It's been so obvious for a long long time now, but people still keep believing that smart things make you faster or give you a better life or whatever, but that just doesn't add up. It's just frustrating, often takes longer and the only reason it is there is to grab your data. There is no other reason.
Edit: Found it. You did get a coke for free. Damn, 2004. https://www.burgerschachteln.de/2004/Sonstiges/index.htm
The only counterexample I can think of is In-N-Out, which is always packed with customers and always has a large and very busy kitchen staff.
I think that explains it. The singular Carl's Jr in a nearby city was always busy, for a similar reason. it closed during covid, for whatever reason, and the next nearest one is at least 2 hours away. Compared to the 6 McDonald's in my metro: 4 Taco Bell, 3 Whataburgers, 5 Wendy's, and 4 Open BKs out of 7 that were open prior to 2020.
The Raising Cane's is always packed to bursting, too, because there's only 1 in the area.
My wife laughs at me because every time I see that commercial, I point out that if our local BK (now out of business! surprise!) had to do that, they'd have been out of business even faster. Every single time I went there, they screwed up at least one thing. I just finally stopped going.
It can? I used it once a few years ago and they wouldn't start making the food until I was in the parking lot.
Or in the slim chance that there is a line it's good. But I've rarely seen a number of kiosks insufficient to prevent lines.
So of course they delete the orders as soon as humanly possible, relying on the printouts stuck randomly around the kitchen to try to keep track, and now anyone in the management chain who does care about actual service time is completely blinded to how well or poorly they're doing. Even a manager who is out there helping, and can plainly see how slow they are, still knows the metrics are meaningless so it's hard to track progress towards improvement.
I've noticed this at other restaurants too and have debated emailing corporate when it happens (since I'm guessing the manager of the restaurant also is on board).
It's not that I don't get _why_ they do it, but it just compounds the problem. Corporate will see the stats and go 'oh X employees is enough at Y hour' despite 10 people waiting for their order since it said complete.
The naive take is to think any one of these actions happen in a vacuum. Plus if this is happening at any scale at a restaurant then the manager probably told them to do it.
I can’t imagine that kind of race to the bottom is too fun for the low level employers laboring under it. It sounds like gaming the system involves a lot of operational stress. And a manager who’s willing to cheat to screw the people above or beside them tends to be willing to screw the people beneath them too—whether the manager got that way on their own or whether the system forced them into it.
I could especially see it working to the low-level employees’ disadvantage if “the metrics” “prove” they don’t need as much help in order to “hit their numbers.”
But as long as everyone else is doing it, they realistically have no choice but to join in the chaos or be culled. That’s a letter the low-level employees can’t write themselves without jeopardizing themselves, but that an outside party could.
"Dear McMoo corporate or regional management, I've noticed an operations issue at a McMoo location, which I think probably affects many of your locations. I think the issue might be denying your management accurate data signals, while adversely affecting customer experience and brand, and unnecessarily increasing stress to your workers. [...]"
Sometimes it's worth writing such a letter. If I were in corporate, I'd want that serendipitous letter, about something important I didn't know. (Well, unless my promotion was riding on the worker metrics program I proposed being seen as a success, and my bosses believe more in perfect winning success with the very first shot, than they do in iterative refinement and learning.)
It's more uplifting to write letters of praise for an employee/location. I wrote one recently, to a big national chain. The only tricky part I've found is that I try to imagine corporate rules that might've been violated. For example, I might not want to say, "I told your employee my special-needs child loves your multinational chain ketchup, and the employee immediately fashioned a toy dog out of a dozen ketchup packets, and handed it to my delighted child, all while singing a song from a Disney movie." (In my imagination, that could get the employee written up 6 different ways.)
Either way, the conversation would be better without your involvement.
But, like you said, I realized what they were doing, and how they quite possible NEED to do it just to keep dumb management happy.
So of course I didn't say anything.
> The impulse to rat on low level employees for gaming the system
While waiting their <$20 fast, cheap food.
When I worked in fast food, in the nineties, the managers were under pressure to optimize a variety of metrics. But they didn't have a lot of carrots or sticks, and most of the rank-and-file employees put in an honest day's work but beyond that didn't give that much of a shit.
That was probably true at some point, but it isn’t now.
My teenager works part time at McDonalds. She tells me the drive thru at her store is equipped with cameras that automatically track the progress of each vehicle from order taking to payment to presentation, as well as into the waiting bay if you end up there.
I’ve used the app once - it was slower than ordering at the kiosk, I was bombarded by ads and promos, and they didn’t pre cook my food.
I worked at McDonald's at that time. We would make a tray of 12 cheeseburgers and microwave them then leave them in the warmer until they're sold or got disgusting enough for customers to complain.
Doesn't matter; the price of McDonald's has gotten to the point where it costs about the same as the local diner whose food is exponentially tastier and they'll give me a free soda as I wait for my food to be made.
When I was young, they predicted orders and had hot food waiting, you would get your meal as you ordered. Unfortunately, after merciless teasing by other chains, they relented and only assemble to order and cook to order in some cases. Huge increase in lunch latency; ordering via the app can help a little...