Much like your example, in the two minutes before the end of the auction, every new bid placed extends the auction clock by another two minutes, the winner hasn't won the auction until two minutes have passed with no further counter bids.
For example, think about "sniping" from the seller side. Sellers are rightly concerned about any wrinkle of the bidding process that might leave money on the table. Automatically extending the time so that every potential buyer has time to "answer" a new bid soothes the concern that buyers were willing to pay higher, but they didn't have the technological prowess to post their bid in the last 0.3 seconds.
The fear of being sniped encourages you to bid your maximum value, and not just wait and see if you can sneak in a lower bid. This is what all auction sites want.
With ubid, you also had the feature of letting it bid to your highest price. Yet they still extended the auction if someone outbid your highest price.
If the winner, instead of paying what they bid, pays what the second-highest bidder bid (and bids are secret until someone exceeds them) then the incentives change. Everyone is incented to bid what it is worth to them, safely knowing (1) they won't pay more than that, (2) they will win the auction if no one outbids them, and (3) they won't pay more than necessary to win the auction.
eBay works this way (more-or-less), so you CAN (if you choose to) simply place your bid any time that is convenient and then ignore the timing of the end of the auction and all the sniping bots.
Meanwhile it's now 100% free to sell on eBay for non-professional sellers.
https://www.ebay.co.uk/help/selling/fees-credits-invoices/fe...
Before: Buyer pays £100, seller receives £100, seller later charged £5 fee, ends up with £95.
After: Buyer pays £100, eBay pockets £5 "buyer protection fee", seller receives £95 with "no fees".
Nice:
> You won't pay final value fees or regulatory operating fees
Of course, they will likely find some other way to extract their fees.
It would be nice, however, if the final value fee went away for US non-professional sellers.
There does seem to be no indication (at least on the page you linked) of how they define "private seller", which also opens up the possibility of them defining it so narrowly that, say, only five UK residents ever qualify.
In the last 5 years I've won multiple auctions for not-really-worth-shipping things like bikes, paid via Paypal, then had the buyers contact me to say the fees are too high, cancel the auction and deal separately in cash.
For anything that you're picking up in person anyway, very little reason to use ebay vs. FB marketplace.
It works quite well!
eBay really seems to be the only auctioneer using the snipable process it uses.
For example, suppose the current price is $1 and the current winner is someone who bid $2 as their maximum bid ceiling. If I bid a $3 maximum, then I become the winner at a price of $2.
In this model, there is no need for snipping and those who honestly declare their maximum ceiling from the start are in no disadvantage compared to those who frequently update their bid, nor do they overpay.
Not that this is perfect either, often it means you can push other people’s bids up to their max even though you have no intention of buying the item. I’ve seen it as a seller and felt bad for the buyers
I've never quite understood why people get so upset about sniping on eBay. Anybody can snipe. That's just the best play. Any time I want to bid on something on eBay, I just set my max bid on the sniping tool instead of on eBay, and then forget about it.
Early bids make you commit to matching other bidders’ exploratory bids. You lose out on the (naive) dream of a “great deal”. Sniping (without paid-for bot assistance) is a costless way of not revealing your ceiling until the last moment (and it commits you to actually sticking to your ceiling because there isn’t time to rebid later).
If everyone bid rationally, this wouldn’t matter, but it’s very easy to convince yourself that you can stomach bidding just a little more than your ceiling just to win the item. This cuts two ways: last-minute bids prevent this behavior from others while also stopping it in yourself.
commit ecfd9009-5bae4398b13645e14ec4ce25 (HEAD -> deal-with-snipers)
Author: sunrunner
Date: Thu Jan 22 13:57:34 2026 +0000
Update BidBot default bid cents amount to be 18 (was 16), to deal with pesky sniping strategies discovered on HN.I've seen studies on auction method that suggest the difference in the final price (between explicit end time and the more traditional extend-until-bidding-stops method) is negligible for online auctions except in a few special cases. This is a marked difference from the expectation that, like a real-world in-person auction, the extending deadline might encourage further spur-of-the-moment bidding.
Whether it makes much difference to the final price or not is immaterial though if the buyers believe that it does. This is one of the (several) reasons why eBay won out against similar competition in the early days: buyers felt they were getting a better deal by being able to snipe so favoured eBay with more of their attention and this brought more sellers to the platform (which attracted more buyers, and so on round the loop). It is telling that to deal with the extra load imposed on the system by external bots refreshing pages and putting in automated bids, instead of switching to an extending auction model they implemented what is almost a built-in sniping feature.
Auction sites have to be very careful (or just very lucky) in their messaging, to convince both sellers and buyers that they are getting a good deal - any major change to how eBay works could upset the balance that they currently have in that regard and start a flood in the other direction (the more people leave, the more other people will think about leaving) to the building toward critical mass that was how they won out in those early days.
Did they measure the impact of people who stopped using the platform due to their bids being sniped?
You also have to proportionally raise the bid increment, or you'll have people bidding $1 up at the end of every 5 minute period in order to exhaust and frustrate the person they're bidding against. Their opponent's only choices are 1) to mirror the $1 raises, which could go on for ages (then sleep and automation become issues), or 2) to make a big jump hoping that they jump past their opponents limit.
In the case of 2) the dollar bidder's limit could be +$10, and there's no rational way for their opponent to choose the amount for a big jump other than jumping to their limit. Meaning that they just wipe away all of their potential bargain and get it for their valuation. Leaves a sour taste; feels like they're bidding against themselves.
As somebody who auctions things, I use a required greater than "≈10%" of the current bid amount bid increment, and the auction doesn't end on an item until there hasn't been a bid for 10 minutes. Works great. "≈10%" means to just drop the last digit of the current bid to know the minimum next bid. Then I can set the auction to end an hour before I really want it to end; if it hasn't ended by then it's because I mispriced something and the right people found it.
You capture all the value you can, and it runs completely unattended. You just need a way to timestamp bids and broadcast that timestamp e.g. a forum post.
Many years ago, there was an auction site called uBid. They had the sane rule: Bidding is open as long as there have been bids in the past 5 minutes.
So the end date could be January 24th, 3pm, but if someone bids at 2:58pm, the deadline is extended to 3:05pm. And it keeps going.
You know, like how auctions in the real world work.