They did talk about selling it. From their doc, they knew nothing about soccer before buying it. Just the idea of promotion/relegation meant like as a business opportunity they buy a team for 2m in the 5th division in England, if they make it to the Prem, it'll be worth 100-150m, and in 5-10 years maybe more, if Prem League appreciates in advertising value, etc. Will be interesting, they will likely move up to the next division this year or next. Still moving up the next 3 divisions will be the toughest.