Having something so easy and menial, yet requiring constant attention helps immensely to keep the mind from wandering.
The technique you describe (which I also use) is explained more fully by Roger Wells in "Happy to Burn"[1] which I found out about from the "Mind Perfomance Hacks" book[2] originally.
[1] http://www.sankhara.com.au/shop/products/detailFree.html?Pro...
[2] http://www.worldcat.org/title/mind-performance-hacks/oclc/64...
I agree wholeheartedly with the rest of your post.
This is unfortunate because it tends to make practice feel difficult, as our minds naturally wander, and then come back, etc. People connect their perceived success at this with their experience of practice, and quit or go off on very strange and contrived tangents. The notion of success/failure is typically irrelevant in many traditional meditation practices.
[1]: http://www.amazon.com/The-Joy-Living-Unlocking-Happiness/dp/...
Joining a community of practitioner is also very beneficial - this is how in the Buddhist traditions meditation is taught and discussed - however it's not always possible depending where you are.
Meditation though is not a silver bullet. If it works for you great, if it doesn't benefit you, move on.
Sit down in comfortable position, close your eyes, try to concentrate on your breathing in and out (your mind will start to wander - keep coming back to the breathing). Repeat everyday.
You'll have the chance to "optimize" and "improve" your meditation experience later on. First, build the habit.