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Re:Instagram Is Estimated to Be Worth More Than $100B by vowelless on Tuesday June 26, 2018 @12:18PM (#17401847)
I am quite privacy conscious. I have deleted my FB account. On principle, I dislike targeted ads, user tracking, etc.

BUT, I hate to admit this, the ads I get in Instagram are the most relevant I have ever gotten. I actually look forward to them, to discover new products. They are perfectly tailored to me.

Dammit.

Re:Instagram Is Estimated to Be Worth More Than $100B by jmartrican on Tuesday June 26, 2018 @12:36PM (#17402035)
I'll be honest, I like ads that are relevant to the things I am interested in. I am no FB fan boy, but their ads are pretty good... I actually click on them.

What's wrong with that?

Re:Instagram Is Estimated to Be Worth More Than $100B by protonimitate on Tuesday June 26, 2018 @12:56PM (#17402213)
Nothing. It's a win-win. Consumers get personalized, tailored ads. Businesses reach audiences that actually want their products.

What annoys me are ads for products I've already purchased (amazon is terrible about this), or the same ad plastered 20 times across multiple sites.

Instagram handles ads pretty well IMO. They are non-intrusive, easy to digest, and highly relevant.

Facebook OTOH, has become one giant scrolling, auto-playing, clickbait/video ad. There is essentially 90% junk to 10% information (posts/photos/etc). IG has the same ratio but in reverse.

People love to bemoan the horrors of internet advertising, but tbh I find it way less intrusive than other forms of ad placements (TV, radio, billboards).

Except autoplay vids w/ audio. Those should be banned flat out.

Re:Instagram Is Estimated to Be Worth More Than $100B by icebraining on Tuesday June 26, 2018 @01:28PM (#17402491)
I find it way less intrusive than other forms of ad placements (TV, radio, billboards).

Talk about damming with faint praise. Ads are the top reason why I no longer listen to radio, and the TV is only bearable because I have a DVR.

That said, those are just annoying. Online ads are much more dangerous.

Re:Instagram Is Estimated to Be Worth More Than $100B by dymk on Tuesday June 26, 2018 @03:49PM (#17403499)
Why are they much more dangerous?
Re:Instagram Is Estimated to Be Worth More Than $100B by icebraining on Wednesday June 27, 2018 @03:13AM (#17406310)
Because they rely on the accumulation of personal data, which can later be leaked and/or sold, and abused.
Re:Instagram Is Estimated to Be Worth More Than $100B by Splines on Tuesday June 26, 2018 @01:25PM (#17402461)
Ads aren't win-win. They're taking up the space of the content I want to see. Accidentally clicking on them sends some of my personalized data to who-knows-where. They often run code not vetted by the site owner, making them a security risk. Getting a personalized ad is hardly a "win". It's like stepping on a piece of poop that is your favorite color.

(I'm fine with ad-supported products, but I see it as a necessary evil of the transaction, not as a win).

Re:Instagram Is Estimated to Be Worth More Than $100B by protonimitate on Tuesday June 26, 2018 @01:40PM (#17402590)
I mean, I would much prefer an ad-free world full stop - but that isn't likely to happen in my life time considering the amount of money in advertising.

You also have the option to fully block ads using extensions/plugins - nothing like that really exist for cable tv/radio/public spaces.

Re:Instagram Is Estimated to Be Worth More Than $100B by antpls on Wednesday June 27, 2018 @03:42AM (#17406426)
I used to block ads on websites. It is now impossible to block them with Instagram. We are back to the TV/radio system...
Re:Instagram Is Estimated to Be Worth More Than $100B by ryandrake on Tuesday June 26, 2018 @08:33PM (#17404994)
It is not a win for people who prefer not to be a “target”. I’d rather have irrelevant ads than targeted ads because one requires the harvesting of data about me and the other does not.
Re:Instagram Is Estimated to Be Worth More Than $100B by 089723645897236 on Tuesday June 26, 2018 @01:25PM (#17402460)
Yeah, they only show me stuff I would have wanted if I knew it existed, which for me is the essence of discovery. If it was limited to this and only the HQ stuff, not the I SEE YOU WENT TO WEBSITE SO HERES THEIR BANNER AD FOR THE NEXT MONTH stuff.
Re:Instagram Is Estimated to Be Worth More Than $100B by quadrangle on Tuesday June 26, 2018 @12:55PM (#17402209)
You're feeding the adtech privacy-invading world which has tons of negatives for society. As an analogy: "I shop at Walmart and find products I actually appreciate. What's wrong with that?" The answer isn't simple, and shaming individual consumers isn't a solution anyway.

Among the biggest problems with ads are that when they are the primary economic model for these services, they will tweak everything to favor paid ads as much as they can get away with. That means everything from conflicts-of-interest around serving the needs of the biggest advertisers to undermining organic (non-paid-ads) discovery of products and services…

Re:Instagram Is Estimated to Be Worth More Than $100B by soared on Tuesday June 26, 2018 @02:12PM (#17402816)
> tons of negatives for society

Can you expand on this? I also can't really parse what your second paragraph is trying to say. How do businesses that rely on ads undermine organic product discovery, and what conflict of interests could they have?

Re:Instagram Is Estimated to Be Worth More Than $100B by quadrangle on Tuesday June 26, 2018 @07:31PM (#17404749)
Thanks for the open question. What I'm saying has at least these two elements (not counting tons of negative side-effects or the psychological harm that manipulative advertising causes):

1. Given capital being so unequally distributed, paid ads amount to amplification of the messages from those who happen to have money. In another framing: you see ads about mediocre products with a big marketing budget; you don't see ads about wonderful products that have little marketing budget.

2. The conflict of interest is where Facebook has an incentive not to highlight too much the non-paid posts from people that mention products that don't pay for advertising. If you were to consistently see non-paid posts that gave you all the info you need to get products and services you appreciate, then the advertisers wouldn't be seeing their ads pay off and might cut back on paying Facebook for ads.

Overall, attention is somewhat zero-sum. Your attention to one thing is not attention to something else. You never really know what you're missing. But in an ad-driven system, attention is biased toward (but not exclusively) whatever serves those things connected with ad money.

Re:Instagram Is Estimated to Be Worth More Than $100B by DogOnTheWeb on Tuesday June 26, 2018 @02:38PM (#17403011)
In brief:

1. Products reliant on advertising for revenue are incentivized to increase the amount of ads shown (per user and in total). This leads to product strategy which prioritizes growth and engagement above all. The line between "highly engaging" and "addictive" products becomes very thin, arguably disappearing entirely.

2. In order to provide highly targeted ads, companies must necessarily collect, store and organize a tremendous amount of data on their users. We have seen over and over again that this data can then be requested, stolen or tapped by governments, hostile actors and other powerful organizations for nefarious purposes without the consent of the user.

Re:Instagram Is Estimated to Be Worth More Than $100B by soared on Tuesday June 26, 2018 @03:44PM (#17403467)
1. All products are reliant on advertising. full stop. But even then, they are not incentivized to increase the total amount of ads per user, that would be inefficient. They'd prefer better targeted ads over more ads (point 2).

2. Source? Outside of a few edge cases (china) I don't think this is a real concern. The same can happen with financial (or any) data, but I don't see people saying the data is the problem. Rather its the processes around that data that need fixing.

Re:Instagram Is Estimated to Be Worth More Than $100B by DogOnTheWeb on Tuesday June 26, 2018 @05:17PM (#17404081)
1. Subscription products are not reliant on advertising. Payment technologies are not. Neither are ecommerce operations, or in-person services. Just because a firm can advertise their products does not mean it is reliant on advertising. A firm advertising is not the same as it having an advertising revenue business model.

Advertising revenue is ad CPM (how valuable the ad is and how well it's targeted) multiplied by ad impressions (which is why people measure page views, time on site, minutes watched, etc.) Both matter in the model.

2. Beyond China and other authoritarian governments, the Cambridge Analytica affair is perhaps the defining example of this. It showcased nonconsensual data harvesting with malicious use of the data against those users to impact politics both domestically and internationally: https://www.nytimes.com/2018/04/04/us/politics/cambridge-ana...

Here another example from just a week ago: https://www.nytimes.com/2018/06/19/climate/koch-brothers-pub...

> "Central to the work of Americans for Prosperity is i360, the Kochs’ data operation, which profiles Americans based on their voter registration information, consumer data and social media activities."

Re:Instagram Is Estimated to Be Worth More Than $100B by quadrangle on Tuesday June 26, 2018 @07:24PM (#17404722)
The discussion is not about making the term "advertising" so broad as to be useless. It's not "advertising" as in "any way that people notice a product or service". We're discussing "advertising" as in specific messages that third parties pay to have shown to people whose attention has been gotten by a second party.

In other words, the topic is the advertising where you give your attention to one party and that party participates (gets paid) to show you something else different from what you went there to see.

So, concretely: this is about paid ads on Facebook. This is NOT about products listed on Amazon that show up with compelling descriptions when you search for that type of product and clink on a link that wasn't higher in the list because someone paid for that.

When you go to Amazon and search, you are specifically choosing to put your attention toward products of a certain sort and asking for information. Amazon is delivering that information. There's marketing in how the products present themselves, but it's still something you are actively looking for, given to you second-party by the company from whom you are considering buying the thing.

When you go to Facebook to see how your friends are doing and your attention there gets sold to advertisers to show you unrelated products that may happen to fit your interests, that is the topic of discussion here.

Re:Instagram Is Estimated to Be Worth More Than $100B by manigandham on Tuesday June 26, 2018 @01:57PM (#17402711)
Absolutely nothing is wrong with that. That's the ideal of how it's supposed to work.

Lots of poor advertising methods have tainted the industry unfortunately but marketing is directly responsible for the success of every single corporation and the immense amount of content and information we all get to enjoy.

Re:Instagram Is Estimated to Be Worth More Than $100B by antpls on Wednesday June 27, 2018 @03:46AM (#17406445)
Ads displayed to me are never relevant. What is wrong is that you have no choice, they force you to watch ads even if you don't want to, or if you have disabilities, which literally sucks your life out of you.
Re:Instagram Is Estimated to Be Worth More Than $100B by merinowool on Tuesday June 26, 2018 @01:12PM (#17402351)
If the time of a psycho dictator comes in and you match a profile of a person that need to be "cleansed", you could make yourself an easy target if government has got their paws on such database.
Re:Instagram Is Estimated to Be Worth More Than $100B by criddell on Tuesday June 26, 2018 @01:36PM (#17402562)
I haven't received any relevant ads yet but I have noticed that more and more ads are being shoved into my feed. It feels like there's an ad every 5 or 6 posts, it's a bit annoying, and I find myself checking into Instagram less often.

I wish I could pay a fee to get rid of ads and get a reverse chronological feed.

Re:Instagram Is Estimated to Be Worth More Than $100B by pc86 on Tuesday June 26, 2018 @02:44PM (#17403059)
I do wish Twitter, FB, IG etc offered a no-ad subscription to users. Charge folks 3-4x the expected per-person revenue and it's a win-win, right?

The only thing I can think of that would make them not do this is that maybe the folks most likely to pay $15/mo not to see advertisements are the same folks advertisers most want to get in front of. Expendable income and willing to pay money for convenience and personal taste.

Re:Instagram Is Estimated to Be Worth More Than $100B by skinnymuch on Wednesday June 27, 2018 @02:36PM (#17410639)
Yeah your second paragraph is the problem. Though more importantly, most people who can pay won’t be paying $10-20 a month for a service that is otherwise free. And now the service has to provide this paid tier to a tiny portion of their user base.
Re:Instagram Is Estimated to Be Worth More Than $100B by eric_h on Tuesday June 26, 2018 @01:15PM (#17402378)
I've developed an unconscious habit of just scrolling faster past the ads. As my subconscious detects an add coming up next on the feed I just naturally twitch a little faster to skip past it.

I never developed this intentionally, it just sort of developed.

My point is, I suppose, that I've no idea how good the advertising is on my instagram account because I really don't see the ads.

Re:Instagram Is Estimated to Be Worth More Than $100B by flamtap on Tuesday June 26, 2018 @02:26PM (#17402923)
I was targeted by an ad for those Gravity Blankets (as I'm sure many others were). I bought one as a gift for my SO. The whole time I was looking at the Gravity Blanket website, I was thinking to myself "dammit, they got me."

What I was even more impressed by is that after I bought one, I never saw another Gravity Blanket ad again.

Re:Instagram Is Estimated to Be Worth More Than $100B by pc86 on Tuesday June 26, 2018 @02:42PM (#17403043)
I've never thought about that last bit until now. Do you think the ad targeting is being updated with actual purchasers on such a regular basis, or is that baked into whatever tracking cookie(s) were used, e.g. the FB pixel?
Re:Instagram Is Estimated to Be Worth More Than $100B by mateo411 on Tuesday June 26, 2018 @04:29PM (#17403740)
Yes, they measure the conversion rate of the ad campaign. If you bought the Gravity Blanket, then you were part of the cohort that converted.
Re:Instagram Is Estimated to Be Worth More Than $100B by dillondoyle on Tuesday June 26, 2018 @02:50PM (#17403106)
Both. I would bet they are excluding conversions AND using conversion data to refine/lookalike new targets
Re:Instagram Is Estimated to Be Worth More Than $100B by hawaiianbrah on Tuesday June 26, 2018 @03:06PM (#17403219)
How do you like it? I’m really curious about them!
Re:Instagram Is Estimated to Be Worth More Than $100B by flamtap on Tuesday June 26, 2018 @03:24PM (#17403342)
I don't use it, but I do think it's pretty cool. It's small, as a 6'1 male I would say it's just big enough.

My girlfriend uses it when she's having troubles sleeping, she says that it really does put her to sleep quite well.

However, she says that there is a bit of adjustment, when you wake in the night or in the morning, there is a slight moment of panic when you don't have your strength back and are in a sleepy haze, because you have a bit of trouble moving around. But you get used to that.

When you receive it, you have to tie the weighted insert down with cloth ties inside the washable cover. I wish there were more of these on the inside though, the weighted part of the blanket can get too out-of place for my liking, and I also don't trust the ties to hold up for very long if you're not careful moving it. It definitely takes two hands and a good grip to get the blanket on top of you.

Re:Instagram Is Estimated to Be Worth More Than $100B by tdj on Wednesday June 27, 2018 @03:38AM (#17406409)
After interacting with a post about yachting, the ad engine behind Instagram suddenty thought I am a multi-millionaire and I got a ton of ads on fancy watches, McLarens, Bentleys, and of course boats. Felt good for a while.
Re:Instagram Is Estimated to Be Worth More Than $100B by rsashwin on Tuesday June 26, 2018 @12:25PM (#17401920)
I hate to admit as well, but yes I like ads that get shown in instagram too :(.
Re:Instagram Is Estimated to Be Worth More Than $100B by xkjkls on Tuesday June 26, 2018 @12:34PM (#17402013)
I remember getting an advertisement for a pot shop three blocks away from me two hours before my Thanksgiving dinner. That one felt a little too real.
Re:Instagram Is Estimated to Be Worth More Than $100B by prawn on Tuesday June 26, 2018 @10:09PM (#17405309)
They've taken a long time to dial in for me. Initially, I received none, then ads that assumed I was female (I had my gender unset, but generally followed/liked fairly male things; yet received ads for menstruation underwear!), then ads that assumed I was Russian (I'm nowhere near Russia and can't speak/read any Russian; I follow one person who has a Russian background, but never interact with them). I've been on there for years and speak pretty openly about the things I like (travel, cooking, etc) - surprised it took so long to give me relevant ads!
Re:Instagram Is Estimated to Be Worth More Than $100B by cm2012 on Tuesday June 26, 2018 @01:00PM (#17402249)
It's because of the amazing data Facebook and Instagram have to create anonymous targeting audiences with. Source: I spend millions on FB and IG ads per month.
Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @01:09PM (#17402319)
Is your product that bad that you have to spend millions on ads just to get people interested in it?

If I had to pay millions to shove my product in people’a faces because that’s the only way to get them to use it, I would reconsider whether my product should even exist.

Re:Instagram Is Estimated to Be Worth More Than $100B by xkjkls on Tuesday June 26, 2018 @01:18PM (#17402401)
Does Coca-Cola suck? They spend billions a year on advertising.

Demand for different products is generated very differently depending on the product. Some things travel by word of mouth, some things don't.

Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @01:48PM (#17402644)
Billions a year is their entire advertising budget, and a lot of it is print & TV advertising which is orders of magnitude more expensive than web. Not saying I agree with that either (I wish all advertising would just die in a fire), but it’s not as bad as the above.

The comment I was criticising claimed they were spending millions a month on FB & Insta only, which seems astronomical and raises some concerns about whether the product provides any value at all.

Re:Instagram Is Estimated to Be Worth More Than $100B by soared on Tuesday June 26, 2018 @02:13PM (#17402828)
> raises some concerns about whether the product provides any value at all.

How? Spending on fb/insta is no different than print & tv. Air BnB ads are probably 5x as effective on FB than on a billboard, how does that say anything about their product?

Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @02:18PM (#17402871)
Print & TV ads don’t stalk me everywhere I go nor steal my personal information so I don’t mind. They are also vetted by the publisher to weed out bad actors so there’s a low risk of scamming.

Web ads, on the other hand...

Re:Instagram Is Estimated to Be Worth More Than $100B by skinnymuch on Wednesday June 27, 2018 @02:41PM (#17410670)
What does any of this have to do with the how good or bad the advertised product is? Especially of the original poster?
Re:Instagram Is Estimated to Be Worth More Than $100B by soared on Tuesday June 26, 2018 @02:22PM (#17402890)
None of that speaks to the quality of the product being advertised.
Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @02:33PM (#17402975)
Vetting by the publisher at least sets a minimum bar that isn’t there with web.

I don’t see obvious scams, phishing or malware being advertised on TV or print, but I saw a lot of them back when I was on Facebook, and even reporting them didn’t do anything.

Re:Instagram Is Estimated to Be Worth More Than $100B by danpalmer on Tuesday June 26, 2018 @02:02PM (#17402762)
A budget of some number of hundreds of thousands per month is fairly common. People who work on multiple contracts like that are common, so people working on multiple millions of spend per month isn’t a strange thing at all.

Most companies do paid marketing. I’d also suggest there are probably many things that you think of as general promotion (events, sponsorships, talks, community engagement, more) which are in fact brand marketing, and that for most companies brand marketing is an inefficient use of funds compared to performance marketing.

Re:Instagram Is Estimated to Be Worth More Than $100B by cm2012 on Tuesday June 26, 2018 @01:13PM (#17402357)
Very few companies can get away with not having paid advertising. Likely, some of your favorite tech (and non-tech) products do a lot of it.
Re:Instagram Is Estimated to Be Worth More Than $100B by skinnymuch on Wednesday June 27, 2018 @02:40PM (#17410663)
You realize that they are likely making a profit on that millions in spend. If the product is so bad, that normally wouldn’t be possible.

You seem to have a very misaligned thought on why advertising occurs and why it works, especially for a relative small timer like the poster (since a couple million is a drop in the bucket for IG/FB).

Re:Instagram Is Estimated to Be Worth More Than $100B by pentae on Tuesday June 26, 2018 @02:56PM (#17403156)
Nice ideology. I guess you'll need to stop using all your favourite products - wouldn't want to be a hypocrite, right?
Re:Instagram Is Estimated to Be Worth More Than $100B by pc86 on Tuesday June 26, 2018 @02:40PM (#17403030)
You're going to get ads. To try to fight against the very existence of advertising is quixotic to the point of being sad. Why would you not want them to be relevant to you?

As a consumer, I would much prefer ads that are carefully tailed to my interests - software, fitness, general aviation - than see wildly different ads on the same platform, or the same 2-3 high paying ads for the latest garbage CBS sitcom. As a business owner, I would much rather pay $10-12 per click on one of my ads that is highly targeted to demographics, income, technology use, browsing history (of my sites, re-targeting etc) than pay $0.10 per click on a completely dumb ad with insight into who is actually clicking.

Re:Instagram Is Estimated to Be Worth More Than $100B by ralston on Tuesday June 26, 2018 @03:00PM (#17403178)
> "You're going to get ads. To try to fight against the very existence of advertising is quixotic to the point of being sad."

This idea is complete bologna in my opinion. People aren't trying to fight the existence of ads (e.g., movie trailers, magazines, sports ads on ESPN, maybe even the off native ad) -- people are fighting the invasive, predatory, and downright deceitful nature of the current online advertising model.

> "As a consumer, I would much prefer ads that are carefully tailed to my interests"

Don't we all want this? But when getting ads tailored to my interest comes with the price tag of having these exchanges/platforms follow me around for the rest of my internet life (or until I delete their cookies) -- the cost doesn't seem to be worth the benefit (to many, but obviously not all)

> "As a business owner, I would much rather pay $10-12 per click on one of my ads that is highly targeted to demographics, income,"

Of course. You've just exposed your vested interest in this topic. So it's not surprising that your personal opinion aligns with your business interests.

Re:Instagram Is Estimated to Be Worth More Than $100B by ryandrake on Tuesday June 26, 2018 @08:38PM (#17405009)
> Don't we all want this?

Not me. I’d rather no ads, but if I can’t block them I’d prefer irrelevant ads to targeted ads. They waste my attention equally, but one does not require the collection of my personal data.

Re:Instagram Is Estimated to Be Worth More Than $100B by urda on Tuesday June 26, 2018 @04:21PM (#17403685)
> To try to fight against the very existence of advertising is quixotic to the point of being sad.

Yeah if this doesn't scream "astroturfing for an ad company" I don't know what is anymore.

Sorry, I'd rather keep up the good fight of being the owners of my attention. Pushing back against ads isn't "sad" or "quixotic" at all, and in fact should be celebrated.

Re:Instagram Is Estimated to Be Worth More Than $100B by Findeton on Tuesday June 26, 2018 @03:50PM (#17403504)
Maybe spammy but if you're privacy conscious I recommend you https://lyfepedia.com
Re:Instagram Is Estimated to Be Worth More Than $100B by zyxwvu on Tuesday June 26, 2018 @12:23PM (#17401900)
You are now a consumer.

Welcome to the machine.

Your primary function to society is to consume.

Congratulations.

Re:Instagram Is Estimated to Be Worth More Than $100B by coldtea on Tuesday June 26, 2018 @12:41PM (#17402090)
As opposed to smoke a bong and explore the wild outdoors?
Re:Instagram Is Estimated to Be Worth More Than $100B by zyxwvu on Thursday June 28, 2018 @07:37PM (#17421345)
Not everything has to be related to marijuana man.

Your life also doesn't have to revolve around finding something new to buy/consume.

Re:Instagram Is Estimated to Be Worth More Than $100B by humbleMouse on Tuesday June 26, 2018 @04:55PM (#17403916)
Instagram listens to what you say around your phone to serve you ads. It's kind of fucked up. I would get rid of instagram on my phone if it wasn't for all the quality memes.

To all the downvoters - are you saying instagram doesn't use your phone microphone to serve you ads? It definately does. It's happened to me countless times.