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Re:Twitter's pivot to x.com is a gift to phishers by ryandrake on Wednesday April 10, 2024 @10:57AM (#39991428)
Everything about this rebranding has been baffling to me. First, the original brand was great and pretty much untarnished, and there was no split/merger of business happening that would encourage it. There doesn't seem to be a business purpose to rename it. Second, these hamfisted attempts to try to get the new (terrible) name to stick. It's just not going to work. The huge number of existing users will always think of it as Twitter. It will at best become The Service Formerly Known As Twitter. It just feels like in software when you get a new Product Manager on the project who just wants to superficially "leave his mark" on the product in some way and then move on. Except this PM paid billions to do it.
Re:Twitter's pivot to x.com is a gift to phishers by rco8786 on Wednesday April 10, 2024 @11:00AM (#39991460)
Apparently Elon has been trying to push the "X" brand on things throughout his career, but always had someone stop him until he had complete control of things.

https://en.wikipedia.org/wiki/X.com_(bank)

https://www.washingtonpost.com/history/2023/07/25/elon-musk-...

Re:Twitter's pivot to x.com is a gift to phishers by Hamuko on Wednesday April 10, 2024 @11:21AM (#39991721)
Is there a company he owns where "X" is not a thing? There's X the social network, Tesla Model X, SpaceX.
Re:Twitter's pivot to x.com is a gift to phishers by hyperhopper on Wednesday April 10, 2024 @11:30AM (#39991844)
He literally got removed from Paypal, "his first company" for trying to push the x.com thing there. That's why he owns the domain. It was stupid then and he held a grudge ever since which is why he's pushing it everywhere else since.
Re:Twitter's pivot to x.com is a gift to phishers by pavon on Wednesday April 10, 2024 @11:45AM (#39992010)
I haven't seen any strong evidence that that was the real reason he was ousted. It seems more to me like something that was too good not to go viral, rather than actual fact.
Re:Twitter's pivot to x.com is a gift to phishers by maxlamb on Wednesday April 10, 2024 @12:43PM (#39992758)
Re:Twitter's pivot to x.com is a gift to phishers by genewitch on Wednesday April 10, 2024 @04:34PM (#39995428)
who owns the washington post?
Re:Twitter's pivot to x.com is a gift to phishers by dboreham on Wednesday April 10, 2024 @12:33PM (#39992639)
He owned x.com before he went to PayPal (they acquired his company which was called: x.com). When ousted, the domain continued to be owned by PayPal until later they ended up selling it and eventually he bought it back.
Re:Twitter's pivot to x.com is a gift to phishers by Domenic_S on Wednesday April 10, 2024 @01:11PM (#39993138)
Correct! I had an @x.com email address when I worked at PayPal a long time ago.
Re:Twitter's pivot to x.com is a gift to phishers by dboreham on Wednesday April 10, 2024 @03:14PM (#39994638)
Fun fact: I worked with one of the people who owned x.com prior to Elon (and sold it to him, reputedly for more $$ than he wanted to pay).
Re:Twitter's pivot to x.com is a gift to phishers by valianteffort on Wednesday April 10, 2024 @11:48AM (#39992048)
No he got removed for trying to switch their servers from linux to windows.
Re:Twitter's pivot to x.com is a gift to phishers by HillRat on Wednesday April 10, 2024 @02:21PM (#39994039)
He also got removed for creating systemic, existential risk for the company by handing out $10k line limit credit cards to anyone who wanted one, resulting in a 50% chargeback rate. There are so many reasons for them to have gotten rid of him that the answer is highly underdetermined.
Re:Twitter's pivot to x.com is a gift to phishers by Yeul on Wednesday April 10, 2024 @05:22PM (#39995860)
Interesting this got AliBaba into trouble with the CCP. As 2008 proved handing out credit can lead to disaster.
Re:Twitter's pivot to x.com is a gift to phishers by PaulDavisThe1st on Wednesday April 10, 2024 @02:17PM (#39993992)
There was quite an extended period where all the developer docs for PayPal were on x.com/something ... I found it all quite confusing.
Re:Twitter's pivot to x.com is a gift to phishers by AlchemistCamp on Wednesday April 10, 2024 @03:22PM (#39994725)
That’s not true. It was mostly over their servers. Elon Musk’s startup was running Windows while Peter Thiel and Max Levchin’s was running Linux. Musk wanted to migrate everything to Windows due to the more mature (at the time) APIs and Levchin was adamant on staying with Linux. He was also busy trying to fight fraud, which was becoming an existential threat to the company, and had no time for migrating to a different platform.

Ultimately, Levchin gathered several other key people in the company, and went to the investors threatening to quit (and destroy the company) unless they brought back Thiel as CEO. The board sided with Levchin, Theil returned and Musk was out of day-to-day operations.

If you’re interested in the PayPal story, I highly recommend Jimmy Soni’s book, The Founders. https://www.amazon.com/Founders-Paypal-Entrepreneurs-Shaped-...

Re:Twitter's pivot to x.com is a gift to phishers by rsynnott on Wednesday April 10, 2024 @05:26PM (#39995901)
“More mature (at the time) APIs”

I mean, while nothing about the web was particularly mature at the time, the idea that Windows was more mature than Linux for it is… peculiar, from the point of view of someone who was messing around with web programming at the time. Note how much difficulty Microsoft had migrating Hotmail to Windows.

Re:Twitter's pivot to x.com is a gift to phishers by AlchemistCamp on Wednesday April 10, 2024 @06:17PM (#39996287)
Were you working in anything banking-related? AFIK, Microsoft was dominant in that sector.
Re:Twitter's pivot to x.com is a gift to phishers by jsheard on Wednesday April 10, 2024 @11:25AM (#39991781)
Don't forget he also named one of his kids X (the Æ A-12 part is their middle name so it's just X for short).

There's also xAI, which I think is technically another distinct company rather than part of X/Twitter.

Re:Twitter's pivot to x.com is a gift to phishers by denton-scratch on Wednesday April 10, 2024 @11:57AM (#39992178)
The guy's a kook. He's like Michael Jackson: a very rich guy, with complete control over who he meets. Unsurprisingly, the people he does meet all tell him what they think he wants to hear. I mean, who's going to tell him something he doesn't want to hear, and then see their name smeared all over Twitter by the richest man in the world?

I expected Twitter to crash and burn as soon as he took over; I was wrong. I guess it's like Truth Social - if you're fabulously wealthy, you can run a social media site that's a complete train-wreck, without it ruining you.

/me never had a Twitter account. Nor Faceache.

Re:Twitter's pivot to x.com is a gift to phishers by askafriend on Wednesday April 10, 2024 @12:10PM (#39992328)
Well Michael Jackson is also one of the most talented musicians and entertainers of the last 100yrs. His wealth is the least impressive or defining thing about him.

I do get the point you're trying to make though. Just thought that emphasis was a little off.

Re:Twitter's pivot to x.com is a gift to phishers by arp242 on Wednesday April 10, 2024 @03:06PM (#39994547)
I feel both Musk and Jackson could have greatly benefited from a few more people saying "you idiot, that's fucking mental" to them. In general being in a position where this doesn't happen is not good for your sense of reality (very rich, very famous, a lot of political power, or something else).

In that sense Michael Jackson having sleepovers in his bed with 12-year olds[1] and Musk's x.com rename are very similar.

[1]: taking the most generous interpretation; no comment on whether he was a nonce or not.

Re:Twitter's pivot to x.com is a gift to phishers by Philadelphia on Wednesday April 10, 2024 @05:15PM (#39995793)
Also Michael Jackson’s having an amateur anesthesiologist putting him under every night with a wide variety of easily lethal sedatives, and Musk’s use of ketamine and mushrooms and stimulants and whatever else he’s on this week.
Re:Twitter's pivot to x.com is a gift to phishers by askafriend on Wednesday April 10, 2024 @06:09PM (#39996220)
> I feel both Musk and Jackson could have greatly benefited from a few more people telling them "you idiot, that's fucking mental".

I agree with you but imagine if Elon had listened when people said the same thing about starting an electric car company, a reusable rocket company or a brain-interface company.

Or if Michael Jackson had listened to all the people that told him the sounds on his album were too crazy and fused too many genres together.

Ultimately it's a fine line between genius and crazy. You have to acknowledge that often where genius resides, so does crazy.

I mean look at Steve Jobs, clearly incredible talent - but also harbored some unconventional beliefs about medicine which many say ultimately led to his premature death.

Even Achilles had his heel.

Re:Twitter's pivot to x.com is a gift to phishers by arp242 on Wednesday April 10, 2024 @06:50PM (#39996510)
Most smart/innovative people don't pull off this kind of weird behaviour. Lots of not-so-smart people do the exact same shitty behaviour. It's just a bullshit excuse for bullshit behaviour.

And those weren't widely held views either so it's not even accurate.

Re:Twitter's pivot to x.com is a gift to phishers by askafriend on Thursday April 11, 2024 @02:59PM (#40005576)
I'm not excusing the shitty behavior or saying the behavior isn't shitty.

The world would be such a simple place if it really was as simple as "shitty behavior = shitty person". It'd certainly make my life easier if this were the case.

But the world is so much more complicated and difficult to comprehend than that. Often the most interesting stuff happens in the gray areas where you have to wrestle with multitudes. We all contain multitudes ourselves.

Re:Twitter's pivot to x.com is a gift to phishers by Atotalnoob on Wednesday April 10, 2024 @12:22PM (#39992507)
Not fair to Michael Jackson. He had talent and defined multiple cross cultural trends/memes (not memes as in internet memes).

He was deeply troubled, but he still had a huge, lasting impact

Re:Twitter's pivot to x.com is a gift to phishers by denton-scratch on Wednesday April 10, 2024 @01:35PM (#39993489)
I didn't mention Jackson's talent (nor Musk's). I mentioned the singer in passing, in the context of a "rich kook", and I implied that he was a kook because he was rich. The Orange Man is another example.

It does seem to me that extreme wealth is a severe risk factor for untreatable kookiness. And arguably, being a talented entertainer is a risk factor for extreme wealth.

I don't deny Jackson's talent, and I assume Musk is very good at several things I've never tried. I would cheerfully forgo even modest wealth, if the deal was I didn't have to be like them.

Re:Twitter's pivot to x.com is a gift to phishers by iLoveOncall on Wednesday April 10, 2024 @02:07PM (#39993897)
It's more that extreme wealth allows kookery without consequences.

As Musk said it himself when asked what he thought about the fact that his tweets may cause billions of dollars of stock drops: "I don't care".

Re:Twitter's pivot to x.com is a gift to phishers by singleshot_ on Wednesday April 10, 2024 @04:38PM (#39995467)
Instead of a lack of consequences, I’m concerned that the consequences of kookery for the rich is more money.
Re:Twitter's pivot to x.com is a gift to phishers by vanviegen on Wednesday April 10, 2024 @12:50PM (#39992851)
Are you suggesting that Musk is not having huge lasting impact? Perhaps his name won't be as sticky as Michael Jackson, but some of his companies are definitely changing society, partly thanks to him.
Re:Twitter's pivot to x.com is a gift to phishers by ffsm8 on Wednesday April 10, 2024 @01:49PM (#39993656)
Musk likes to take credit for things he at most participated in. Electric cars where already gaining traction by the time Tesla got their production in order, so if he had an impact there, its only in marketing a product you could only buy from other companies. The charger network maybe? But wasn't most of that heavily subsidized?

SpaceX's success is massively overstated, every time it's brought up. Their rockets are still not stable and if you actually tally up all the money they've received from the state, it'd be way more expensive - even adjusted to inflation - then the space shuttle launches from the nineties.

What other impact are you thinking of? The hyper loop? The solar rooftop's? His vaporware robots? The boring company? Everything turned out to be pure hype with hilariously overstated success. Or maybe the autopilot which is still only usable by people that enjoy gambling with pedestrian lives?

Re:Twitter's pivot to x.com is a gift to phishers by itsoktocry on Wednesday April 10, 2024 @02:35PM (#39994158)
>Electric cars where already gaining traction by the time Tesla got their production in order, so if he had an impact there, its only in marketing a product you could only buy from other companies

I'm as cynical about Tesla as anyone, as my comment history will show. I think they played fast and loose with financial data when celebrity and anything tech put you above the rules. If he had the enemies he has now, I don't think they would have made it.

But...Elon Musk is a force. I was skeptical of him in, maybe, 2016, but the guy has managed to continue to do stuff no one else seems capable of, even in the face of haters. There's no way pre-Elon Tesla does what he did, I don't believe it for a second.

Even Twitter; yes he fired too many people and it's a bit of a fiasco (and hard to kill, apparently). But the fact that he's using it to explicitly push an agenda is wild. There's no one else like him.

Re:Twitter's pivot to x.com is a gift to phishers by ffsm8 on Wednesday April 10, 2024 @03:30PM (#39994821)
And yet you fail to name something.

What tomoyoirl said is correct. Musk's talent is mainly in raising hype which results in incredible funding. he's definitely the most successful person at that since Steve Jobs.

Everyone that ever worked in large enterprise knew that Twitter would be fine after the mass terminations. The only thing you lose at that point is the ability to maneuver, the platform will be mostly automated and barring incompetence or malice, things will just keep chugging along with a skeleton crew.

Re:Twitter's pivot to x.com is a gift to phishers by nebula8804 on Wednesday April 10, 2024 @05:56PM (#39996124)
> Electric cars where already gaining traction by the time Tesla got their production in order, so if he had an impact there, its only in marketing a product you could only buy from other companies. The charger network maybe? But wasn't most of that heavily subsidized?

Given how shit even current EVs are compared to the early Model S, you are totally wrong. It was always at most a side project for ALL the existing OEMs as we now know. They have have had chance after chance after chance to prove the thesis that "if they cared, they could produce a Tesla killer overnight". None of the OEMs have produced anything that is competitive with Tesla in all metrics (price, range, features etc.) all of them compromise in one or more areas.

The only real serious competitors are the Chinese. There is a reason when teardown analysis reports are offered on all the EVs, the Chinese care about one company and one company only: Tesla. Everyone else is just a follower and the Chinese are not even bothering to waste their time looking at them. You even see it in their actions. Tesla is the only "legacy western" company without a JV partner in China. China can happily dump all the other losers any time they want. They can't afford to lose Tesla so they have accommodated them.

>SpaceX's success is massively overstated, every time it's brought up. Their rockets are still not stable and if you actually tally up all the money they've received from the state, it'd be way more expensive - even adjusted to inflation - then the space shuttle launches from the nineties.

Are you for real? In 2021 they launched ~380 Metric tons of mass to orbit while the rest of the world combined launched about 400 metric tons. In 2022? They were double what the rest of the world did and finally in 2023, they were 80% of all the mass to orbit launched. When I mean rest of world that includes: Rest of the US industry + Europe + India + China + Japan + Russia + everyone else. If you look at the other launch providers in the US they get far more subsidies and have delivered not even a fraction of what SpaceX has provided.

Can you think of many industries where a single company is doing 80% of worldwide effort? And they are on track to increase that by 50% this year (a metric they will likely achieve given their track record).

In the last couple years they have sent 42 humans to orbit and back. They year they are on track to do their first spacewalk.

Starlink now has 2.3 Million customers in over 70 countries.

I am seeing this outright dismissal of Musk more and more since the whole Twitter saga. Its reeks of ignorance just like all the people that repeatedly make fun of Apple users as idiots who just get duped by fancy marketing. Even in 2024 people here make that silly argument. Musk bashing is the new version of that. It just makes you look ignorant because you are so blinded by what you don't like that you have dismissed all these amazing achievements that no one else is doing.

Re:Twitter's pivot to x.com is a gift to phishers by DylanDmitri on Wednesday April 10, 2024 @09:28PM (#39997526)
SpaceX employees take the Musk fundraising and spend it well. They have systems in place to minimize his technical interference.
Re:Twitter's pivot to x.com is a gift to phishers by nebula8804 on Thursday April 11, 2024 @12:08AM (#39998289)
>SpaceX employees take the Musk fundraising and spend it well. They have systems in place to minimize his technical interference.

Sounds like nonsense used to wave away his success with SpaceX.

If you look at his interviews, it seems like he is most involved in SpaceX of all his ventures. He can explain deep technical details of the product whereas this is less true for Tesla and has been proven many times that he cannot do the same for Twitter.

Re:Twitter's pivot to x.com is a gift to phishers by NoobSaibot135 on Thursday April 11, 2024 @12:38PM (#40004106)
I was blown away by the Every Day Astronaut Starbase tours.

Elon had all the intricacies and parts of the rockets memorized and was just rattling off details like it was nothing.

Kind of makes me think human intelligence is a direct function of memory.

Re:Twitter's pivot to x.com is a gift to phishers by ffsm8 on Thursday April 11, 2024 @01:34AM (#39998711)
I think you're interpreting something into my comments I didn't say.

My point is that every product was hilariously under delivered, not that the product itself is unusable.

Let's address the products you're citing:

The Tesla model s was marketed heavily on price and the full self driving. There were essentially no electric cars in the 100k price range the Tesla cost, so comparing the cars at the time the car was announced with when the car actually was delivered, 5 yrs later is extremely questionable. But without Musk's hype, we probably wouldn't have the rivian etc, as they were all riding his hype wave. But we'd still have electric cars. Just less then we've got right now.

Now SpaceX's. It got billions of taxpayers money, there can be no second company because nobody else can get such funding. In the nineties pretty much everything was delivered by NASA. It just threw in the towel for price reasons, so Musk came along and promised a lunar base & manned missions to mars, netting him all contacts.

So yes, now we have SpaceX. The only player that can deliver things to orbit, because Russia is too poor, European nations somehow don't want to spend money on it and China is mostly interested for military applications, so they're not publishing what they're actually delivering to orbit. They're definitely shipping things however, you occasionally get leaked videos from failed launches that spread toxic fumes close to population centers and similar fuckups.

What you're using as an argument is really an inevitability.

Starlink is another highly exaggerated product, which is still decent value if you need/want an Internet connection in an area that doesnt have usable cable connections. It's not the cheapest, nor the most expensive. It's in the middle. It's a solid choice (and so are the Tesla), it just didn't have quite as much impact as people attribute to it.

I'm not even bashing Musk. What I said from the start is that his contributions are exaggerated.

Re:Twitter's pivot to x.com is a gift to phishers by tomoyoirl on Wednesday April 10, 2024 @01:59PM (#39993801)
Musk’s true talent is hype, fundraising, and getting buy-in from a crowd of people who Want To Believe. He does an incredible job of this, attracting capital investment on absurdly favorable terms.

(Delivery on his wild promises, well, sometimes the true believers he hires make that happen, sometimes not.)

Re:Twitter's pivot to x.com is a gift to phishers by nkozyra on Wednesday April 10, 2024 @03:10PM (#39994581)
> Musk’s true talent is hype, fundraising, and getting buy-in from a crowd of people who Want To Believe.

I wonder how long this lasts, though? The more we see of him, the less smart/magical he seems other than to devotees. I feel like his getting in the limelight has pulled the curtain back quite a bit.

Re:Twitter's pivot to x.com is a gift to phishers by ajford on Wednesday April 10, 2024 @02:12PM (#39993948)
Exactly. Musk makes a passable "hype man" that would do great on a sales pitch. But it's the same story as every sales team where he promises so much that isn't feasible to deliver on the timelines he promises.
Re:Twitter's pivot to x.com is a gift to phishers by steve_adams_86 on Wednesday April 10, 2024 @02:25PM (#39994084)
I'm not a Jackson fanatic, but everything Musk is doing could have (and very likely would have) been done by someone else in a relatively close timeframe. I won't claim Jackson couldn't have had a similar counterpart on an alternate timeline or there won't be more like him, but there are remarkably few artists and performers who are so prolific and talented to such a degree that they noticeably shift the direction of popular culture for decades. If Musk went away today, frankly I don't think many people would think of him within 5 years or so.
Re:Twitter's pivot to x.com is a gift to phishers by vanviegen on Thursday April 11, 2024 @08:53AM (#40001563)
> everything Musk is doing could have (and very likely would have) been done by someone else in a relatively close timeframe

Why do you think that? As far as I can tell, both electric cars and reusable rockets technically could have been done decades earlier. But for all this time nobody was crazy enough to go all-in on it, until Musk did.

Re:Twitter's pivot to x.com is a gift to phishers by steve_adams_86 on Thursday April 11, 2024 @04:26PM (#40006469)
I’ll concede that I can’t prove anything in one direction or the other. Years ago I did admire Musk for these things though, and yet the more I learn the less confidence I have that he truly was instrumental in these developments in a way that meaningfully changed the course of history (sorry determinists).

His individual actions certainly bumped things forward. I suppose what I doubt is that no one else would have done that, or that steady gradual adoption wouldn’t have been as far off as we imagine.

I should add a disclaimer here that I don’t feel very strongly about this stuff, and I’m pretty comfortable with being wrong. I also don’t have any major hang ups about Musk; he has undeniably done some great work.

Re:Twitter's pivot to x.com is a gift to phishers by jrockway on Wednesday April 10, 2024 @12:09PM (#39992308)
Because Tesla has been significantly underperforming the rest of the S&P 500, Elon is not the world's richest person anymore. He's in like 4th place or something.
Re:Twitter's pivot to x.com is a gift to phishers by rurp on Wednesday April 10, 2024 @02:01PM (#39993826)
He took a roughly breakeven business and turned it into a money incenerator. If Musk actually had to answer to a board or investors things would shut down or change drastically. That'll still happen at some point but he has enough money to subsidise his crazy vanity project for a long time.
Re:Twitter's pivot to x.com is a gift to phishers by bdjsiqoocwk on Wednesday April 10, 2024 @03:44PM (#39994965)
Of all the pointless rich people on the planet, you chose Michael Jackson to make that point? So weird.
Re:Twitter's pivot to x.com is a gift to phishers by gofreddygo on Thursday April 11, 2024 @02:00PM (#40004980)
> who's going to tell him something he doesn't want to hear

The emperor has no clothes.

Re:Twitter's pivot to x.com is a gift to phishers by SketchySeaBeast on Wednesday April 10, 2024 @12:11PM (#39992343)
Ex-Wives
Re:Twitter's pivot to x.com is a gift to phishers by extraduder_ire on Thursday April 11, 2024 @05:49AM (#40000346)
The model X is part of a separate scheme, to have models S, 3, X, and Y. The 3 was initially meant to be an E until ford sued to prevent it.
Re:Twitter's pivot to x.com is a gift to phishers by elcritch on Wednesday April 10, 2024 @11:29AM (#39991827)
Seems Musk always had a desire to use "X" from his pre-Paypal days. He made a boastful post about buying Twitter, didn't actually want to follow through but was forced to do it by the courts.

My take is that Musk then sorta went "f-it, I had to buy Twitter. I might as well try and make it into X."

Re:Twitter's pivot to x.com is a gift to phishers by mocha_nate on Wednesday April 10, 2024 @02:11PM (#39993940)
His first payment company before he merged with PayPal was X.com
Re:Twitter's pivot to x.com is a gift to phishers by ziddoap on Wednesday April 10, 2024 @11:34AM (#39991902)
>Everything about this rebranding has been baffling to me. First, the original brand was great and pretty much untarnished

I always thought the rebrand was a complete shame, if only for the reason that "tweet", meaning "to make a posting on the Twitter online message service : to post a tweet" is in the dictionary!

What a waste to throw that away.

Re:Twitter's pivot to x.com is a gift to phishers by sam36 on Wednesday April 10, 2024 @12:31PM (#39992616)
> Everything about this rebranding has been baffling to me

To understand, you must look through the lens of "gran autismo".

Re:Twitter's pivot to x.com is a gift to phishers by lol768 on Wednesday April 10, 2024 @11:23AM (#39991751)
> Everything about this rebranding has been baffling to me.

Everything about the purchase and the way the company has been run since Elon took the reigns has been baffling. The bizarre forced-push of the X brand is just the tip of the iceberg.

Re:Twitter's pivot to x.com is a gift to phishers by JeremyNT on Wednesday April 10, 2024 @11:50AM (#39992072)
> Everything about the purchase and the way the company has been run since Elon took the reigns has been baffling. The bizarre forced-push of the X brand is just the tip of the iceberg.

I dunno, is it that baffling? It seems like he really loved using the product but didn't like the leadership, and he just wanted to own it so he could mess around and have fun following his own whims.

Once you get the idea that he doesn't actually care about financial success it all seems pretty reasonable. Like any hobby, for X/Twitter to be a "success" it just has to amuse him, and based on his usage of the platform it seems to be doing that.

The amounts of money he's losing are staggering to us but also meaningless to him. Our society has allowed him to accumulate so much wealth that nothing he could do "wrong" in a business sense would meaningfully impact his lifestyle.

Re:Twitter's pivot to x.com is a gift to phishers by NewJazz on Wednesday April 10, 2024 @12:06PM (#39992271)
If the money he is losing is meaningless to him, why has he launched lawsuits to back out of the purchase and sue media watchdog orgs? Why did he replace himself as CEO with an advertising exec? Seems like the money is pretty meaningful to him.
Re:Twitter's pivot to x.com is a gift to phishers by JeremyNT on Wednesday April 10, 2024 @12:51PM (#39992869)
I imagine you're right that the lost cash does have meaning to him, but it doesn't appear to be the primary motivator for his decisions (and is definitely not driving his near-term decision making).
Re:Twitter's pivot to x.com is a gift to phishers by ethanbond on Wednesday April 10, 2024 @04:58PM (#39995645)
Primary motivator being insecurity and rapidly deteriorating mental health
Re:Twitter's pivot to x.com is a gift to phishers by dehrmann on Wednesday April 10, 2024 @12:34PM (#39992657)
It's really just an extreme version of a boat. They seem like fun, but they're money pits, and a lot of work goes into keeping them running. Alternatively, it's the Cartmanland scenario.
Re:Twitter's pivot to x.com is a gift to phishers by babypuncher on Wednesday April 10, 2024 @12:08PM (#39992306)
> Our society has allowed him to accumulate so much wealth that nothing he could do "wrong" in a business sense would meaningfully impact his lifestyle.

This is the frustrating part. If I went around my office tomorrow endorsing nazi propaganda, I would be out of a job by the end of the day and probably struggling to pay my mortgage in a few months.

But this fuckstick can do whatever he wants and never face any real repercussions. He could bankrupt Twitter, SpaceX, and Tesla and just decide to retire early on a private island.

It's so incredibly hard to actually fuck things up when you're rich that it's downright impressive when someone like SBF comes along and manages to actually do it.

Re:Twitter's pivot to x.com is a gift to phishers by vbezhenar on Wednesday April 10, 2024 @12:28PM (#39992574)
So you're incredibly envy of person who actually can express freedom of speech?

If anything, the problem is with your workspace which forces a particular political viewpoint on you.

Re:Twitter's pivot to x.com is a gift to phishers by babypuncher on Wednesday April 10, 2024 @02:34PM (#39994147)
No, I think actions should have consequences.

I'm frustrated that being born into money can make you functionally immune to most of those consequences.

There are two sides to freedom of speech. You have the freedom to say dumb shit, and I have the freedom to not associate with you because I don't like the dumb shit you say. If one of my employees started expressing pro-Nazi sentiments at the office, I would fire them, because I have a right to do so and because I believe the rest of my employees have a right to a safe working environment where they don't have to put up with people who think they are inferior just because of their race or cultural background.

Re:Twitter's pivot to x.com is a gift to phishers by chii on Wednesday April 10, 2024 @10:30PM (#39997837)
> expressing pro-Nazi sentiments at the office ...

nazi speech would incur this consequence because it is classified as hate speech.

However, termination of employee cannot apply to just _any_ speech that the boss doesnt like. Of course, the boss would have other ways to "manage out" that troublesome employee, but directly firing for the speech cannot be one of them.

Re:Twitter's pivot to x.com is a gift to phishers by vbezhenar on Thursday April 11, 2024 @04:40AM (#39999842)
Nazi is strong word that you're throwing around. But let's say you're pro-republican manager and you're firing pro-democratic workers (assuming you're US citizen). Or the other way around. Does it still work for you? Where's the line?
Re:Twitter's pivot to x.com is a gift to phishers by babypuncher on Thursday April 11, 2024 @06:59PM (#40007710)
I draw the line at disrupting the workplace. If you're constantly badgering people about your political beliefs enough to make them uncomfortable, left or right, that's a problem. You can't (and shouldn't) fire someone solely based on their politics, but you absolutely can fire someone for creating a hostile work environment. In most cases, I would talk with the problematic employee with HR and try to get them to fly straight. I'm vehemently pro-choice, but I would still have just as much of a problem with an employee harassing a devout Christian about abortion laws.

What I have zero tolerance for is hate speech. These infractions don't get second chances.

Re:Twitter's pivot to x.com is a gift to phishers by freejazz on Wednesday April 10, 2024 @03:31PM (#39994830)
> Once you get the idea that he doesn't actually care about financial success it all seems pretty reasonable.

Yes, once one throws reason out the window, just about anything becomes "reasonable"

Re:Twitter's pivot to x.com is a gift to phishers by okr on Wednesday April 10, 2024 @11:44AM (#39991997)
Oh please. Everything is boulevard now and people have an opinion on everything. So what, let him do rebranding the easy way. Who cares about the handbook way. It is not microsoft who cares about backwards compatibility. It is just web.
Re:Twitter's pivot to x.com is a gift to phishers by lenerdenator on Wednesday April 10, 2024 @11:51AM (#39992089)
Who cares about the handbook way?

Idk. Probably the people who remain at Twitter, and to a certain extent, the investing institutions that were courted to help fund the acquisition.

Of course, they probably hedged, so they don't care as much, but still.

This is a case study in how concentration of capital in the hands of one person can go terribly wrong for the purposes of resource allocation.

Re:Twitter's pivot to x.com is a gift to phishers by djbusby on Wednesday April 10, 2024 @12:22PM (#39992501)
Isn't Twitter valuation down like 60% from that purchase price? That's a tough hedge.
Re:Twitter's pivot to x.com is a gift to phishers by jsheard on Wednesday April 10, 2024 @11:06AM (#39991539)
Nearly a year into the rebrand x.com still redirects to twitter.com, rather than vice versa, which you'd think would be the first thing they'd want to fix.
Re:Twitter's pivot to x.com is a gift to phishers by duxup on Wednesday April 10, 2024 @11:11AM (#39991602)
That's one of those situations that feels like: "Executive just hasn't noticed / lost attention span, and engineer is leaving a workaround for a bad call in place."
Re:Twitter's pivot to x.com is a gift to phishers by Hamuko on Wednesday April 10, 2024 @11:24AM (#39991763)
I imagine that changing it would break a lot of things, otherwise they would've done it already. Copying a link to a tweet already makes it an x.com link too.
Re:Twitter's pivot to x.com is a gift to phishers by shadowgovt on Wednesday April 10, 2024 @11:24AM (#39991764)
Because domain names are tied to security model, they're often the last thing you can fix.

So let's say, hypothetically, they build in a redirect from twitter to x-dot-com. Off the top of my head...

- All logins are now busted. Some percentage of users is lost forever because they can't remember their login credentials and instead of going through the recovery flow, they go use Bluesky.

- A huge amount of third-party integrations are busted because they aren't using client libraries that understand redirects

- A full code audit is necessary. Someone has hard-coded twitter.com into a critical system somewhere. Other people have referenced a variable, but it's the wrong variable. Still others are looking up the value in a database somewhere that doesn't have a search frontend anyone knows about. And some other database has a huge cache of absolute URLs it vends and everyone who built it got fired by Musk. This is probably the most predictable-cost step, but it's still a cost to be paid.

- A significant number of users are confused. The median of web user is profoundly ignorant of how the web works, and no matter how much you warn them and how much you prepare them, day-of-switch they will panic. Staff up your support team. Customers-lost-forever-two-point-oh.

- Every business integration needs to be updated. Google App Store, Apple App Store, Amazon Appstore... They all have bindings to twitter.com, and some part of their flow will panic and flag a security issue if they see it's turned into a redirect to elsewhere. That probably triggers a security audit of every version of the Twitter client (and those companies aren't particularly inspired to foot the bill on Musk's behalf, billionaire that he is...). Hell, Google indexes twitter.com via a dedicated side-pipe. Will that side-pipe handle a redirect?

(source: I've been in the side-seat for a merger-become-rebrand, and the number of things people expect to "just work" and don't is impressive).

Re:Twitter's pivot to x.com is a gift to phishers by mschuster91 on Wednesday April 10, 2024 @02:22PM (#39994047)
> All logins are now busted. Some percentage of users is lost forever because they can't remember their login credentials and instead of going through the recovery flow, they go use Bluesky.

That includes everyone who had 2FA active before Musk made that a "premium" feature and subsequentially lost their 2FA device. What a clusterfuck, that one.

> Every business integration needs to be updated. Google App Store, Apple App Store, Amazon Appstore... They all have bindings to twitter.com, and some part of their flow will panic and flag a security issue if they see it's turned into a redirect to elsewhere.

And that's assuming the integrations even support changing the primary domain name in their OAuth backend, which a lot of them will not. Or you have appliances that got made years ago when Twitter integration was the fad of the day - I 'member there's a fridge out there that showed tweets on its screen -, game consoles or other devices that don't get firmware updates any more.

Re:Twitter's pivot to x.com is a gift to phishers by duskwuff on Wednesday April 10, 2024 @04:08PM (#39995185)
> Or you have appliances that got made years ago when Twitter integration was the fad of the day - I 'member there's a fridge out there that showed tweets on its screen

Most of those are probably already broken. Twitter dropped support for most third-party API clients a few years ago.

Re:Twitter's pivot to x.com is a gift to phishers by pjc50 on Wednesday April 10, 2024 @11:20AM (#39991709)
Re:Twitter's pivot to x.com is a gift to phishers by aidenn0 on Wednesday April 10, 2024 @12:17PM (#39992431)
He really likes X. He even named one of his kids that (well X Æ A-12, with the spaces). The A-12 is indeed a reference to the plane that came out of the oxcart project. Æ Musk pronounces "Ash" which is apparently an accepted name for the character, which was (among other things) used as a latinization of the futhorc rune[1] that means "ash tree"

1: HN won't let me paste the rune, not sure if it's limited to BMP on purpose but you can see it on https://en.wikipedia.org/wiki/Ansuz_(rune)

Re:Twitter's pivot to x.com is a gift to phishers by Symbiote on Wednesday April 10, 2024 @04:37PM (#39995458)
Ironically, Æ is the most useful part of this child's name. Ash short for Ashley or Ashleigh is common for girls and boys in Britain. Wikipedia suggests the name is mostly for girls in the USA.
Re:Twitter's pivot to x.com is a gift to phishers by aidenn0 on Friday April 12, 2024 @08:19PM (#40019061)
I live in the US and "mostly for girls" is an understatement. I'm not denying that there might be a few boys named Ashley, but it's now considered about as feminine as "Susan" or "Emily"
Re:Twitter's pivot to x.com is a gift to phishers by segasaturn on Wednesday April 10, 2024 @01:57PM (#39993780)
They government let him name his kids that? I remember a story a long time ago about a couple that tried to name their kid "Brfxxccxxmnpcccclllmmnprxvclmnckssqlbb11116" which is about as meaningful as "X AE A-12", but was blocked by naming laws
Re:Twitter's pivot to x.com is a gift to phishers by eurleif on Wednesday April 10, 2024 @02:06PM (#39993876)
That was in Sweden, which has naming laws. The US does not have similar laws.
Re:Twitter's pivot to x.com is a gift to phishers by chimeracoder on Monday April 15, 2024 @02:22PM (#40043963)
> That was in Sweden, which has naming laws. The US does not have similar laws.

The US doesn't have the same sort of naming laws that are common in European countries, but there are state-specific limits around what you can have in a legal name.

Specifically, in California, you cannot have diacritic marks in a name, which is part of why people were shocked that Musk was able to name his child X Æ A-12, when someone named Ramón Núñez will have their legal name as "Ramon Nunez" in California.

Re:Twitter's pivot to x.com is a gift to phishers by yowzadave on Wednesday April 10, 2024 @02:03PM (#39993852)
Two kids! (A girl, named Exa, in addition to X).
Re:Twitter's pivot to x.com is a gift to phishers by tumsfestival on Wednesday April 10, 2024 @04:29PM (#39995380)
Exa sounds stupid, but at least it makes sense.
Re:Twitter's pivot to x.com is a gift to phishers by nearlyepic on Wednesday April 10, 2024 @11:08AM (#39991558)
Presumptuously:

It's stupid and irrational because this wasn't a decision that was made based on reason - it was an emotional one. Elon is a bag-holder. He bought x.com in the dotcom boom and doesn't want to admit that the domain he paid a good chunk of money for is worthless - hence the (failed) attempt to make a brand out of it.

Re:Twitter's pivot to x.com is a gift to phishers by dom96 on Wednesday April 10, 2024 @11:14AM (#39991657)
Any ideas how much he paid for the domain back then?
Re:Twitter's pivot to x.com is a gift to phishers by pjc50 on Wednesday April 10, 2024 @11:27AM (#39991804)
It was actually bought back from paypal in 2017, for an undisclosed sum. https://www.theverge.com/2017/7/10/15949862/elon-musk-x-com-...
Re:Twitter's pivot to x.com is a gift to phishers by twisteriffic on Thursday April 11, 2024 @01:21AM (#39998642)
And now he's sold it to twitter and pocketed the cash.
Re:Twitter's pivot to x.com is a gift to phishers by mparnisari on Wednesday April 10, 2024 @11:51AM (#39992094)
> It just feels like in software when you get a new Product Manager on the project who just wants to superficially "leave his mark" on the product in some way and then move on. Except this PM paid billions to do it.

This is how it goes in all big companies :(

Re:Twitter's pivot to x.com is a gift to phishers by throw2022110401 on Wednesday April 10, 2024 @01:00PM (#39992994)
True but there is no way it would be implemented in such a half-assed way at any other big company (including pre-Musk Twitter).

Stuff like this makes it obvious that the people who are still there no longer give a fuck, they just do what they are told with the minimum effort required to collect the paycheck.

Re:Twitter's pivot to x.com is a gift to phishers by andsoitis on Wednesday April 10, 2024 @11:11AM (#39991600)
> Everything about this rebranding has been baffling to me. First, the original brand was great and pretty much untarnished, and there was no split/merger of business happening that would encourage it. There doesn't seem to be a business purpose to rename it.

Stated goal is to gradually transform it into an “everything app” — https://theconversation.com/elon-musk-aims-to-turn-twitter-i...

Re:Twitter's pivot to x.com is a gift to phishers by baobabKoodaa on Wednesday April 10, 2024 @11:29AM (#39991824)
First, fire 80% of developers. Then, make the remaining developers create an "everything app" (in addition to the workload they already have with the Service Formerly Known As Twitter app). Something, something. Profit ???
Re:Twitter's pivot to x.com is a gift to phishers by gwern on Wednesday April 10, 2024 @12:11PM (#39992345)
Aside from being a long-standing obsession of Musk's, the thing about the 'everything app' is that it's the Hail Mary move which could make the Twitter thing anything but a dumpster fire immolating $20b+, Musk's reputation, and several years of his rapidly-shortening QALYs. If you force as many people as possible to subscribe, you can then flip them to the 'everything app' and bootstrap a big enough bloc of customers to matter that you control their demand. (cf. Stratechery).

It's not going to work, but it is the only story you can tell yourself and employees about how the Twitter saga ends in any way other than Musk losing interest and getting distracted by AI again and Twitter spiraling into the drain and possibly being dumped into bankruptcy by its debt load.

Re:Twitter's pivot to x.com is a gift to phishers by omegaworks on Wednesday April 10, 2024 @05:44PM (#39996038)
>it's the Hail Mary move which could make the Twitter thing anything but a dumpster fire immolating $20b+

While Twitter wasn't making money hand over fist, it was bringing in $4,500million in ad revenue prior to the rebrand and had years where it was marginally profitable.

Musk's saddling Twitter with interest on the debt he paid to buy the company is one of the reasons it's immolating money.

Re:Twitter's pivot to x.com is a gift to phishers by gwern on Wednesday April 10, 2024 @05:59PM (#39996151)
Yeah, that's the problem. Buying it was so bad an idea and so overpriced that he had to load the blue bird down with debt. He can't just quit Twitter and toodle off and say 'well, I stopped wokeism, and that justifies destroying my reputation and 3 years even as my other ventures like Tesla run into major strategic problems while I was distracted'. So right now, Twitter is "default dead", as pg might put it. There is a viable business there... but not one that can service the Musk debt load indefinitely while enduring all the usual shocks & risks. So he's either got to put in a lot more money, tell a story which will get someone else to put in a lot more money, or lose it.
Re:Twitter's pivot to x.com is a gift to phishers by beede on Wednesday April 10, 2024 @09:20PM (#39997470)
Doesn’t a bankrupt Twitter lead to someone else buying it for a fire sale price that presumably could just change it back to … Twitter?
Re:Twitter's pivot to x.com is a gift to phishers by gwern on Wednesday April 10, 2024 @10:21PM (#39997782)
Yes.
Re:Twitter's pivot to x.com is a gift to phishers by hgs3 on Wednesday April 10, 2024 @12:30PM (#39992604)
I think the "everything app" already exists. It's called a web browser.
Re:Twitter's pivot to x.com is a gift to phishers by andsoitis on Wednesday April 10, 2024 @09:43PM (#39997602)
WeChat users will tell you something else. https://en.wikipedia.org/wiki/WeChat
Re:Twitter's pivot to x.com is a gift to phishers by zettabomb on Wednesday April 10, 2024 @11:09AM (#39991563)
So far I really haven't seen anyone seriously call it just X. Most news orgs seem to resort to "X (formerly Twitter)" or similar. Some still call it Twitter, not even an acknowledgement that it's been renamed. At least Meta had the sense to just change their app splashscreens and such (e.g. Facebook by Meta). And it seems that Alphabet doesn't make any effort to make their presence known.
Re:Twitter's pivot to x.com is a gift to phishers by baobabKoodaa on Wednesday April 10, 2024 @11:31AM (#39991857)
The thing that really bothers with me with this is why couldn't it just be "Twitter by X"? You want to make an "everything app", that's great Elon, let's call that X. Now what do we call all the mini apps inside the everything app? Oh, they're called "X", too? So you're using "X of X" to call a cab, and "X of X" to send a message, and these are different apps inside the mega app? How does this naming make sense?
Re:Twitter's pivot to x.com is a gift to phishers by user_7832 on Wednesday April 10, 2024 @01:58PM (#39993796)
That would be too sensible.

Sarcasm aside, they probably were hoping to convert the brand name twitter has to 'x', but failed to realize how sticky the name was/is.

Re:Twitter's pivot to x.com is a gift to phishers by jsheard on Wednesday April 10, 2024 @11:52AM (#39992100)
Even X itself resorted to putting "Formerly Twitter" in its App Store and Play Store taglines after their daily installs fell off a cliff. Previously the tagline was just "Blaze your glory!" but nobody knows what that means.
Re:Twitter's pivot to x.com is a gift to phishers by rchaud on Wednesday April 10, 2024 @03:09PM (#39994574)
Probably had backend developers write the marketing copy.
Re:Twitter's pivot to x.com is a gift to phishers by rsynnott on Wednesday April 10, 2024 @11:29AM (#39991822)
> Most news orgs seem to resort to "X (formerly Twitter)" or similar.

I mean, if nothing else, "X did [something stupid]" just looks like someone forgot to fill in a template; no-one is going to publish an article with 'X', unqualified, in it.

Re:Twitter's pivot to x.com is a gift to phishers by tzs on Wednesday April 10, 2024 @11:50AM (#39992079)
X also makes search harder. I'd like to see HN add a recommendation that in headlines about X the submitter should change the X to Twitter.
Re:Twitter's pivot to x.com is a gift to phishers by foobarchu on Wednesday April 10, 2024 @08:04PM (#39997018)
Shoot, even the Wikipedia page is still titled "Twitter"
Re:Twitter's pivot to x.com is a gift to phishers by ben_w on Wednesday April 10, 2024 @11:10AM (#39991592)
> The Service Formerly Known As Twitter

Was thinking almost exactly this while reading a recent BBC article — their style guide appears to be that the company's name is "X, formerly Twitter,"

Re:Twitter's pivot to x.com is a gift to phishers by nprateem on Wednesday April 10, 2024 @11:30AM (#39991835)
You have to write that (or similar) in UIs too since X just looks like a mistake/null value.
Re:Twitter's pivot to x.com is a gift to phishers by hiccuphippo on Wednesday April 10, 2024 @05:31PM (#39995943)
I once tried to click in the X logo to close a modal.
Re:Twitter's pivot to x.com is a gift to phishers by visarga on Wednesday April 10, 2024 @11:55AM (#39992141)
What can you do if he likes "X". It used to sound cool at some point decades ago.
Re:Twitter's pivot to x.com is a gift to phishers by Philadelphia on Wednesday April 10, 2024 @05:25PM (#39995896)
The X Games, X-treme X-men, Xander Cage in XXX era
Re:Twitter's pivot to x.com is a gift to phishers by MattGaiser on Wednesday April 10, 2024 @11:01AM (#39991469)
The purchase was never about business in the first place, so the running of it could be just as bad.
Re:Twitter's pivot to x.com is a gift to phishers by fundad on Wednesday April 10, 2024 @12:01PM (#39992214)
Exactly! Ownership is not in it for revenue. They'll say they don't care about revenue to everyone who asks. To be baffled, one has to ignore all of that.

There is strong nostalgia for aw-shucks persona of an inventor-turned-business-owner.

https://www.cnbc.com/2023/05/16/cnbc-exclusive-cnbc-transcri...

https://www.rev.com/blog/transcripts/dealbook-summit-2023-el...

Re:Twitter's pivot to x.com is a gift to phishers by adql on Wednesday April 10, 2024 @12:11PM (#39992334)
Well, admitting otherwise would be admitting failure of managing that company and we can't have that!
Re:Twitter's pivot to x.com is a gift to phishers by babypuncher on Wednesday April 10, 2024 @12:05PM (#39992267)
Everyone I know has partially adopted the new brand and started calling it Xitter.
Re:Twitter's pivot to x.com is a gift to phishers by xboxnolifes on Wednesday April 10, 2024 @12:45PM (#39992792)
Until just now, every time I saw someone in HN mention Xitter I assumed it was a third-party client like Nitter.
Re:Twitter's pivot to x.com is a gift to phishers by WorldMaker on Wednesday April 10, 2024 @12:54PM (#39992903)
Which is especially fun to pronounce with the Pinyin 'x': https://en.wikipedia.org/wiki/Pinyin
Re:Twitter's pivot to x.com is a gift to phishers by drivingmenuts on Wednesday April 10, 2024 @01:28PM (#39993384)
The best new name I've seen is Xitter. Very fitting, IMO.
Re:Twitter's pivot to x.com is a gift to phishers by rurp on Wednesday April 10, 2024 @04:35PM (#39995434)
Maybe they need a new slogan to help folks with the transition. Something like: "Don't tweet, Xcrete!"