A field so monopolized that every publisher of moderate size is attempting to replicate it? The assumptions for monopolies of the past was that there was a size of investment which meant nobody would throw money at trying to compete at a loss. For better or worse we are beyond that with venture capital, demonstrated by the plagues of foo-sharing and atreaming services. Frankly it seems that people think that tantruming over not being able to have it both ways and throwing the "M" word meaninglessly is how you get what you want, with sense and fact not parties to the conversation.