Re:Millions of Instagram influencers had their contact data ...
by manigandham on Tuesday May 21, 2019 @12:44AM
(#19967611)
From 12 years of adtech experience, this is absolutely false.
[ Parent
| on HN ]
Re:Millions of Instagram influencers had their contact data ...
by bryanrasmussen on Tuesday May 21, 2019 @02:50AM
(#19968053)
what do you think the correct numbers are?
Re:Millions of Instagram influencers had their contact data ...
by manigandham on Tuesday May 21, 2019 @04:46AM
(#19968508)
$5 per 1k followers average, so $500 per post for 100k followers, sometimes split with a talent agency/network that takes a cut. Smaller accounts are worthless but might get bought as a bundle. $1k+ per post needs 1M+ followers.
$25k+ per post is just normal celebs. $250k on a social media post is extreme and only happens if the person is incredibly famous. It's no different than tv commercials and sports deals. Nothing has really changed other than adding a new medium to monetize. The fame is still the hard part, although there's more of it to go around and more opportunity for those that try.
Re:Millions of Instagram influencers had their contact data ...
by martin_a on Tuesday May 21, 2019 @03:47AM
(#19968278)
Like written down below, fractions of those are probably correct. Have been involved in making a deal with an influencer with around 50k followers. Was around $400 for a single post.