The thing that really bothers with me with this is why couldn't it just be "Twitter by X"? You want to make an "everything app", that's great Elon, let's call that X. Now what do we call all the mini apps inside the everything app? Oh, they're called "X", too? So you're using "X of X" to call a cab, and "X of X" to send a message, and these are different apps inside the mega app? How does this naming make sense?

That would be too sensible.

Sarcasm aside, they probably were hoping to convert the brand name twitter has to 'x', but failed to realize how sticky the name was/is.

Even X itself resorted to putting "Formerly Twitter" in its App Store and Play Store taglines after their daily installs fell off a cliff. Previously the tagline was just "Blaze your glory!" but nobody knows what that means.

Probably had backend developers write the marketing copy.

> Most news orgs seem to resort to "X (formerly Twitter)" or similar.

I mean, if nothing else, "X did [something stupid]" just looks like someone forgot to fill in a template; no-one is going to publish an article with 'X', unqualified, in it.

X also makes search harder. I'd like to see HN add a recommendation that in headlines about X the submitter should change the X to Twitter.

Shoot, even the Wikipedia page is still titled "Twitter"