I had a friend who 'preordered' to get Cybertruck and he couldn't justify the price which was $140k CAD, so he bought a new Chevy pickup truck instead for $70-80k.
There's also a big market for luxury SUVs. But you could buy a nice BMW SUV for nearly half the price. So it was really just competing with some highest end SUVs.
Which is why I believe it was mostly a price issue, not that there isn't a market for such a hybrid (half SUV / pretend truck) concept.
Also, the RAM's transmission overheated on gentle slopes.
The slate looks great (more cargo weight capacity than our full sized RAM ICE truck; half the price, much lower fuel costs, much more convenient to own).
If their second model is 250 class, we'd probably buy it. The Lightning can only tow 10,000lbs, so it's not great at hauling rock, etc -- it can do it, but only ~2.5 tons per load when you add in the weight of the trailer. This means we have to keep paying $100's to delivery services.
It'd be nice if that hypothetical 250 slate seated 5-6 people too. That'd let it be a backup kid hauler, like the lightning is.
I think F150 was the right vehicle but the wrong price point.
If:
Fuel economy regulations had not been suspended and the electric vehicle credits hadn't expired I'll bet there would still be a Lightning.
Unlike the CyberTrash. The question (to me) is did Ford make a semi-rational short-term financial decision at the expense of its future competitiveness?
I think it was killed for political reasons: They repurposed the plant for AI datacenter batteries. I predict we'll have EV pickup trucks again if the 2028 election looks like the 2026 election.
Anyway, my next full sized pickup will also be a pure EV. If I can't get a Ford, then I'll get something else. (The lightning is far better at truck stuff than our late model GMC and Ram trucks were. Maybe I can get a truck from China + register in Mexico? Is that a thing?)
The new Lightning has a useless serial hybrid setup and gets 700 miles of range (who needs that?). I suspect it'll end up being like other serial hybrids, and an option to omit the gas engine will be available, and also substantially lower the price (or enable a larger battery). In the meantime, they'll tell Trump that he managed to kill EV pickup trucks.
I got one, years ago. The bed was not large enough to readily hold full sheets of plywood (the minivan I owned before could hold full sheets!). And yet, the truck was long such that parking, maneuvering in parking lots, etc, was a pain in the ass (here the minivan was about tied with the truck).
So sucked as a regular errand-car, sucked for hauling sheet goods.
(Sold it during the tail of Covid when used car prices were skyrocketing for whatever reason. Never again.)
Sports cars are for the track, trucks are for hauling, and most drivers don't need either.
If someone says "I need a truck or suv" then I understand saying "you may not need one." But someone saying they want one then someone else explaining what they need is just condescending.
in the future I am 100% getting a minivan
Of less-tall there a Subarus at least.
I wish I could show you the photo of my Mazda Miata with six 12' 2x6s hanging out the back. :-)
Someone hasn't seen not the Dakar Rally, but the support trucks class for it. The rally cars need support. Replacement tires, suspension parts, engines. How do they get them? A fleet of support vehicles doing the same course. So then they made that a race as well. The Dakar Rally Truck edition features heavy vehicles weighing over 3,500 kg (7,716 lb) T4/5 racing across 8000km/5000 miles of sand, rocks, and desert.
One of the reasons I love a pickup is that it separates the cargo from the interior
A lot of times I have oil/gas/chemicals in the back which I would not want in the cabin space
Also it depends do you care about height of cargo or not?
For example a minivan can fit plywood but not a dirt bike
The vehicle with soccer mom vibes may fit your use case better but that doesn't explain the cost difference. Mini vans are cheaper to manufacture. The frame, axles, brakes, engines, towing, payload hardware etc. are all lighter duty.
I have 2 questions about this:
* are you actually, really, sure? (Is this hard data?)
* does it matter when it's never going to go off-road and rarely strained (e.g. for towing)?
For example the f150 is rated for 1.2 tons, the 250 1.3 to 1.8 depending on configuration. gotta go to f350 for an 8 ton configuration.
For people who don't think about this often, imagine four 200lb guys riding in the cab of the f150. It's already a third of it's payload capacity at that point. Can't fit too many bags of cement in after that.
Of course this is moot in comparison to a minivan which has a payload capacity of about 3/4 ton
Now I'm really confused. My father's Citroën CX station wagon (built 1983) was rated to tow 1.5/1.7/1.8t depending on configuration (AFAIR 2.5l Diesel engine for 1.8t), and we regularly made use of that. Admittedly 2026 is not 1983, but a BMW 3 class (not X3) can also tow 1.8t. What's the point of the F150? I guess if you want to do tow 1.8t every day? I would expect that the max rating also be higher if the reliability/life is better...
If you have 800 lbs of payload, two 175 lb adults you now have 450 lbs left of payload for a trailer you are left with ~4500 lbs of tow capacity using 10% of that on the tongue. It's not just people either - anything in your vehicle lowers your payload (the physical hitch itself, pets, coolers, accessories, ect)
Lots of people just look at pure tow capacity but ignore tongue weight/payload capacity of what they are using to two.
Most common F-150 configurations are actually limited on their tow capacity by payload over their advertised raw tow capacity. My 2012 F-150 farm truck has 1400 lb payload, minus two people and the hitch you're at ~ 900 lbs left for tongue weight so ~ 9000 lb pull load or ~4t
The other thing people neglect to consider is just where they tow and WHAT they tow. There's a big difference between a flat utility trailer and a square cargo trailer.
I guess my point is numbers aren't everything.
Source: 20 years in the professional trucking industry
That said, looking at the numbers still makes some sense to get a rough understanding of the design space of these cars though. (And, well, the numbers I was replying to were confusing the heck out of me.)
(My source: German class BE driver's license = car with heavy trailers. You're limited to 0.75t trailer OR (car + trailer) ≤ 3.5t without that, in B. The E is a separate exam, both theoretical and practical. Aside from theory bits on how cars with trailers behave, you have to parallel park or T-turn a trailer to pass it.)
I always find such arguments comical. Have you seen soccer moms? They all drive huge SUVs. SUVs = soccer mom vibes!
Station Wagons -> Minivans -> SUVs
What's next? I hope we loop around back to station wagons.
And I rented an SUV once and was surprised by how small it was on the inside compared to the outside. Seemed way less practical than it could have been.
Still, I prefer driving a awd suv in winter if I am at risk of being in a snowstorm.
Many trucks are sold as not much more than vehicles to haul around some plants. But, what I would consider 'real' trucks tend to have 8' beds. My old Toyota Tundra was great at towing, had an 8' bed and was generally an all around great vehicle. It was long, but it was meant to be.
I haul plywood all the time, though; the shorter bed isn't really a problem. either you slide it in at an angle or you put the tailgate down and put it in that way with a strap.
I picked up a 70k mile 2011 Silverado from an Ontario government auction for $3000 and it's worked great. Tows my boat, carries my dirt bikes, and has enough room in the cab for me, my partner, and my dog between us. Who needs a backseat!
The Tahoe I had last was a great as I keep tools and what dry in the truck. It only had 2 rows of seating and I don’t need more passenger space in my vehicle. My wife has the city vehicle SUV that we keep clean and use for passengers. Mine is the work / utility vehicle.
When I replaced it recently , the same trim level cost twice as much as a Silverado. And they all have 3 rows now, which means I lose most that space.
It’s all about trade offs. No vehicle is a perfect all rounder. I’d prefer the Tahoe but didn’t want to pay extra for it and have to yank out the 3rd row. I could own a Corolla but it would be overly inconvenient, and probably more expensive over time, to rent a larger vehicle every time I need it.
I see people with trucks with 4ft beds (like the weird Jeep thing) and they just seem useless. Gimme an 8ft bed, ideally a bit longer! I don't need a big cab, but I have a truck to be a truck!
(Really, my 2nd gen Toyota Tacoma is pretty close to perfect 95% of the time for me, especially with a cap on the back)
However, it provided content and distraction and kept the stock high longer than it should have and I feel like that’s what Musk continues to excel at.