People worked out you can compete with Walmart by having a deeper selection as long as the population density supports it, but it’s not clear what small retail can do to survive Amazon.
There are a mix of ways to profitability operate with Amazon both legitimately or via various kinds of fraud. However, suggesting that transition is often as reasonable as telling a barber to open a veterinary clinic, it’s just a completely different kind of business.
But either way business is dog eat dog and you have evolve to survive. Don’t blame the competition for building a better mousetrap. This is free markets and capitalism operating as intended.
I have no problem with capitalism crushing companies, as long as it’s head to head in a free market rather than based on fraud or avoiding regulations. I am simply pointing out Amazon has been a huge net loss for small businesses, which it objectively has.
And my gripe is that they project their failure at Amazon rather than owning their own poor decisions.
It isn’t at fault for people preferring to buy stuff online or Amazon’s highly efficient supply chain etc.
They deliberately chose a way of storing products that makes them vulnerable to fraud. Fixing that would require storing them differently (which would be more expensive to them).
Likewise, cutting down on unsafe or white label products would increase the quality of the products they sell but adding a vetting process and stricter moderation would significantly increase labor costs per product and if companies at scale want to avoid one thing, it's dynamic labor costs.
They literally can't do better at cleaning up the fraud because there is no market incentive for them to do so and doing so would reduce profits and thus shareholder value. To borrow your line: it's just free markets and capitalism working as intended.
I don’t know of any other platform that has a markedly better vetting process, Walmart, eBay, AliExpress, Wish, etc all have much the same or worse issues with this. But they all seam to be very pro consumer when it comes to returns, none seem to ask any questions.
Maybe it’s not a conspiracy but rather an industry wide problem of playing wack-a-mole with scammers, that every platform is continually dealing with.
Based on my experience most of those small businesses are reselling uncertified whitelabel shovelware (especially electronics) from Ali Express. That's a bit like praising cancer for rejuvenating the body by reducing the mean age of all cells.
Of course you could also say it created a lot of businesses via "self-employed" last mile delivery drivers but I think we're all adult enough to acknowledge that the gig economy is a scam to skirt labor laws, not an actual net positive for those working within it.
Pretending small businesses could have kept up with Amazon by "doing the same" is absurd. Small businesses lack the infrastructure to offer one day (or even same day) deliveries and free returns with full refunds. We've reached a point where buyers take these things for granted to the point of balking at shipping costs for goods privately sold on eBay classifieds because they have no idea what delivery companies like UPS or DHL charge.
Even as a marketplace, Amazon cannibalizes its sellers via its "Amazon basics" brand which copies products if they get popular enough and often undercuts their pricing while also benefiting from the Amazon branding.
> Whereas Amazon was an equalizer allowing anyone to compete in a global marketplace, those that opted not to, got their lunch stolen.
Saying "allowed anyone" makes it sound like it was optional, yet that "those that opted not to" died off demonstrates that it wasn't. It's nearly impossible to start a small local retail shop but it's also nearly impossible to be a small retail seller on Amazon. There's a reason white label shovelware dropshipping is so ubiquituous: by creating your own brand to resell white label products you make it harder to compare you to your competitors selling the same garbage and you no longer have to directly compete on price. This is effectively the only kind of business on Amazon marketplace that doesn't directly suffer the race to the bottom.
> This is free markets and capitalism operating as intended.
Yes, that's the problem. Free markets accelerate monopolization by forcing local small businesses to compete globally with international megacorps on those megacorps' terms.
The benefits of small local businesses are externalities to capitalism so they get sanded off eventually. Free global markets just rapidly speed up that process.
I’m not saying it’s right or wrong, nor fair, more pointing out that attacking them for using the levers and dials available To them to return value to shareholders, is short sighted. literally every other company is doing the same, just not as efficiently.
Amazon also did this for it's physical stores. Walmart does not do this for it's web presence - it has a third party marketplace you need to actively avoid.
I have both Prime and Walmart+ due to credit card benefits, and honestly don't see a huge difference in either experiences. Walmart is more curated, but you still need to ignore the third party crap.
I avoid it like the plague. I don't even use their website because it's hard to consistently filter that crap out. And their site wasn't great to start off with in any case. Good riddens.
https://www.walmart.com/ip/Jonephe-USB-Flash-Drive-1TB-Metal...
Which has some obviously fake reviews along with probably a real comment stating:
"Only problem is the transfer speed sucks and it causes errors in half the files I transfer to it."
Truly emblematic of how these scam USB drives work. And its the top organic result on walmart.com!
Amazon should be held accountable for their failures and for the harms they are causing to both customers and employees so that the next company to rise up knows that abusing workers and turning a blind eye to fraud won't be tolerated and that the laws and protections enacted to rein in amazon's exploitative practices will effect them as well.
Walmart has never to the best of my knowledge been accused of the rampant selling of counterfeit goods in their physical stores nor do the people who deliver to stores have to “pee in bottles”.
I do think that fixing a lot of the "quibbles" people have concerning Walmart and Amazon would help make things more competitive and help give smaller stores a better chance though.
For someone that doesn’t sell consumer goods that cut can sound like a lot.
But getting distributed in brick and mortar retail, the cut is far greater (at least 50%).
And the alternative is direct online sales, which only recently has become viable in a scalable way for most consumer brands (thinking of the DTC revolution here)
Hence the "rule" that your cost of goods needs to be 1/3 of the MSRP if you want to go through two tiers of distribution.
At Freegate we shipped directly to retailers and gave them 30 points off MSRP, but that meant on a new order, they ordered from us, we shipped to them and they shipped to the customer so a fairly long lead time between order to arrival.
When I was at Google the PM for "consumer devices" was looking at what it would cost to get things on the shelf at Fry's and Bestbuy and the price negotiation was more about where on the shelf it sat rather than store profit it seemed. Something to factor in to the economics as well.
But the bottom line here is that there is a "market price" for something, and the "cost to get it to market" + "cost to make it" and if that market price is less than the sum of the other two, well you can't make it up on volume :-).
I think Amazon's LAAS business made that calculation simpler and thus there was less uncertainty about whether or not one could make any money selling them.
On the model of "make the profit on replacement parts," perhaps groceries chains should be buying hospitals chains to profit from all the unhealthy food they are selling.
It makes me wonder why Aliexpress doesn't have more warehouses in the US
because US is not a free market. Gatekeepers got to take their cut (if you don't get outright denied access to the market because nationalism). Amazon is as good as any other gatekeeper, so why change ?I see an obvious gatekeeper.
As a game, can you find any example of a foreign company successfuly setting up infra in the US to chalenge an US behemoth ?
Nokia on phones vs the Bell companies, Toshiba on laptops, pretty much everyone on the PC vs IBM, the entire Steel industry, the railroad industry before them, Japanese cars eating Detroit's lunch, Zenith and RCA's TV market, GE's appliance market.
Where is the gatekeeper in the Amazon/Aliexpress scenario? I'm sorry but I don't see that one yet.
EDIT: You did say "infra" and the best example I know of are the foreign car companies that set up factories here to build cars in the US to get around import issues.
Your second part and edit on car manufacturers is spot on: they were set a quota of "US made" cars and had to build factories in the US as a condition to continue chalenging US local makers.
I'd call that gatekeeping
I see those actions as setting up barriers but they do prevent people who can't meet that barrier out. My thinking of gatekeeping is more absolute, as in "there is no way for you to enter here" and thus "breaking the gate" would have legal and/or diplomatic consequences.
So for me there are two concepts, trade barriers and gatekeeping. Tariffs come under the heading of trade barriers as well in my view.
In that sense, your view on gatekeeping would be more like what happened to Huawei and how they were straight banned from the US market.
It sometimes happens, but few things are so black and white in politics and market regulations IMO. Killing the viability of an import route by pushing the tarrifs outside of the reasonable range is often enough and helps to avoid "smoking gun" headlines.
Japanese/German car makers
A whole host (most?) of clothing retailers all across the price spectrum, (H&M, Zara, Uniqlo at the low end, most luxury brands are European - this market is dominated by foreign firms)
Gas/gas stations (Shell, BP)
I think it'd be harder to find industries without foreign companies operating in the US
Restiction were set on import volume and makers comprnsated with US production as a politcal middle-ground. Those large amounts are partly (mainly ?) US cars.
> clothing
As you point out, luxury brands is where foreign companies have a presence. Feels like small potatoes to me.
> Shell, BP
Am not well versed in oil, but from a cursory look at Shell it has a US entity traded in the US market, partly producing US gas to US customers: https://en.m.wikipedia.org/wiki/Shell_USA
H&M, Zara, and Uniqlo are luxury?
> Am not well versed in oil, but from a cursory look at Shell it has a US entity traded in the US market, partly producing US gas to US customers: https://en.m.wikipedia.org/wiki/Shell_USA
It's literally the US subsidiary of Shell? It's still owned and controlled by the foreign company. This is how international business works once companies reach a scale where they employee large numbers of workers in a foreign country. See Ford of Europe, ExxonMobil Europe, Apple Japan etc - these aren't European/Japanese companies, they're just branches of American ones
None of them are building infra to a level that rivals US behemoths. They are well known foreigns brands, but nether commands a high market share nor represent an existential threat to US brands.
Top 2 on the market should be Amazon and Wallmart, in whichever order: https://www.cnbc.com/2021/03/17/amazon-unseats-walmart-to-be...
To note even Gap is bigger than any of those 3 mentionned.
I was pointing at the luxury market because there’s probably more competion from the outside.
> Shell
You’re not answering on how it operates in the US. Toyota US is in the same situation: it’s a subsidiary of the Japanese entity, but still “builds” cars in the US. Customer perceive them as Japanese cars perhaps, but if they‘re not marked at imported cars, that perception is just misplaced.
Shell US refining its own oil in the US falls in the same bucket to me.
The discussion was wether there was examples of foreign companies building infra to directly import foreign goods into the US market. It seems to be diverging into “are there well know and successful foreign brands in the US”
What's the best illustration of your point ?
As long as the US listens to or need the votes of their people, they cant be a free market.
Everything promised in the dot com boom has basically happened, right down to the much-maligned delivering pet food over the internet.
It just didn't happen fast enough to save them in the late 1990s, and the space was just overinvested even so.
When Chewy starts to make more than they spend then it will be interesting, but as it stands now it just looks like we're in a bigger bubble rather than solving problems that couldn't be solved back then.
Maybe revealing - the incentives provided by the 1/3 cut are maybe why Amazon succeeded and Sun did not.
I can't really agree with this. Amazon started out by using existing delivery services. And the quality of delivery from Amazon at that time was much higher. Now that they prefer using their own delivery services, their delivery sucks. They've built a logistics setup that is much worse than what we already had.
My guess would be liability. A lot of what's sold on Aliexpress is... questionable. Fakes, products that are patently unsafe or don't meet US regulations, fraudulent specs, etc.
What's happening right now is basically a bit of a laundering operation where small "front" businesses in the US, often registered to residential addresses, import small chunks of the inventory, collect markup, and resell it domestically on Amazon, eBay, Etsy, walmart.com marketplace, or whatnot.
And if their USB chargers keep catching fire or a big brand gets uppity about trademark infringement, the retailer disappears, and a new one pops up. Amazon gets some flak in the media every now and then, but they are several steps removed from the phenomenon.
If you had a Chinese megacorp with a large US footprint, they would likely soon find themselves in hot water with all kinds of regulatory agencies. Partly because there would be a single party with gobs of money to go after, and partly because of anti-China sentiments.
If Aliexpress would do this, they themselves would be liable. Here in Spain that do have stores but they have a highly curated inventory.
This is why it's so galling to see people in Silicon Valley moaning about the recent round of IT retrenchments. The f*king nerve of them.
China got low-value-add final assembly work, and it's now starting to leave them as their wages have risen.
[0]: https://en.wikipedia.org/wiki/Manufacturing_in_the_United_St...
Tech companies didn’t cause offshoring of US manufacturing. That’s been a long running trend since the 70’s across business sectors.
Not to mention that generally it’s executives at the companies who made the decisions leading to offshoring, and executives aren’t the ones losing their jobs.
Tech workers are grossly overpaid, but even so at the end of the day they’re still working class.
Do you mean this seriously? Corporations come and go all the time, and if they make a catastrophic decision, usually the worst possible outcome is bankruptcy, not war.
Yes, there is a tiny amount of "too big to fail" corporations whose characteristics are closer to a state than to a private organization, but compared to the government, any single corporation has negligible influence on your life.
Modern governments have enormous powers.
Like, obviously I'd be in a big trouble if my password manager suddenly put all of my data online and it could lead to massive financial damage.
At the same time, there are governments that literally have the power to kill their citizens (or citizens of nearby countries). At least LastPass can't declare a war upon me.
True, but an individual is vulnerable almost by definition. A schizophrenic neighbor may decide that you are an alien in human skin and kill you. (I have a friend who barely survived precisely such encounter, being shot no less than 9 times from a CZ75. I have seen the (healed) entry wounds, that guy was extremely lucky.)
Nevertheless it takes a government to ruin lives of an entire nation.
I wonder how much further Amazon can go in this direction before it runs into the same problem?
No these small business owners are way smarter than you on this, they won’t even consider Amazon if that’s not saving their cost.
Temu by Pinduoduo are trying their luck. Let's see in a few years.
I'd suspect they do. Here in Australia, it's really common to get AliExpress goods delivered in 2-3 business days, with an AusPost label on the box and a return address in Melbourne.
Even for goods not physically located in the country, they're clearly doing something clever in terms of consolidating packages, booking out large chunks of air cargo space and dispatching from a local warehouse. Same deal with the Australian return address, but 7-10 days instead of 2-3.
You can tell when they're coming via this route, as they'll have the shipping method "AliExpress Standard Shipping". CaiNiao is still your bog standard 4-6 weeks by boat.
This is a pretty new thing, and only came about after China lost access to subsidised global shipping (as in, subsidies from other developed countries, not the Chinese Government) in 2021. AliExpress sellers also lost access to subsidised shipping from the Chinese government in the last few years. Prior to this, for certain locally manufactured goods, they could send them overseas at a rate of something like 1 yuan per half-kilo (essentially US$0.02 or so for a USB cable), hence why you'd get all these $1 items with free shipping.
That, in itself, is just curious. But the interesting lesson here is that the real thing has not been "web presence" or world wide visibility, it was Amazon has built a pretty impressive logistics setup for moving stuff from vendors to users. It rivals what Sears & Roebuck did in the 60's and 70's. THAT seems to be the missing piece which one might call "logistics as a service."
It makes me wonder why Aliexpress doesn't have more warehouses in the US. Clearly there are a number of Amazon vendors who buy from factories advertising on AE and then drop ship to Amazon, and sell at a markup that covers Amazon's take and gives them a profit. So basically Amazon is taking a big piece of the "value chain" from factory to customer. If you can run a distributed logistics operation at 20% or even 15% of the market value of the goods your distributing, you can under cut Amazon.
Given that Walmart already has relationships with freight forwarders from China and a bunch of brick and mortar stores that could double as warehouses, I wonder if they have considered this as a "side hustle."
Considering that this hinges on the cost of operations for the logistics service the interest in logistic based robotics is quite understandable.