Re:AMD CEO saying it's a "data center first" company and PC ...
by CoolestBeans on Friday November 06, 2026 @04:34PM
(#50398835)
I feel like tech companies across the board are making a pretty massive misstep of ignoring their traditional businesses in favor of AI. Understandably, every percentage point of production not spent in this generational build out is a waste but it feels like corporate Dutch disease. When the build out ends, and it will end, the cost to rebuild the relationship with the consumer may be lethal for a lot of companies.
Apple is probably the company to watch having taken (or otherwise been forced to take) the other strategy.
Re:AMD CEO saying it's a "data center first" company and PC ...
by PostOnce on Friday November 06, 2026 @10:44PM
(#50401428)
ARM is here. Apple and Qualcomm and a whole host of chinese companies make PC-tier processors that aren't AMD/Intel/x64
It's possible people get pissed off enough they buy those instead. Or simply buy them because that's what's available, and it therefore becomes The Norm.
Re:AMD CEO saying it's a "data center first" company and PC ...
by CoolestBeans on Saturday November 07, 2026 @12:23AM
(#50401890)
I think the problem these companies will run into is that people are unlearning to desire the latest gadget or console because they've been priced out. Obviously there's some amount of device that's closer to necessity but the marginal stuff I think has been hit and will be hit in the future. For example, its typical that through a video game console's lifecycle the price comes down to get the more casual gamers. That hasn't happened because of shortages. That's an entire generation of would-be gamers they're losing out on today and in the future.
Personally, I've balked at the price of two gadgets I wanted to get in the last couple of months (a Steam Deck and a digital notebook). Does that make me less likely to buy one in the future if the prices go down? I don't know but probably.
Re:AMD CEO saying it's a "data center first" company and PC ...
by ksec on Saturday November 07, 2026 @05:57AM
(#50403432)
It is not like they are ignoring PC market. The new node will now goes to Server Market first, it is expensive and Server market is making more money. It wasn't that long ago Workstation and Server were where the best tech came first.
One could even argue the whole industry haven't been PC first for nearly a decade. It is Smartphone first before moving on to anything else.
Re:AMD CEO saying it's a "data center first" company and PC ...
by jmercouris on Friday November 06, 2026 @05:49PM
(#50399556)
I think just like how we saw the development of Asics, we'll see crystallized models at some baseline level of competence. Then, we'll probably see a huge glut of excess capacity in the GPU market, and we won't need excessive gluts of RAM and compute.
Re:AMD CEO saying it's a "data center first" company and PC ...
by BatchJob on Friday November 06, 2026 @08:32PM
(#50400765)
No reason to mince words then. Its clear the tech industry is waging resource wars against the American public. They want our land, our water, our power, and our computing equipment for themselves.
"super intelligence", well someone has bend a knee apparently.
I think they're saying "superintelligence" to mean ASI, or at least AGI.
She didn't bend, she crawled right up in happy and willing.
Apple is probably the company to watch having taken (or otherwise been forced to take) the other strategy.
It's possible people get pissed off enough they buy those instead. Or simply buy them because that's what's available, and it therefore becomes The Norm.
Personally, I've balked at the price of two gadgets I wanted to get in the last couple of months (a Steam Deck and a digital notebook). Does that make me less likely to buy one in the future if the prices go down? I don't know but probably.
One could even argue the whole industry haven't been PC first for nearly a decade. It is Smartphone first before moving on to anything else.
I suppose that also implies that AMD thinks it can catch up with Nvidia in the datacenter.
They will stop at nothing to take it all.