Just for warning, you'll still want to use Google as a backup for hyper local results, but generally the experience with Kagi is much better.
And can do so by adding !g to a Kagi query, just like on DDG.
You know, I once ordered takeout from the other side of the country because I had too much privacy on my search engine...
I don't know if Kagi have any investors or not, but I am kind of hoping the subscription model means they don't need them.
https://news.ycombinator.com/item?id=36517149
But as the comments pointed out, the invested money is "only" ~700k, so they're likely not such a mistake as you're imagining
(I'm one of those small investors in Kagi.)
The company used stats including non-paying users to demonstrate demand for our service was high, even though we knew they would highly likely never spend a cent with us.
I know you're being a little facetious but it is actually a benefit. Many companies have implemented subscription pausing to reduce churn. The reason is pretty straightforward good business: it's easier to reactivate customers who lay dormant for 1 or 2 months than it is to let them churn and have to re-sell the product to them from scratch.
Engagement can always be monetized better in the future.
It would still show in other metrics, however, as you'd have monthly active users (or accounts), which would take a hit. You'd also see a drop in MRR when an account is paused.
Bear in mind I'm assuming a business that wants clear, accurate metrics so the executive team know what actions to take; not simply a business looking to scam investors out of money ;-)
Growth = New Customers Acquisition - Churn. New customers are expensive for many businesses to get, they have marketing, sales, and promotion related expenses. It makes sense to spend money to reduce churn too, because it’s a cheaper way to boost your growth rate.
If you offer deals to reduce churn, you need to focus on if those deals are just delaying inevitable churn or if they are actually winning back customers. Delaying churn is just a game of spending money to make your books look better for a quarter.
IB growth can fuel business growth, especially during times of low new customer acquisition and or high to moderate churn
Disclosure: I work at Kagi
(historically not so important to companies in practice, but it sure ought to be)
Sometimes the simplest explanation is also the correct one.
Indeed, this would make me way less annoyed at the thousand and one streaming services popping up like mushrooms after a rainy day.
I tend to care lot less on keeping something like dropout even if I don't use it all the time (I like to think I contribute keeping it afloat, and watch it whenever), but I cancel other subscriptions a lot more aggresively (I've unsubbed/resubbed to Gamepass plenty of times specially when playing random stuff with friends, there's something nice of the exploratory playing you do when you don't need to care who has bought which game)
On the pattern I use dropout, they'd get a month or two of revenue out of me (Binge a couple of their limited runs and catch up on their staples) and zilch for the rest of the year even if I'm a happy customer
Are they upfront? Or do they pay per view royalties at the end of a streaming period? Or likely mix of both, varying by each piece of content terms?
Hypothetically, if a streaming service structured most of their obligations in the form of post-view true-up's, they wouldn't have any problem doing this. And could make bank on the float between customer payment (first of month) and paying for their content (end of period).
For sports it's different, typically you bid for the right to own a geographic market and the games are sometimes split into bundles where you can bid for one or all bundles depending on how deep your pockets are. You'll then get to keep exclusive or non-exclusive rights for a certain number of years. You'll then pay annually/quarterly for that right at the total bid package for the term of the deal (e.g. 5 years). Depending on the contract you might be able to re-sell that right to other companies as well, which dilutes your audience, but may increase the distribution overall.
Then aside from the rights, you end up paying infrastructure costs both fixed and variable. You also generally commit to CDN capacity for distribution based on a forecast of how much you think your customers will watch in any quarter.
I was flummoxed the other day when I talked with someone who was a content equity trader -- I didn't even realize that class of finance existed.
A change I think is necessary for consumers however is deduplication of content payments. If you subscribe to multiple services, youre paying for a license to some content multiple times, sometimes many times.
What I would like to see is more like Kagi Fair Pricing, a master payment account (like prime or movies anywhere) that has access to all your accounts, cross references where you are paying for a title multiple times, and offers a refund or credit.
Largely this breaks down into two salient factors:
- the friction of the transaction itself, which you largely shed when the consumer already has already agreed to be billed on usage, and
- metering aversion, which can be alleviated with a wide range of cheap tricks, e.g. using very coarse quantization: think not "rent this episode for just $0.99", but "rent up to 50 episodes this month for just $9.99". But the extreme of this is what you actually see: one price for any usage of the service at all, which ... is a popular pricing model at consumer scales because it works?
I believe instead that the future for textual content is mass syndication, just like it worked out for video content and audio content.
Totally worth the $20 or whatever.
Compare to ChatGPT, which is much more expensive, but the value relative to Google is pretty obvious.
> No ads. No tracking. No compromise. Just deep, powerful search.
So you are not paying for better search but for no tracking and no ads. If you don't care about those, you're not kagi target audience.
I block the shit (a user preference with some good easy options), I up rank my favourites and pin Wikipedia.
I’m happily paying for a family plan.
Today, Kagi has a negative incentive to even historically track user search data (if discovered, their business would be cooked). Consequently, it's very likely they're being honest and don't.
Furthermore, they're building a sustainable business around subscription revenue.
In the event any of the above changes, they still won't have any historical data to share.
As opposed to Google, who keeps things in their vaults until the heat death of the universe.
> And I'd rather sue Google than Kagi.
Ha! You and what European data authority supporting you? Because that's the only way you'd have a chance of making headway.
Thank you for agreeing with me. Why would I bother using a VC-backed search engine today that forces me to login to use it routinely only to receive an email later saying, "An Update to our Terms of Service". And whose only way to convince me that they do not store my data is to tell me that I can "trust them." Even if I trusted them, I wouldn't trust their investors or their random late stage C suits.
>As opposed to Google
Are you willfully ignoring what I wrote in bad faith? Google had to settle a class action law suit that forced them to delete "billions of user records" and still allowed them get sued for individual claims down the road. Use kagi to search for the winston strawn summary of the case.
Here is an excercise: Open a three letter browser starting with the letter T, go to google.com and search for the life expectancy of ALS. Now close the browser.
Now tell me what google can deduce about about the real-life ethbrl with certainty and how they came by that information.
In that case I guess there is not too much they can deduce aside from the type of device (desktop, mobile).
But of course, if you make more search queries without hitting "New Identity", they can piece together a lot more than that, including exactly who you are with enough time between new identities.
If you're going so far, you can use Kagi from Tor as well. There is even a Hidden Service for it [1], so you don't even need to hit the clear web at any point.
If you're concerned about tying your credit card information to your searches, you can just use a prepaid debit card or crypto to pay [2].
[1]: http://kagi2pv5bdcxxqla5itjzje2cgdccuwept5ub6patvmvn3qgmgjd6...
I have to remind you we're talking about preventing Kagi or Google from tracking you. This suggestion makes no sense when you're forced to sign-in to Kagi to use it meaningfully as your default search engine anyway no matter where you're connecting from.
Your first two paragraphs describe a use case that is way more convenient than your last paragraph, and most crypto wallets have most likely come into contact with exchanges that have the user's kyc data to begin with.
I'm doing no such thing. I'm merely pointing out that a user still has tools in their disposal to prevent a company whose core business is tracking from tracking them as long as said company does not require the user to sign in with PII info.
When you sign in with Kagi, your only protection is to "trust them". Kagi's next move should be to allow mail-in-cash for account activation to back up their privacy intent if they require user sign-in, like some other privacy-focused services allow.
You’ve specified the difference. One company is actively trading your data as its core business, for profit. One isn’t. I find your position baffling.
No, one says it isn't at some specific point in time. Some people here seem to want to believe the last decade of bait amd switch VC backed startups never happened (often times through no fault of the founders).
>one is trading your data
As I mentiomed in my other comment, the user has tools at their disposal to prevent google figuring out its "your" data. No such tools exist when you're forced to sign into Kagi with your credit card.
Your position is completely devoid of logic.
It's the same with test driving a car: If you don't like it, then don't buy it.
"Privacy minded" customers is not a foundation for a business. They spend all their time complaining and accusing, and then after some time they cancel their subscription because spending $10 per month keeps them awake all night.
Use LLM to sift through search results (including all the crap clickbait) and find the thing you're really looking for.
A bit like perplexity does though I run it locally with OpenWebUI and SearXNG.
Date (UTC) AI Tokens Searches
Feb 5, 2025 0 64
Feb 4, 2025 0 43
Feb 3, 2025 0 19
Feb 2, 2025 0 24
Feb 1, 2025 0 19
They don't seem to track any form of history, only the number of searches (since some of their plans have a quota). I pay for unlimited searches, but the stats are still interesting :)It does seem likely though that it's not going to be better for absolutely everyone, other than in terms of having their business model being "give good search results" rather than "give people adverts we can charge advertisers for".
Note you can do this on Google using the uBlacklist extension [1]. You can select domains but also use patterns to match specific URLs, like `somedomain.com/someprefix/*`.
[1]: https://chromewebstore.google.com/detail/ublacklist/pncfbmia...
On the other hand, the fact that we're having this discussion does point to how difficult it is for Kagi to explain its value proposition and differentiate itself from Google.
As for chatgpt - I'd say its functionality relative to google search is obvious, but not it's value.
What is the value of ChatGPT relative to Google? It's not obvious to me.
For VS code compatible plugins checkout Cline/Roo or just search for AI in the extensions.
But the tradeoff would be worth it for sparsely used applications.
I don't think you can guarantee that the price will go up. If I look at the API costs today, they do not have a sliding scale
So rather than getting them to cancel, pause their subscription. You don't have to deal with cancellations, and if/when the user does return, you are one step further than you would be with a new subscription.
Furthermore this generates goodwill, and I'm guessing goodwill has some % that converts to conversions and lower churn.