"Anchor, founded in 1896, was saved from bankruptcy in 1965 by longtime owner Fritz Maytag, and _sold to Sapporo in 2017_, Singer said."
It ceased to be an independent local brewer almost a decade ago. The corporate overlords are doing what corporate overlords always do.
Killing what doesn't make money? If this was profitable what exactly are the 'corporate overlords' achieving here?
Pulling back to California makes sense of sales aren’t strong enough, but also killing off a beloved brand seems that it could hurt in the long run.
Sadly this never came to fruition due to the big beer bust a few years later. Lagunitas sold out to Heineken, Anchor to Sapporo etc - there was a big drop off in sales due to all the endless 6 month lifespan craft IPAs that split the market (many of these went bust too).
Lagunitas and Anchor are now a shadow of their former selves after cost cutting etc. Keith Greggor's innovations when he was running Anchor are now a distant memory. The recent mediocre rebranding of Anchor is an indicator of how out of touch Sapporo are with the market.
A similar thing I saw: Asahi was in charge of Budweiser distribution in Japan. Absolutely miserable sales (not that I like Budweiser, or would drink it by choice), almost no presence. AB got the rights back to sell it, and now Budweiser is a reliable presence in many places and I see it out there in ways I never did.
My head canon is that Asahi got the distribution rights purely to slow roll it and make it so that AB would have no reason to build up a local presence. That way Asahi protects its local brands and simply needs to send some executive once a year to be like "hey I dunno nobody seems interested in this drink"
And suddenly a great mystery is solved! I had Anchor Steam in 2013 thereabouts and liked it quite a lot. When it became available locally I was happy to get it but it didn't quite taste as I remembered it. As time went on I quit buying it because it just wasn't as good as I remembered it to be.
I wonder what they changed in the recipe?
My city has a lot, but I personally can't share in them.
I will instantly vomit if I drink any local brews (in any locale). Same with whiskey.
I can drink nationally-distributed beers and vodka with no ill-effects.
I have no idea why. I'm jumping on this comment because I imagine there are some HN readers that might have a theory and I would be very interested in hearing them.
This beer is unpasteurised and still fermenting in the cask when it leaves the brewery! The carbonation of the beer comes from creation of CO2 during fermentation, rather than injection of CO2 post-fermentation.
This makes for a pretty unstable beer, that doesn’t travel particularly well and should be consumed reasonably quickly!
Nothing like getting a proper pint of whatever is local.
Heineken, the second-biggest brewery in the world, moved 231.2 million hectoliters of beer in 2021[0], or nearly 19,000 acre-feet of beer (!). How many locally-produced lagers actually taste better than Heineken?
[0]: https://www.craftbrewingbusiness.com/business-marketing/the-...
Anchor, Drake's, 21st Ammendment, Lagunitas, Das Brew, Altamont, and Fieldwork all make better tasting beer than Heineken.
> How many locally-produced lagers actually taste better than Heineken?
Heineken is a fine mass produced beer, but there are tens of beers that I would prefer.
For wine and vintages, the absolute consistency is less of an issue. They aspire to some consistency, but a little variation is part of the romance.
The great thing is that in wine and beer, you get both ends. You get the familiar brands and the loony craft beers with outrageous labels. If I favour smaller producers, a good part of it is that I like to support younger businesses. Big producers pretending to produce young-business products is a bit meh though.
Another middling green-bottle beer. Better than Heineken easy, but typically still worse than your local brewer will make.
In my opinion: most of them. Heineken is not a good beer. It tastes similar to other mass-produced stuff: inoffensive bordering on flavorless. I'm actually stunned at the comment. It's like if I asked how many local restaurants make hamburgers better than Wendy's (Budweiser is McDonald's in this analogy).
Same thing with beers made from local ingredients
I'm not a fan of hops, but the PNW grows 96% of hops in the US--so it makes sense local breweries up there are known for IPA. Historically, beer styles leaned into local water mineral content; Pilsners from Germany/Czech Republic and Stout/Porter from Britain/Ireland.
Regional wines (local wines shipped widely) make sense and local beers do, too.
For beers like Bud that are mostly sold in cans, and/or Bud Light often sold in brown bottles, the date labels are generally a marketing gimmick to distinguish from other brands without getting into these kinds of specifics (they come off beer-nerdy and that’s off putting to a lot of their target market).
I've had almost every year of abyss going back to 2011. You picked a beer and a style that is intended to be aged, and the flavor changes over time much like wine. That has nothing to do with Budweiser, IPAs, pilsners, etc that are not supposed to be aged.
Bottles in general are not as good as cans at keeping beer fresh.
Of course it's possible, to a limited extent, to alter the mineral content of the water, but it gets expensive.
Hops, of course, are a key ingredient in beer, and they definitely do have terroir. The Saaz hops grown in the US are not identical to Saaz from the Czech Republic and Slovakia.
https://beerconnoisseur.com/articles/earth-best-water-brewin...
Also while hops have terroir, hops are dried and vacuum sealed and kept cold so that they can be shipped with no change in flavor. (Except of course for once-a-year wet hop beers which truly are very local)
I'm aware of this. I did it for my ribbon-winning brews. It is cheap at the home brewer scale, but at commercial scales, maybe not so much.
> can be shipped
Sure, it's possible to get genuine Saaz hops shipped from the Czech Republic to California. Again, A home brewer might be willing to shell out top dollar for a few ounces, but cost and availability is going to be a much larger factor. I've know craft brewers to abandon making certain styles because of uncertain supplies of key hops, and being unwilling or unable to switch to a similar variety.
There's a reason why so many the American West Coast IPA became a style defined by Centennial, Cascade, Mosaic, Amarillo, Chinook, Simcoe, Strata or Citra, and not like English IPAs and their Target, First Gold, English Goldings and Fuggles
By the time you get to Stone or Lagunitas and their West Coast IPAs, the hops are being packaged as I described and again we're not really dealing with terroir. The Chicago Lagunitas products tastes identical to the California ones.
It wasn’t always this way. I remember when our local breweries had a wide range of regular styles, and many specialized in whatever weird quirky thing they were into. That got me to explore Trappist styles, Flemish style sours, a whole bunch of English styles that I didn’t like at first but eventually became my thing because they’re so subtle, and a huge variety of different adjuncts regardless of hoppiness.
Local beer wasn’t (usually) about the locality of where it was brewed and fermented, it was about the locality of the humans involved and their whims. I think this still exists in some places, but IPA has basically become the “other beer” besides lager everywhere and it’s really a damn shame. And it’s basically ruined beer for me. I actually like IPA, but I’d lose interest anything that becomes so uniform.
The beer was actually pretty amazing. What surprised me is that they do multiple stouts. It's getting hard to find dark beers in CA. My guess is that the coastal temps and generally overcast weather in Shelter Cove mean that the "local" beer tends towards what we normally think of as winter beer. Or it could just be that the owner likes porters and stouts as much as I do.
I wouldn't discount local beer. Unfortunately, I've never much cared for Anchor Steam, so it's hard for me to get worked up about the OP. Great tour though.
Local brewers with even the smallest bit of Belgian influence often have at least some small idea of this. Brewers that enjoy exploring styles known as "farmhouse" or "spontaneous" or "common" are generally exploring truly local beers in both flavor profiles and execution.
If brewing was as lucrative as fancy wines, you'd probably hear a lot more about breweries staffing local yeast experts and building yeast labs the way fancy vineyards hire soil experts. (I do know of at least a couple that do. New Glarus is a stand out for a number of reasons, including that their commitment to local also means that they never distribute beer outside of Wisconsin.)
Within 15-20 minutes from my house there's Avery, Upslope, Left-hand, Oscar Blue's, Fritz, Wibby, Asher, Finkel & Garf, 300 Suns, Beyond the Mt., Sanitas, Wild Provisions, Vision Quest, Twisted Pine, Uhl's, etc.
All of them are at least decent... some of them are world class.