I guess because of this one might not refer to them as purely an "influencer" but more and more people I know use instagram as a primary platform for advertising skills / wares as well as a place to spend money.
If you know your audience spends time on instagram, you'd be stupid not to put resources into engaging with them on the platform.
Yeah, I had absolutely no interest in the platform until I learned of some shoe makers communicating/selling only through it. It seems to have become a very popular showcasing platform for crafts.
I am not talking trash about your point. Just that you replied to a comment with not much understand of multi level marketing (pyramid schems) that the previous comment was aluding to (and the commenter didn't expand on it either). Most people in the tech business do not have much exposure to it. But the success of things like herbalife, avon, etc rest on the "marketing reach potential" of their network, not just for the direct product.
so in a way you are confirming the similarity that you thought you were denying with your comment. And the great insight here is how "influencer" is a kind of organic-multilevel-marketing scam.
Small-to-medium brands engaging with small-to-medium scale individual marketers/influencers could be quite different than traditional MLM, with way fewer intermediaries.
However things like tupperware didn't seem to work that way, the product was actually mostly sold to end customers which makes it a legitimate business and not a pyramid scheme.
Is it a scam though? A pyramid scam is self-similar: you sell to people who then expect to sell to people who expect to sell to people etc.
I thought Avon, Tupperware etc. had a fixed length chains and multi-decade track records of sales to real consumers at the end of the chain.
Was also surprised to learn these are still a thing outside the US
https://www.vox.com/the-goods/2018/11/28/18116875/influencer...
From the article:
> What do influencers charge per post?
> It depends on the influencer, and their follower numbers. A micro-influencer, which is someone that has 10,000 to 50,000 followers, is actually pretty valuable. They used to only pick up a couple hundred bucks, but today, they get a minimum of a few thousands dollars a post.
> Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post! Especially if the content is on Youtube and the influencer is in the gaming industry.
> How much do typical influencers make annually?
> People with smaller followings [who are known as nanoinfluencers] can make between $30,000 and $60,000 a year. The micro-influencers can make anywhere from $40,000 to $100,000. Celeb influencers make way, way more.
assuming 30%+ US & 10%+ likes to followers ratio & 50%+ female
$250K per post is Kylie Jenner's territory.
A girl with 1.5MM and some connections can make up to $500K/y. About $5K per post. About 10MM impressions.
Someone with 500k can make up to $200k a year. Around $2k per post.
If your audience isn't as the one I described, the prices drop considerably. Rare exceptions apply.
Note that unless your "influencer" is a singer or an athlete or a politician or royalty, they're not "influencing" anyone. just treat them as pure ad impressions.
If you're paying more than $2K per 1MM impressions of the audience I described above, you're doing something wrong. Unless it's a singer or an athlete or a politician or royalty. In that case up to $2.7K makes sense
is there a standard metric to check how many of your followers are active?
if you have 1.5mm followers, but the same 10% on average are the ones to engage/like your posts, is it the same as having 15,000 really engaged followers?
Also, Instagram simply doesn't show your stuff to 100% of your followers 100% of the time, so it's just impossible.
If you were to ask, could an 800K account with 150.000 likes per post charge as much as an 1.5MM account with 150.000 likes per post? Yes, and it would make sense. It's just rare that someone has an higher than 10% ratio. I've seen them upwards of 20% with the current algo.
As I said, as an advertiser you should look to pay about $2K per 1MM impressions (which are about 50k likes). In other words, if you paid $2K to get your product posted on an account with the audience I described previously and it gets 50K likes, you're doing it right and you're supposed to make a profit.
$2K per 1MM impressions it's my opinion tho (and it's pretty market average in my experience). It's derived from the fact that you can pay $3.5K to FB directly to get 1MM female US impressions on IG - with zero hassles and better traceability.
Is it 10% for any one post?
My question is, in a rolling 30 day period, are 10% of all followers overall liking posts, or any given random 10%?
$25k+ per post is just normal celebs. $250k on a social media post is extreme and only happens if the person is incredibly famous. It's no different than tv commercials and sports deals. Nothing has really changed other than adding a new medium to monetize. The fame is still the hard part, although there's more of it to go around and more opportunity for those that try.
- custom/tracked coupon codes
- custom/tracked swipe-up or bio links
- general increase in sales for the day
Instagram ROI for consumer products is good enough that the tracking doesn't need to catch 100%.
Just contact some IG pages and see what they are willing to accept. The proliferation of meme pages, fake likes, news feed algos that decide what to show you, everyone wanting to become an influencer, and general inflation (1MM followers is nothing these days) have driven down costs. It's a bit of a lemon market too. I paid around 1/50th or 1/100th of the figures quoted in the other comment. Ofcourse it varies though.
>I've paid for a bit of influencer marketing.
Rates depend on the influencer, demographic, industry, and many other factors.
Would you still be counted as a nano influencer?
They do almost no personal branding, they're just well-known in their area. I imagine it's the same for most sports with a lot of participants, save those with a high financial barrier to entry (e.g. racing cars).
Ex: I don't have an instagram currently, but if I did I'd bet I'd have better chance of selling wireless pineapples than even a "megainfluencer" like Kylie Jenner.
That's a pretty broad statement, not all "techies" are straight males.