This seems weirdly condescending, especially since I think these two things are very related.
There are two types of $14 food truck grilled cheese in my experience:
The first type is usually found at farmer’s markets or free city events where the cheese will be local and artisan, and the bread will be local and artisan, and it’ll be pretty freaking good, and remind you that you can make incredible food with simple ingredients.
The second type is where there’s a captive audience, like a music festival or a brewery patio. This is no free market: you are hungry, and you’re about to be exploited.
I find American society increasingly reflected in the second type of $14 grilled cheese. Movie theaters, sporting events, music events, video games, tipping culture, hidden fees, etc. etc. Exploitative business practices to extract profit at the expense of the customer. It’s like walking around being shown the middle finger at all times. And people complain about the breakdown of the social contract…
the artisan grilled cheese is better than a hotdog that’s been overheated for six hours with a stale bun, and stale popcorn with fake flavoring
Simple ingredients should be cheap. It’s fucking cheese and bread, stop trying to normalize $15 for it. The raw ingredients are milk and wheat, both of which are incredible cheap.
So yeah, I don’t disagree, it should be about half the price if we had better artisan programs in the US. But I don’t think wonder bread and Kraft singles should set the bar for grilled cheese pricing.
Cheese has more nuance to it and I agree the difference between Kraft singles and an aged cheese are vastly different especially in time and labor. For instance Gruyère ages for a minimum of 5 months. All of that being said, your artisanal food truck isn’t making the Gruyère and only about $1.50 worth of cheese goes into it (compared to $0.35 if you used kraft singles).
Popcorn cost basically nothing to make at home, especially if you buy the raw kernels and pop them yourself, and I can rent a 4k version of a movie for like three dollars on Amazon. My 85" 8k TV cost me $1200 (refurbished, but still). For the cost of going to the theater with my wife 15 times, I can buy that TV to watch movies but also use that same TV for many other things.
Even cheap shitty TVs are pretty ok nowadays, certainly better than the stuff when I was a kid, and after I have to question the point of going to an expensive physical theater where there's a risk of some teenagers talking over the movie and I can't pause if I need to use the bathroom. The theaters might not like it, but regardless of whether its fair, they are competing with TVs now.
However, I'm the outlier, none of my friends prefer the cinema. No idea why.
I can go to the movie and there is a decent chance people will talk through the movie or will be on their phones, etc. Or I could watch at home and be guaranteed a great experience.
Movie theaters have to upgrade the experience. They need to police patrons like they used to. They need to sell better food and drinks. And they need to get the pricing model under control.
Or cheapen it. We've got two draft house style theaters that are social experiences that show older reels, things from the public domain, and local and independent film. Door policies vary, but until the set feature time, it's just like a pub with an extra big screen in the back.
It's also cheaper to operate without box office staff and doesn't degrade the experience. People could be always be better, but I'd say big theater chains and Hollywood are really what are out of touch.
Isn't this a problem all across American society now?
It's a pretty frequent complaint that drinks at pubs, bars, and restaurants have become extortionately expensive, to the point that a lot of younger people are drinking less for that reason.
If you are a dumbass kid like I was, that same $10 also gets you a Long Island Iced Tea, which is delicious and only gives you a little liver disease.
But instead of buying anything at all that could get you mistaken for being slightly unmanly, idiots will just complain and spend $10 on Bud Light.
Americans are extremely bad at value shopping or shopping around. They would rather go into debt than try something new.
I don't get it.
I will admit to having good experiences going to the theater with friends and/or family, but I don't really enjoy watching a movie with strangers. Nowadays if I want to watch a movie with friends, I will simply invite them over and we'll watch it together.
More power to you if you like going to a theater, I'm not trying to convince you to stop, just that I don't feel the value-add is worth it to me anymore. Decent TVs have gotten so cheap that I just prefer to watch movies at home.
But I haven't even done that for a while.
If it's going to be crowded - no thanks.
Tangentially, because my gf works in opera I've been to some productions, and real theatre - a real stage, with real people, and real stage effects - can have a presence and magic that cinema can't touch.
So I'd much rather spend money on that now. It's physically less comfortable because of the seats, but as an experience it's so much more hands-on, hand-made, and satisfying, and creatively it leaves so much more space for atmosphere and implication.
I don't dislike it, but it's also pretty expensive and it's not something I'm terribly passionate about. I agree that it's a little different though; each production is a little unique, and seeing it in person is a bit more of a visceral experience.
The last time I went to a theater, I went to the first showing of the movie for the day. We were the only people in the theater. 30 minutes into the movie, the projection suddenly shut off and all the lights turned on. After sitting there for about 10 minutes, we went out to talk to a staff member about it, and they told us that the computer said there was no one in the theater so they should shut it off. Long story short, they did not end up turning it back on, and referred us to the customer support hotline to try and get our money back. And this might be a little ageist, but there's something infuriating about a condescending teenager acting like this is somehow our fault. Yeah, no thank you.
I initially very politely asked them if they could stop talking because we're trying to watch the movie, but they didn't take that very seriously.
After another ten minutes of their commentary I yell very loudly "SHUT THE FUCK UP!". Extremely loud, I suspect everyone in the theater heard me pretty clearly. I'm a pretty big guy and I have a very loud and deep voice, and of course the theater is dark, so they might have assumed I was more threatening than I actually am. The teenagers shut up for the rest of the movie.
The thing is, though, it kind of ruined the rest of the movie for me. The entire time I'm sitting there, kind of worked up and annoyed that I had to yell at some kids and ruin their Friday night.
I've certainly had good times in theaters too, I like movies, but I've grown a bit tired of it. Now generally the only time I go to the theater is the live showings of The Room.
But the experience is way better than when we were kids. Watching Jurassic Park on a 19-inch CRT with mono audio was nothing like going to the theater. The delta between home and cinema was massive. Now I have a 77-inch OLED with 4K HDR and an Atmos sound setup. I'd take my home setup over a generic cinema screen. Only the premium large format is a noticeable upgrade. It's hard to justify shelling out a ton of money for the movie and snacks for similar audio/visual quality to home, and the risk that the person next to me is checking their phone the entire time (happened a year ago, and it's super distracting in a dark theater).
I buy popcorn kernels in bulk at my local grocery store, and we go through a lot of popcorn. It might cost $10 a year in kernels to regularly eat popcorn at home when you pop it yourself.
After I made the mistake of reading the nutrition label on the back of Takis and potato chips, I bought a Stir Crazy popcorn maker [2] started making popcorn at home very regularly. Popcorn isn't exactly "good" for you, but it's not nearly as bad for you as basically chips. I buy the kernels in bulk on Amazon, and I have no idea how much I spend on popcorn but I don't think it could be more than $20 a year, even with three people living in my house.
If you want to real movie theater taste, there is also Flavacol [3]. This is what a lot of theaters will actually use to get the distinctive "movie theater popcorn" taste.
[1] https://en.creative.com/p/speakers/creative-stage Yes! Creative is still around and this sound bar actually sounds great if you plug in the subwoofer.
[2] https://www.amazon.com/82505-Electric-Popcorn-Stirring-Conve...
[3] https://www.amazon.com/Gold-Medal-Prod-Flavacol-Seasoning/dp...
My grandfather told me until the 1960s, tickets were for all-day entry. Show up whenever for whatever was playing, which was generally run on loop. You could step out for a smoke, get a drink, eat at a local diner, and then head back in and possibly catch where you left off, or maybe pay a dime fee for re-entry. At some point, they started closing the doors after the feature started, and from there we got the modern business model.
At home, I can still do all of those things, and more.
I prayed it wasn't urine.
I liked that theater because it was super cheap (like seriously $1.50 for a ticket because it showed out of date movies). One time when she and I were watching The Purge, I hear this kind of squishy noise from right behind me.
I turn around, and a guy is getting a handjob. I motion to my wife that we need to move a few seats over.
You know, The Purge isn't the worst movie ever but I gotta admit that it's not a movie that ever really turned me on either. To each their own, I suppose.
From that point forward we always called that the Handjob Theater.
To get a better view, right?
I don't live there anymore and haven't for about eleven years.
I've never had an experience like you described, but I totally believe it.
If I lived in Dallas still I'd probably still go there all the time.
If all of those things are true, then the conclusion is that theaters can’t operate in a way that wins my business. That would be unfortunate, but it’s not contradictory. It also seems to be that pretty much true, as I see a movie in a theater maybe once a year.
After all, they move 1s and 0s at the end of the day. No screens or customer-facing capital equipment to maintain outside of DCs.
I believe they wrote that it is consistent to find sufficient utility from a $14 grilled cheese sandwich and also find insufficient utility from a whatever price movie theater experience.
It isn’t written out, but when people complain about the price of anything, they are complaining the price to utility ratio. Not exactly profound stuff, but that is basically what it is, most people don’t get a sufficiently better experience in theaters in today’s world.
The extension of my logic to Netflix would be, if I think their prices are too high and that causes me not to subscribe, and their prices are so high because they need to pay very high salaries, then there’s just no way that Netflix can exist in a form that I would subscribe to.
Either way, until the industry lets me pay directly to the org that literally made the movie, I'll just pirate.
I do want to pay the artists that make the films. I think the most viable way to do this is via cryptocurrency associated with social media accounts, and then validate ownership by having owners post a magic validation link. This way I can send artists money and it's on them to go get it if they want it.
putflix is criminal theft. They pay nothing to people who make movies. You can drive the cost to zero by downloading torrents directly from pirate bay.
If you did want to pay the artists then you would pay for netflix of rent/buy from a number of places (amazon video, youtube, apple).
Your cryptocurrency fantasy is just a way to rationalize stealing.
It's just "rent", there's no buy option from any of these people, no matter what their site says. If they can revoke your ownership at any time, for any reason, then you don't own it. And if you don't own it, then you're not buying it.
I get the motivation to not pay these crooks, and instead pay the actual people that made the movie direct.
They can, if studios gave them a better deal: "Most if not all the ticket price goes directly into the studio's pockets."
That is not a fact of nature, but the studio's whim. If they want to drive theaters out of business and send all their customers to the pirate bay, they are more than welcome to.
I complain about movie costs while I watch movies at home, drive a VW that was under $40k new, live in a state with a minimum wage over $17 an hour, and refuse to pay $14 plus tip to a food truck that doesn't provide seating when I can pay $12 and no tip at a fast food restaurant that does provide dine-in eating.
Some of us live our principles, we're not all just whinging hypocrites.
A rich person does not drive a Tesla.
So the theatres stay alive by selling concessions.
I'd wager everyone here complaining about prices would also wax poetic about how theatres don't "pay a living wage" to the kids scooping popcorn and would immediately drive home in their $100k Rivians or Teslas so they can give a one star review on Yelp or complain on Reddit about the bathrooms or floors being dirty or sticky.
These same people wouldn't bat an eye at paying $14 for a food truck grilled cheese and leave a tip.
You can't have it both ways.