Many years ago you were prohibited from sharing warnings by virtue of YouTube monetisation being through AdSense but, as far as I know, there’s no longer such a restriction. Lots of people publish their earnings nowadays, very common amongst finance channels.

Linus tech tips did a video sharing their YouTube earnings last year

Indeed, Linus just shared the Ad revenue for 3/4 of last year a couple days ago: https://twitter.com/linusgsebastian/status/16094682622194032...

Holy moly, 4M for a bunch of videos. Talk about passive income.

It's not passive. He has many employees.

Yup, around a hundred:

https://twitter.com/linusgsebastian/status/16094698614949519...

wat

If you've ever watched LTT, you'll know that his business is anything but passive. They own buildings, have employees, HR departments, R&D, and all that stuff. This sort of approach is probably not too different, except in scale, to huge media companies.

Indeed, he says he spent more than the youtube income on salaries.

Of course he has other income streams - sponsorships, lttstore.com, commissioned videos etc.

There’s very little passive about running a YouTube channel, and if you stop publishing then traffic to your existing videos will start to drop off over time.

I saw a standalone video ad with him the other day (on LinkedIn?) for Supermicro server products. It was clear from his voice that it was a paid promotion (not the same tone as a typical semi-objective modern product demo/review), but I'd guess that would have some reputation cost with some viewers. So I'd guess his company makes good money from that as well.

A YouTuber who goes by the handle kofuzi just released a video that goes into the fine details and analysis of his channel's metrics with full transparency. He's easily among the top 3 video content makers who focus on running, running shoes, and running events. Despite putting out high-quality videos, his channel isn't nearly as popular as OP (probably due to his focus being more niche).

This is not true. There are quite a few large (and also some smaller ones) youtubers who shared their ad-sense revenue.