren't doing grocery delivery, etc. Each of those services would be easily replaced, but not by a single company.
Government! Government and enterprise! Neither would function without MS!!
Windows/Active Directory, Windows Server, MS SQL server, SharePoint, and Office all make the world go round in the public and private sectors. You'd have to entirely replace pretty much all corporate infrastructure.
Coke and Pepsi together represent a huge share of the soft drinks people drink. If those two flavors, or even the two companies, disappeared, it would have a notable impact in that a lot of people would find new drinks (plus the significant impact to the supply chains, distributors, etc).
But there are absolutely competitors to fill in the gaps. There ARE other soft drinks. And if none of the existing brands are up to the challenge, in the absence of a huge established market presence, we can easily imagine new companies stepping up.
Just because MS products have a huge presence in the market doesn't mean MS products are irreplaceable.
I would dispute that active directory is irreplaceable. There is literally nothing on the market today that has the functionality and ease of use, and getting anything on the market today to that point would be about as easy as re-writing AD from scratch.
My experiences with AD are anything other than "ease of use", but again, I tend to live outside the MS stack, and it's been 15 or so years since I did anything remotely related (I did a lot of interaction with some LDAP servers, but only interact with AD as an end-user...where I have weird issues like "must authenticate with a userId@domain that is not my actual email address at that domain" or "Have to look up everyone by last name, even though we have 50 Agrawals but only one Preetha" or "can't get a frigging email address without navigating into contact details, and that won't even work if it's a forward email from someone outside" (though that might be Outlook). Voicing these complaints gets me "oh, you just don't have a good administrator", but...just about every place I've been has had these issues, so either AD isn't that easy to use or everything else is REALLY bad.
I'm also uncertain what functionality AD has that isn't specific to integrating with the MS Stack, but that's a literal lack of knowledge, not a criticism.
As for AD: An email address isn't an identity. I'm not sure why you would expect the two to match. I don't login to my mac with [email protected], I don't expect to login to my Windows laptop with [email protected] either.
The searching I can only surmise you were doing it wrong? I've never had an issue searching by first or last name in any tool whether it be the AD tools themselves or Outlook.
AD is a directory server, it can service a Windows environment or a Mac environment or a Linux environment. They've got a complete implementation of LDAP if you choose not to use AD auth on the client side. That being said: EVERYONE integrates with AD. Very few people integrate with anything else. I like having unified auth in my environment, perhaps you enjoy managing local hosts but that sounds disgusting to me.
That all has to be replaced. That's billions upon billions in lost productivity.
Yup...over time, just like it is ALREADY replaced over time. But let's assume I accept everything you stated without quibble.
I feel like we've lost the point of this thread. Yes, ANY large company vanishing would have a large impact. The more widespread the current influence of that company, the larger the impact.
But we weren't discussing "does MS qualify as a company with widespread influence". We weren't saying "I bet I can name a large company that could vanish without notable impact". Someone made the assertion that Amazon is somewhat unique in the results of theoretical vanishing. Even if Amazon ISN'T unique in this regard, the consequences of Amazon vanishing and MS vanishing are very, very different.
Windows Server -- RHEL
MS SQL server -- PostgreSQL
SharePoint -- let it die, useless
Office -- LibreOffice, Google Apps
If MS stopped supporting their products it would be literally billions of collective dollars to migrate to alternatives.
I've been doing this a long time and in my personal observations I've noticed my corporate and (especially) government customers have been moving more into the Microsoft ecosystem than 10 years ago. MS is more important than they've ever been, if you can believe it.
Except for the Server OS. That's already built to be pretty standalone (aside from updates and collaborating with other Windows Servers). The idea here is that future security vulnerabilities aren't being patched which means it'd be open season for hackers once new vulns are discovered.
...and I'm desperately trying to hold in comments about the small difference in performance between 1980s and MS software - I honestly blame Outlook for how the world killed email as an effective medium.
Though I do count myself lucky to have my current job. I've worked public sector in the past, and recently started up a 2nd (part time) job at a university that involves using Outlook. It is quite painful.
Why do I know this? Because I don't use Amazon anymore at all for anything after they blatantly screwed me over as a seller.
Sometimes I feel like engineers on HN have centralization on the brain. We are so impressed with scale and complexity of Amazon! We forget this size and complexity arose because it's trying to compete with (and presumably supplant) an enormous, biologically evolved distribution and retail ecosystem.
If Amazon dies, we all simply go back to that ecosystem, like I did, both online and real life. (And you know what? It's better. Newegg is better for electronics because they only do electronics, and they fight patent trolls; Alibris is better because they have a better selection, better prices, and support local business; Discogs is better for the same reason; all are better because they are focused.)
Except in many cities, many of those went out of business in large part because of Amazon. Amazon is still often more competitive compared with those that remain, from a price/shipping perspective.
The next time you want an album, instead of opening up iTunes or Amazon, I suggest opening up google maps and typing in "record store", and then going there.
Why use an online service like that when there are perfectly good printed maps out there? Mate that up with a printed yellow pages and you're all set.
Also, Google is more Gmail and youtube to me than google.com. How are you going to replace that easily? Especially youtube with so much content now.
Absolutely true. Only some weird merger of Microsoft/Walmart/FedEx can perhaps replace Amazon. In my head, Amazon will be the first trillion $ company.
Google, on the other hand, is a crucial part of the lives of many people around me. Almost everyone I know uses Gmail, and Google Docs (spreadsheets, etc.) are not only used all over the place by various people collaborating, but often crucial parts of the infrastructure of many of their business. Everyone I know who has tried other search engines keeps coming back to google, about half of my friends are on Android phones and use google calendar and their assistant.
Basically, Google seems to have multiple tentacles into each and everyone I know. Amazon, in contrast, is a 'web shop' that most of the people I know don't even use because there are local, more popular alternatives (Bol.com, for one).
I suspect if Amazon went under, the businesses relying on their cloud services would panic, but just move to another service. Google, on the other hand, would be sorely missed by tons of people in tons of small and big ways.
Another reason for this is that going to stores is a serious hassle here. When I was living in London and even NYC I just walked to the stores instead, but in gridlocked suburbia that is almost not an option.
I disagree, Amazon is the only big player which have yet to master the international market. I live in Europe and there are plenty of small players here which offers similar or better deals with faster shipping so most don't even bother with Amazon. Apple, Facebook, Google and Microsoft are as dominant as everywhere else though.
Compare this to Apple who, when they decided to bring iTunes outside of the US launched it almost simultaneously across a huge number of locales.
IMHO Amazon is already losing ground in areas it has only recently tried to stick its nose into. And its online marketplace has started to suck, started to fill with dubious merchants with prices all over the map.
Amazon's definitely the 900 lb gorilla of convenience, but the BATNA of simply not using them is not really a material concern for the normative middle-class consumer who can drive to Target.
As an Australian who doesn't have access to Amazon, it's easy to imagine Amazon being replaced.
I see you haven't used Softlayer
Their main benefit is in selection, price (that isn't quite as dominant in some things as it was - although it's potentially going to destroy their competitors before they themselves match Amazon) and having a slick checkout process with all of my info in there.
Obviously this is why they're focusing on own-brand, specialised products and selling infra, but then do we see a day where Amazon has its fingers in so many pies in such a big way that they have to be broken up?
Well then there's the Chinese version.
https://www.wired.com/2014/09/alibaba-already-bigger-faceboo...
I agree with you final stance though, that Amazon is highly likely to be still around in 100 years unless they are back to square one with everyone else if an energy crisis (oil, transport, etc.) crushes us all.
*Caveat: I live in the suburbs of a larger-ish city, not in the rural areas of the world.
100%, yes. Totally agree! And it is probably a very non-ideal situation to be in from the customer POV. For example, Amazon ate up the .book TLD away from consumers and very few eyebrows were raised. Their strength and position in business is an impressive thing to talk about until someone at the top decides to flip the switch. ;)
So you would make do with substitutes to deal with Apple, Google and Facebook disappearing but if Amazon disappeared you can't imagine yourself or others walking into a store to buy goods?
Amazon has lots of stuff that I either can't find elsewhere or don't have the time to go and purchase in-person.
My local grocery and book stores?..
Some another cloud provider for hosting?..
It'll be very hard to replace the _combination_ of services Amazon provides. The separate services by themselves are hardly unique.
Companies plan for utilities to go out, which don't even have competition. It's insane to operate just hoping Amazon doesn't get hacked, freeze your account, experience a catastrophic failure, or just decide to quadruple the price overnight.
If uptime has any relevance to your company at all, have (and test!) a process to move everything to another provider in a mostly automated fashion.
I just searched for how much does Amazon sell outside of North America (which granted, includes Canada and Mexico) and it was about 40%[1].
[1] https://www.quora.com/What-percentage-of-Amazons-revenue-com...
what keeps me off other 'retailer' sites is merely how badly some are implemented, from clutter to just outright being buried under items that are listed but you cannot get in your area.
Apple: If Apple vanished tomorrow I could get an Android phone that lacked some of the polish of iOS, but my day-to-day would be largely unchanged. Their laptops are still the best IMO, but could deal with a Lenovo if needed.
Google: Bing is fine. There are no shortage of online collaboration tools. Their dominance in AI is impressive, but it's not hard to imagine Microsoft reasserting themselves in Google's absence. Self-driving cars and life extension startups are well-capitalized. Their services are amazing, but not unique.
Facebook: Social media will find a way. If FB vaporized, something would fill the gap. Twitter would be given a new lease on life.
Amazon: It's almost impossible to imagine any company filling the gap they would leave. Who has the tech chops, willingness to deal with the grimy logistics and poor margins of retail, build out the cap ex of distribution, and deal with the politics of it all. Amazon is the most untouchable, irreplaceable company in tech. If I had to bet on one of these four companies existing 100 years from now it would be Amazon without question.