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A comment on Instagram Is Estimated to Be Worth More Than $100B. Parent comment

Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @01:48PM (#17402644)
Billions a year is their entire advertising budget, and a lot of it is print & TV advertising which is orders of magnitude more expensive than web. Not saying I agree with that either (I wish all advertising would just die in a fire), but it’s not as bad as the above.

The comment I was criticising claimed they were spending millions a month on FB & Insta only, which seems astronomical and raises some concerns about whether the product provides any value at all.

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Re:Instagram Is Estimated to Be Worth More Than $100B by soared on Tuesday June 26, 2018 @02:13PM (#17402828)
> raises some concerns about whether the product provides any value at all.

How? Spending on fb/insta is no different than print & tv. Air BnB ads are probably 5x as effective on FB than on a billboard, how does that say anything about their product?

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Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @02:18PM (#17402871)
Print & TV ads don’t stalk me everywhere I go nor steal my personal information so I don’t mind. They are also vetted by the publisher to weed out bad actors so there’s a low risk of scamming.

Web ads, on the other hand...

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Re:Instagram Is Estimated to Be Worth More Than $100B by skinnymuch on Wednesday June 27, 2018 @02:41PM (#17410670)
What does any of this have to do with the how good or bad the advertised product is? Especially of the original poster?
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Re:Instagram Is Estimated to Be Worth More Than $100B by soared on Tuesday June 26, 2018 @02:22PM (#17402890)
None of that speaks to the quality of the product being advertised.
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Re:Instagram Is Estimated to Be Worth More Than $100B by Rjevski on Tuesday June 26, 2018 @02:33PM (#17402975)
Vetting by the publisher at least sets a minimum bar that isn’t there with web.

I don’t see obvious scams, phishing or malware being advertised on TV or print, but I saw a lot of them back when I was on Facebook, and even reporting them didn’t do anything.

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