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A comment on T-Mobile Reaches Agreement to Acquire Mint Mobile for Up to $1.35B. Parent comment

Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by pastor_bob on Wednesday March 15, 2023 @12:08PM (#35170482)
The alcohol stuff always amazes me. Making a gin isn't rocket science. Aviation Gin was basically a no-name brand. The fact that attaching a celebrity name brings so much value is mind-boggling to me.
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Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by Scaevolus on Wednesday March 15, 2023 @12:27PM (#35170743)
When everything tastes almost identical, branding and marketing is all that can distinguish them.
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Re:T-Mobile Reaches Agreement to Acquire Mint Mobile for Up ... by rasz on Wednesday March 15, 2023 @08:08PM (#35176425)
https://www.complex.com/style/hip-hop-celebrity-liquor-brand...
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