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Re:The Anti-Amazon Alliance by softwaredoug on Tuesday April 28, 2020 @11:38AM (#23008046)
As a consultant, I see companies struggling to compete with Amazon (or Amazon-like companies). Most companies struggle for a couple of reasons

- They are ego driven, with legacy execs & others relentlessly protecting their status - whereas Amazon is relentlessly data-driven

- They have poor incentive structures and are feature factories. They value velocity over outcomes. Amazon, by being more data driven, is focused on being extremely outcome oriented

- Because of the first 2, Amazon can give people and groups a tremendous amount of autonomy, whereas other orgs heavily micromanage or have structures that create more politics than value

- There's little place to hide at Amazon (which means you might work your ass off!)

To compete with Amazon, you have to learn from them, and be prepared to adopt their practices as the new industry norm. Not just dismiss them as some relentless and heartless evil empire.

Re:The Anti-Amazon Alliance by zbobet2012 on Tuesday April 28, 2020 @11:50AM (#23008190)
I agree with your points, but I've also found another one that is far more common:

They sell products at a loss to gain income in other places. For example, if you are a content producer you are competing with a company that sells "ad-free" video (Prime Video) attached to a low-cost service (Prime) so that they can sell more goods online.

Amazon is killing content producers by running a negative margin content business to do sell-through on e-commerce.

Amazon is killing video encoding business by selling a negative margin video encoder to sell through AWS compute.

This is extremely common in every "field" Amazon is in. They run at negative margins in one huge sector of business because it drives massive income in another.

That is a strategy only available to... monopolies. You can't afford to compete with them, because they are not _even trying_ to make a profit in your sector.

Re:The Anti-Amazon Alliance by poxrud on Tuesday April 28, 2020 @12:33PM (#23008676)
>>Amazon is killing video encoding business by selling a negative margin video encoder to sell through AWS compute.

What product are you referring to? I'm in this industry and based on my experience their video encoding+storage+streaming offerings are actually higher priced than their competitors. The reason their services are popular is the integration with the rest of AWS (which is true for most of their offerings).

Re:The Anti-Amazon Alliance by joefourier on Tuesday April 28, 2020 @12:49PM (#23008874)
I often hear this repeated with Amazon, that it's pointless to try to compete with them because they can just undercut you on price, but I have seldom seen any evidence for it. AWS is one of the most expensive cloud/hosting services for compute, data, bandwidth, etc., the products sold on Amazon are almost always more expensive than buying them from alternate sites or directly from the source.

The only cheap thing that Amazon offers is fast shipping for low-cost products, e.g. buying a $3 cable and getting it shipped for free the next day (assuming you have Prime). But for anything above $50-$100, Amazon is almost always the more expensive option.

Re:The Anti-Amazon Alliance by pydry on Tuesday April 28, 2020 @01:00PM (#23009003)
The story of diapers.com is probably as clear cut an example of predatory pricing as you could get:

https://slate.com/technology/2013/10/amazon-book-how-jeff-be...

The whole point of predatory pricing is that you jack the price up if you don't currently face any competition and use the threat of plunging prices to scare off competitors, so of course they're going to be more expensive by default.

Re:The Anti-Amazon Alliance by SubiculumCode on Tuesday April 28, 2020 @12:58PM (#23008980)
I agree. Amazon store products used to be the cheapest available, but as they have become the "default" e-comerce site, I find their prices are frequently not the best. Pair that trend with the current uncertainty in product quality/authenticity at Amazon, I choose to buy directly from the brands website (i.e. buy a Jansport backpack from the Jansport website.). Funnily enough, I mainly use Amazon as a search to compare products.
Re:The Anti-Amazon Alliance by poxrud on Tuesday April 28, 2020 @01:43PM (#23009635)
The prices for AWS products only tell a small part of the story. The real costs are in outgoing bandwidth.

Take the encoding example above, you might pay a competitive price for the compute time required to encode, but you'll be paying some of the highest bandwidth fees in the industry if you were to stream out your encoded video to multiple viewers.

Re:The Anti-Amazon Alliance by oblio on Tuesday April 28, 2020 @03:02PM (#23010528)
You'd use a CDN.
Re:The Anti-Amazon Alliance by WaltPurvis on Tuesday April 28, 2020 @04:05PM (#23011250)
>The only cheap thing that Amazon offers is fast shipping for low-cost products, e.g. buying a $3 cable and getting it shipped for free the next day (assuming you have Prime). But for anything above $50-$100, Amazon is almost always the more expensive option.

Where electronics are concerned, for years I would go to Best Buy to look at merchandise first-hand, then go home and buy it from Amazon, because Amazon was almost always significantly cheaper (especially before they started collecting sales tax).

Now it's the opposite.

I use Amazon to find products, read reviews, etc., and then I go to Best Buy's website to order it. It's almost always the same price or lower at Best Buy, and since I happen to have a Best Buy store only five minutes from my house, I can order it and pick it up in under an hour.

Re:The Anti-Amazon Alliance by nabeards on Tuesday April 28, 2020 @02:18PM (#23010068)
Just curious: what are using instead? I use a homegrown solution, at least 3 orders of magnitude cheaper than anything I’ve found.
Re:The Anti-Amazon Alliance by zbobet2012 on Tuesday April 28, 2020 @02:43PM (#23010339)
List price... somewhat. But they don't do cross sell ops on video for anyone who is paying anything near list price.
Re:The Anti-Amazon Alliance by theptip on Tuesday April 28, 2020 @01:36PM (#23009539)
> That is a strategy only available to... monopolies.

I don't think this is the case. The strategy is called a "loss leader", and it's a very common business strategy.

https://www.investopedia.com/terms/l/lossleader.asp

> Loss leading can be a successful strategy if executed properly. A classic example is razor blades. Gillette, for example, gives their razor units away for free knowing that customers must buy their replacement blades, which is where the company makes its profit.

It's true that big companies can find profitable loss-leaders where small companies can't -- though this isn't always true; my startup uses a loss-leader B2B product to unlock a more attractive B2B2C offering.

I think what you're observing is that monopolists tend to be more able to use loss-leaders, since their monopoly power gives them the ability to charge a premium on their monopolized good(s), which would increase the scope of profitable loss-leaders. However loss-leading is certainly not a monopoly-only strategy.

Re:The Anti-Amazon Alliance by zbobet2012 on Tuesday April 28, 2020 @02:54PM (#23010449)
> I think what you're observing is that monopolists tend to be more able to use loss-leaders, since their monopoly power gives them the ability to charge a premium on their monopolized good(s), which would increase the scope of profitable loss-leaders. However loss-leading is certainly not a monopoly-only strategy.

It's certainly a scale thing. What's notable about Amazon is they can run a losslead for an entire sector of industry, not just a single product. Note a grocery store could loss lead toilet paper so much no one can afford to produce toilet paper (maybe); but, could you imagine one which could afford to loss lead _all paper products_ to sell more coffee for long enough to wipe out all other paper retailers?

Because amazon can, and is, doing this systematically. And after that we no longer have fair-market prices, because there is no market but amazons for these goods.

Re:The Anti-Amazon Alliance by dforrestwilson on Tuesday April 28, 2020 @01:50PM (#23009740)
What is the difference between the behavior of a company which holds all the market share and a company, which thanks to VCs, holds all the cash?

Both exhibit the same behaviors with the same explicit goal.

You are debating semantics when the intent in both cases is the same.

In new markets we tolerate monopolies because we want to reward entrepreneurs.

The question to ask is whether the cost of rewarding Amazon with monopolies is beginning to outweigh the benefits.

Re:The Anti-Amazon Alliance by Nasrudith on Wednesday April 29, 2020 @01:30PM (#23021820)
Ask WeWork or the ride sharing companies. Mountains of cash is no guarantee of success. And again - Amazon is not a monopoly.
Re:The Anti-Amazon Alliance by uoaei on Tuesday April 28, 2020 @02:10PM (#23009961)
The "loss leader" behavior, in typical and non-monopolistic circumstances, does not typically last the whole year without interruption and is only performed during periods of intense consumerism such as Black Friday.
Re:The Anti-Amazon Alliance by tootie on Tuesday April 28, 2020 @01:10PM (#23009155)
My last retail employer had multiple billions in revenue and had a really nice niche where they could apply a negative margin service to sell more goods. And a lot of their product catalog is far enough from Amazon's wheelhouse that they had room to operate.

That being said, their ecommerce org was still a complete mess. They were spending a ton of money operating a homemade ecommerce platform based on 2007 technology. They even had a mainframe running some critical features that they couldn't manage to deprecate. They ran everything focused on costs and didn't even do it right because they never considered the long-term benefits of investments. The architecture was multiple balls of mud. Teams were all aligned horizontally. Meeting customer needs wasn't never a factor in any decision making that I saw (and I spoke regularly to the CTO).

Re:The Anti-Amazon Alliance by DelightOne on Tuesday April 28, 2020 @02:23PM (#23010124)
> Teams were all aligned horizontally.

What does this mean?

Re:The Anti-Amazon Alliance by tootie on Wednesday April 29, 2020 @09:31AM (#23018868)
They are aligned by system instead of by feature set. Anyone running a lower level system was disconnected from anything customer facing.
Re:The Anti-Amazon Alliance by Loughla on Tuesday April 28, 2020 @02:11PM (#23009985)
>That is a strategy only available to... monopolies.

Wait. And this is 100% not meant to be snide, it's a real question.

Isn't that the actual strategy for tech startups? Work with investor capital long enough to get established and own the market by selling at negative margins, then increase the price once you own the market?

Re:The Anti-Amazon Alliance by davidwitt415 on Tuesday April 28, 2020 @06:24PM (#23012876)
It is the ideal for any business, but it definitely is not for the consumer or the economy, and this is why governments enact anti-trust legislation. The government is supposed to enforce against monopolies, but unfortunately in the US government this has been undermined. Matt Stoller has a great book and e-newsletter about monopolies past and present vs. government.
Re:The Anti-Amazon Alliance by ses1984 on Tuesday April 28, 2020 @03:19PM (#23010717)
I think most tech startups would aspire not to increase prices, but increase market share such that selling a high volume at the original price is enough to cover the investment and start to turn a profit.

Of course you might price your product less, but from a certain point of view it's less predatory than it is just fair market price. When you are a startup with no customers, your first customer is taking a chance on you. They have no idea what the quality of your product is. They have no idea if you're going to be around to support it in 6 months. All that uncertainty should be factored into the price. If you are a more established startup then the fair market price for the exact same product all other things held equal, should be higher.

Re:The Anti-Amazon Alliance by c3534l on Tuesday April 28, 2020 @02:21PM (#23010096)
It's not a new concept, either. It was something I learned about in introductory business courses: https://en.wikipedia.org/wiki/Loss_leader
Re:The Anti-Amazon Alliance by SuoDuanDao on Tuesday April 28, 2020 @03:23PM (#23010757)
There's a school of thought that because digital goods have no cost per additional unit created, that they will always tend towards being free in a free market. Hence, the only way to get people to pay for a digital good is to have a monopoly.
Re:The Anti-Amazon Alliance by nemonemo on Tuesday April 28, 2020 @02:29PM (#23010196)
I think the difference might be in that startups often do not have their own dominant & profitable products that they can leverage to undercut the profit in complements.
Re:The Anti-Amazon Alliance by TheGallopedHigh on Tuesday April 28, 2020 @02:27PM (#23010176)
Yes this this is a very common strategy, not only in tech but many businesses
Re:The Anti-Amazon Alliance by softwaredoug on Tuesday April 28, 2020 @11:58AM (#23008275)
Yeah I agree. A lot of large companies can invest deeply just to drive out their competition. WalMart famously did the same to drive out other businesses in the 90s and 00s.

I think though we need to recognize that Amazon is succesful for a reason, and those reasons are why they are in a position to invent even deeper and more relentlessly...

Re:The Anti-Amazon Alliance by SolaceQuantum on Tuesday April 28, 2020 @12:19PM (#23008526)
I don’t think Amazon is inventing anything new in the space of driving out competition using a technique derived by gilded age industrial revolution
Re:The Anti-Amazon Alliance by theplague42 on Tuesday April 28, 2020 @12:26PM (#23008610)
I think he meant "invest" in the last sentence.
Re:The Anti-Amazon Alliance by rhizome on Tuesday April 28, 2020 @02:00PM (#23009858)
The thing to recognize (or at least something I feel is under-recognized) is that Capitalism prefers monopolies or monopsonies, whichever the case may be. Capitalism talks a big game about the benefits of competition, but history tell us that it is actually their enemy. It reminds me of a Big Lie:

https://en.wikipedia.org/wiki/Big_lie

Re:The Anti-Amazon Alliance by Wowfunhappy on Tuesday April 28, 2020 @02:04PM (#23009906)
This is precisely why we need capitalism as well as strong, enforced antitrust laws.
Re:The Anti-Amazon Alliance by som33 on Tuesday April 28, 2020 @02:29PM (#23010197)
No thanks, the internet has fundamentally changed society. Software companies can now steal software and hack everyones machine on an unprecedented scale.

The last 20 years of PC gaming has been one of theft and grand larceny by steam, valve, EA and co. We used to get dedicated servers and level editors in games.

The internet allows companies to steal software from the point of production, because 2 or more computers in a network act as a single machine. So that means the internet is one giant world sized computer that companies de-facto own and control because they now "issue commands" to other nodes in the network.

We now live in a digital authoritarian society where we must get permission to use our software and have no privacy if we want to participate in the culture.

AKA the internet has been the greatest force for software theft and dispossession in all human history.

Because of the criminal way in which IP law was coded the public never got any property rights and this has created the greatest human rights disaster in all of history.

DRM in the OS, apps or games is literally you living in an open air prison and CEO's and government orgs can literally spy on everything you do.

Windows 10 is a case in point. There's no reason for client-server software anything for a home user.

Re:The Anti-Amazon Alliance by rhizome on Thursday April 30, 2020 @02:35PM (#23034394)
>The last 20 years of PC gaming has been one of theft and grand larceny by steam, valve, EA and co. We used to get dedicated servers and level editors in games.

We used to have to deposit a quarter every time our character died, and with zero save points.

Re:The Anti-Amazon Alliance by som33 on Thursday April 30, 2020 @03:38PM (#23035174)
Trying to conflate arcade games with games you software you buy are non comparable, trying to justify theft of software when the population clearly doesn't want drm or authoritarian software as a service models.

Steam would have never got off the ground in 2004 if we had portal technology, man would have gotten killed.

Re:The Anti-Amazon Alliance by rhizome on Tuesday April 28, 2020 @05:39PM (#23012436)
Is it still capitalism with strong antitrust? If so, why do capitalists keep chipping away at and denigrating antitrust laws? What about capitalism's concurrent drive: toward slavery for its workers? What about a third drive: zero taxes? Taken together, what is the benefit of the capitalist ideology at all, and to whom do those benefits accrue?
Re:The Anti-Amazon Alliance by Wowfunhappy on Tuesday April 28, 2020 @05:58PM (#23012636)
> Is it still capitalism with strong antitrust?

IMO, this is like asking "is it still a democracy if the people don't decide on every bill directly?" In a sense, the answer is no–but I still feel comfortable using the word democracy.

I'm going to keep going with this analogy—IMO, idolizing the idea of a completely unregulated market is akin to idolizing the governing structure of ancient Athens. Yes, the rules we've added over the past millennia make us less free in a way—but they also make for a more sustainable system. These refinements are a sign of maturity.

Re:The Anti-Amazon Alliance by rhizome on Thursday April 30, 2020 @02:41PM (#23034472)
I hope that in this light we can agree that using the term "free market" as a cudgel is a sign of immaturity.

I think you're caught up in an is/ought conundrum though: "idolizing the idea of a completely unregulated market" is the discourse! That's the pro-side rhetoric in a nutshell, how bills and laws get passed, and how the (US) economic system is constructed. So don't blame my inference, it's just what I'm reading in the newspaper.

Re:The Anti-Amazon Alliance by uoaei on Tuesday April 28, 2020 @02:11PM (#23009976)
GP does nothing to justify or address why we "need" capitalism...
Re:The Anti-Amazon Alliance by ThrowawayR2 on Tuesday April 28, 2020 @01:30PM (#23009451)
> "You can't afford to compete with them, because they are not _even trying_ to make a profit in your sector."

GIMP hasn't killed Photoshop. It's all about giving value for money, or at least the perception thereof.

Re:The Anti-Amazon Alliance by ignoramous on Tuesday April 28, 2020 @01:33PM (#23009505)
> They sell products at a loss to gain income in other places.

A practice neither invented by nor exclusive to Amazon, but they tend to get called out on it often, anyway: https://en.wikipedia.org/wiki/Loss_leader

Re:The Anti-Amazon Alliance by polskibus on Tuesday April 28, 2020 @12:06PM (#23008386)
don't forget they are also cannibalizing sellers that use their own platform by launching cheaper competition - Amazon basics etc.
Re:The Anti-Amazon Alliance by spaced-out on Tuesday April 28, 2020 @12:25PM (#23008596)
All the large retailers have their own store brand. Grocery stores like Safeway have a bunch (Lucerne, Open Nature, Safeway Select).
Re:The Anti-Amazon Alliance by uoaei on Tuesday April 28, 2020 @02:12PM (#23009989)
Large retailers can't push competitors' products to the back of the shelf to leave their cheaper alternatives in prominent display. This is basically what Amazon does once they develop a Basics product -- push it to the top of your search results, leaving the original producers down at the bottom.
Re:The Anti-Amazon Alliance by Spivak on Wednesday April 29, 2020 @10:46AM (#23019892)
You're joking right? That's literally what grocery stores do. There's an entire strategy to organizing stores, stocking shelves, and designing price tags to funnel customers to store brand products.

And retailers like Target who get consistent customers that compare products in-store just stop carrying their competition.

Re:The Anti-Amazon Alliance by woodgrainz on Tuesday April 28, 2020 @12:50PM (#23008881)
The large retailers are not monopolies though. Some would argue Amazon is, and therefore must be treated differently.
Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @01:05PM (#23009078)
Last time I checked, Amazon doesn’t have a monopoly on servers, payment systems and shipping...
Re:The Anti-Amazon Alliance by uoaei on Tuesday April 28, 2020 @02:12PM (#23009990)
And what qualifies as a "monopoly" to you?
Re:The Anti-Amazon Alliance by spaced-out on Tuesday April 28, 2020 @03:10PM (#23010611)
Would you consider a company that controls 1/3rd of the market share a monopoly? Because that's how much of the cloud market AWS controls.

https://www.statista.com/chart/18819/worldwide-market-share-...

Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @03:17PM (#23010693)
So now we are calling “33%” a monopoly?

But even AWS admits that only 5% of Enterprise workloads are using any cloud provider.

Also that includes IAAS and PAAS and private cloud services not companies like Linode that offer just a VPS nor places like Rackspace.

If you want a simple group of VPS’s to setup your own website to sell goods and you’re hosting on AWS (outside of Lightsail), you’re doing it wrong.

I’m a cloud true believer, know the ins and outs of AWS well, etc and I wouldn’t use AWS - besides Lightsail maybe - if I just wanted a VPS.

Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @02:26PM (#23010167)
Definitely not 4% of retail or 37% of digital retail.
Re:The Anti-Amazon Alliance by pc86 on Tuesday April 28, 2020 @01:49PM (#23009722)
Some would be wrong.
Re:The Anti-Amazon Alliance by hkmurakami on Tuesday April 28, 2020 @01:49PM (#23009731)
There are many companies that give out Software for free with their hardware. We sold sensor chips with sw solution included. The SW was free and our team has negative margins but was essential to present a competitive product vs the low cost leader. We were hardly a monopoly.
Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @01:04PM (#23009059)
Video encoding is definitely more expensive with AWS if you know how to do it yourself and you spend the money up front on hardware.
Re:The Anti-Amazon Alliance by zbobet2012 on Tuesday April 28, 2020 @02:37PM (#23010275)
Your home built video compression software does _not_ achieve the compression ratios of commercial software. Differences can be between 20-50% pretty easily. It also does _not_ have the reliability.

x264 is good but not the benchmark. x265 is simply mediocre.

That aside, as others have pointed out, there is the whole "in the cloud" thing which has to do with global TCO.

Also the pricing you can get of the AWS site doesn't look a thing like what an actual content distributor with 100 of thousands of hours of content gets.

Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @03:12PM (#23010642)
I didn’t say I could do it cheaper. I’m not an expert, I’m sure that BAMTech could.

Also, “the others” that pointed out TCO - was me.

Re:The Anti-Amazon Alliance by zbobet2012 on Tuesday April 28, 2020 @03:31PM (#23010851)
BAMTech (now Disney Stream Services) does not build their own video encoder IIRC. That's because encoding costs are a drop in the bucket compared to their distribution costs.
Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @04:03PM (#23011224)
What does them "building their own encoder" instead of using someone else's encoder have to do with whether they do encoding using AWS's managed services or not?
Re:The Anti-Amazon Alliance by pc86 on Tuesday April 28, 2020 @01:50PM (#23009736)
Name one thing on the cloud that isn't more expensive compared to owning the hardware and having the expertise to do it yourself?
Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @02:26PM (#23010153)
It depends on both what you are optimizing for. People cost money. If you can trade enough of your time by having a cloud provider do the “undifferentiated heavy lifting” to focus on your core competency, then it makes sense to use a provider.

For instance it didn’t make sense for DropBox to stay on Amazon but it did make sense for Netflix.

Re:The Anti-Amazon Alliance by qvrjuec on Tuesday April 28, 2020 @04:32PM (#23011601)
If time=money, scaling your hardware.
Re:The Anti-Amazon Alliance by darkerside on Tuesday April 28, 2020 @02:28PM (#23010183)
Vertical integration, even to the point of being a vertical monopoly (which they aren't, because you're not locked into other services, they're just cheaper and more convenient) isn't necessarily anticompetitive.
Re:The Anti-Amazon Alliance by nitrogen on Tuesday April 28, 2020 @11:56AM (#23008249)
If they really are dumping, then I look forward to the lawsuit from all of their would-be competitors. That would help the increasingly centralized industry figure out what can be independent and what can only be done by monopolies.
Re:The Anti-Amazon Alliance by zbobet2012 on Tuesday April 28, 2020 @12:12PM (#23008449)
Amazon paid 7 billion in content costs this year, I would estimate it cost another 1.5billion to do the distribution. That doesn't include internal development costs, advertising costs, etc.

Prime all together only made 14 billion. Considering that prime almost assuredly doesn't cover its 2day shipping we can be very sure, the video unit is _certainly_ not positive.

What's even more important is this quote from Bezos, which directly states it's their strategy:

"We get to monetize [our subscription video] in a very unusual way," Bezos said. "When we win a Golden Globe, it helps us sell more shoes. And it does that in a very direct way. Because if you look at Prime members, they buy more on Amazon than non-Prime members, and one of the reasons they do that is once they pay their annual fee, they're looking around to see, 'How can I get more value out of the program?' And so they look across more categories — they shop more. A lot of their behaviors change in ways that are very attractive to us as a business. And the customers utilize more of our services"

https://www.businessinsider.com/amazon-ceo-jeff-bezos-said-s...

It's a _publically stated strategy_.

Re:The Anti-Amazon Alliance by xoa on Tuesday April 28, 2020 @12:36PM (#23008718)
That's just describing the strategy of likely the majority of retailers in existence, from grocery stores to theaters though isn't it? Grocery stores have lead products that get people in the stores (like cheap roast chicken) and then make more margins elsewhere. Fast food sells burgers and hope people will buy fries. When theaters have movies that have won awards and have big buzz, it helps them sell more snacks. Department stores, classic electronics stores, and so on all have window display items and major flashy things that they hope will get people to come inside at all, at which point they may get those, get add-ons, or something else entirely.

Maybe for subscription video specifically Amazon is more unusual, but it's certainly not because Bezos came up with some wild strategy. Movie and TV producers themselves aim for far more monetization than just the sticker; merchandizing, product placement, ancillary media (sountracks/interviews/tie-ins), etc are all things commonly aimed for. And even for subscriptions there are players like Apple, who clearly are interested in selling more Apple hardware.

I guess what bothers me about what you're saying is that I don't think it makes sense that every single unit in a company needs to "pay its own way", and on the contrary that sort of reasoning in management is the source of a lot of horrors many of us have experienced in IT. Security say gets cut to the bone because it's "not a revenue generator" and down the road systems get broken into causing tons of costly damage (infuriatingly often externalized too to add salt to the wound). Outsourcing sometimes can be an answer, but that sometimes creates its own major headaches as well. Amazon's size and weight certain give rise to concerns that might be lower elsewhere, but some of the bonuses they bring represent quite genuine economic value, and either way I don't think justify what seems to be a general argument against vertical integration.

Re:The Anti-Amazon Alliance by TeMPOraL on Tuesday April 28, 2020 @12:52PM (#23008896)
It's a different strategy. Prime is an investment up front, so it puts people in the mindset of wanting to come up ahead. By buying full Prime, you've essentially prepaid $120 in shipping costs, so you want to take advantage of it and order more than $120 worth in free shipping. Which means you'll likely shift your non-Amazon purchases to Amazon (especially with free shipping making it a cheaper option for some of your orders), and as a result order more there than you would have otherwise.

My guess is that Prime Video exists as a "gateway drug"; you get it for the videos and then realize that extra $4/month or $11/year will get you free shipping, and then you're back to "if I order $120 worth of shipping, it'll pay itself back" thinking.

Re:The Anti-Amazon Alliance by xoa on Tuesday April 28, 2020 @01:10PM (#23009152)
>It's a different strategy. Prime is an investment up front, so it puts people in the mindset of wanting to come up ahead

So, Costco? Or other member/buyer-club type things across many industries? It seems to have become somewhat less common, but it's still not remotely a unique idea. Psychologically, even expiring coupons and sales invoke some of that feeling of "use it or lose it".

>My guess is that Prime Video exists as a "gateway drug"; you get it for the videos and then realize that extra $4/month or $11/year will get you free shipping, and then you're back to "if I order $120 worth of shipping, it'll pay itself back" thinking.

It's interesting you have that perspective because I've always heard and experienced it as the opposite, though I haven't followed it for a while. Prime of course started based fully around shipping, and it has seemed fairly common for a lot of old Prime users at least to never use any other Amazon services at all despite them really, really pushing them. I never have either personally fwiw. If you're doing enough business with Amazon (~$5.1k+/year) it's also probably more direct to just use their dedicated card I guess.

And there's a reason upfront costing has faded in general, it's usually discouraging rather then encouraging. Causation seems more likely to flow the other way: somebody looks and sees they're doing quite a lot with Amazon already, and then decides to try to further leverage it. Of course, Amazon certainly wants to encourage this and support it so that customers don't "grow out of them", and being a full fat full service provider probably can aid them in retention. I'm not sure all this supports the original contention however.

Re:The Anti-Amazon Alliance by happythomist on Tuesday April 28, 2020 @01:04PM (#23009050)
> It's a different strategy. Prime is an investment up front, so it puts people in the mindset of wanting to come up ahead. By buying full Prime, you've essentially prepaid $120 in shipping costs, so you want to take advantage of it and order more than $120 worth in free shipping.

Some retailers do this too, mainly warehouse clubs (e.g. Costco and Sam's Club).

Re:The Anti-Amazon Alliance by tinyhouse on Tuesday April 28, 2020 @12:35PM (#23008713)
Very common practice everywhere. When you sit at a bar and only order food, they usually lose money. Profits come from drinks.
Re:The Anti-Amazon Alliance by scarface74 on Tuesday April 28, 2020 @01:06PM (#23009087)
And Netflix is borrowing billions of year on content....
Re:The Anti-Amazon Alliance by clairity on Tuesday April 28, 2020 @12:34PM (#23008699)
> "...what can only be done by monopolies."

nothing requires a monopoly. monopolies are manipulative (cross-)market distortions.

Re:The Anti-Amazon Alliance by polskibus on Tuesday April 28, 2020 @12:05PM (#23008369)
I'm not sure if it can be called out as dumping if they are not dumping across all their services.
Re:The Anti-Amazon Alliance by scrimps on Tuesday April 28, 2020 @01:36PM (#23009538)
You mean a like a loss leader?

https://en.wikipedia.org/wiki/Loss_leader

Re:The Anti-Amazon Alliance by xoa on Tuesday April 28, 2020 @12:23PM (#23008573)
>That is a strategy only available to... monopolies.

I'm not sure I agree with your characterization of that as a monopoly strategy, and I'm also genuinely curious how you know those are "negative margin" services. To the first, the strategy seems more about vertical integration than monopoly per se. Plenty of businesses aim to make a profit overall, but either have an outright strategy of loss leaders or more commonly have individual services that are absolutely necessary to the rest of the business yet are not profitable in and of themselves. And if the opportunity comes to leverage some of those internal divisions to some degree it can be completely reasonable.

To the first, the console market would be an example of a competitive sector (at least since the mid-90s) where players have quite fairly run one part at an initial loss (hardware in the first few years) with the plan to make it up on add-ons. They can further average break-even or profit over the product lifespan, because the hardware functionality is fixed but will be vastly cheaper to manufacture in Year 7 vs Year 1.

To the second, it's not uncommon at all for a business to require a certain amount of internal hardware or services for operations that is sitting idle a fair amount of the time, generates no direct revenue, or both. This is part of the whole logic behind cloud computing, or the constant tension of critical IT being seen as a "cost center". There isn't much minimal size for that to be the case either, even a small company may easily have a share of underutilized kit. In those cases, the marginal cost can be extremely low, even near-zero. If it can be turned into any sort of useful service or value-add at all with low enough overhead then it's still of value.

So I'm concerned your formulation is overly reductive of any company to its parts. The vertical strategy has real advantages as well as disadvantages, gains that are quite genuinely win-wins which is why they work. For AWS for example, that's a core business for Amazon and also something they require for their own activities. How much of the capacity is sitting idle at any given time so they can be prepared for when actual high priority customers need to spin things up? They certainly require significant margin to respond to variations in demand. Video encoding seems like a great way to fill troughs and average things out, since it can easily be run low priority, and the marginal cost is going to just be the electricity running chips at full vs power saving. Compared to all the cost of having the datacenter and hardware and staff supporting it at all, even just sitting around doing nothing, that's probably a pretty low fraction. Is video coding actually costing Amazon money vs what value they gain, or is it simply an area where they quite genuinely can do it for less, putting otherwise idle necessary capacity to use? And what about Azure or GCP, or even someone just running dedicated encoding hardware? How does Amazon have a monopoly on compute? If they're merely able to do it cheaper thanks to scale, what exactly is the problem? If they raised prices above what competitors or someone could do themselves where is the lock-in for video encoding?

Re:The Anti-Amazon Alliance by Wowfunhappy on Tuesday April 28, 2020 @01:54PM (#23009776)
This is the definition of Predatory Pricing, is it not?
Re:The Anti-Amazon Alliance by lotsofpulp on Tuesday April 28, 2020 @12:01PM (#23008324)
>To compete with Amazon, you have to learn from them, and be prepared to adopt their practices as the new industry norm.

Amazon has taught me to go out of my way to buy directly from manufacturer or a reputable retailer that doesn't offer third party sellers on their website.

I don't want to save 10%, 20%, even 50% to risk any chance of getting some counterfeit crap. Hopefully, there will be sufficient customers like me to make it economical to offer quality, vetted goods at whatever price it takes. Sadly, I see even target.com now allows third party sellers.

I wouldn't care about third party sellers if the retailer explicitly mentioned they don't commingle and allowed me to restrict all of my searches to items procured, shipped, and sold directly by the retailer.

Re:The Anti-Amazon Alliance by miscPerson on Tuesday April 28, 2020 @04:57PM (#23011901)
This is what keeps me going to physical stores for certain goods: they’re liable for counterfeits.
Re:The Anti-Amazon Alliance by adamc on Tuesday April 28, 2020 @01:42PM (#23009621)
This. Newegg has similarly taught me to select only Newegg as the retailer when doing searches.
Re:The Anti-Amazon Alliance by lotsofpulp on Tuesday April 28, 2020 @01:48PM (#23009707)
That would not guarantee you receive a product procured and vetted by Newegg because Newegg commingles per my reading of section 4.1:

https://www.newegg.com/promotions/marketplace/sbn/doc/Agreem...

>We will not be required to physically mark or segregate Units from other inventory units (e.g., products with the same standard identification number) owned by us, our affiliates or third parties in the applicable fulfillment center(s).

Re:The Anti-Amazon Alliance by javajosh on Tuesday April 28, 2020 @11:59AM (#23008294)
>other orgs heavily micromanage or have structures that create more politics than value

Isn't it hard to generalize like this? Consider Apple under Jobs: arguably Apple succeeded because of Jobs micromanagement because Jobs had (to quote Bill Gates) "great taste". Without that unifying sense of taste, you get something like Google, which is quite data-driven, and which doesn't have any unifying personality.

Although, in a way it feels funny drawing general conclusions from observations of unicorns which are, by definition, extremely rare and unique. It feels akin to cargo-culting.

Re:The Anti-Amazon Alliance by cthalupa on Tuesday April 28, 2020 @01:01PM (#23009020)
> you get something like Google, which is quite data-driven, and which doesn't have any unifying personality.

From an outsider, it doesn't appear to me that Google is data driven, or at least they haven't ingrained it in their culture universally.

I can't imagine data lead them to believe they needed the 4 or 5 messaging apps they had at one point with the mix of hangouts, allo, duo, etc.

Re:The Anti-Amazon Alliance by softwaredoug on Tuesday April 28, 2020 @12:17PM (#23008508)
The problem is many executives think they are Steve Jobs. When in reality almost nobody is as visionary as Steve Jobs.
Re:The Anti-Amazon Alliance by Rury on Tuesday April 28, 2020 @01:26PM (#23009397)
I think the problem is actually what Steve Jobs had once mentioned [1]. Companies get taken over by sales/marketing teams as a company grows in size, and the product/customer focused people get removed from the decision making.

The quality of the companies products then stagnate or rot, as the product people are always in a rush to meet the requests of upper management - who of which have no idea what it takes to make a good product. So everyone's being micromanaged to meet stupid metrics - rather than the outcome - a good product.

As so it's not so much about micromanagement, as so much as having the best decision makers throughout the company. But none of this matters much when you're big, or have a monopoly...

[1] https://www.youtube.com/watch?v=P4VBqTViEx4

Re:The Anti-Amazon Alliance by Infinitesimus on Tuesday April 28, 2020 @12:15PM (#23008482)
It's about incentives here i think.

For Jobs-era Apple, your incentive is to make something Jobs liked and the only reason that worked was because Jobs had great taste (subjective ofc) and a strong vision of what he wanted.

Amazon is very very focused on outcomes and that's what incentives a lot of decisions. Being data-driven is a tool to understand and measure the outcomes and inform decisions.

Google from the outside may be data-driven but data-driven to do what?

Jobs wanted to make a great phone, amazon wants to be your everything store, Google wanted to organize the world's information but the company has far exceeded that original goal and it's not clear what they want to do now.

That's what we keep seeing products that seem to exist for their own sake in many companies imo and those products struggle to find footing and die with no learnings.

Re:The Anti-Amazon Alliance by breischl on Tuesday April 28, 2020 @12:31PM (#23008657)
>Google [is] data-driven to do what?

Interesting point, particularly in light of their history of starting up products only to kill them off 2-5 years later. One could say they are data-driven to sell ads, but that's almost overly broad and makes it hard to explain niches like self-driving cars.

Re:The Anti-Amazon Alliance by jmastrangelo on Tuesday April 28, 2020 @04:05PM (#23011257)
It seems to me that when it comes to growing and scaling their successful products, Google is data-driven. However when bringing new products to market Google basically has been driven by what leadership thinks is interesting/important, instead of analyzing what the market wants.

Sometimes they hit a big opportunity like Gmail and it grows like crazy, but a lot of the time there's actually no market for their product, or the technology is nowhere near ready to work at scale. This leads to a lot of canceled projects.

Re:The Anti-Amazon Alliance by bsanr2 on Tuesday April 28, 2020 @12:49PM (#23008870)
I think the idea that Jobs had "great taste" is a myth. What he was good at was implementing an all-encompassing product strategy that established Apple products as status symbols. I don't think it's an accident that Apple "arrived" in the late 90s. Why? Because that's when their experience with education enterprise could be combined with the broad marketing lessons to be learned from products like Air Jordans.

Apple products were visually-distinctive, but I wouldn't call them beautiful; they were relatively easy to use, though I wouldn't call them intuitive. But because they passed the bar in those two respects - in other words, because Apple products were not ugly nor difficult to use, and therefore not completely repellant on their face - the way was opened for Jobs to execute his coup de grace: positioning (through advertisement, third-party association, and pricing) the iMac, iPod, and eventually iPhone as markers of one's own affluence and taste. Everything else coalesces around that kernel of desirability, whether it's warranted or not. The "unifying sense of taste" of the products themselves is an illusion; what matters is that everyone agrees that Apple is the premium choice, in a society where premium (not necessarily fit) is of utmost importance.

This is why Apple stores and support are so crucial. Every generation of Apple product has a competitor that's more elegant, better-performing, more durable and reliable, better integrated within its own ecosystem, etc. But, again, what Jobs understood was that humanity always trumps engineering in the way our social and cultural hierarchies are constructed. Concierge and community are more desirable - more premium - when problems inevitably arise or UX inevitably fails. They maintain the illusion of usability when usability itself breaks down.

Jobs was just really good at playing people.

Re:The Anti-Amazon Alliance by lotsofpulp on Tuesday April 28, 2020 @02:26PM (#23010150)
>Every generation of Apple product has a competitor that's more elegant, better-performing, more durable and reliable, better integrated within its own ecosystem, etc.

Just the fact that Apple actually provides software updates for devices for years longer than their competitors seems to disprove at least part of this statement. Their investment in retail stores and customer service is laudable, but to say the iPad has any competition in any of the metrics mentioned above is not true.

Re:The Anti-Amazon Alliance by bsanr2 on Tuesday April 28, 2020 @05:19PM (#23012200)
I suppose that depends on what device category you place the iPad. To many, it's a particularly hobbled laptop, especially with the advent of 2-in-1s.

>Apple actually provides software updates for devices for years longer than their competitors

This is also debatable. The nature of Apple's sandbox means that it's much harder to find third-party support. A nominal official upgrade that effectively bricks your older device doesn't compare favorably to a PC or phone that can have FOSS replacements installed that actually increase performance.

Re:The Anti-Amazon Alliance by partyboat1586 on Tuesday April 28, 2020 @01:34PM (#23009515)
Why then in other markets are there multiple premium brands? Say for example cars, Lamborghini, Ferrari, Porsche... There is no Apple in that market. Or take watches as another example, so much choice.

Apple is the only company that has nailed the premium computer. Why?

Re:The Anti-Amazon Alliance by bsanr2 on Tuesday April 28, 2020 @01:47PM (#23009701)
I don't agree that there aren't multiple premium brands within the phone, computer, and media player spaces, but humoring you, I would say that platform lock-in is a factor. If I sell my Ferrari to buy a Lambo, I don't have to find new gas stations and roads to use.
Re:The Anti-Amazon Alliance by partyboat1586 on Tuesday April 28, 2020 @02:36PM (#23010266)
First of all the media player space is dead. Secondly just because Samsung Andriod phones or Dell XPS laptops are nominally premium doesn't mean they are on par with Apple in terms of how they are perceived by consumers. They are also certainly not status symbols. A Lambo or a Ferrari are pretty much on par in the eyes of the consumer for how premium they are and how much of a status symbol they are. Not so with X premium android vs iPhone or X premium windows laptop vs a Macbook.

I think you're right that platform lock-in is one factor. I think the other factor is that Apple uses their own proprietary operating system. They have control all the way down to the hardware level and that gives them an advantage. When I close a MacBook it goes to sleep. When I close a premium Windows laptop there is a fairly high chance it's going to overheat in my bag. This is of course an issue that can be fixed but its only one of many smaller things that make up the whole product. Because Apple consistently gets enough of them right people look past the smaller flaws and see a polished product in a way that is not often seen in consumer electronics.

Re:The Anti-Amazon Alliance by bsanr2 on Tuesday April 28, 2020 @05:13PM (#23012121)
>First of all the media player space is dead.

Not quite. In fact, the premium media player space is essentially the only one that still exists. They're mostly Android-based devices with high-quality DACs for the playback of lossless, high-bitrate music files.

>Secondly just because Samsung Andriod phones or Dell XPS laptops are nominally premium doesn't mean they are on par with Apple in terms of how they are perceived by consumers.

I disagree. Microsoft's Surface line is also seen as premium, and Lenovo's Thinkpad line is still considered to offer top performance for business and enterprise customers. In phones, Apple is not unassailable in the US, and outside it, deals with heavy competition from Samsung and Chinese brands.

>I think the other factor is that Apple uses their own proprietary operating system.

You sound like a fanboy.

Re:The Anti-Amazon Alliance by partyboat1586 on Tuesday April 28, 2020 @06:09PM (#23012742)
Niche market for audio enthusiasts is the same as dead next to the old market. I'll admit that the surface line up is closing the gap but they are still not there yet in terms of brand recognition. As for Samsung and the Chinese brand phones my old point still stands, they are not status symbols, the latest iPhone is.

I'm not a fanboy, I have plenty of qualms with Apple. For example they run their new MacBooks so hot that they are constantly throttling. The lack of 32 bit support on Catalina is a pain in the ass and Apple won't let anyone else repair their machines which is BS. I personally use an Android because iPhones are way overpriced but I have a MacBook because I need it for work (React Native). I'm not arguing that Apple is the best I'm arguing that they have a brand image that is well above the competition in a way that you don't see in other markets.

Re:The Anti-Amazon Alliance by StreamBright on Tuesday April 28, 2020 @12:52PM (#23008895)
I am not sure how Google is data-driven. Many decisions look like emotional/political rather than data-driven. On top of that, because Google's primary business is, ads it does not matter how badly they do in any other business unit. Once executives had enough, they are going to cancel the product and call it a day. I lost how many Google services got canceled this way.
Re:The Anti-Amazon Alliance by Aunche on Tuesday April 28, 2020 @02:26PM (#23010163)
Did Jobs really micromanage? From what I understand he just set high expectations and a lot of attention to detail.
Re:The Anti-Amazon Alliance by sp332 on Tuesday April 28, 2020 @02:47PM (#23010376)
Re:The Anti-Amazon Alliance by xenocyon on Tuesday April 28, 2020 @12:29PM (#23008643)
These sound like platitudes. And in particular the claim of Amazon's tremendous autonomy for workers doesn't even ring true to me (though I could be wrong since I'm basing this on anecdotal conversations with Amazon engineers).

I think there are real, deterministic reasons why Amazon is successful (other than its unscrupulous practices) but I'm not sure your comment adequately covers them. It's hard to make these determinations post hoc because they are not easily falsifiable.

Re:The Anti-Amazon Alliance by sharpy on Tuesday April 28, 2020 @01:04PM (#23009057)
Engineering teams at Amazon does indeed have a lot of autonomy. I have been part of multiple teams over a fairly long periods of time (7+ years), and it's been my experience every time. There were times when it felt like each team was its own start up, at least when it came to deciding what to build / prioritize.
Re:The Anti-Amazon Alliance by fileyfood on Tuesday April 28, 2020 @01:54PM (#23009787)
Agreed, engineering teams are effectively stable startups. You make your own decisions & get compete for funding (recs), while delivering products for other teams. If your team is unable to deliver for a customer team, they might make the solution themselves, and then end of with more recs (growing startup), at which point their team may break up into 2 teams if it gets to large. On the flip side, if you see a need within your greater org or company, you can get buy-in and build a great product for the teams around you.
Re:The Anti-Amazon Alliance by mxz3000 on Tuesday April 28, 2020 @01:57PM (#23009824)
At least in engineering, there's quite a lot of autonomy. Senior leaders set the overall vision/objective, but in the end it is up the engineers and product managers to figure out what actually to work on.
Re:The Anti-Amazon Alliance by nostromo on Tuesday April 28, 2020 @01:47PM (#23009684)
I agree. These are consulting platitudes and can be ignored. The real reasons Amazon is successful:

* They ship super fast

* They sell almost everything at reasonable prices

* They have more user-provided content (reviews, photos) than anyone

Re:The Anti-Amazon Alliance by raxxorrax on Tuesday April 28, 2020 @02:01PM (#23009869)
I think the characteristics you mention to be mostly meaningless to be honest.

To think Amazon doesn't have internal politics doesn't sound too believable.

I think Amazon had a very good business strategy and that has foremost been expansion at any cost, extending reach even at a loss by having multiple revenue streams. They leveraged the tendency for convenience in a fast world where everyone works hard, not just at Amazon. Solid business strategy, but the factors about incentives sound exotic to me.

> Not just dismiss them as some relentless and heartless evil empire.

This sentence could be straight from the middle of the last century and probably the cradle of literature. I am sure you will find many comparable quotes.

<Some "relentless and heartless" decisions need to be made, John>.

Re:The Anti-Amazon Alliance by timwaagh on Tuesday April 28, 2020 @01:27PM (#23009405)
I'm pretty sure Amazon runs a tight ship, but isn't the real issue just trust? I know i can trust Amazon to deliver the goods and a few other large Amazon-like sites I can also trust but I have had trouble with some smaller etailers so i only use those if i have to. Just this week I had a lunchbox not get shipped because they were out of stock. Not just that (I should not have been able to buy it if they werent able to deliver) but I actually had to email them before they noticed it and paid back the money.
Re:The Anti-Amazon Alliance by jes5199 on Tuesday April 28, 2020 @12:04PM (#23008356)
have you talked to engineers who actually work at Amazon? they aren’t exactly running a tight ship.

Market forces can make up for having a dysfunctional culture.

This is roughly analogous to the role of luck in personal success- people say “I must have done something right!” when in reality you have far less control than you imagine

Re:The Anti-Amazon Alliance by filoleg on Tuesday April 28, 2020 @12:17PM (#23008512)
I have plenty of friends who are ex-Amazon engineers, and for all of their (valid) complaints about the place (management, incentive structure, culture, etc.), one thing no one has ever complained about was the efficiency and quality of Amazon’s engineering work. The stuff i heard about their internal build systems alone is straight up awe-inspiring, and that’s even compared to other tech giants (which is where i met most of the ex-Amazonians in the first place).
Re:The Anti-Amazon Alliance by ska on Tuesday April 28, 2020 @12:35PM (#23008708)
I think it's hard to generalize about anything as broad as engineering at companies at this scale. It's pretty clear they all have some really good engineering teams, especially on core functions. They also have some much weaker ones, and I've heard stories of flakiness from reliable people from all the big ones.
Re:The Anti-Amazon Alliance by jes5199 on Tuesday April 28, 2020 @01:32PM (#23009492)
We're not talking to the same engineers. I hear about vast quantities of unmaintained code, still running, half-forgotten, across codebases in multiple languages, using ancient pre-AWS APIs
Re:The Anti-Amazon Alliance by filoleg on Tuesday April 28, 2020 @01:49PM (#23009721)
Sure, some teams might have their codebase in a really poor condition. Would be hard not to, given the size of the company.

But the core engineering stuff is high quality there. The build system that the whole company uses seems extremely well made. And I doubt that such a core thing can be done so well by a company with an overall poor engineering culture.

And the inverse seems to ring true as well. Even in large companies with overall poor engineering culture, you can find a few small pockets of teams that produce great small stuff. But they are fighting against the overall inefficiency of the company, while with Amazon, the opposite is happening, as poorly performing teams are being boosted by the core things (such as build systems) being done really well.

Re:The Anti-Amazon Alliance by decebalus1 on Tuesday April 28, 2020 @02:01PM (#23009871)
Interestingly enough, for each anecdote I head about the awe-inspiring internal build system, I hear a story from one of my ex-Amazon friends or coworkers about one time when they had to respond to a page about service for which they lost the source code.
Re:The Anti-Amazon Alliance by logicslave on Tuesday April 28, 2020 @12:35PM (#23008702)
Really? The parts of Amazon that matter, like retail and AWS, have very high engineering standards.
Re:The Anti-Amazon Alliance by jes5199 on Tuesday April 28, 2020 @01:30PM (#23009450)
I have a friend who recently managed to spend 6 months without writing a single line of code, just getting shuffled from team to team (within Amazon retail), going to meetings, being reassigned, but not ever really being asked to do anything
Re:The Anti-Amazon Alliance by partyboat1586 on Tuesday April 28, 2020 @01:36PM (#23009536)
That doesn't mean their engineering standards are low it means their efficiency is low.
Re:The Anti-Amazon Alliance by bart_spoon on Tuesday April 28, 2020 @12:56PM (#23008954)
You could be right, but you also could simply be suffering from result-oriented thinking. I'm more inclined to believe that Amazon dominates simply because it had a brilliant idea that it executed well at the right time. The reality is that Amazon solidified itself into a monopolistic position, and exploits that advantage in ways competitors can't compete with, first and foremost by selling products at a loss until competitors dry up. Everything about the culture, data driven decisions, management style, may have had little impact at all and is simply dressing up the boring reality.
Re:The Anti-Amazon Alliance by subhobroto on Tuesday April 28, 2020 @12:02PM (#23008339)
> To compete with Amazon, you have to learn from them, and be prepared to adopt their practices as the new industry norm. Not just dismiss them as some relentless and heartless evil empire.

Amazon has figured out how to appeal to the typical consumer and keep them real happy.

Exploiting workers, suppliers, distributors, the country it's founded in are some of they way they deliver that promise.

Jeff Bezos is not the monster here - he's just responding to market forces.

Until the fundamental consumer model changes, competing with Amazon is not very logical or effective. It might make people feel good, but not effective.

Re:The Anti-Amazon Alliance by softwarejosh on Tuesday April 28, 2020 @01:19PM (#23009286)
Your last point is bogus, the other are fine but you’re leaving out just how monopolized Amazon is. They have loads of shady and anti competitive practices, why anyone would overlook them is beyond me.
Re:The Anti-Amazon Alliance by woah on Tuesday April 28, 2020 @12:42PM (#23008785)
Maybe there’s just a really big advantage to being the biggest monopoly in the room and whatever management quirks they happen to have are just window dressing?
Re:The Anti-Amazon Alliance by siruncledrew on Tuesday April 28, 2020 @12:10PM (#23008427)
Who are some of these companies competing with Amazon in your experience?

Are they big, small? What kinds of firepower could they compete with?

Just wondering about the efficacy for these companies of trying to compete against a behemoth like Amazon versus carving out their own niche or redefining their market.

Re:The Anti-Amazon Alliance by mc32 on Tuesday April 28, 2020 @02:15PM (#23010033)
That’s all good; when are they going to take issue with fakes, knockoffs product/review swapping and so on, which, being a data-driven company, they could execute if they wanted to?
Re:The Anti-Amazon Alliance by corporateslave5 on Tuesday April 28, 2020 @03:55PM (#23011142)
There’s 25 billion products in their catalog, with automated additions. The scale of solving the frauds as a data science problem is massive.
Re:The Anti-Amazon Alliance by ranman on Tuesday April 28, 2020 @12:49PM (#23008867)
As an amazon employee: >There's little place to hide at Amazon

Meh. I definitely know of teams that slack off for multiple years.

Re:The Anti-Amazon Alliance by DanCarvajal on Tuesday April 28, 2020 @01:29PM (#23009436)
I assume that was what the team that made the Fire Phone was doing.
Re:The Anti-Amazon Alliance by StreamBright on Tuesday April 28, 2020 @12:47PM (#23008845)
>> - They are ego driven, with legacy execs & others relentlessly protecting their status

At this stage, I could write a book about the idiocy of executives in tech.

Re:The Anti-Amazon Alliance by SuoDuanDao on Tuesday April 28, 2020 @03:02PM (#23010527)
What do you mean by 'value velocity'? I'm not familiar with the term.
Re:The Anti-Amazon Alliance by jadbox on Tuesday April 28, 2020 @11:56AM (#23008247)
Let's also replace them with institutions with either strong unions, worker co-ops, or at least fair trade agreements in place. What good is it to replace one heartless empire with just a different (perhaps slightly less) heartless empire?
Re:The Anti-Amazon Alliance by CPLX on Tuesday April 28, 2020 @11:57AM (#23008263)
These are all fine and perhaps valid, but it's not a serious conversation until you add this at the top:

- Because Amazon has extreme market power and engages in predatory anti-competitive behavior

Re:The Anti-Amazon Alliance by subhobroto on Tuesday April 28, 2020 @12:06PM (#23008378)
> - Because Amazon has extreme market power and engages in predatory anti-competitive behavior

Sure it does.

The American consumer continues to empower it to behave that way because no one other than Amazon gives them what they need.

Kind of like how people continue to complain about their cable provider being evil but they don't do anything about it except complain.

Want to solve your cable provider being evil? Start a cheap WISP. Anyone can do it, yet no one does.

Complaining is cheap. It takes a lot of work to actually do something.

Re:The Anti-Amazon Alliance by ardy42 on Tuesday April 28, 2020 @12:31PM (#23008654)
> Kind of like how people continue to complain about their cable provider being evil but they don't do anything about it except complain.

> Want to solve your cable provider being evil? Start a cheap WISP. Anyone can do it, yet no one does.

> Complaining is cheap. It takes a lot of work to actually do something.

That "answer" elides so many problems that it smells strongly of BS:

* Most people who complain about their cable company barely have the technical capability to set up their own router, let alone run an ISP.

* Even a small ISP would require thousands to tens-of-thousands of dollars of equipment, very few people have that kind of money laying around to fund a quixotic endeavor like that.

* The person who runs such an ISP will probably have to deal with a significant administrative burden, including things like child porn investigations. The smaller the ISP the more likely the police are to treat the operator as a suspect himself.

* Even if someone's willing to deal with all of the above, they'd still have to sign up their neighbors. It's unlikely many of them are Sancho Panzas.

* etc.

The solution to most monopolies and other over-concentrations of market power isn't small-fry consumers attempting to compete with them directly; that idea doesn't even pass the smell test. The actual solution is some kind of government regulatory action, and the complaining you deride is part of the process to (possibly) make that happen.

Re:The Anti-Amazon Alliance by d1zzy on Tuesday April 28, 2020 @02:29PM (#23010205)
> The solution to most monopolies and other over-concentrations of market power isn't small-fry consumers attempting to compete with them directly; that idea doesn't even pass the smell test. The actual solution is some kind of government regulatory action, and the complaining you deride is part of the process to (possibly) make that happen.

You do realize that all the problems you listed exist because of regulation or can also be solved with regulation? Maybe instead of regulating how Comcast does business we should regulate things so it's easy to have many ISPs. That has a lot more benefits than trying to baby sit the one ISP:

* more jobs (many small companies are less efficient than one large company, economy of scale in reverse, leading to more jobs to do the same amount of work)

* better local community impact (decisions that impact the community aren't being made by people living somewhere far)

* more competition (better services, better prices, see some of the places where there's a lot of ISP competition are also the places that have the best cheap Internet and also overlaps with places with not very strong regulation, or enforcement, that directly affects running an ISP)

When I talk about relaxed regulation that affects ISPs I don't mean relaxed labor regulation (minimum wages, benefits), the bulk of the labor costs for an ISP comes from people that are payed much over minimum wage and get good benefits. But I do mean things like copyright strikes/enforcement and other Internet regulations, I mean things that control who and how can install wires, a fair market to rent existing wires and interconnect with existing ISPs.

Re:The Anti-Amazon Alliance by ardy42 on Tuesday April 28, 2020 @04:14PM (#23011350)
> You do realize that all the problems you listed exist because of regulation or can also be solved with regulation? Maybe instead of regulating how Comcast does business we should regulate things so it's easy to have many ISPs.

I was mainly just responding to the weird idea that "anyone" who doesn't like Comcast should start their own ISP.

More competition would be great, but I think it'd only occur within some kind of regulatory framework that explicitly encourages it, which I think is along the lines you're thinkging. ISPs are basically natural monopolies that require significant amounts of expensive physical plant to operate. The unregulated free market handles such situations poorly, so some kind of regulation is a necessity even if it's not the current regulatory regime.

Re:The Anti-Amazon Alliance by CPLX on Tuesday April 28, 2020 @12:08PM (#23008407)
It's not the job of the average consumer to conduct antitrust enforcement. That's what governments are for.

The fact that ours is for sale to the highest bidder is problematic, clearly, but the whole point of antitrust as a concept is you can't just start a competitor, because of the predatory anti-competitive actions of the monopolist.

Re:The Anti-Amazon Alliance by subhobroto on Tuesday April 28, 2020 @12:14PM (#23008477)
> It's not the job of the average consumer to conduct antitrust enforcement. That's what governments are for.

Ah the "government" playbook.

Life does not work that way. If I want to affect change, I have to get the job done.

The "government" is you and I. There's no group of people up in the sky listening to our complaints.

How many of the people here complaining about Amazon being evil have even written a grievance letter to this "government" that is supposed to step in and stop Amazon from being evil?

People are voting with their wallets and they want cheap consumer products with a great return policy made by sweat shops delivered by people urinating into bottles barely making minimum wage after accounting for overhead.

Every single Amazon customer knows this and they don't care.

Re:The Anti-Amazon Alliance by danShumway on Tuesday April 28, 2020 @01:00PM (#23009007)
> There's no group of people up in the sky listening to our complaints.

Do you not believe the government exists? Regulatory agencies aren't mythic gods, they're law enforcing bodies constructed by the people we vote for in every single election. You don't have to pray to them, you can just write them letters or call them.

Life does work that way, and has always worked that way since the beginning of the US. We have always regulated the market, even from the very first day that this country was founded.

> People are voting with their wallets

Yeah. And they're also voting by actually voting in the real elections that phrase is based on.

It's normal and realistic for government to break up monopolies and force regulations that help the market overall, especially in cases where market forces overall can't be trusted to enforce the same outcomes. We do this all the time; see pollution, price fixing, privacy violation, false advertising, and so on.

Arguably, Amazon itself only exists because of broad Title 2 classifications on the early Internet. No online business can in good faith argue that market regulation is unrealistic or impossible or inherently immoral, when the entire Internet ecosystem is built on top of the exact kinds of market regulation they're protesting: a forced level playing field that was forced by the government even though no individual consumer would have turned down zero-rated, prioritized, or access bundles through their ISPs.

Re:The Anti-Amazon Alliance by CPLX on Tuesday April 28, 2020 @12:20PM (#23008539)
> There's no group of people up in the sky listening to our complaints.

Yeah, no. They're at 950 Pennsylvania Avenue, on the Blue & Orange line: https://www.justice.gov/atr/about-division

Problem is they've mostly decided not to do their job since about 1997 or so.

Re:The Anti-Amazon Alliance by icebraining on Tuesday April 28, 2020 @01:35PM (#23009529)
Why did you a few days ago complain that YouTube was banning covid-related content? Shouldn't you have followed your own advice and start a YouTube competitor instead?
Re:The Anti-Amazon Alliance by danShumway on Tuesday April 28, 2020 @01:54PM (#23009779)
There's a lot to unpack here -- people don't always vote with their wallet in their own best interests, because the market introduces a real cost against making purchasing decisions around the long-term instead of the short-term, and because not everything is easy for consumers to quantify with money, and because information disparity exists.

But that's a longer conversation. Ignoring all of that, the ISP argument is really weird to me.

> Start a cheap WISP. Anyone can do it, yet no one does.

Google started their own ISP, and then almost got forced out of the market by crony regulations that made it impossible for them to compete, despite offering a product that across the board was better priced and had higher customer satisfaction. And this is Google, who else in the US market was better positioned to start an ISP?

A big part of capitalist theory is the idea that markets trend towards efficiency. If you believe that ISPs are ruthlessly incompetent, and that the only thing blocking consumers from jumping ship to a better alternative is that nobody else has built one yet, then an efficient market should have solved that problem at some point in the last two decades.

If you're a Capitalist, and you believe there's an obviously underserved market where customers are constantly complaining about their current options, and nobody is stepping into that market even though anybody could -- well, there are two possibilities there:

A) Either the market doesn't actually trend towards efficiency, and all of Capitalism is wrong.

or

B) There's some kind of regulation, monopoly, or other barrier of entry that means ordinary people can't actually step in and easily compete.

Believing in Capitalism means believing that people follow money. You're telling me there's a massive underserved ISP market, everybody already knows that it exists, and that the only reason nobody has stolen every Comcast customer over the past decade is because people today are lazy? That's not how a free market works.

But of course, Capitalism does (at least mostly) work. So once you do the research on ISPs to figure out why they don't have competitors, you start to discover how many states ban community wifi efforts. You discover how many states still don't have decent one-touch-make-ready laws surrounding telephone poles. You find out how much money ISPs are willing to spend to sue and bully competitors out of the market, and how much government money ISPs rely on to keep their services running. You figure out that a lot of the free market businesses you're championing are basically publicly funded utilities that convert taxpayer money into private profits via exclusive government-funded contracts.

And once you discover all of that stuff, you realize that solving those problem requires serious legislative intervention, and it's not actually trivial to just vote with your wallet, and it's not actually that people are lazy or that they just want to complain. Some of the people you think are just complaining are actually working really hard to try and build (through legislative solutions) the type of market you think is going to magically solve the problem.

ISPs are a really good example of how sometimes if you want a legitimately free market, you have to work for it in government, and not just complain that other people haven't started their own business yet.