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A comment on Instagram Is Estimated to Be Worth More Than $100B. Parent comment

Re:Instagram Is Estimated to Be Worth More Than $100B by pc86 on Tuesday June 26, 2018 @02:42PM (#17403043)
I've never thought about that last bit until now. Do you think the ad targeting is being updated with actual purchasers on such a regular basis, or is that baked into whatever tracking cookie(s) were used, e.g. the FB pixel?
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Re:Instagram Is Estimated to Be Worth More Than $100B by mateo411 on Tuesday June 26, 2018 @04:29PM (#17403740)
Yes, they measure the conversion rate of the ad campaign. If you bought the Gravity Blanket, then you were part of the cohort that converted.
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Re:Instagram Is Estimated to Be Worth More Than $100B by dillondoyle on Tuesday June 26, 2018 @02:50PM (#17403106)
Both. I would bet they are excluding conversions AND using conversion data to refine/lookalike new targets
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