Re:Anchor Brewing Company ends national distribution, kills ...
by rtpg on Tuesday June 13, 2023 @03:25AM
(#36306776)
Conspiracy stuff: just removing competitors outright and taking advantage of inroads to sell what they really want to sell (their own brands).
A similar thing I saw: Asahi was in charge of Budweiser distribution in Japan. Absolutely miserable sales (not that I like Budweiser, or would drink it by choice), almost no presence. AB got the rights back to sell it, and now Budweiser is a reliable presence in many places and I see it out there in ways I never did.
My head canon is that Asahi got the distribution rights purely to slow roll it and make it so that AB would have no reason to build up a local presence. That way Asahi protects its local brands and simply needs to send some executive once a year to be like "hey I dunno nobody seems interested in this drink"
A similar thing I saw: Asahi was in charge of Budweiser distribution in Japan. Absolutely miserable sales (not that I like Budweiser, or would drink it by choice), almost no presence. AB got the rights back to sell it, and now Budweiser is a reliable presence in many places and I see it out there in ways I never did.
My head canon is that Asahi got the distribution rights purely to slow roll it and make it so that AB would have no reason to build up a local presence. That way Asahi protects its local brands and simply needs to send some executive once a year to be like "hey I dunno nobody seems interested in this drink"