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Re:Millions of Instagram influencers had their contact data ... by goldenchrome on Monday May 20, 2019 @09:35PM (#19966938)
That rarely happens because most Instagrammers invest hundreds of hours of grinding work to get their followers (post frequency, posting at a certain times and days, deleting non-performing posts, obsessed with making it to the Explore page, etc). I guess that less than 1% of users with >10k followers got there "naturally".
Re:Millions of Instagram influencers had their contact data ... by HNLurker2 on Tuesday May 21, 2019 @12:29AM (#19967569)
... or just buy them like that guide that was on front-page
Re:Millions of Instagram influencers had their contact data ... by srpguy on Tuesday May 21, 2019 @06:37PM (#19975840)
Most of my friends who are good at skateboarding or surfing have 2-15k followers, regardless of whether or not they're sponsored.

They do almost no personal branding, they're just well-known in their area. I imagine it's the same for most sports with a lot of participants, save those with a high financial barrier to entry (e.g. racing cars).