I hate it, but it's the best we have until/unless government improves our terribly weak consumer protection & privacy laws. I really hope the option's not taken away, nor Apple's position as a regulator significantly weakened, until/unless government steps in and solves the problems Apple's currently solving. At that point, sure, break them up, ban app store platform monopolies, whatever, fine, go for it. But please not yet.
I bet Libertarians would love to hear that, but even they probably wouldn't put their money into a company that has time-and-time-again been proven to be in the Governments pocket via PRISM, iCloud data requests and Greykey Bruteforcing. Sounds like a libertarian nightmare to me: you give your data to a private company, but they immediately betray you and share that information with the government.
...that of course doesn't mean that Apple shouldn't be regulated into the ground. It does imply that they won't be regulated though, as long as egregious data collection continues to appease our private and national interests.
What you _can_ buy from apple though is i) services where your data are not monetised to the highest bidder and ii) being part of a non-ad-supported culture which seems like a prerequisite for a functioning public discourse and political economy.
Similarly, a resident of a communist country could theoretically leave and buy things elsewhere, but in practice almost no one will because of the high overhead of moving countries.
Ironically, it's because Apple have kept EFF / Govt OUT and enforced their own rules in this walled garden that we all are rushing into it. We wouldn't need to if EFF / govt / developers did a fairer job outside of Appleworld.
The EFF are a non-profit that has nothing to do with the US or any other government.
They have no power to do a "fairer job", they're an advocacy group, not a regulator. That's like complaining that Greenpeace haven't set decent climate change policy.
What has happened is apple has taken on things that EFF / govt have failed to succeed at in the broader internet / app / tech space. They are leveraging their market power to demand concessions that users would NEVER get negotiating individually, and that govt has completely ignored in the online marketplace world.
These are things as simple as crystal clear trial terms where ongoing monthly cost is in EXACT same font as promo rates and much more. Why isn't that the rule everywhere? Even if it was the rule, where is the enforcement? We see overseas call center scammers ripping off folks blatantly day and night - crickets.
So the moralizing from these folks who seem to do nothing to solve real programs is tiresome. The market is speaking, and it's away from trust in govt and eff and into trust in Apple with correspondingly insane profit margins to apple as trust is substituted.
I'm not saying this is a good thing, but I'd like to see a LOT more done by govt against MANY MANY pure online scams and bad behavior. Instead, EFF and the govt are fixated on folks like apple that frankly are showing the EFF up horribly by creating spaces online that users like.
And yes, that includes the CSAM content stuff that EFF freaked out about. Average users will WANT these controls for their kids etc.
That's not how the market works. Consumers don't like, choose to funnel donations away from the EFF/taxes away from the government to Apple on the basis of "trust" in terms of all of this specific debate on privacy and the walled garden.
They are constantly ripped off, scam called, misled and hassled elsewhere. Everything from lying promo offers that jump hugely after X days, hard to cancel subscriptions and endless bad behavior such as spam calls / texts and emails and mail with misleading headlines (urgent: last chance).
Our representatives are no better. I donated to the "defenders of rights" the democrats last cycle. You are SCREWED if you do this, you CANNOT get off their mailing list, because they resell your name 100x - your rights, in practice, are FAR secondary to their need for power and your money. They epitomize horrible behavior as they preach about tech CEO's, it's totally pathetic.
More on the dems good behavior here: https://medium.com/@jjdanek/ngp-van-and-the-endless-deluge-o...
I'm sure republicans are no better, but I don't donate to them so have no clue.
So yes, when it comes to user trust, folks are picking a corporation (Apple) vs their govt reps (dems and republicans).
What you learn in business is TRUST is literally the highest margin product you can have. You can sell the EXACT same product, but if you are trusted, you can charge more, the value of a trusted brand is huge. And apple has a trusted brand on metrics that matter to most users (and hated by scammers trying to exploit them). Folks like match.com are exploiters with a TON of scam / dark behavior in their playbook, even as they fight apple for "users".
And apple knows this.
Here is something interesting - when Apple sponsors something, because their brand is so strong, they often don't have a nonprofit announce their sponsorship AT ALL. They don't need the brand buff. So you won't (normally) see titles like "The Albuquerque International Balloon Fiesta, powered by ExxonMobil" with Apple as a sponsor.
I just feel like the previous comment was setting up a false dichotomy to argue for popular support for a position most people aren't even aware of.
It happens in bits. You buy the phone that isn't locked up by apple from your carrier. It comes with a ton of crapware and bloatware on it, maybe some backdoors built in. All totally legal per the FTC because buried in some fine print on a 50 page clickthrough license on some setup screen they say they are allowed to do this.
Or, you buy the apple phone. Totally locked up, your phone company can't install their "user experience" enhancers (ie, to track and sell your data to marketers). And yes, before you tell me how regulated comcast and the TV companies are and how they would NEVER do this, I've got a bridge to sell you.
And yes, surveys DO show that people don't actually trust their politicians. You might think they are amazing, more power to you. But this is data backed to a large degree these days, more trust / brand value in Apple then Dem party or republican party for example. 98% of folks don't think politicians will do what's right almost always. NPR did a piece on this, trust in govt is at historic lows.
So we are seeing some substitution effects and for good reason. The policing of the internet at large is pretty horrible, so walled gardens start looking more appealing.
What you and others fail to realize is that I PAY apple money. That at least loosely aligns their interests with mine. I've been very happy with what they've done as a result, showing up the EFF and the govt (with their stupid and toothless cookie popups and unders and privacy policies flooding my mailbox). Apple gives me actual control, and backs it with market power that makes it very dangerous to cross them to try and exploit users.
Facebook is paid by business, corporations, but NOT by their users. Just think about that for a minute. The specific issue here, facebook and eff vs apple, is easy for most users. We've already voted, instead of forcing tracking off the way they used to, apple let's users indicate what they want. They have agreed with apple, don't track. I personally wish apple would go further, and just force it and let users go into some setting to turn on the allow app to track me setting.
Same with the EFF issues about warning on bogus batteries being put into phones. Just ignore these guys.
Applying the same analysis, I can't say the same for the US Government or my own country's government. Or even the EFF, which (and I realise this is a controversial thing to say) does NOT have any economic incentive to protect my privacy.
I'm not usually prone to conspiracy theorising, but if I were Russia in the 2000s and 2010s, I'd be throwing lots of money at Greenpeace to get France, Germany etc to shut down their nuclear energy programs.
The irony of the Greenpeace anti-apple stuff is in terms of secondary markets and device support, apple historically has crushed competitors. This has pretty significant impacts on things like waste - the folks Greenpeace say nothing on basically drop support when device ships, and sometimes ships with outdated software to start. Apple is on the relative other end of spectrum there. So it's seriously kind of weird.
Whether you agree or disagree with this stance is completely irrelevant.
My point was that Greenpeace don't make environmental policy, the same way the EFF does not write privacy legislation.
The government (especially in the US) are perfectly happy to go against Greenpeace or the EFF. In fact, it’s a badge of honour for a subset of idiot on the right (“drill baby drill”, etc)
Government have the power. But giving government so much power is not something I feel comfortable.
Having one monopoly in each field is, sometimes, better than having a single entity(the government) own limitless power.
There could still be a net benefit while also increasing choice and competition. By allowing 3p app stores.
each app store competitor could create their own privacy policies, quality requirements, or maybe manual curation. whatever differentiation.
Apple would still surely capture a large % of average consumers whose privacy would be protected. But those who care could seek out and customize their experience and chose a different privacy policy.
It's not seeking out and customizing my experience if the only choice is "have my privacy violated, or don't use the service. That's the experience that already exists on platforms with less strict privacy protections.
If this dystopia of Government control over my phone comes to pass, I personally predict that we'll see companies like Google, Meta and Adobe run company stores as the exclusive way to load their apps.
As others have pointed out, this only works as well as it does for Apple because there isn’t a reasonable way to side load apps. As soon as there is, Facebook will just jingle their large carrot on their own distribution system that lets them do whatever they want.
The only thing other than price is the opportunity to attract less scrupulous developers in a race to the bottom with respect to policy enforcement.
This is precisely how I feel about the situation.
The EFF article doesn't seem to provide a solution that keeps the privacy control still in favor of the user while breaking down Apple's monopoly of an app store. Until there's a proposal that includes incentive for companies to protect their customer's privacy (as you pointed out, this is not something you can just control with code, this is something the company has to actively pursue and enforce) while enforcing the freedom of choice and inability for Apple to force high commissions to make apps available or sell anything, really... then what we have is still going to serve a large part of the market in a net positive way.
Wait - why not? Apple controls iOS, they control the sandbox apps run in. Of all protections, app tracking seems like they aren't really fixing the problem by using monopoly power and threatening to pull apps.
The entitlement is enforced by legal contract. The only thing stopping Meta from blatantly ignoring this policy is the fear of consequences by Apple.
Apple can absolutely make API changes to prevent tracking. They could implement DNS blocking as part of the DNS lookup API. They could add a toggle that requires the user to whitelist any network connections. They could do analysis and provide users reports of which apps they think are doing tracking, with options to disable whichever feature they think is accomplishing the tracking. They could add temporary grants (i.e. "allow network access for the next 15 seconds").
Hell, Apple doesn't even need it's own app store to threaten Meta. They can blacklist binaries and network connections at the OS layer.
Apple likes this setup because they remain the gatekeepers of users, which is extremely profitable.
Try it on iOS, if you don't have the right entitlements system API calls will fail.
On the other hand, the GDPR gives end users the privilege to engage in a legal fight with a multi-billion dollar app developer, assuming that they can even prove the existence of such tracking in the first place.
"It’s great when Apple chooses to defend your privacy. Indeed, you should demand nothing less. But if Apple chooses not to defend your privacy, you should have the right to override the company’s choice. Facebook spied on iOS users for more than a decade before App Tracking Transparency, after all."
The important thing to appreciate is that App Tracking Transparency isn't something Apple can enforce with code. It's not an API or operating system feature which shields users against tracking. Enforcement is purely the threat of retribution by Apple, made legal by the terms of the agreement which all developers sign. Apple's monopoly on iOS app distribution means that a wilful breach of Apple's privacy policies is a dangerous path for any developer to take.
I cannot see any plausible scenario where an Apple made impotent through legislation could possibly result in a net gain of privacy control for consumers. And even if there is a better way, how about we get that working BEFORE tearing down the current imperfect system?
That paragraph is a layer cake of wishful thinking. How does the EFF propose to enforce a consumer right to override Apple's choices over privacy within iOS? This kind of rhetoric is unhelpful, eliding reality on so many levels. The notion of consumers self-policing their own privacy is a nice sentiment, but as an idea that must be implemented in reality... rather optimistic.