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Re:We should replace Facebook with personal websites by jasode on Thursday December 20, 2018 @10:43AM (#18725819)
>most of what people like about Facebook—namely the urge to post about their lives online.

Where does the author get that idea? The majority of Facebook's 2 billion users do not post to their profile feed. Instead, the FB account is mostly used as a way to passively receive content. Some of the content is from family and friends, and some is from media outlets (NYTimes, etc).

Recommending "personal websites" is talking about a solution to a problem that most of the billion users don't have.

The way most people use Facebook is more of an RSS feed rather than a 1999 Geocities personal website. (But that doesn't mean RSS readers can replace Facebook because that technology is missing a "real names" reverse directory lookup database.)

Re:We should replace Facebook with personal websites by saucoide on Thursday December 20, 2018 @11:13AM (#18726122)
When i try to think of what my ideal social media would look like, it always ends up sounding similar to an RSS feed, with the ability to lookup and requiring the other user's approval to get the actual content, you could use different clients, some could give you recommendations for events,etc based on your subscriptions if you so choose, or just run your own locally. life would be so simple
Re:We should replace Facebook with personal websites by ip26 on Thursday December 20, 2018 @11:26AM (#18726253)
The magic usually missing from RSS is really good recommendation/discovery. I've got a list of feeds I follow, and that's all I'll ever get.
Re:We should replace Facebook with personal websites by darkarmani on Thursday December 20, 2018 @12:23PM (#18726897)
RSS is really just the content/transport method. For a decentralized FB, you would move the intelligence into your local client and it would like more like a web-of-trust network.

1. You connect to friends and you either manually assign or "grow" a bunch of weights to your amount of trust in them and your interest in various topics they might post.

2. You and your friends make posts and assign "topic" metadata to the posts. The value of the system depends on your friends properly assigning metadata to posts. But it makes it easier to filter out extended families' political shitposting (based on trust and negging untagged posts).

3. Your feed is selected based on the weight of your friendship times the weight you base on the interest of the topic. If your best friend posts something about computers and you have positively weighed that topic it would bubble up.

4. Friends-of-friends can transitively receive a proportion of the trust score you have in your friend. Highly trusted friends will make you trust their friends more.

5. Down-votes and upvotes would train your local agent. They could also be fed back to the originator IF votes were signed by trusted encryption keys to prevent your friend from faking his vote count on the "post".

This decentralizes the network out of FB and democratizes the algorithms / system for what and how you want to receive your information.

Re:We should replace Facebook with personal websites by NotAnEconomist on Thursday December 20, 2018 @01:10PM (#18727373)
I think there's middle ground that likely is more commercially viable:

1. Everyone makes a website.

2. Those websites submit articles to content indexes.

3. Part of your website hosts your own reader client:

3.a The reader subscribes to a set of indexes.

3.b It can also subscribe to individual feeds.

3.c Your client decides how to mix the feeds into displays, eg, you could have several indexes feed into one "feed" and have all of your family feeds in a second "feed".

4. Most of this is actually done via cloud hosting of managed packages, rented.

There's still many strong factors in favor of centralization, but if it's built around interop, then having a few large providers than mesh together is still an improvement and begins a competition to provide better services.

It's what happened with blogs and RSS anyway.

Re:We should replace Facebook with personal websites by mxuribe on Thursday December 20, 2018 @03:54PM (#18729036)
Some of the concepts you noted - specifically #1, #3, #3b, and #3c - form the basis of some of the stuff that the IndieWeb participants discuss/work on; see https://indieweb.org. In fact - and i think someone else might have already mentioned these guys - https://micro.blog already provides such a paid service. (There are free features of this service, but IIRC the paid parts fulfill some of the items you noted above.)
Re:We should replace Facebook with personal websites by CodeCube on Thursday December 20, 2018 @02:01PM (#18727906)
> submit articles to content indexes

... aaaaaand, there it goes; the spammers already ruined it ;)

Re:We should replace Facebook with personal websites by stcredzero on Thursday December 20, 2018 @02:30PM (#18728238)
... aaaaaand, there it goes; the spammers already ruined it ;)

Like they did with email. Then you have companies come with robust AI tech and filter the spam, and also give good recommendations. A few of those companies come to dominate the market

... aaaaaand, there it goes; we're back to the situation we have now with Facebook and Google.

Re:We should replace Facebook with personal websites by NotAnEconomist on Thursday December 20, 2018 @03:08PM (#18728639)
That's the point:

The situation for social networks would be strictly better if you could easily migrate accounts between FB, Google, etc and subscribe to feeds from multiple networks.

The situation you're calling out is exactly the point.

Re:We should replace Facebook with personal websites by stcredzero on Thursday December 20, 2018 @03:18PM (#18728710)
The situation for social networks would be strictly better if you could easily migrate accounts between FB, Google, etc and subscribe to feeds from multiple networks.

That's also my point.

Re:We should replace Facebook with personal websites by roystonvassey on Thursday December 20, 2018 @06:53PM (#18730331)
Google almost had this nailed with Reader before they canned it. Unbelievably stupid move while drowning millions in Plus and You and whatnot.
Re:We should replace Facebook with personal websites by kerng on Thursday December 20, 2018 @09:13PM (#18730980)
Google Reader was the only Google product I used regularly.
Re:We should replace Facebook with personal websites by ticmasta on Thursday December 20, 2018 @12:14PM (#18726786)
The nefarious problem with FB is the illusion of recommendation/discovery. They're not trying to find new and interesting things for you the way say, the cultural aspects of HN performs this feat; they're trying to define your profile and then serve up more of the same to increase engagement or capture your entire sphere of awareness so they can manipulate and shape your perception.'
Re:We should replace Facebook with personal websites by Randypea on Thursday December 20, 2018 @04:13PM (#18729175)
so they can manipulate and shape your perception.'..... then group you together with people like you and sell those groups to advertisers, claiming they have some exclusive access to groups like "yoga-loving cat owners"
Re:We should replace Facebook with personal websites by paulddraper on Thursday December 20, 2018 @01:00PM (#18727258)
> they can manipulate and shape your perception.

That sounds pretty malicious for what basically amounts to attempting to serve you the content and ads you want.

Re:We should replace Facebook with personal websites by stcredzero on Thursday December 20, 2018 @02:43PM (#18728400)
That sounds pretty malicious for what basically amounts to attempting to serve you the content and ads you want.

Basically, serving you the content and ads you want can turn out to be pretty malicious. By doing so, a big company can manipulate and shape your perception. Year by year, data processing is making big companies ever more potent at doing just this. Is it any wonder that it eventually got to a point where we started seeing problems?

Re:We should replace Facebook with personal websites by r3bl on Thursday December 20, 2018 @05:31PM (#18729793)
They've already intentionally manipulated emotions of a "small number of users" (700k), proved it was possible, and released a paper on it: https://slate.com/technology/2014/06/facebook-unethical-expe...
Re:We should replace Facebook with personal websites by techbio on Thursday December 20, 2018 @02:02PM (#18727917)
>> capture your entire sphere of awareness

Malicious sounding, indeed.

Re:We should replace Facebook with personal websites by wasdfff on Thursday December 20, 2018 @12:46PM (#18727127)
Follow feeds that post from a variety of sources. I follow a HN rss, a couple multireddit RSS feeds, and even newsletters from nyt and la times will include stories from a variety of places.

“Discover” hardly ever means, “check out what’s interesting,” usually it’s “check out this targeted ad”

Re:We should replace Facebook with personal websites by ip26 on Thursday December 20, 2018 @01:16PM (#18727448)
Ah, but if I'm too broad, then I get a firehose of news. RSS gives you everything that comes down the pipe- unless you set up filters, I suppose
Re:We should replace Facebook with personal websites by asdff on Thursday December 20, 2018 @01:38PM (#18727685)
For reddit you can get a feed for the top posts only, and for HN you can set a score threshold. I even follow newsletters over rss (killthenewsletter), which if you subscribe to some daily digests you get exposed to stories from a variety of sources on many topics. I can still run through like 250 headlines in about 30 minutes, reading or saving what I like to pocket and skimming over the rest. There is definitely set up and optimization with RSS, getting the right mix of feeds that you want, but I don't see any targeted posts or advertising when I browse the internet now.

Its also really good for following journal articles in my field. Pubmed has active search RSS, for instance, and every journal pushes their new articles to RSS.

Re:We should replace Facebook with personal websites by hotmud on Friday December 21, 2018 @04:04AM (#18732180)
> [F]or HN you can set a score threshold…

How does one do that? I'm interested.

Re:We should replace Facebook with personal websites by JetSpiegel on Friday December 21, 2018 @07:35PM (#18738033)
Re:We should replace Facebook with personal websites by ryandrake on Thursday December 20, 2018 @12:04PM (#18726667)
Recommendations + Discovery = Filter Bubble. These mis-features are exactly what we should be moving away from!
Re:We should replace Facebook with personal websites by davidivadavid on Thursday December 20, 2018 @02:31PM (#18728255)
I'll take good recommendations, thank you.

I'm surprised so few people here have picked up on the fact that "filter bubble" is a rhetorical trick about as obvious as the "pro-life" and "pro-choice" dichotomy.

People like getting good recommendations, and they'll always like them. "Filter bubbles" are here to stay.

Re:We should replace Facebook with personal websites by dasil003 on Thursday December 20, 2018 @05:40PM (#18729861)
Sure, we all want good recommendations, but how do we define "good"? I see some obvious problems with the way tech recommendations are playing out that have nothing to do with the filter bubble issue.

First, we are outsourcing recommendations to profit-driven corporations. At best, the recommendations I want to see will be mixed with the ones advertisers want me to see. Revenue expectations of social media companies currently ensure this is a non-trivial issue with no easy middle ground.

Even assuming the recommendations are reasonably good, you still have the problem that these ML-type recommendations require massive datasets and therefore it naturally gravitates towards a winner-take-all situation. Having one giant borg of a recommendation engine is bad.

We are replacing a rich tapestry of individual word-of-mouth and small-scale communication channels with a massive mono-culture. Scalability is worshipped in tech companies (it's great for getting rich!), but it's not a inherently a good thing. In nature we find diversity trumps scalability, and I feel the same way about culture.

Re:We should replace Facebook with personal websites by aldermeer on Friday December 21, 2018 @04:41PM (#18736924)
Google News claims to include other sources in a story's feed, to expose the readership to other points of view. That sounds like a great way to burst the "social media bubble".
Re:We should replace Facebook with personal websites by stcredzero on Thursday December 20, 2018 @02:46PM (#18728437)
Good recommendations are like a convenient browser that comes with your OS. The problems come in when it's just one company that has the public locked in to their particular solution.
Re:We should replace Facebook with personal websites by davidivadavid on Thursday December 20, 2018 @04:11PM (#18729159)
What problems?
Re:We should replace Facebook with personal websites by stcredzero on Thursday December 20, 2018 @04:57PM (#18729525)
IE 6
Re:We should replace Facebook with personal websites by ip26 on Thursday December 20, 2018 @12:14PM (#18726792)
No discovery = isolation bubble
Re:We should replace Facebook with personal websites by Kye on Thursday December 20, 2018 @12:27PM (#18726940)
I found this out when I switched from Pocket to Instapaper. Instapaper has a curated list of articles updated about once a month, and I don't read half of them. Pocket recommends articles based on what you read, and it's not just more of the same. I'm probably going to switch back.
Re:We should replace Facebook with personal websites by wasdfff on Thursday December 20, 2018 @12:52PM (#18727180)
You can follow hn and other aggregators like reddit via rss. I have it set up for hn where I only get posts that have hit 100 points, otherwise it’s a firehose.
Re:We should replace Facebook with personal websites by marcosdumay on Thursday December 20, 2018 @01:32PM (#18727634)
> Recommendations + Discovery = Filter Bubble.

Yep. When it decentralized you can control how strong are the bubble walls and can try different bubbles from time to time.

Re:We should replace Facebook with personal websites by hinkley on Thursday December 20, 2018 @12:58PM (#18727232)
The way I grew my feed was to look around any time an article in my feed linked to another site.

The thing is though we want to talk about the stories and ask questions. I mean, that’s why we’re all here, right? Comment forums on a million sites don’t work.

In the early days of the web someone had the idea that you should be able to run your own group commentary without the site aurhor’s permission. You’d register for the service and your browser would tell you or show you that there’s a conversation going about this page.

I still feel like we need this.

Re:We should replace Facebook with personal websites by cakeface on Saturday December 22, 2018 @11:05AM (#18741087)
There are some w3c tools around open annotations that might be a good fit for this.
Re:We should replace Facebook with personal websites by startupdiscuss on Thursday December 20, 2018 @11:55AM (#18726558)
Is there discovery on Facebook?

Most people I add because I meet them in read life. Actually, 100% of the people I add on FB after I've met them in real life.

Maybe if there was a good search and easy add mechanism for people I've met, it would fulfill the discovery aspect. I agree with you, it does feel easier to find people on FB.

Re:We should replace Facebook with personal websites by ip26 on Thursday December 20, 2018 @12:00PM (#18726613)
No, discovery of news & sources. Your friends who know about <your hobby> are a great news source/filter. Whereas with RSS there's not a good method to find new news you care about.
Re:We should replace Facebook with personal websites by QML on Thursday December 20, 2018 @05:51PM (#18729938)
Can't you just have a website like Medium that acts as an aggregator (of RSS feeds) instead of a platform? The issue I have to whether stick with RSS feeds, which seem like it's dying, or to use ActivityPub, which doesn't seem to be developed that heavily.
Re:We should replace Facebook with personal websites by pmlnr on Thursday December 20, 2018 @06:06PM (#18730063)
Re:We should replace Facebook with personal websites by QML on Thursday December 20, 2018 @09:18PM (#18731008)
I think in addition to this an aggregator, you also need a website that helps create an RSS feed for each user while simultaneously abstracting that notion away. Thanks for the pointer though :)
Re:We should replace Facebook with personal websites by njn on Friday December 21, 2018 @10:01AM (#18733664)
Re:We should replace Facebook with personal websites by tmaly on Thursday December 20, 2018 @01:27PM (#18727574)
I think something like personal AI, like something out of a William Gibson novel could fix this issue.
Re:We should replace Facebook with personal websites by FranzFerdiNaN on Thursday December 20, 2018 @04:31PM (#18729326)
I use Feedly for my rss-feeds and they do recommend other sites to follow if you search for a feed.
Re:We should replace Facebook with personal websites by max76 on Thursday December 20, 2018 @11:59AM (#18726602)
Maybe someone should create an RSS feed that curates other RSS feeds and forwards them to their recipients.

I'm not sure how to monetize this, but it would add some discovery to rss.

Re:We should replace Facebook with personal websites by Kye on Thursday December 20, 2018 @12:24PM (#18726907)
You described a link blog. kottke.org and Daring Fireball are good examples.
Re:We should replace Facebook with personal websites by criddell on Thursday December 20, 2018 @12:43PM (#18727089)
> I'm not sure how to monetize this

Make it good enough to pay for.

Re:We should replace Facebook with personal websites by wasdfff on Thursday December 20, 2018 @12:47PM (#18727145)
For glorified opml export?
Re:We should replace Facebook with personal websites by spdionis on Thursday December 20, 2018 @01:14PM (#18727424)
For research and curation of content.
Re:We should replace Facebook with personal websites by JetSpiegel on Friday December 21, 2018 @07:36PM (#18738038)
It's hard to compete with HN and Reddit...
Re:We should replace Facebook with personal websites by krausejj on Friday December 21, 2018 @11:35AM (#18734390)
we're working on this problem with mendoapp.com

but instead of following "feeds" you follow people, and it queues up links they've shared on twitter

Re:We should replace Facebook with personal websites by unicornporn on Thursday December 20, 2018 @02:36PM (#18728308)
Blogrolls worked quite well for me.
Re:We should replace Facebook with personal websites by mpweiher on Thursday December 20, 2018 @12:15PM (#18726807)
RaaS? Recommendations as a Service? Disaggregated.
Re:We should replace Facebook with personal websites by stcredzero on Thursday December 20, 2018 @02:28PM (#18728203)
When i try to think of what my ideal social media would look like, it always ends up sounding similar to an RSS feed, with the ability to lookup and requiring the other user's approval to get the actual content

That last phrase could add a lot of friction.

you could use different clients, some could give you recommendations for events,etc based on your subscriptions if you so choose

That would indeed replace Facebook. However, then you have a chicken and egg problem. Those clients won't be much good unless people provide data by using them, and people won't use them because they don't already have the data to provide good recommendations.

Re:We should replace Facebook with personal websites by viraptor on Thursday December 20, 2018 @04:35PM (#18729357)
There's already a lot of aggregators which are partially-social. For example theoldreader tells me that someone likes a specific post from RSS feed. Not sure if they have recommendations, but they could certainly generate them if they wanted.
Re:We should replace Facebook with personal websites by stcredzero on Friday December 21, 2018 @12:26PM (#18734787)
One thing that could be really cool, would be the UI of RSS readers applied to social media. Like, you could have the ads and recommendations in their own branch of the tree.
Re:We should replace Facebook with personal websites by naravara on Thursday December 20, 2018 @03:07PM (#18728636)
>When i try to think of what my ideal social media would look like, it always ends up sounding similar to an RSS feed, with the ability to lookup and requiring the other user's approval to get the actual content, you could use different clients, some could give you recommendations for events,etc based on your subscriptions if you so choose, or just run your own locally. life would be so simple

Up until you get to "different clients" you're basically describing classic Google Reader.

Re:We should replace Facebook with personal websites by FranzFerdiNaN on Thursday December 20, 2018 @04:33PM (#18729336)
I still miss google reader. If was such a fine product that just worked so of course it had to go.
Re:We should replace Facebook with personal websites by grahamburger on Thursday December 20, 2018 @05:03PM (#18729569)
That sounds a lot like ActivityPub / Mastodon.
Re:We should replace Facebook with personal websites by brlewis on Thursday December 20, 2018 @09:20PM (#18731013)
My ideal social media was FriendFeed, and yes it was in many ways similar to an RSS feed: https://en.wikipedia.org/wiki/FriendFeed
Re:We should replace Facebook with personal websites by akirk on Friday December 21, 2018 @05:11AM (#18732428)
I've been actually building something like this on the side with the Friends plugin for WordPress: https://wordpress.org/plugins/friends/ (source at https://github.com/akirk/friends)

It's based on the idea that you'd publish to your personal website either publicly or privately. The private posts can only be read by your friends (who own personal websites themselves and have established a friendship connection using a friend request).

The implementation is just a (not yet standardized) friend ship request REST protocol plus authenticated RSS feeds (using a secret key exchanged by the above process).

Since the whole decentralized social network idea is a chicken-and-egg game, I've constructed the plugin in a way so that it is useful to use by yourself: You can subscribe to RSS feeds, filter feeds with your own rules, and get full-content e-mail notifications for all or selected posts.

The plugin also implements Emoji-Likes on posts and allows recommending posts to your friends. It doesn't have an automatic recommendation engine (yet?).

Actually, there is no need to have this restricted to WordPress since it uses very much established technology, so it could interoperate with any other compatible platform. I just implemented it with WordPress for its ecosystem and that you can use existing mobile apps to read on it and share to it.

Overall the whole endeavor allows you to have your personal social network decentralized, ad- and spam-free since you select who you listen to.

The plugin is already well usable but it only progresses at side-project speed, so help is welcome (not only development work but also trying it out, posting about its features with screenshots/-casts, etc.)!

You can read more about some technical details at https://alexander.kirk.at/2018/11/03/decentralized-social-ne... and take a look at the presentation: https://alexander.kirk.at/2018/11/08/wordpress-meetup-presen...

Re:We should replace Facebook with personal websites by snackematician on Thursday December 20, 2018 @11:52AM (#18726521)
Maybe more of an email list than an RSS feed then? You can control who is a member of the list to receive content. It would be cool if social media could be done through email, sort of like Usenet.
Re:We should replace Facebook with personal websites by saucoide on Thursday December 20, 2018 @12:01PM (#18726631)
Yes, but ideally it would be 2-ways, and there is still the problem with discovery, more in general i just think there shouldn't be social media sites, "social media" should be a protocol
Re:We should replace Facebook with personal websites by wasdfff on Thursday December 20, 2018 @12:48PM (#18727152)
You mean like newsletters? No need to reinvent the wheel.
Re:We should replace Facebook with personal websites by schnevets on Thursday December 20, 2018 @01:13PM (#18727411)
Email/newsletters are a promising protocol, but you would have to rethink the UX to be more like a newsfeed, where a concise version of the message is shown once, and then automatically marked as read.

I have noticed friends reverting back to RSVP e-mails via Paperless Post Flyer. I'm still not sure if one person in this social group is not on Facebook, causing the change, but it has been a welcome adjustment. If Facebook Events can be replaced by an e-mail approach, I don't see why other products can't follow suit.

Re:We should replace Facebook with personal websites by asdff on Thursday December 20, 2018 @01:40PM (#18727705)
>where a concise version of the message is shown once, and then automatically marked as read.

So like a rule to push it into your newsletter folder?

Re:We should replace Facebook with personal websites by dtougas on Thursday December 20, 2018 @12:47PM (#18727141)
Didn't you just describe Twitter?
Re:We should replace Facebook with personal websites by yakshaving_jgt on Thursday December 20, 2018 @01:03PM (#18727293)
Twitter could be great if you could truly tune-out the stuff you don't want to see.

For a long time I held onto my account, trying to mute anything part of SJW or communist discourse, but to no avail. Twitter shows you stuff you didn't sign up for anyway, I suppose to maximise engagement.

Re:We should replace Facebook with personal websites by bilbo0s on Thursday December 20, 2018 @11:58AM (#18726591)
>the FB account is mostly used as a way to passively receive content...

And HN user "jsgo" wrote...

>If it is more difficult than Facebook, it can't hope for being anything more than a niche...

These are the sorts of common sense observations missing from so many "let's replace Facebook/Twitter/Whatever" debates. If we're serious about replacing FB/Snapchat/Twitter/Whatever then we need to consider realistic alternatives. Using the Mastodon-like distributed media and personal website ideas to get rid of Facebook/Twitter is like using the People's Front of Judea and the Judean People's Front to get rid of the Romans. You just have to ignore a lot of reality to assume it would ever work.

Re:We should replace Facebook with personal websites by jiveturkey on Thursday December 20, 2018 @12:56PM (#18727217)
That said, if someone can strike now, it is possible to displace FB. Or at least put up enough competition to sadly/ironically get bought out by them.
Re:We should replace Facebook with personal websites by scarmig on Thursday December 20, 2018 @01:02PM (#18727277)
Google Plus, now's your moment!
Re:We should replace Facebook with personal websites by jjuel on Thursday December 20, 2018 @12:06PM (#18726694)
This x1000

We would need some sort of aggregator. Currently, you could call Facebook an aggregator of personal websites. Of course all of the personal websites are also hosted there, but it technically is an aggregator of those webpages. Let's not forget most of the people that I am friends with on Facebook would never be able to create their own personal website without a lot of help which is what makes something like Facebook so convenient and popular.

Re:We should replace Facebook with personal websites by zanny on Thursday December 20, 2018 @12:21PM (#18726876)
> We would need some sort of aggregator.

It could be a protocol, independent of the browser. But the browser could support it inline, so you could just click a button to follow a content stream. It shouldn't be complex, it should be simple. Really simple. Syndication.

Re:We should replace Facebook with personal websites by masterdrift on Thursday December 20, 2018 @01:25PM (#18727544)
Open source social media dashboard? That way you could still use all the traditional social media apps without being reliant on any single one.
Re:We should replace Facebook with personal websites by asdff on Thursday December 20, 2018 @01:45PM (#18727739)
Several years ago facebook gutted a lot of RSS features. You used to be able to follow your notifications via RSS, but that went away when facebook realized people wouldn't stay on the site as long.
Re:We should replace Facebook with personal websites by masterdrift on Thursday December 20, 2018 @02:45PM (#18728423)
Is there no possible workaround? Zapier supports custom RSS feeds from popular social media sites, so it's definitely not impossible.
Re:We should replace Facebook with personal websites by JetSpiegel on Friday December 21, 2018 @07:39PM (#18738050)
There's https://github.com/RSS-Bridge/rss-bridge, but it's a PHP app, run it on a disposable VPS.
Re:We should replace Facebook with personal websites by disqard on Thursday December 20, 2018 @08:05PM (#18730695)
Yes, a sort of "Global Yellow Pages". I personally still have it for event invitations from a handful of friends.
Re:We should replace Facebook with personal websites by jsgo on Thursday December 20, 2018 @11:26AM (#18726252)
There are also a number of people who primarily share content rather than create/write it as well.

Me, I personally treat it like a blog in the sense that I'm there to either "like" it, go past it, or go to the comments section.

Regardless, reproducing Facebook via personal websites would be daunting if not impossible. One, not everyone is going to feel comfortable doing HTML/CSS/JS or even working in a CMS w/ drag-and-drop/WYSIWYG. Two, if I know your name (and if it isn't unique enough, we either share connections or I know some other details about you you've posted), I can search for you on Facebook. How easily can that be created with personal websites when you're also searching against the broader web (good luck searching for your friend Mercedes's personal site. Have a friend named Mike Rowe and you guys joke about how his name is like that one guy with the tv show? Best of luck finding his site too).

And we can argue "but the user can take back control of their data" which on face value is true, the problem is that I think for a lot of people I know on Facebook, they don't care. At least the convenience outweighs the concerns. And that's fine, that's their right. They weighed the pros/cons and found Facebook to have agreeable compromises. As do businesses that sell on Amazon I'm sure.

I do want a solution that gets away from Facebook. The problem is it needs to be something that is easy enough for a non-tech user to manage and consume. If it is more difficult than Facebook, it can't hope for being anything more than a niche.

Re:We should replace Facebook with personal websites by solatic on Thursday December 20, 2018 @12:57PM (#18727230)
> that doesn't mean RSS readers can replace Facebook because that technology is missing a "real names" reverse directory lookup database

But that's the point, isn't it? Personal websites isn't what will "solve the customer's problem", persé, but it is what will allow Facebook to no longer be irreplaceable, which is the real reason why people stay on the platform. The question isn't whether personal websites can replace Facebook, but whether personal websites will allow room for a real Facebook competitor (which improves the passive consumption experience) to grow.

Re:We should replace Facebook with personal websites by jasode on Thursday December 20, 2018 @02:16PM (#18728061)
> Personal websites [...] is what will allow Facebook to no longer be irreplaceable, which is the real reason why people stay on the platform.

No, you're making a common mistake of looking at the surface level of what Facebook shows to users (the so-called "webpage"). Therefore, the seemingly "obvious" solution to beat Facebook is -- Everybody Has Personal Websites.

Since I've seen many smart techies and programmers (e.g. the author of the article we're discussing) make that same claim, I think Mark Zuckerberg has (inadvertently) pulled off the most stunning "Keyser Söze"[0] type of misdirection about the real competitive advantage of Facebook. Programmers are mislead into looking at one thing (e.g. "personal websites") when they really should be looking at something else: The Real Names Lookup Database.

The Real Names Lookup Database is what makes the other features such as "point-to-point messaging", "chat", "calendar events", and finally "personal blog platform" aka "personal websites" -- all work so well with minimum friction.

To put it in more computer science syntax, Facebook has the following SQL table (approximate pseudocode) that's very valuable:

  create table real_ids (
    real_name,
    real_phone_number,
    real_email_address,
    ... other metadata ...
  );
Facebook has accumulated approximately ~2 billion rows in that table with those special primary keys. The end users of Facebook also find that table very useful. (My previous comment about this.[1]) Do not get distracted by things like "personal webpages". It's that special SQL table that makes Facebook hard to replace.

To continue the Facebook analysis via psuedo SQL, when a user wants to see something relevant from somebody she knows, it's:

  SELECT posts FROM real_ids WHERE real_name = "Jane Doe";
Getting relevant calender events & invites is the same idea:

  SELECT event_invites FROM events,real_ids WHERE real_name = "Jane Doe";
Here's where some observers get sidetracked: Even though the SQL columns "post" and "event_invites" are eventually rendered in HTML, this does not mean that "personal websites of html" is the solution to supplant Facebook. The real issue to analyze is the SQL WHERE clause. Making that WHERE clause work for real names is not trivial to build.

Another company that has a similar real_ids database is LinkedIn. But because they cater to professionals, they have mostly white-collar workers looking for jobs; they're missing blue-collar plumbers, or grandparents that are retired, etc. In any case, the same "flawed solution" can be misapplied here: "The solution to replace LinkedIn is to make it easy for people to make personal websites of their résumé and job history."

If you still have doubts whether Facebook's special sauce is the real_names database or if it's the "ease of personal websites", consider what Mark Zuckerberg chooses to spend billions on: Instagram ($1 billion), WhatsApp ($19 billion), and attempt to acquire Snapchat ($3 billion).

Notice that MZ does not bother with acquiring "easy-to-use website builders" such as Wix[2], or Squarespace[3].

What does Instagram/WhatsApp/Snapchat have in common that Wix/Squarespace does not? Those competitors' smartphone apps have a database of real_phone_numbers of their users!

On a related note, thinking that a protocol like ActivityPub can replace Facebook is also misguided analysis. ActivityPub is not a "real names lookup database" so it can't replace the actual thing that makes Facebook useful. Instead of focusing on protocols, think of how to make an alternative database of real_names-lookup that isn't owned by Facebook. Also think of where the db will be physically stored (blockchain is probably not the answer), and how costs for the maintenance of the db will be paid.

Without a viable real_names lookup database, it's pointless for Everybody To Have Personal Websites because there's no easy way for them to connect to other relevant websites to share data. That "connection" is easiest and more scalable when it's based on real names instead of urls.

For a database lookup of domain names to ip addresses, we have a canonical and universal "database": DNS. It's also very useful to have a "real names" reverse-lookup to "web profiles" but right now, the closest analogy we have to that is the realnames database privately owned by Facebook. Facebook has become the biggest and most authoritative "DNS of real people's names".

[0] https://en.wikipedia.org/wiki/Keyser_S%C3%B6ze

[1] https://news.ycombinator.com/item?id=15294086

[2] https://www.wix.com/

[3] https://www.squarespace.com/

Re:We should replace Facebook with personal websites by arandr0x on Thursday December 20, 2018 @03:20PM (#18728731)
This is interesting. Literally the one thing that prevents me from using social networks is the real names database. I refuse to give my real name so I don't get the full experience other users do. I would never use facebook, but I would be interested in an anonymous distributed 1:1 social network (like email, without servers). Currently I do use email and minimize my exposure by changing addresses from time to time, however, I'd prefer a full control version. Running an email server is too hard.

Back in the old days I was on IRC. I loved IRC. It was anonymous and everyone could have their own server and you could have individual chat and direct file share instead of broadcasting to everyone. But it's not asynchronous. I would do this thing where I would send my IP and a passcode to my IRC friends and with the IP and credentials they would have access to a specific folder on my home server. I put occasionally a diary or some photos on there and they could leave me messages. (OK it was a very crude solution. I was very young.) I liked it because it did not commit me to having the stuff up all the time but at the same time it wasn't gone forever if I didn't get to it right then.

I realize I am something of an anti-market and nobody would find my dream social network viable. Maybe I should make one for myself. I only have a dozen people I talk to really so there's no "all my friends are here" effect to consider for me.

Re:We should replace Facebook with personal websites by vthriller on Thursday December 20, 2018 @04:37PM (#18729376)
> That "connection" is easiest and more scalable when it's based on real names

Is it though? People I know refer to their pages with short urls and nicknames all the time because nobody wants to scroll through bazillion of John Doe profiles in Facebook search.

Re:We should replace Facebook with personal websites by eppsilon on Thursday December 20, 2018 @02:43PM (#18728393)
Surely a new social network could use others' authentication providers (Facebook Connect, Google account, etc.) to get real names/numbers of users and their friends. Smartphone apps could use contacts from the phone itself. I don't think FB's social graph is as hard to replicate as its overall reach. Users think, "If everyone I know is already on FB or one of the other established networks, why use anything else? "
Re:We should replace Facebook with personal websites by oblio on Thursday December 20, 2018 @02:53PM (#18728499)
You're assuming getting users to give you that info is easy.
Re:We should replace Facebook with personal websites by WorldMaker on Thursday December 20, 2018 @05:10PM (#18729621)
Right, Facebook themselves took roughly 10 years to build it, and they used a lot of psychological tricks to do it (first mover advantage, early FB was "exotic" and "invite only", late FB was an avalanche of FOMO and network effects, etc).

Similarly, the history of the White Pages and the Yellow Pages is a fascinating read and took decades for those books to be accepted. (Nowhere near as fast as they declined in the internet age.)

Re:We should replace Facebook with personal websites by vonseel on Thursday December 20, 2018 @01:29PM (#18727599)
You’d think that if personal websites were a valid substitute for Facebook, the whole thing would have never taken off in the first place. Personal websites didn’t see massive adoption the first time around, and we can safely doubt they ever will.
Re:We should replace Facebook with personal websites by asdff on Thursday December 20, 2018 @01:43PM (#18727728)
Because they were obtuse to set up for 99% of people. Myspace basically made quick and easy personal pages for the masses, and everyone used it because it was quick and easy. If a company is able to do it right for the 99% of people who don't know what FTP is, then its got a shot.
Re:We should replace Facebook with personal websites by krapp on Thursday December 20, 2018 @02:33PM (#18728273)
None of the major web services (Geocities, Tripod and Angelfire) required anyone to know FTP, and they weren't any more difficult to use than Wix or Wordpress, which target non-technical users today.

Before the standard of "web development" became "learn the terminal, Git and some Linux, unit testing, install and learn Node, learn Docker or some other container, learn ssh, learn a framework and any of several languages that compile to javascript" it really was simple enough that plenty of "normal" people grasped it without any issue.

Re:We should replace Facebook with personal websites by ufmace on Thursday December 20, 2018 @03:56PM (#18729043)
The trouble is, all of those "easy" website building services are still much harder and more customizable than Facebook. If you remember MySpace, you'll also remember that a pretty signifiant minority of pages were horrifically ugly and did super-annoying things. It seems most people are either terrible at web design or have no interest in it, even if you give them a pile of dead-easy templates. Part of the reason most of my social media use went to Facebook earlier on was that the user pages all looked reasonably nice and didn't play terrible music or blink or whatever. You could still post ugly pictures or stupid walls of text, but there's a limit to how unpleasant you can make a Facebook page. Sometimes, less customizability is better.
Re:We should replace Facebook with personal websites by krapp on Thursday December 20, 2018 @05:44PM (#18729894)
I don't think "customization" is necessarily a problem, even if people want to make butt-ugly sites. Part of what the web offers people is the opportunity to express themselves creatively, both in terms of design and content.

I can't complain about anyone else's lack of design skills... I once had all of the text on my website bright red Nosferatu on a black background in tables with 3d bevels and a background I swiped from a surreal art site.

But there's no reason some modern, stripped down and ultra-minimalist version of a self-hosted site service couldn't borrow from Facebook's UI design (which, all else considered about the service, obviously works for the general public) and have publishing a "page" be as simple as publishing to their Facebook feed, complete with some non-editable css.

But then that gives you none of the benefits (in my mind) to having your own site (complete control over code and content) as well as none of the benefits of Facebook (integration with your social graph and discoverability) and keeps all of the downsides of a third party host.

Re:We should replace Facebook with personal websites by vonseel on Thursday December 20, 2018 @10:20PM (#18731198)
Squarespace? But still, a website isn’t worth $10/month to most folks.

I think the other user was right who commented that most Facebook users are content consumers, versus content creators. That is, they browse much more than they post.

Re:We should replace Facebook with personal websites by malcolmgreaves on Thursday December 20, 2018 @11:58AM (#18726592)
I feel that most people are stuck with Facebook because of messenger and events. Core FB functionality is still its social network and ease of interconnecting everyone's personal social graphs.
Re:We should replace Facebook with personal websites by duxup on Thursday December 20, 2018 @12:35PM (#18727024)
Yeah I just want to see everyone's photos.. that's kinda it.
Re:We should replace Facebook with personal websites by factorialboy on Thursday December 20, 2018 @12:57PM (#18727228)
Agree. And those who do post about their lives (on FB, Insta, Twitter etc.) Do it for the dopamine fix one gets when others react and respond to their posts.
Re:We should replace Facebook with personal websites by will_brown on Thursday December 20, 2018 @02:33PM (#18728275)
When YC experimented with applying/voting with YC applicants on HN, this was a part of my idea...tomorrowbook ;)

It’s part domain registration, web builder (simple website with fees you add content to via text message), part automated dns records, part social media/search engine.

So imagine these personal websites are all connected, one website can follow another, that’s it. You own the content, traffic, ad revenue. You could search content across these distributed websites with the tomorrowbook search engine, you could use tomorrowbook to register a domain (built in dns/website for the nontechnical) or use your own registrar and embed the tomorrowbook feed into your site.

Original post: https://news.ycombinator.com/item?id=11473190

Re:We should replace Facebook with personal websites by cft on Thursday December 20, 2018 @02:43PM (#18728398)
In 1997 it was called Webrings

https://en.m.wikipedia.org/wiki/Webring

Re:We should replace Facebook with personal websites by will_brown on Thursday December 20, 2018 @02:55PM (#18728518)
Well without the domain registration, dns, webbuilder, social media functions and search engine.

But yes that seems to allow websites to link to one another.

Re:We should replace Facebook with personal websites by debt on Thursday December 20, 2018 @12:37PM (#18727050)
"Instead, the FB account is mostly used as a way to passively receive content."

It's funny when people paint such wide strokes for 2 billion people. I would assume people use Facebook for literally hundreds if not thousands(if you can imagine) of use cases.

Probably one of the most complex consumer products ever made from that perspective. I don't think it's useful to reduce Facebook to something as simple as "most people do X on Facebook".

For instance, Facebook in India has nearly 300 million users. They all use Facebook the same way as the 215 million in the United States?

The only people that know how Facebook is used by people is Facebook.

Re:We should replace Facebook with personal websites by trumped on Thursday December 20, 2018 @12:57PM (#18727218)
> because that technology is missing a "real names" reverse directory lookup database.

search engines solve that somewhat ... but you could have a directory that points to the correct address (a bit like a web directory or a phone book)... maybe the government could even host that...

Re:We should replace Facebook with personal websites by yesenadam on Saturday December 22, 2018 @01:39AM (#18739319)
Instead, the FB account is mostly used as a way to passively receive content.

Is that true? I would have thought it's mostly used for chatting with people they know, or commenting on things people have shared. But I'm just guessing.

Re:We should replace Facebook with personal websites by zild3d on Thursday December 20, 2018 @01:54PM (#18727831)
> The way most people use Facebook is more of an RSS feed

For many it's become more of an address book

Re:We should replace Facebook with personal websites by WorldMaker on Thursday December 20, 2018 @05:12PM (#18729632)
Or a shared calendar
Re:We should replace Facebook with personal websites by provlem on Friday December 21, 2018 @01:20AM (#18731741)
We are already trying here to offer FREE personal website for User at https://UserCV.com/users
Re:We should replace Facebook with personal websites by w3clan on Friday December 21, 2018 @01:34AM (#18731782)
Personal CV websites are future, but they need more like "FEED" or "RSS" and "followers" mechanism
Re:We should replace Facebook with personal websites by MentallyRetired on Thursday December 20, 2018 @11:31AM (#18726295)
Maybe we need some kind of open specification for "the living web" so companies like tripod/angelfire can support the spec.

Maybe where you would sign into your own site and it would have polled posts from all the sites you follow (probably with rss) into a single feed. Your site IP is your identity, so commenting etc would be done as your site e.g., `MentallyRetired.com says: Hey these are cool!`

I dont know, just shooting from the hip, but it seems a lot of these technologies are possible. I remember signing into places with my website.

But it needs to be EASY. As easy as Facebook. And backwards compatible to avoid breakage.

Re:We should replace Facebook with personal websites by Leader2light on Thursday December 20, 2018 @12:58PM (#18727239)
"The way most people use Facebook is more of an RSS feed rather than a 1999 Geocities personal website."

Very true and Twitter is better for this in general. I keep a Twitter feed running at all times on 2nd monitor.

Re:We should replace Facebook with personal websites by rock_hard on Thursday December 20, 2018 @11:13AM (#18726126)
Can you back that claim about the majority of Facebook users not producing content with data please

EDIT: Specifing the claim

Re:We should replace Facebook with personal websites by pipnasti on Thursday December 20, 2018 @11:38AM (#18726364)
I think it would be helpful to specify which claims need data.

> Recommending "personal websites" is talking about a solution to a problem that most of the billion users don't have.

I thinks this is mostly a valid argument. The burden of proof for whether the problem exists is on the person proposing the solution; Solutions require action, and the side that requires action needs proof.

I do think the claim that “most people use facebook like an rss feed” needs some data to back it up though. I personally use it that way, but that is andecdotal and I also have many friends who use facebook to promote their life, which is more along the lines of a personal website.

EDIT: Spelling

Re:We should replace Facebook with personal websites by Someone1234 on Thursday December 20, 2018 @11:19AM (#18726180)
The author of the article did not, so why should a comment saying differently be held to a higher standard?

Plus asking for data about a long post without referencing which part you even want data on is unconstructive.

Re:We should replace Facebook with personal websites by dfxm12 on Thursday December 20, 2018 @11:25AM (#18726243)
The author of the article did not, so why should a comment saying differently be held to a higher standard?

Two wrongs don't make a right, and how do you know to what standard the parent poster holds the author? ¯\_(ツ)_/¯

Plus asking for data about a long post without referencing which part you even want data on is unconstructive.

There was one claim made in the five sentence GP post.

Re:We should replace Facebook with personal websites by prophesi on Thursday December 20, 2018 @11:23AM (#18726223)
Two wrongs make the latter right.