Like if I stream netflix to a TV supporting Dolby Vision what format is the video being streamed in and is the TV manufacturer just paying Dolby for the right to correctly decode this HDR info then?
[1] https://forum.doom9.org/showthread.php?t=183479 [2] https://pastebin.com/m5NfUTbc
Since the format of this metadata is proprietary, the demuxers, decoders and displays need to understand it and properly apply it when rendering. That's the part that needs to be implemented and paid for.
But that's really not all of the technology - Dolby Vision isn't just the metadata format, it's also definition of how the videos are mastered and under which limitations (e.g. DV allows video to be stored in 12-bit per pixel format, allows mastering with up to 10.000 nits of brightness for white pixels and defines wider color range so better, brighter colors can be displayed by a panel capable of doing that).
https://www.elecard.com/page/article_hdr is actually a pretty good article that overviews this topic (although you do need a basic understading how digital video encoding works).
To see HDR content at its full dynamic range, you'll need an HDR-capable device or display. Viewers watching on non-HDR devices/displays will see an SDR¹ video derived from the HDR source.
¹ "Standard dynamic range" or "smooshed dynamic range"
Not exactly - you need an HDR Mastering display to see HDR content at full dynamic range. There are essentially no high volume consumer-level devices, with the exception of maybe Apple's XDR lineup (MBP, iPad, iPhone, Pro Display) with the capability of displaying non-windowed HDR content at full brightness.
Everything else relies on tone mapping, even the latest 2022 OLED & QDOLED TVs.
The entire points of Dolby Vision is that it should give you the same image no matter what display you display it on, if the device is capable of displaying it. It’s an absolute format of light and color values, rather than a format based on RGB values.
"Do better" is tricky to define. By some metrics, Ambisonics, a decades-old, license free technology, "does better" than Atmos does. But by others, it does worse. Which metrics are important?
Google has both with YouTube, Chromecasts and Android phones and TVs. They’re one of the few power players that can unilaterally change up their codec and metadata suite, but only as far as YouTube goes.
So “do better” means getting enough content behind a tech stack and still delivering a satisfying experience to the customer. If they can meet or exceed what Dolby delivers, I think that would be great! Even if they only match Dolby, that’s still pretty good.
Libre and gratis ambisonics encoding and decoding software has existed for more than a decade. It is the domain of enthusiasts rather than regular consumers.
If support for playing Ambisonics was added to (say) vlc, and easy-to-use conversion tools from Atmos to Ambisonics also existed, that'd probably go a long way to increasing it's adoption.
It is stated in the article they're backing HDR10+.
Not sure about the audio.
Is older standard dolby digital (and dolby digital plus) 5.1 surround sound still pretty damn good? Yep - and it should be free. They have 20 years of newer, superior stuff to make money from!
Even a ton of modern motherboards have TOSLINK and lots of new equipment as well so its a worthwhile way to get a baseline quality 5.1 audio that still holds up very, very well for home systems today. DD+ with a good receiver and large speakers will blow away most of the cheaper Atmos systems.
You could also theoretically do this with most computers or a laptop with the right hardware and a little software digital encoder but the issue is that most of the time the way they have instituted DRM means that the browser is not going to even have access to 5.1 in the first place or your device (like any Nvidia graphics card for example - even if the HDMI output can include high quality audio) is going to just get 2.1 audio.
Dolby is more than a standard or spitting six channels of raw audio out of speakers. That's just the end product, because it's not just standard itself.
It is, for example, the hardware that is in cinemas and home theaters (encoders, decoders, Dolby RMU...), the certification processes that Dolby does in cinemas and recording and mixing studios, the mixing technicians who work with all that and send the final mixes with the netflix/hbo/whatever specifications, vendors, integration partners, speaker manufacturers...
There are also plugins that work in DAWs like Pro Tools, the ecosystem (Dolby Atmos Renderer, Dolby Atmos Production Suite), just to scratch the surface.
One thing is to publish a standard and another the ecosystem around that standard. It is interesting that there are new standards, but given Google's history with its long term attention span I have my doubts that this will materialize into anything more than an internal asset for google.
Yes, I can also imagine they have specific requirements on the file format like quickly skipping to timestamps, highly variable bitrate, handling text and graphics well etc. I imagine their requirements to be so general that it'll benefit anyone, especially those that do streaming.
In either case "just one more standard" (or relevant xkcd) is an unavoidable obstacle for every new standard, and does not mean the project will fail. I have lots of critique against Google but this is one thing they are positioned to do well, and have a decent track record. And given how the competition operates, is frankly refreshing.
I’ll welcome anyone that wants to enter the space that thinks they can do better, but Dolby is good at what they do, and Google often has massive commitment issues for new projects (although notably, not usually when it comes to codecs). I suspect what will happen is YouTube will develop their own HDR and audio codecs, and it’ll just be used on YouTube and almost nowhere else. That’ll be enough to drive client support, but it’ll be one more HDR format in addition to HDR10+ and Dolby Vision, and it’ll be one more set of audio codecs in addition to like the half dozen to a dozen they already decode, and ultimately this will be to increase the quality of YouTube while minimizing their licensing costs. That’s fine.