But either way business is dog eat dog and you have evolve to survive. Don’t blame the competition for building a better mousetrap. This is free markets and capitalism operating as intended.

I have no problem with capitalism crushing companies, as long as it’s head to head in a free market rather than based on fraud or avoiding regulations. I am simply pointing out Amazon has been a huge net loss for small businesses, which it objectively has.

And my gripe is that they project their failure at Amazon rather than owning their own poor decisions.

It isn’t at fault for people preferring to buy stuff online or Amazon’s highly efficient supply chain etc.

They deliberately chose a way of storing products that makes them vulnerable to fraud. Fixing that would require storing them differently (which would be more expensive to them).

Likewise, cutting down on unsafe or white label products would increase the quality of the products they sell but adding a vetting process and stricter moderation would significantly increase labor costs per product and if companies at scale want to avoid one thing, it's dynamic labor costs.

They literally can't do better at cleaning up the fraud because there is no market incentive for them to do so and doing so would reduce profits and thus shareholder value. To borrow your line: it's just free markets and capitalism working as intended.

I don’t know of any other platform that has a markedly better vetting process, Walmart, eBay, AliExpress, Wish, etc all have much the same or worse issues with this. But they all seam to be very pro consumer when it comes to returns, none seem to ask any questions.

Maybe it’s not a conspiracy but rather an industry wide problem of playing wack-a-mole with scammers, that every platform is continually dealing with.