News for hackers. Stuff that matters.
Re:Amazon, Facebook and Google can all be beaten by lubujackson on Saturday November 18, 2017 @11:43PM (#15732304)
I think the most surprising vulnerability for Google is web search. Google has been pushing away from web search for years now, with moves like AMP, vertical searches and quick answers that keep you on their domain.

If you look at the mission statement for their search team it is now something like "answer your questions" - which is great 90% of the time, but what no longer exists (with most people not realizing) is a good general search engine for the WEB, meaning the collection of websites out there.

There is no longer a sense of serendipity or of finding a cool new website, and maybe finding web pages on the web is just a nostagic thing with no real benefit, but there's no doubt that Google has moved away from that as real objective. The reality is that the web has become overwhelmed by listicles and minimum pages that go one inch past Google's definition of spam, but otherwise muck up the web. It would be amazing for a search engine to sift past all that cruft and low-effort material to find actually interesting and unique content.

In a way, simply by not being Google is already an advantage because everyone is catering to Google. If you use a different standard you can easily get different results - it's just a matter if those would be useful for anyone? Everyone mostly wants to see the "right" answer and Google has conditioned us to expect it.

Re:Amazon, Facebook and Google can all be beaten by tspike on Sunday November 19, 2017 @12:07AM (#15732371)
If someone nailed discussion search, I'd have no use for Google for 90% of my searching. As it is, most of my searches are a series of:

site:<reddit/ycombinator/stackoverflow/tripadvisor/random niche forum.com> "something someone interested in the same question/topic would say"

.. all in an attempt to filter over-commercialized bullshit. There's an opportunity here for a startup to capture an audience hungry for real information and leverage them into becoming the next hub for over-commercialized bullshit.

Re:Amazon, Facebook and Google can all be beaten by ehnto on Sunday November 19, 2017 @01:50AM (#15732640)
That's been the most annoying part of search for a while now. Most searches result in hyper commercialised results, with SEO heavy sites winning out, and of course SEO heavy sites are going to be sites selling you stuff.

If you're searching for a real human's thoughts on a particular mountain bike for one example, it will be nothing but product pages. Add in the word Reviews and you get the productized review sites. Even searching for "Best trails in {my area}" gives me an ecommerce site's blog laden with product links and not-so-subtle sells.

Want to read a discussion about a book? Google will only show you product pages with review sections on the first page, on the next page the search results have already devolved into unrelated nonsense or spin sites.

It's hard to find the humans on the internet through all the commercial pages. I can't blame Google entirely of course, they are helped by the SEO industry's incessant bombardment in the 2010ish era that filled the web with so much pointless crap, and the ongoing efforts of e-commerce stores with deep pockets to be the only heard voice for particular subjects.

Re:Amazon, Facebook and Google can all be beaten by aero-002 on Sunday November 19, 2017 @04:40AM (#15733088)
I always go to reddit for that kind of stuff. Either site:reddit.com or !reddit on DuckDuckGo does the trick
Re:Amazon, Facebook and Google can all be beaten by mark_l_watson on Sunday November 19, 2017 @11:28AM (#15734494)
+1 reddit, DuckDuckGo and HN make up the bulk of my web time. Otherwise I read books.
Re:Amazon, Facebook and Google can all be beaten by QML on Sunday November 19, 2017 @04:54AM (#15733127)
+1

Reddit is a pretty good source of quality reviews for products ranging from niche (mechanical keyboards) to mainstream (MacBooks).

Re:Amazon, Facebook and Google can all be beaten by wslh on Sunday November 19, 2017 @08:34AM (#15733815)
Some communities on Reddit are incredible, I receive answers on critical stuff that is never answered in *stackexchange.com or where you suppose are more in topic places (AWS communities).
Re:Amazon, Facebook and Google can all be beaten by amelius on Sunday November 19, 2017 @01:57PM (#15735275)
This raises the question why commercial interests haven't eroded the quality of Reddit already, like they have in the rest of the net?
Re:Amazon, Facebook and Google can all be beaten by rorykoehler on Sunday November 19, 2017 @02:36AM (#15732758)
The issue here is that the same companies who can afford good SEO can afford Google Adwords. While a search engine that can find you non-commercial information would be very useful it is, un-ironically, very hard to find a commercially viable business model for such a service. The profit incentive that needs to be attached to everything in a our current commercialist world really narrows the scope of feasibility for potentially cool services.
Re:Amazon, Facebook and Google can all be beaten by Buge on Sunday November 19, 2017 @04:51AM (#15733121)
Why can't you provide search results of reddit and HN threads while also serving commercial ads in an ad section?
Re:Amazon, Facebook and Google can all be beaten by elorant on Sunday November 19, 2017 @10:26AM (#15734251)
Because then no one will click on the ads. If what you need is in the organic results why bother with ads?
Re:Amazon, Facebook and Google can all be beaten by Buge on Monday November 20, 2017 @03:42AM (#15738652)
Why do people click on ads anyways? How would ads on those search results be any worse performing that ads in google search results?
Re:Amazon, Facebook and Google can all be beaten by putonyourshoes on Sunday November 19, 2017 @03:22AM (#15732877)
Hey, I work on Google search. For any of the search queries you mentioned, would you be able to share examples of webpages you would have rather seen in the results?
Re:Amazon, Facebook and Google can all be beaten by speedplane on Sunday November 19, 2017 @03:42AM (#15732931)
If you want a specific example, here's one that came up in the news recently. Try searching for "rasberry ketones", a nutritional supplement. It's filled with hyper tuned SEO pages with very little content. Many suggest they are informational, but are really article/adverts tuned for search engines. Even those that appear on ostensibly legit websites have ridiculously click-baity titles like "What They Don’t Want You to Know About Raspberry Ketones", which in my mind raises red flags that BS is ahead.

If you read a newspaper, you clearly know when someone is trying to sell you something, but on Google search, you don't. I don't mind being marketed to, but I would like to know when I'm marketed to, and the vast majority of google results are organic search marketing.

Re:Amazon, Facebook and Google can all be beaten by smsm42 on Sunday November 19, 2017 @04:34AM (#15733073)
Interestingly, I just searched for it and the results are:

DDG: 1. WebMD 2. Walmart 3. examine.com 4. Wikipedia 5. Amazon 6. some site apparently dedicated to r.k. 7. livescience.com 8. some webshop 9. HuffPo with the clickbait title you mentioned 10. Some kind of webmd clone

Google: 1. WebMD 2. healthline.com 3. examine.com 4. Dr. Axe (no idea what this is but doesn't seem to be purely spam) 5. livescience.com 6. Wikipedia 7. HuffPo clickbait 8. Some kind of webshop 9-10. Amazon

I wouldn't say it all spam, though there are questionable sites in top 10, but there are also a number of legit ones.

I note though "rasberry ketones" is not a correct spelling, it should be "raspberry". Maybe that's the reason you've got bad results?

Re:Amazon, Facebook and Google can all be beaten by putonyourshoes on Sunday November 19, 2017 @04:10AM (#15733004)
Interesting, thanks. Did you ever manage to find better-quality material on raspberry ketones that you think should have been in the search results instead?
Re:Amazon, Facebook and Google can all be beaten by speedplane on Sunday November 19, 2017 @12:37PM (#15734875)
Yes, I did, although it took quite some time.
Re:Amazon, Facebook and Google can all be beaten by putonyourshoes on Sunday November 19, 2017 @02:25PM (#15735433)
Would you mind sharing a link or two?
Re:Amazon, Facebook and Google can all be beaten by speedplane on Sunday November 19, 2017 @03:32AM (#15732899)
Search just about any health related query, the vast majority are pure snake-oil salesmen. Product reviews basically either point to CNet or some relatively trusted source, or if they don't, they point to complete garbage. Try looking for any public records, most bring you to "people search" websites that trick users into thinking they do more than they do. Searching for anything historical brings up wikipedia, and if your lucky, some google books results, which is good, except that Google stopped scanning books. I could go on. It seems like Google is fine at picking the major trusted sources that everyone knows about, but is really bad at differentiating smaller quality sources from spammers. I mostly use Google as my Wikipedia/StackOverflow search machine. I usually find better material searching the references of a wikipedia article.
Re:Amazon, Facebook and Google can all be beaten by WalterBright on Sunday November 19, 2017 @06:43AM (#15733479)
> except that Google stopped scanning books

That's really a shame (and an opportunity for someone else).

Re:Amazon, Facebook and Google can all be beaten by MrQuincle on Sunday November 19, 2017 @05:39AM (#15733294)
Search for example on "deep learning". Results:

+ nice: open books (deeplearningbook.org)

+ not nice: online seminars (udemy, udacity, edx)

+ not nice: wikipedia copycats (investopedia)

+ not nice: SEO optimized business analytics sites recognizable by their top 10 this, top 20 that (kdnuggets)

+ not nice: commercial software (mathworks)

+ not nice: big companies hitchhiking on buzzwords (sas)

What would be nice are websites and people that are often linked from HN. For example http://www.inference.vc rather than sas. Or https://distill.pub/ rather than investopedia. Or https://www.tensorflow.org rather than mathworks. If good sites are showing up in the top results more often, there will also be more incentive to keep up the good work as well.

Re:Amazon, Facebook and Google can all be beaten by beagle3 on Sunday November 19, 2017 @01:15PM (#15735061)
Better delineation between commercial results vs. noncommercial results; Where by "commercial", I mean a web page whose primary purpose is to sell me something. (Yes, HN is there to sell me on ycombinator, but as long as there's no credit card involved within 5 pages of following the description, it's probably on the "informative" side)

It's an easy distinction to make for a human, I'm sure Google's omniscient AI can easily be trained to make that distinction. And it would also work in Google's favor, at least with respect to users who do not have ad blockers - if (as a general rule or thanks to explicit user choice) "commercial pages" are demoted, the google ads become more valuable.

Re:Amazon, Facebook and Google can all be beaten by propogandist on Sunday November 19, 2017 @07:06PM (#15736724)
what results were before Google got rid of the discussion filter -- namely blogs, forums, and communities

these are all hidden from most search results and consumers are now forced to settle for SEO optimized trash results, rather than discussions

Re:Amazon, Facebook and Google can all be beaten by wolco on Sunday November 19, 2017 @09:25AM (#15733992)
If I am searching from a country google endpoint please show more results from that countries' domain.
Re:Amazon, Facebook and Google can all be beaten by tspike on Sunday November 19, 2017 @12:17PM (#15734742)
Signal to noise on the defunct Google Discussions search was much, much higher.
Re:Amazon, Facebook and Google can all be beaten by smn1234 on Sunday November 19, 2017 @06:04AM (#15733369)
why doesn't google search implement downvoting / upvoting search results? I never understood this...

what if human judgement was better than the AI powering the results indexing, for particular keywords that don't seem to be machine learned well enough

Re:Amazon, Facebook and Google can all be beaten by mooreds on Sunday November 19, 2017 @08:34AM (#15733814)
From waht I've read, they do implement voting of a kind, by measuring clicks (and considering that a 'vote') and time on the result page (if you immediately hit 'back' and click on another link, you obviously weren't satisfied).
Re:Amazon, Facebook and Google can all be beaten by indiv0 on Sunday November 19, 2017 @09:55AM (#15734117)
If you think human judgement is going to deliver truly good content, then you either haven't been introduced to the concepts of "clickbait" and "the reddit frontpage".
Re:Amazon, Facebook and Google can all be beaten by smn1234 on Sunday November 19, 2017 @10:49AM (#15734339)
Hacker News works just fine ?
Re:Amazon, Facebook and Google can all be beaten by falcolas on Sunday November 19, 2017 @10:58AM (#15734379)
For incredibly specific topics. The number of topics which don't make it to the front page, or which are flagged off the front page, is pretty large.
Re:Amazon, Facebook and Google can all be beaten by golemotron on Sunday November 19, 2017 @04:18AM (#15733022)
> Hey, I work on Google search. For any of the search queries you mentioned, would you be able to share examples of webpages you would have rather seen in the results?

No, because you don't show them to us.

Re:Amazon, Facebook and Google can all be beaten by inopinatus on Monday November 20, 2017 @06:57PM (#15744465)
This is why I abandoned Google search too. The results are just so spammy. But like any dinosaur, it'll be a long time until the head notices you kicked it in the tail.

I have abandoned other Google services as well now. Firefox is now my preferred browser for development. Apple Maps is good for navigation. Gmail I still use, as one notch above mailinator: it's my dumping ground for unwelcome mandatory site signup. All the mail I want to receive is on Fastmail. Microsoft's office software is vastly better than G Suite. And so on.

I trust Google as much as I trust Facebook or any other advertising network: not at all, and I welcome and adopt alternatives.

Re:Amazon, Facebook and Google can all be beaten by doomlaser on Sunday November 19, 2017 @02:02AM (#15732672)
I do a lot of Twitter searches for that kind of thing when I want raw feedback about a particular topic.

I've had a 't' custom search engine address bar hotkey for Twitter for years.

Re:Amazon, Facebook and Google can all be beaten by md224 on Sunday November 19, 2017 @02:11AM (#15732697)
Kind of interesting how searching social network content can often be more useful than searching the entire Internet.

Edit: makes me wonder if the web is evolving in the direction of more social/curated search, less global search

Re:Amazon, Facebook and Google can all be beaten by Trav5 on Sunday November 19, 2017 @02:48AM (#15732794)
Yeah, social media is just too easy to use (and free). When people take the time to make a website, they often commercialize it, then it's not really a personal website anymore.
Re:Amazon, Facebook and Google can all be beaten by agumonkey on Sunday November 19, 2017 @05:40AM (#15733297)
it's a bit sad how business replaces human activities... for lesser value in the end (except to the eyes of "jobmakers~")

how to avoid that ?

Re:Amazon, Facebook and Google can all be beaten by dvddgld on Sunday November 19, 2017 @01:21AM (#15732564)
I use the same kind of search for most of my searching. Does anyone have any tips to add to this?

e.g specific sites for any particular demands, or any other tricks

Re:Amazon, Facebook and Google can all be beaten by tomashertus on Sunday November 19, 2017 @01:44AM (#15732625)
I highly recommend to look for real examples on Google Hacking Database[1] for more tips & hacks. The audience of this site are mostly people looking to use google to find exploitable websites, but it shows techniques used to narrow your Google Search.

1. https://www.exploit-db.com/google-hacking-database/

Re:Amazon, Facebook and Google can all be beaten by dvddgld on Sunday November 19, 2017 @04:46AM (#15733107)
Oh wow, thanks for the tip!
Re:Amazon, Facebook and Google can all be beaten by fosco on Sunday November 19, 2017 @01:37AM (#15732613)
Filetype: is also a favorite of mine.

One thing to note when using filetype in bing by specifying xls it also catches other file extensions (xlsx) while google in my experience only would find xls.

Yes I use bing sometimes and especially when troubleshooting Linux error logs I find it parses a copy paste better. Just my experience. Important to note I do not use profiles.

Re:Amazon, Facebook and Google can all be beaten by dvddgld on Sunday November 19, 2017 @04:48AM (#15733112)
Thanks for the tips! I need to try bing more often
Re:Amazon, Facebook and Google can all be beaten by astonex on Sunday November 19, 2017 @04:08AM (#15732994)
If you look at Naver Search in Korea, most of their search results focus on results from community discussion sites (called cafes), blogs, etc. instead of commercial websites.
Re:Amazon, Facebook and Google can all be beaten by madisfun on Monday November 20, 2017 @07:31AM (#15739438)
> site:<reddit/ycombinator/stackoverflow/tripadvisor/random niche forum.com> "something someone interested in the same question/topic would say"

That's why I keep ddg.gg as my default search engine. Ctrl-K, and type:

!r "something"

!hn "something"

!so "something"

!ta "something"

And for some niche sites I submitted "bang" suggestions which were accepted.

Works great for technical search, e.g. !cppr for C++ reference.

In a rare case I need Google, I just add !g to my search.

Re:Amazon, Facebook and Google can all be beaten by elsewhen on Sunday November 19, 2017 @07:22AM (#15733588)
Re:Amazon, Facebook and Google can all be beaten by nine_k on Sunday November 19, 2017 @10:14AM (#15734200)
I wonder what payment model so you envision for such a search. I mean, even if you're a nonprofit only caring about the benefit of humankind, you'll need to cover operations expenses.
Re:Amazon, Facebook and Google can all be beaten by tspike on Sunday November 19, 2017 @01:32PM (#15735137)
I'd pay $20/month if it was actually good.
Re:Amazon, Facebook and Google can all be beaten by sharemywin on Sunday November 19, 2017 @11:54AM (#15734602)
and how much would you pay for that search? Nothing because google has devalued it to zero because it subsidizes it with product and service search.
Re:Amazon, Facebook and Google can all be beaten by tspike on Sunday November 19, 2017 @01:31PM (#15735135)
If it were a top notch product, I'd probably pay $20/month for it.
Re:Amazon, Facebook and Google can all be beaten by junkscience2017 on Sunday November 19, 2017 @12:19AM (#15732398)
Google has 80% marketshare in search. This despite Microsoft pouring billions into Bing and hardwiring it into Windows.

Websearch has passed over the great divide and is now a utility. "Beating" Google in search is only half of it...without the advertising business, you can't survive long enough to show off your tech. Without the 80% mobile platform, you don't have a way of putting it in front of people when they need answers right away.

Of course this all assumes you can ACTUALLY build a better search...doubtful, Google may be evil but the search is still giving people what they want

Accept that 1998 is gone and that window has closed

Re:Amazon, Facebook and Google can all be beaten by adventured on Sunday November 19, 2017 @12:50AM (#15732473)
> Accept that 1998 is gone and that window has closed

Inflection points are when giants get mauled. New houses with new windows get built, old windows don't get re-opened.

Amazon's echo and or whatever is coming next in AI is the biggest threat Google has ever faced. They've moved past the stage of being nimble, it'll take everything they've got to not get buried (at worst) or stagnated (most likely) in the shift. AI will fracture (is fracturing) and distribute search as a concept all over the place, constantly stealing microshare from the traditional search bar / page with every thing that has AI in it that people interact with. Google knows this, it makes them very desperate, they're still young enough to be very paranoid (the same reason they knew to go get Android, the iPhone caused a new inflection).

Re:Amazon, Facebook and Google can all be beaten by bambax on Sunday November 19, 2017 @04:30AM (#15733064)
Agreed! Also, I don't quite understand this discussion. I'm very satisfied with Google search. True, sometimes you need to ask for "verbatim" results to prevent it from interpreting the terms of the query too much, and sometimes it's more efficient to restrict the search to some sites if you already know which ones are more likely to have an answer (which is, not often).

But Google works very well. Competitors like Bing, Duckduckgo, Qwant, etc. are really bad by comparison -- and I don't know what I would do better even if I had infinite ressources.

Search on a specific site is likewise much better on Google than on said site; if you want to find a family of products on Amazon it's much more efficient to search for it via Google images with site:amazon.com; same for Alibaba, etc. And those are companies that one imagines has the ressources to build good in-house search. Yet they don't, or can't.

Re:Amazon, Facebook and Google can all be beaten by jacksmith21006 on Sunday November 19, 2017 @12:01PM (#15734645)
Same. I search I bet far more than the average person and find Google results just amazing in most cases. It is pretty rare I have to go even to the second page of links.
Re:Amazon, Facebook and Google can all be beaten by njarboe on Sunday November 19, 2017 @12:31AM (#15732425)
I would pay at least $10 a month for a good search engine, like google when it first started. Maybe that web is gone, so it could not work, but in the old days one could copy almost any error message and get a great explanation of the problem. I bet at least a million other people would too. Maybe $10 million a month in revenue could support a user focused search engine?
Re:Amazon, Facebook and Google can all be beaten by Noos on Sunday November 19, 2017 @02:43AM (#15732780)
Whenever anyone talks about business ideas, there's always some person that says "Oh, well I will pay so much for it!" and when you implement...they don't pay. That's probably been the downfall of many a web service when they realize its cheap for a person to say that they might pay so much for something, but hard for them to open their purse when it's time.
Re:Amazon, Facebook and Google can all be beaten by njarboe on Sunday November 19, 2017 @11:52AM (#15734595)
I agree that the vast majority won't pay. 99% of people won't pay for news. 1% will pay for the WSJ or New York times. 0.001% pay $24,000 per year for a Bloomberg terminal. I think search engines could differentiate similarly. Maybe they have and I just don't know about the good paid options.
Re:Amazon, Facebook and Google can all be beaten by flamedoge on Sunday November 19, 2017 @02:50AM (#15732802)
What's key to selling? Is it to pander to customer's wants? or make something so good to make it practically a need that money means little and customers will gamble?
Re:Amazon, Facebook and Google can all be beaten by perfmode on Sunday November 19, 2017 @01:24AM (#15732574)
Google search earns over $138,000,000 per day. Best of luck outgunning them.
Re:Amazon, Facebook and Google can all be beaten by kelnos on Sunday November 19, 2017 @04:29AM (#15733060)
You don't need to beat Google on revenue. You just need to make enough to cover costs and retain enough talent to keep improving your search engine.
Re:Amazon, Facebook and Google can all be beaten by justboxing on Sunday November 19, 2017 @01:27AM (#15732583)
Source?
Re:Amazon, Facebook and Google can all be beaten by infogulch on Sunday November 19, 2017 @01:45AM (#15732629)
Google made $79B from ad revenue in 2016[1]. $79B in a year / 365 days per year = 218M per day. So GP underestimated by quite a bit.

Or put another way: http://lmgtfy.com/?q=google+ad+revenue

[1]: https://www.statista.com/statistics/266249/advertising-reven...

(Brought to you by Google Search: so ubiquitous it has become it's own meme.)

Re:Amazon, Facebook and Google can all be beaten by lasc4r on Sunday November 19, 2017 @02:15AM (#15732703)
is "making per day" profit or revenue?
Re:Amazon, Facebook and Google can all be beaten by gcatalfamo on Sunday November 19, 2017 @02:55AM (#15732820)
Revenue
Re:Amazon, Facebook and Google can all be beaten by lasc4r on Tuesday November 21, 2017 @12:02AM (#15745677)
If I had a hot dog cart and sold $500 worth of hot dogs, but the hot dogs cost me $100, to me, that's not making $500.
Re:Amazon, Facebook and Google can all be beaten by junkscience2017 on Sunday November 19, 2017 @12:35AM (#15732442)
that's hardly "beating" Google, or even DDG for that matter
Re:Amazon, Facebook and Google can all be beaten by WalterBright on Sunday November 19, 2017 @06:51AM (#15733502)
People said the same thing about Microsoft Windows in the 1990s, and the same thing about IBM computers in the 1980s, etc., etc.
Re:Amazon, Facebook and Google can all be beaten by junkscience2017 on Sunday November 19, 2017 @11:25AM (#15734481)
Microsoft has 80% desktop market share, a growing stock price, and a growing mountain of cash. If this is what being beaten looks like, sign me up for a beating.

IBM survived two world wars.

Products come and go, and no single company will own all profit streams.

Re:Amazon, Facebook and Google can all be beaten by jacksmith21006 on Sunday November 19, 2017 @12:04PM (#15734655)
The context is search. Think by any measure Google has "beaten" MS in search. Would say the same in Mobile, browser, AI and a couple of other things. Can not think of anything Google had that MS took away.
Re:Amazon, Facebook and Google can all be beaten by WalterBright on Sunday November 19, 2017 @04:48PM (#15736128)
The desktop has declined substantially in importance.
Re:Amazon, Facebook and Google can all be beaten by JustSomeNobody on Sunday November 19, 2017 @12:50PM (#15734952)
> Accept that 1998 is gone and that window has closed

No.

Re:Amazon, Facebook and Google can all be beaten by toast0 on Sunday November 19, 2017 @01:07AM (#15732533)
It is definitely possible to be better at web search than Google, but it's going to be hard to make a significant dent.

A) doing websearch well is expensive

B) doing websearch well consistently over time is very hard -- if you remember when Google started, about every 6 to 9 months a cool new websearch would come out, and 5 months later would be garbage. Google managed to buck that trend, mostly (it still goes through cycles of crap results)

C) even if you have the money to do it right, and consistently do it right, you have an uphill battle of market perception. Users will perceive Google results as better than yours, as long as they're marked as coming from google: even if the Google results are perceived as worse when compared to yours without branding.

I think filtering out crap, without filtering out the long tail of esoteric content sites would be key to getting better results. But you have to be prepared to play a long game on marketing and user acquisition.

Re:Amazon, Facebook and Google can all be beaten by speedplane on Sunday November 19, 2017 @03:49AM (#15732952)
Bing has spent untold amounts of money on in-house development and buying up companies and they've barely made a dent. I'm sure there are various reasons for that, but it at least suggests that having smart people and lots of money is not sufficient to crack Google's monopoly.
Re:Amazon, Facebook and Google can all be beaten by WalterBright on Sunday November 19, 2017 @06:49AM (#15733494)
Bing went after Google's center. The way to go after a dominant player is go after a market niche they are ignoring, then expand from there. See "The Innovator's Dilemma" by Christensen.
Re:Amazon, Facebook and Google can all be beaten by marcosdumay on Sunday November 19, 2017 @12:40PM (#15734892)
Yep, great book to read. Read it and you will see that:

- You can't just take incumbents out of the market at will, there are some external conditions that must be right;

- Not every niche is the same, you must get the correct one;

- That is a completely inverted way to think about the problem. You first innovate (or lay plans to do so), then you start looking for niches your innovation fits.

If somebody really wants to try to apply "The Innovator's Dilemma" disruption onto Google, it's not a bad idea to look at posts asking "and how do you expect to monetize this?" on this thread, and try to answer that question.

Re:Amazon, Facebook and Google can all be beaten by jacksmith21006 on Sunday November 19, 2017 @12:06PM (#15734668)
Easier said then done. MS spent billions and has not been able to create a competitive search engine even with many advantages over Google. It is the same with browsers and mobile.
Re:Amazon, Facebook and Google can all be beaten by oliv__ on Sunday November 19, 2017 @10:18AM (#15734215)
>There is no longer a sense of serendipity or of finding a cool new website, and maybe finding web pages on the web is just a nostagic thing with no real benefit, but there's no doubt that Google has moved away from that as real objective

I've been working on a sort of "social network for links" for that exact purpose: I personally love finding cool new websites and links, and I just don't see that happening with modern search engines.

So I made Float[1]. I like to think of it this way: if Google is for search, then Float is for exploring.

Still pretty early but core features are here...let me know what you think!

[1] https://float.am

Re:Amazon, Facebook and Google can all be beaten by notduncansmith on Sunday November 19, 2017 @12:38PM (#15734878)
That’s still there, but it’s not waning because of the search engines, it’s because more and more content is getting created within silos and walled gardens. Ain’t nothin’ the search engines can do about it either, except build decentralized search so that users can search from their own vantage point within the closed ecosystem, erasing the functional distinction between that and the open web for most users; but that may not provide sufficient short-term incentive for any corporation to make that play. If I had to bet on one it would be Apple.
Re:Amazon, Facebook and Google can all be beaten by m-i-l on Sunday November 19, 2017 @04:10AM (#15733006)
> I think the most surprising vulnerability for Google is web search

Is web search still the main problem, now so much content has moved off the web and into apps and walled gardens? Could the big challenge for Google be a startup that somehow solves the problem of searching all of that content (assuming that is a problem which can be solved)?

Re:Amazon, Facebook and Google can all be beaten by csallen on Sunday November 19, 2017 @12:36AM (#15732445)
> "…maybe finding web pages on the web is just a nostalgic thing with no real benefit, but there's no doubt that Google has moved away from that as real objective."

I can't think of an example where people en masse have stopped using something useful to replace it with something that provides "no real benefit".

Re:Amazon, Facebook and Google can all be beaten by agumonkey on Sunday November 19, 2017 @05:42AM (#15733303)
3rd time this month some say this here (me included). The web shifted, it's not people putting out webpages, it's a market, Google was necessary to find its way in the jungle, but now it's a structured space, and google moved to other things.

Also, technology has spread all around, so you can have your own indexing/search ..

Re:Amazon, Facebook and Google can all be beaten by jglukasik on Sunday November 19, 2017 @04:40AM (#15733086)
ICYMI, there was some discussion on HN two weeks ago[0] around https://wiby.me/

As opposed to a search engine that helps you find exactly what you're looking for, I see as wiby as more of a "serendipity engine" that helps you find what you weren't looking for.

[0] https://news.ycombinator.com/item?id=15633361

Re:Amazon, Facebook and Google can all be beaten by vit05 on Sunday November 19, 2017 @01:34PM (#15735152)
I think we will see a battle for DISCOVERY option. The search will be for things that you need an answer. But discovery is something bigger. Like when you click the Magnifying GlassIcon on Instagram, or you open Pinterest. They give you things that are randomly generated but is not exactly from people that you are following.

The best tool to suggest things that interest, that you need or want without collect too much personal information could kill all 3 with just one shot.

Re:Amazon, Facebook and Google can all be beaten by jpalomaki on Sunday November 19, 2017 @11:34AM (#15734522)
From the article "A startup has no chance against the A team from an internet giant. But they should have a very strong chance against a C team"

I think this is the challenge for anybody trying to take on Google with internet search. Google makes most of its money from the search. They are probably smart enough to keep the "A team" assigned to this problem.

Hackers dislike the direction Google Search is taking, but I think they are trying to defend themselves against the competition. No startup can challenge Google on the hardcore internet search. Where they might be able to do that is providing direct answers to most of the questions. This is because for large part of the questions you don't need to index the whole web (just my gut feeling). Get data from Wikipedia, social media sites, price comparison engines etc. The problem becomes more of building partnerships than pure technical stuff.

Re:Amazon, Facebook and Google can all be beaten by sillysaurus3 on Sunday November 19, 2017 @12:16AM (#15732393)
The reality is that the web has become overwhelmed by listicles and minimum pages that go one inch past Google's definition of spam, but otherwise muck up the web. It would be amazing for a search engine to sift past all that cruft and low-effort material to find actually interesting and unique content.

HN.

Re:Amazon, Facebook and Google can all be beaten by lern_too_spel on Sunday November 19, 2017 @01:06AM (#15732529)
You fundamentally don't understand AMP. I proactively choose AMP results over others. I prefer using Google to search for news because I know that (like the Bing app) it will show me fast-loading AMP results. DDG could serve news articles from its own AMP cache and remove that differentiator, but DDG seems to have simply ceded the "fast search" market to Google and Bing.
Re:Amazon, Facebook and Google can all be beaten by dingo_bat on Sunday November 19, 2017 @06:01AM (#15733358)
Ironically the bing news page is several times faster to load than the google news page. The difference is more pronounced on mobile. I don't know why, but it's funny.
Re:Amazon, Facebook and Google can all be beaten by jacksmith21006 on Sunday November 19, 2017 @12:10PM (#15734692)
Not my experience. But also Google gets news just up faster. Next time something big happens in the world try Bing and Google and you will see a big difference.
Re:Amazon, Facebook and Google can all be beaten by dingo_bat on Sunday November 19, 2017 @12:39PM (#15734882)
> Not my experience.

It's not hard, click here: https://news.google.com/news/

Then click here: https://www.bing.com/news

Try it on your phone for an exaggerated experience.

Also, except breaking news, there is no difference I could find. Except that google news takes me to some annoying amp pages for some links.

Re:Amazon, Facebook and Google can all be beaten by lern_too_spel on Sunday November 19, 2017 @11:11AM (#15734433)
Why is that ironic?
Re:Amazon, Facebook and Google can all be beaten by dingo_bat on Sunday November 19, 2017 @12:41PM (#15734901)
Because Google news is notorious for using and promoting amp links, and the entire point of that is to load fast. But they lose to a simple non-amp webpage.
Re:Amazon, Facebook and Google can all be beaten by lern_too_spel on Sunday November 19, 2017 @05:44PM (#15736370)
Google News itself is not an AMP page, nor does it promote AMP pages, as you claim.

As I pointed out in my original comment, Bing also uses an AMP cache and sends users to AMP pages from the Bing app, which is why saying that anything different about them is ironic makes little sense.

Re:Amazon, Facebook and Google can all be beaten by dingo_bat on Sunday November 19, 2017 @09:53PM (#15737421)
> Google News itself is not an AMP page

OK, but it hacks the scrolling in the same way amp pages do. So I assumed it was amp.

> promote AMP pages, as you claim.

100% it promotes amp pages.

> Bing also uses an AMP cache and sends users to AMP pages from the Bing app

I am not talking about bing "app". I don't know if such a thing exists. I am talking about www.bing.com/news. Click that link and bask in the glory of blazing fast performance.

Re:Amazon, Facebook and Google can all be beaten by lern_too_spel on Monday November 20, 2017 @12:33AM (#15738027)
> I assumed it was amp.

That's the first of your problems.

> 100% it promotes amp pages.

When I go to Google News, there are no pages marked as AMP. In my original comment, I talked about AMP results in news searches on Google search, which do exist, just like in the Bing app. Those provide a better experience for me, and I suspect 99% of all users, than the AMP-less DDG results, which is why Google and Bing show them.

> I am not talking about bing "app". I don't know if such a thing exists.

https://blogs.bing.com/search/September-2016/bing-app-joins-...

You've demonstrated an even poorer understanding of AMP than the person I originally responded to.

Re:Amazon, Facebook and Google can all be beaten by whyagaindavid on Sunday November 19, 2017 @01:48AM (#15732636)
AMP is both a data saver and avoids nagging'install our app' modal or redirect to play store.