> Is kid playing with fancy toys is an ad?
not enough context, maybe
> Is product placement in movie an ad?
yes, clearly
> How and who will determine if this is and ad or not?
Probably some corporate compliance drones and underfunded government stooges.
Next, let's ban all advertising, is what I'm thinking.
I have to go to sleep, but I'm militant in my hate for advertising. I would burn the entire idea of advertising to cinders.
Moreover, Pokemon was never immune to that. The very first game already introduced the mechanic where you couldn't actually get all the creatures, which was one of the goals. In order to do that, you had to trade with friends that happened to buy a different color version. That's great, because it created engagement and communities around the game, but it's also clearly a marketing ploy.
If you fail to see this in that case, what about The Lego Movie? It's was made to make Lego relevant with the next generation of kids. It's also a good movie. And Lego sets are not bad toys to have.
It's simply not black and white and there's a big difference between Studio Ghibli selling Totoro merch and placing unhealthy snacks at a 5 year old eye level in a checkout aisle.
Not to mention no longer getting ear-and-eye-fucked with billboards, pop-ups, required logins, and product placements in media! Oh man, I would (almost) give up my only kid to have this dream come to fruition!
no, really. its a very convenient and often used tool in my home.
Youtube alone has 720,000 hours of fresh video content per day Tiktok must have less number of hours but more Videos per day. Add Instagram, facebook, Twitter and it's impossible for anyone to verify this manually so in the end how is the platform supposed to decide what to show and what not where the "not enough context, maybe" is the most common answer?
> Is product placement in movie an ad? > yes, clearly
not so clearly even in this case. see https://www.youtube.com/watch?v=L-x8DYTOv7w, a very nice recap of what an ad is.
Does your company produce ads for the company that produces Proprietary Toy and get money if they sell more products? Does your company supply batteries for Battery Operated Proprietary Toy? Does your store sell either Proprietary Toy?
And so on.
> Does your company produce ads
There it is, don't do that.
All these other questions are also just "yes." You're looking for nuance where there isn't any. Sponsorship is ads, product placement is ads, giving free product to influencer to review is ads. There are certainly edge cases some of them likely to be thorny but none of the things either of us has mentioned so far are them.
What about product placement? Nearly every movie in Hollywood from the past 40 years has some level of product placement, so under this new law we’ll either go back and edit it out or slap an R rating on it? How about arena ads or billboards? Special AR headsets for teens which will block ads from sight? It’s a silly hypothetical, of course, but you did just say that it’s a hypothetical without nuance.
I think it’s easier to imagine a world where advertising is outlaws entirely than one where we specifically shield it only for those underage.
Edit: In the UK advertising regulations are handled by the Advertising Standards Authority who already have rules specific to advertising to children.
https://www.gov.uk/marketing-advertising-law/advertising-cod...
Programmers tend get caught up with definitions and "loopholes". Laws don't care.