There is a model that worked for decades: If you spent a _significant_ amount of work enhancing an existing tool you'd release a new major version. The would be a discount for license holders of the old version. Why reinvent the world over and over again?
Not saying that was OPs motivation but that's obviously why the shift happened.
I’m not sure OP should have capitulated. Someone who loves this tool will probably gladly pay more.
Is it easier to convince one person to pay $100 or 100 people to pay $1?
Developers (or power users for that matter) aren't really known to be generous with their personal money for recurring software fees. But this is the primary target group. I want value in return for my money. If you have monthly recurring costs then I can understand the monthly fee. If not then it's a rip-off.
Can you try? Of course. But I guess I'm not the only one who has been pushed away from that particular software product. Even if it's good I will not give it another try. First impressions count.
People will replicate it, sure, but supporting it regularly is another thing. I guess the majority wanted a perpetual license - so it's a win for the masses.
defensibility nowadays is app support and development. the more work you pour into it the more defensible it will be.
I personally would gladly pay to have app constantly polished and improved. What I would not use is some vibe-coded alternative that was slopped with AI in a day and pushed to github with a tweet "i made a free X alternative" and then abandoned.
I'm not paying $40 for a taskbar replacement. And not for two years of updates and a two device limit on top.
Maybe if it was $10, I could consider it. Prices for macOS apps are insane in my opinion. Everyone wants to charge yearly or every two years now too.
For example, I am rolling my own window manager (that needs some much needed TLC). I ditched Alfred for Spotlight. Though Alfred is better, I will survive just fine. And the list goes on.
I am not trying to take a dig at the OP. I am sure he or she put effort into this application. But I am genuinely curious -- does anybody actually need this software? Cmd+Tab, a decent window manager, and Spotlight would solve the same problems for free.
It costs $99 a year just to be able to write Mac apps at all.
Any sort of buy-once app on macOS is unsustainable to the developer. They are paying Apple $99 a year forever.
If you want cheap/free apps get off of Apple’s ecosystem and switch to Linux.
$99 costs publishing apps for profit.
Anyone can compile and run for free.
but isn't that it?
Personally, I dare not replace the Dock with Windows-style task bar for fear that my OLED display might have burn-in on it. Yet, when I need an alternative, I would rather make an APP for my own.
At home, I have a Mac Studio[0] set up in my office with my music stuff, and I'm writing this on my MacBoor Air[1] here on my lap in the living room. I also have a work laptop, although it's safely tucked away in my backback right now. My wife has an MBA, too, but that's hers and I don't mess with it. So I'm elbow-deep in Macs that are used solely by me, and I bounce between them regularly.
The 2-device limit is a dealbreaker for me. It's where I stop reading. I don't care if it cures cancer: I won't buy an app that makes me pick and choose which of the devices in my care I can use it on. I'm sympathetic to why vendors pick that limit. I get that you don't want me to buy a single license and spread it around my friends and work circles. That's completely reasonable and understandable. And yet, it completely breaks my use case. I bet I'm far from alone in this.
[0]A previous job let me keep it when I left.
[1]I bought to hack on personal projects instead of using [0], which was work-owned at the time.
I'm not about to abuse my OmniFocus licenses, even though I could. They sold me a great product at a reasonable price, with permission to throw a copy on everything I own so I can use it no matter which chair I'm sitting at. They trust and respect me, and I trust and respect them.
Old guard will say what they will about software licensing but at the end of the day it’s all the same.
But hey, the masses have spoken - and a perpetual license it is. Vox populi, vox dei.
For this particular situation, your risk probably isn't that people will stop paying. It's more likely that people like it enough that a free alternative pops up (it's not so different from rectangle and alttab.) You're probably better off taking the money up front.
I don't have a problem with paying subscriptions, I have a problem with the subscription list itself becoming untenable.
Users get certainty, and you still have a clear path to future revenue when that window expires.
Subscription makes a lot more sense once you’re in cloud/collaborative territory which we've just entered. Sounds like you landed in a good place with this split.
Will be trying out DB Pro again in the near future!
If you'd open source it then there is at least the chance of gaining a community. And you'd be giving back to the community that you have benefitted from for decades.
Some visibility into the roadmap and operations (an anonymous LLC doesn't really say "Trust") is needed for me to feel good about typing my credit card number into the form.
------
OP here - based on the feedback, I’ve switched boringBar to a perpetual license for personal use: https://boringbar.app
It’s now $40 for 2 devices and includes 2 years of updates. After that, you can keep using the version you have, or choose to pay for updates again later.
For businesses, I’m keeping the existing annual pricing.
A lot of the comments on pricing were fair, and I appreciate people being direct about it. I still care a lot about long-term maintenance for an app like this, but I think this is a better balance.
https://news.ycombinator.com/item?id=47743992