Large retailers can't push competitors' products to the back of the shelf to leave their cheaper alternatives in prominent display. This is basically what Amazon does once they develop a Basics product -- push it to the top of your search results, leaving the original producers down at the bottom.

You're joking right? That's literally what grocery stores do. There's an entire strategy to organizing stores, stocking shelves, and designing price tags to funnel customers to store brand products.

And retailers like Target who get consistent customers that compare products in-store just stop carrying their competition.

The large retailers are not monopolies though. Some would argue Amazon is, and therefore must be treated differently.

Last time I checked, Amazon doesn’t have a monopoly on servers, payment systems and shipping...

And what qualifies as a "monopoly" to you?

Would you consider a company that controls 1/3rd of the market share a monopoly? Because that's how much of the cloud market AWS controls.

https://www.statista.com/chart/18819/worldwide-market-share-...

So now we are calling “33%” a monopoly?

But even AWS admits that only 5% of Enterprise workloads are using any cloud provider.

Also that includes IAAS and PAAS and private cloud services not companies like Linode that offer just a VPS nor places like Rackspace.

If you want a simple group of VPS’s to setup your own website to sell goods and you’re hosting on AWS (outside of Lightsail), you’re doing it wrong.

I’m a cloud true believer, know the ins and outs of AWS well, etc and I wouldn’t use AWS - besides Lightsail maybe - if I just wanted a VPS.

Definitely not 4% of retail or 37% of digital retail.

Some would be wrong.