So how does that work - CEOs are being pressured by, not their VCs I assume, but like... hedge fund managers?
Every startup I've known that's attempting RTO is definitely doing so from VC pressure. Of course the announcement from the leadership will never phrase it that way, but when leadership suddenly has some inspiration about the value of working in proximity immediately after a board/investor meeting you can be sure where that inspiration comes from.
Most recently IPO'd startups are also strongly influenced by small numbers of institutional investors that have major sway in decision making. All of those investors have broad portfolios and have a keen interest in keeping commercial real-estate healthy.
At a certain level that pressure comes from the CEOs themselves since they likely have a large number of assets (and/or the company itself does) tied up in commercial real estate. All of those mega-campuses are real estate investments and have a certain value on the books. If the commercial real estate market crashes, the value of those assets does as well.
I'd RTO if somehow I could guarantee being at an office 10-15 minutes.
Many if not most managers believe people aren’t working if they can’t see them. Others just like the lifestyle of coming into the office and saying hello to the lackeys.
I'd lose literally dozens of hours of free time per month I currently use on chores, hobbies, naps, and quality time with loved ones.
My effective hourly rate (salary / active hours) would plummet. Going remote many years ago has skyrocketed my wealth when you account for time.
https://www.watoday.com.au/national/western-australia/mining...
The logic of RTO has always been about two things:
1. A desperate attempt by investors higher up the food chain to salvage the commercial real-estate market.
2. A "work force reduction" technique that avoids too many negative headlines.
Anytime you see RTO the logic is always coming from one of the above, and has nothing to do with productivity. Reduced push for RTO in tech is primarily because the commercial real-estate market is increasingly looking doomed regardless of efforts to get people back into office buildings.