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A comment on Millions of Instagram influencers had their contact data scraped and exposed. Parent comment

Re:Millions of Instagram influencers had their contact data ... by King-Aaron on Monday May 20, 2019 @09:55PM (#19967024)
I'm really interested to know how companies can measure ROI on influencers, the spend > conversion flow just doesn't make sense to me.
[ Parent | on HN ]
Re:Millions of Instagram influencers had their contact data ... by 55555 on Monday May 20, 2019 @10:00PM (#19967046)
it's not that hard.

- custom/tracked coupon codes

- custom/tracked swipe-up or bio links

- general increase in sales for the day

Instagram ROI for consumer products is good enough that the tracking doesn't need to catch 100%.

[ Parent | on HN ]