Re:Instagram Is Estimated to Be Worth More Than $100B
by Rjevski on Tuesday June 26, 2018 @01:48PM
(#17402644)
Billions a year is their entire advertising budget, and a lot of it is print & TV advertising which is orders of magnitude more expensive than web. Not saying I agree with that either (I wish all advertising would just die in a fire), but it’s not as bad as the above.
The comment I was criticising claimed they were spending millions a month on FB & Insta only, which seems astronomical and raises some concerns about whether the product provides any value at all.
Re:Instagram Is Estimated to Be Worth More Than $100B
by soared on Tuesday June 26, 2018 @02:13PM
(#17402828)
> raises some concerns about whether the product provides any value at all.
How? Spending on fb/insta is no different than print & tv. Air BnB ads are probably 5x as effective on FB than on a billboard, how does that say anything about their product?
Re:Instagram Is Estimated to Be Worth More Than $100B
by Rjevski on Tuesday June 26, 2018 @02:18PM
(#17402871)
Print & TV ads don’t stalk me everywhere I go nor steal my personal information so I don’t mind. They are also vetted by the publisher to weed out bad actors so there’s a low risk of scamming.
Web ads, on the other hand...
Re:Instagram Is Estimated to Be Worth More Than $100B
by skinnymuch on Wednesday June 27, 2018 @02:41PM
(#17410670)
What does any of this have to do with the how good or bad the advertised product is? Especially of the original poster?
Re:Instagram Is Estimated to Be Worth More Than $100B
by soared on Tuesday June 26, 2018 @02:22PM
(#17402890)
None of that speaks to the quality of the product being advertised.
Re:Instagram Is Estimated to Be Worth More Than $100B
by Rjevski on Tuesday June 26, 2018 @02:33PM
(#17402975)
Vetting by the publisher at least sets a minimum bar that isn’t there with web.
I don’t see obvious scams, phishing or malware being advertised on TV or print, but I saw a lot of them back when I was on Facebook, and even reporting them didn’t do anything.
Demand for different products is generated very differently depending on the product. Some things travel by word of mouth, some things don't.