Steve Jobs pretty much set Apple on the premium goods track when he returned. The iMac, iPod, iPad, iPhone were all developed under his watch and all were premium priced.
Apple has pushed the margins higher but that's only because the market can absorb it. Computing is more central to people's lives and they are willing to pay a premium for a good experience.
Steve Jobs pretty much set Apple on the premium goods track when he returned
You are revising what I actually said, and about that you are completely wrong. I never denied that Jobs set Apple on the premium goods track. However, he was one of the major forces keeping it from devolving into being only a peddler of luxury goods.
Tech innovation does better with good margins, and good margins come easier for more upscale products. But doing that is better as an adjunct which increases your margins, and winds up empty as an end to itself.
Of course, if you never use premium features, then it's a luxury good.
It sounds like you're the one who needs to get over something.
For the record, I've been an iPhone user since the 2nd iPhone. I'm typing this on a Macbook Pro, and I bought the 1st unibody Macbook. I've developed iPhone apps and I've been an Apple user since 1980.
Yes, Apple produces better products for now. However, as the years pass, those products might remain recognizably luxury, but become increasingly irrelevant, like a watch fob. Apple now is to Apple in the several years before Steve Jobs died as Pixar now is to Pixar in the days when they came out with Toy Story and Up.
The market decided. Here's the thing. It never stops deciding.
Every time I've priced out a laptop with similar configuration to my MBP (including a good-quality display, NvME SSD, good battery life), it always ends up costing about the same as an MBP. And then Apple's customer service definitely tips in their favor (I've been spoiled by fast, convenient, competent repair service at the Apple store).
So either everyone is making big margins on well-configured laptops, or the perception of over-priced MBP's is misplaced.
I have both a Mac and a PC laptop of that vintage and they're both still perfectly suitable for anything short of current gaming or other extreme tasks.
My daily work computer is a 2012 Macbook Air which I dropped from a standing height 4 years ago. It has one bent corner but still runs great.
That is just amazing hardware, but on the other hand, I have a pair of AirPods that just can't autoconnect to my MacBook unless I fiddle with the Bluetooth and speaker icons in the toolbar every time. And AirPods were fucking expensive and both are produced by Apple. What gives? How can they be so incompetent in making a wireless device connect to another wireless device?
That said, my Sennheiser HD1 headphones are absolutely amazing, and I don't miss being physically tethered to my laptop.
runs perfect
just saying...
I did buy a few upgrades since then (16GB RAM, bigger SSD, new battery) but given that I don't do any gaming, there is very little that a new purschase would get me.
So this is definitely not a Mac-specific thing.
The years being 2012, 2014, 2015, and 2017.
The only two working still are the 2012 and the 2017 but I had a warranty swap on the 2017 in early 2018.
That 2012 model is incredible.
When I bought a Cinema Display I figured out that a display with the same response time and color gamut would run about $75 cheaper and have a plastic case.
$75 for aluminum, more ports and being able to pick it up that day was more than fair.
That didn't always used to be the case. Previously at launch an MBP was often quite keenly priced for the specs. But the last couple of generations have been badly overpriced.
Which ties back into the earlier comment on this thread that after Jobs died, the company has gradually devolved into a 'premium cost for not quite as premium hardware' tech company. Previously MacBooks were well priced for what you got (Australian here also), nowadays they are more expensive that equivalent laptops which have more connectivity, touch screen etc.
Which one is that? Until this past July, they were consistently a CPU generation behind every other brand on the market.
I paid $800 (I think it was $899 retail) for my current 13" Dell Inspiron 7000 laptop. It has an i7/DDR4 RAM vs the i5/DDR3 in the MBP, but given the slower hard drive, let's call it even.
The comparable MBP is $600 more at $1,499.00. The display is no doubt better, but I don't know that it justifies that much more money.
If you want something with a similar form factor (light and thin) then anything with similar hardware specs from another company has always been around the same price, or more expensive.
I think the perception of over priced laptops is misplaced because people look at base specs, but ignore form factor. And, yes you could argue that you don't need something so thin and light, and maybe that's true for some people, but if it's a feature you want then apple laptops are competitively priced.
But the new Pro series is just not pro enough for me. Why the hell should I buy a dongle for everything? It's supposed to be pro - you shouldn't have to basically carry a whole bunch of dongles to get stuff done. I don't know, maybe I am technophobe, but sometimes taking away the stuff which works and useful to shave a mm in height is just stupid from my perspective. If I want a super light laptop without the need for ports etc. I would go for an Air.
Dunno what's going to happen but will stick to my 2013 till it literally won't work anymore.
/end of rant
A shame they got rid of the SD card slot though, and I will be very upset if they get rid of the 3.5mm as well.
Thing is, if you drop a few upgrades, such as dropping the CPU speed by a few percent, dropping the dGPU, going to a 1080P screen, and using a SATA instead of NVME drive, you're down to $1400 for largely minor decreases in performance and capability (none of those things would affect my use cases appreciably, you might be different). Apple doesn't give you those options in a MBP, and the standard MacBook is pretty outdated, topping out at an old dual core i7.
Also, the difference between a SATA SSD and NVMe is night and day.
A similar model to the base MBP is ~$300 (~12%) cheaper, but by also dropping some other features they didn't feel were important for their use case, they could get the price close to $1400 (40% cheaper), but Apple doesn't even offer those options.
The point is not to say that a $1400 laptop is equivalent to the base MBP, but that a $2100 laptop is, and a cheaper MBP might be possible if apple was willing to offer some lower end/dated features. But they aren't.
It's basically "après moi, le déluge" as self-fulfilling prophecy. Real leaders create something that lasts beyond their deaths. Contrast this to George Washington, who could have ended up king but worked hard to make America about institutions, not men. Or, in business we can look at places like Toyota, which have remarkable cultural consistency and continuing innovation across the decades.
Here is what would have happened under Jobs:
> If you head over to Xiaomi China’s official store (via XDA-Developers) you’ll see three new bundles unsubtly named the XS, XS Max, and XR sets. Included in each bundle is a new Xiaomi phone — either the Mi Mix 2S, Mi 8, or Mi 8 SE, respectively — a Xiaomi Notebook, a Mi Band 3, and a Bluetooth earpiece/earphones, all for the same price as their namesake iPhones.
Current Apple products are meticulously, exactingly designed and built, but they’re losing the excitement and expectation of something truly new and original that Jobs brought. That’s the big difference I think a visionary leader can make.
Musk is doing the same thing with electric cars and space. Tesla and SpaceX could survive without him for a time, and since they’re very different industries than consumer electronics, maybe even thrive under a Tim Cook-like operator par excellence. But no guarantee.
I disagree. Look at the MBP keyboard issues, or the declining quality of OS X.
Under Jobs that shit wouldn't fly. Other roles aside, one of Jobs' most important functions was that of acting as a sanity check to ensure that the constiuent parts of any given product came together as a cohesive whole.
Did you ever use the first 3 versions of OSX ? Because I did. And the quality was pretty unacceptable compared to OS9 or Windows. On the hardware side how long did Apple stick with the coffee puck mouse. Or how about the iPhone 1 never even having 3G or MMS or how about all of the issues with the GPU.
But yet Steve Jobs still shipped it all. Why ? Because his slogan was always "real artists ship".
But it’s getting easier and easier to skip a generation of laptop these days. My old machine is just starting to get slow enough that I notice. That’s a big problem for manufacturers.
Or: what is the difference between jumping from an iPhone to an iPad (considered as genius by Jobs) and jumping from a fingerprint ID to a 3D face recognition.
Pebble.
Oh wait, while Malda was technically right, it turned music files mainstream, and the iPhone turned touchscreen phones mainstream
It's just the technology which has matured. The innovation slows and becomes more incremental so certainly the excitement goes down. Jobs wouldn't have been able to change that. Maybe the quality of new Macs would be better or maybe he would have pushed his engineers more to make more elegant way to solve the notch problem, but that's it. Don't make a mistake, he was insightful executive, not the miraculous engineer inventing new technologies. At this stage of the company he would probably just pushed more to the services and content deals.
While you say that Jobs curbed "bad" decisions, and that now the company is "money grubbing," and that he alone kept Apple going in the "right" direction, you don't explain why you think so.
Someone could say the opposite (I don't have an opinion).
For example, far more people choose to purchase iPhones for far more money than they did during Steve Jobs' tenure, so there is some evidence that "bad" product decisions from your perspective are actually good product decisions in the eyes of Apple's customers.
Likewise, Apple's efforts to emphasize ethics and responsibility with respect to the environment, diversity and privacy are mostly new to the post-Jobs era. It may prove hard to argue that spending so much money on those priorities amounts to "money-grubbing," but I can't say for sure because you haven't really tried to argue anything at all.
https://m.facebook.com/JamesHBlack/posts/10156560054277932
so there is some evidence that "bad" product decisions from your perspective are actually good product decisions in the eyes of Apple's customers.
Where did I ever say that being luxury was a bad product decision? I never did. It raises margins. That's a very good thing for a company. However, it's empty and hollow as a driver of new product innovation.
What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR's advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.[1]
Apple leads in recycling, renewable energy use and privacy as well.
So, no, your thesis is flat out wrong.
[1] https://www.macobserver.com/tmo/article/tim-cook-soundly-rej...
Like do they not know how important that lower case "i" is for their award winning and trend setting formula!
And I am being serious right now. My ocd is going nuts just thinking about the lost uniformity of the branding. Especially when they still insist on us calling their other products "my iphone, my ipod, my imac, and now we also have to say "my apple watch"?
How do you even tell somebody to pass you your phone, tablet, and watch all at the same time. "Hey man, can you pass me my iphone and ipad. Oh and my APPLE watch. Like do you not realize how much of my life you are wasting when you force me to say one more syllable.
Android is terrible, I mean, it’s looking more and more like iOS, but it’s still not iOS and it has no privacy if you want to use the official play store (which you want, because all the apps that actually make your phone smart, only live there). Android phones still die after a few years, my iPhone 5s is still a beast.
Laptops, well the surface book is arguably a great device, but it’s also more expensive than a MacBook Pro and doesn’t come with a thunderbolt port. The XPS is decent, but it’s build quality is Dell terrible. Lenovo might make good laptops, but working for the government, I’m not allowed to own one.
Apple has the only working Bluetooth devices on the planet. The magic keyboard and especially the AirPods always work, I can’t say that about anything else.
Plug and play egpu, who else has one?
I think the only place Apple isn’t actually best at what they do is in competition on software services like AI. Siri is terrible, Apple maps are terrible (why aren’t they just using OSM at this point? I’m sure OSM and Apple could find a way to benefit from each other, and OSM is currently better than google maps).
I may sound like an Apple fanboy, and I am, but I’ve become that way because their shit always works right out the damn box. And I’ve never had a piece quit on me by it’s own. I bought a MacBook Pro 2018 edition to work with the egpu, but my old 2013 macbook still runs perfectly fine. I can’t say I’ve ever tried any thing similar, except for thinkpads, and I’m not allowed to own one of those. Meanwhile my 1 year old work laptop from Dell is literally falling apart. The keyboard rattles, the battery lock is breaking and the screen can’t keep itself up. It cost almost as much as my MacBook, and it’s just complete shit. You may wonder why I care about cost of my work machine, but I’m a manager, I still pay for it.
As far as OSes go, Linux is still Linux, if you don’t mind spending half your life configuring it to your needs and then doing it every time it breaks then Linux is still awesome. Windows, the only plug and play option, however, has become atrociously bad. I like Microsoft, we use Azure a lot and stuff like AD and ADFS is heaven sent when you operate 500 different IT systems from as many suppliers, but windows 10 is one of the worst OSes I’ve ever operated. So again, Apple has managed to be great at OSes, mainly because their competitors suck.
I do think not having an iPhone SE is a mistake, but I also thought losing the headphone jack was a mistake, and sales have since proved it wasn’t, so who knows.
I hate having to go to Google for everything as much as the next guy, but I just can't bring myself to use OSM over Google Maps. GMpas are just.. better in every case.
Yes. Jobs as local despot acted as a curb to bad decisions. Jobs had a vision which acted as a countervailing force to keep Apple from being completely sucked into being a money grubbing luxury goods company.
the core people that make and design all their overpriced, planned obsolescence devices are still there, often uncredited, while everyone else likes to focus on the captain of a ship.
We know from the historical record that Jobs had quite good judgement, even in technical fields, and we know that he countermanded and convinced executives and managers to steer them in the right direction. I suspect that the Apple of today is descending into being just a money-grubbing luxury goods company.