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Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by deepzn on Wednesday March 15, 2023 @11:14AM (#35169580)
This is Ryan Reynolds' second company he has sold which he has a "significant stake" in after he sold his Aviator Gin to the big whale, Diageo brands. He's been able to leverage his status and marketing talent to grow those brands significantly. Other actors, athletes also do this, but perhaps he is the most noticeable. George Clooney also sold an alcohol brand to Diageo. https://www.bloomberg.com/news/articles/2023-03-15/t-mobile-....
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by joenot443 on Wednesday March 15, 2023 @11:28AM (#35169800)
Maybe I just have a soft spot since he's Canadian, but I think in this case Mint's provided some real genuine net benefit for consumers and I think using Reynolds positioning helped them get there.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by ortusdux on Wednesday March 15, 2023 @12:04PM (#35170412)
I'm in a high coverage low density area, where MVNOs excel, and I frequently get people thanking me for recommending they switch.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by tootie on Wednesday March 15, 2023 @01:33PM (#35171852)
Complete speculation, but I'd hazard a guess that they were able to offer such cheap service during the era of near zero interest rates coupled with their masterful use of celebrity to market their service made them an user acquisition machine and that T-Mobile is now paying a mint (no pun intended) to acquire all those users.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by TMWNN on Wednesday March 15, 2023 @02:51PM (#35172987)
> Maybe I just have a soft spot since he's Canadian

Given that Mint isn't available in Canada, I presume that you must be in the US.

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by vegasea on Wednesday March 15, 2023 @06:07PM (#35175399)
OP said consumers not themselves specifically. OP could very well be Canadian and see that a fellow Canadian has provided a valuable service for American consumers even if they themselves aren't able to take advantage of that service.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by joenot443 on Thursday March 16, 2023 @01:10PM (#35184929)
Exactly! I'm a Canadian living in New York. Reynolds & Gosling are two Ryans we hold pretty dear to our hearts, though they're both are so world famous folks often guess them to be American.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by esalman on Wednesday March 15, 2023 @11:51AM (#35170186)
As a football enthusiast I'm also really interested to see where he takes Wrexham.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by mig39 on Wednesday March 15, 2023 @11:59AM (#35170336)
Hopefully not to just sell it :-(

If he does eventually sell it, I hope it's to fans, not a corporation.

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by esalman on Wednesday March 15, 2023 @12:28PM (#35170763)
That's the thing about success.. if he can turn it into success at a certain level, oil money will be after it.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by deepzn on Wednesday March 15, 2023 @05:25PM (#35174947)
They did talk about selling it. From their doc, they knew nothing about soccer before buying it. Just the idea of promotion/relegation meant like as a business opportunity they buy a team for 2m in the 5th division in England, if they make it to the Prem, it'll be worth 100-150m, and in 5-10 years maybe more, if Prem League appreciates in advertising value, etc. Will be interesting, they will likely move up to the next division this year or next. Still moving up the next 3 divisions will be the toughest.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by ortusdux on Wednesday March 15, 2023 @12:07PM (#35170459)
I did really enjoy the documentary/tv show!
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by nolok on Wednesday March 15, 2023 @12:06PM (#35170456)
Ryan Reynolds youtube channel is an exemple in how bad 99% of advertising campaigns are. Almost everything he posts are ads for his companies or ventures, and not only am I subscribed but I eagerly watch every content he post as soon as I get the notification.

A part of it is that it's funny and well made, the other parts is that the content doesn't have that "bullshit ad" factor, I don't know how to explain it, he knows it's an ad, you know it's an ad, nobody is hiding from it.

And you will find that 90% of comments under his video are saying the same thing I am here, the guy has essentially made watching ads fun.

(also, some of his Gin ads are hilarious, like his "Ryan Reynolds' Vasectomy" cocktail recipe)

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by pastor_bob on Wednesday March 15, 2023 @12:12PM (#35170533)
I'm not sure you can blame advertising campaigns. Ryan Reynolds' 'thing' is being self-aware that he's Ryan Reynolds doing something. It's basically the M.O. of Deadpool.

He makes it look easy, but I'm sure it's hard to replicate.

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by starkparker on Wednesday March 15, 2023 @01:24PM (#35171722)
The T-Mobile acquisition video makes that painfully evident.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by recuter on Wednesday March 15, 2023 @12:20PM (#35170650)
90% of YouTube comments are hive mind borderline bot generated "direct quote from video" foam finger NPC I'm with stupid verbal diarrhea.

Ryan gets a pass, fine, sure, but goddamn.. I watched (and yes, enjoyed as a guilty pleasure) a few of those and YouTube recommended me this crime against humanity: https://www.youtube.com/watch?v=ap3JGsCAu9A

I never thought I'd say this but there is such a thing as too Canadian. Enough already. Go kick a cat or something to balance it out.

At the same time, I recognize there is a lot to be learned from that guy. God I hate marketing. And humans. I mean love. Everything will be fine, just remain positive.

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by adolph on Wednesday March 15, 2023 @01:56PM (#35172181)
hive mind borderline bot generated "direct quote from video" foam finger NPC I'm with stupid verbal diarrhea

Using commas between adjectives would help with readability to optimize your content engagement. As it stands, it can be difficult to distinguish between adjectival phrases that use nouns like "foam finger." Since diarrhea can be foamy with integrated gaseous contents and I guess can be initiated with a finger (maybe?), it is unclear if the phrase should be "foam, finger, verbal diarrhea" or "foam finger, verbal diarrhea."

https://english.stackexchange.com/questions/204202/can-the-o...

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by recuter on Wednesday March 15, 2023 @02:06PM (#35172350)
What. Do. You. Eat. @_@
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by adolph on Thursday March 16, 2023 @12:02PM (#35183750)
Eats Shoots and Leaves
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by recuter on Thursday March 16, 2023 @02:21PM (#35186061)
Apt username, haha. But you can't impose your finicky grammar unto rants.

The lack of commas was a deliberate stylistic choice meant to express grumpy breathlessness. I am like James Joyce. Or Dr. Cox from Scrubs.

https://www.youtube.com/watch?v=nlMWVwAHll0

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by adolph on Thursday March 16, 2023 @09:51PM (#35191838)
It is a fine thing to hold one’s HN comments in such regard. I’m not so ant-footed to impose anything but submit an offering for your consideration should you wish to geld such a lilly.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by pastor_bob on Wednesday March 15, 2023 @12:08PM (#35170482)
The alcohol stuff always amazes me. Making a gin isn't rocket science. Aviation Gin was basically a no-name brand. The fact that attaching a celebrity name brings so much value is mind-boggling to me.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by Scaevolus on Wednesday March 15, 2023 @12:27PM (#35170743)
When everything tastes almost identical, branding and marketing is all that can distinguish them.
Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by rasz on Wednesday March 15, 2023 @08:08PM (#35176425)