I doubt it. Even with universal ad blocking on their platforms, iPhones are the minority worldwide and Macs even more so.

Websites would just make sites painful to use for Apple users and force them into exceptionally expensive subscriptions (which most people won’t pay for) or onto cheap devices that allow endless ads.

Users of iPhones are many many times more valuable to advertisers than Android users.

iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things.

Android Users spend similar amounts as iOS users on everything besides apps.

Even in-app purchases for games isn't "many many times more" - it's close to 2x.

How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents

It's not "many many times" higher...

It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/i....

That 40% gives you a lot more discretionary spending ability …

Average iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.

Only if they see the ads.

> make sites painful to use for ... users and force them into exceptionally expensive subscriptions

I think you just described AdBlock, YouTube, Netflix, Washington Post, NyTimes, Spotify, and Amazon services, with of paid apps on the side.

They could obviously forbid apps to show ads and implement a powerful, default-enabled adblocker into Safari. But why would they? The outfall would likely see many important developers pull their apps at least temporarily. Of the Top 10 Downloaded Apps of 2021 (https://www.macrumors.com/2021/12/02/apple-most-downloaded-a...) only a single one doesn't have ads. This could be Pyrrhic victory for Apple. It would most likely also seal the deal on sideloading regulation.

Yes, but let's not get over excited.

I'm fed up with their ads to subscribe to their services in macOS/iOS: the App Store, on Apple Music, Apple Arcade, Fitness+... I'm getting tired of clicking "no thank you".

Don’t confuse advertising with tracking. I believe that the true advertising business and the people who really understand marketing is going to have a lot of success in the coming years.

The business that will hurt are those who only know how to click around in Google AdWords or Facebooks Ads. Those business but all their eggs in a rather small basket. Facebook isn’t going away anytime soon, but it will fail more quickly that some expect. If 50% or more of your business is coming from Facebook, start making plans for the future now.

Apple has the power to extort massive amounts from the advertisement industry. Case in point: Google.

I think FB is understating the cost (the drop in revenue growth is more and Google's revenue growth hints on what it could have been); maybe because they are negotiating a deal with Apple.

I think you are under impression that ad industry depends on tracking of individuals. That's incorrect. It just a tad less efficient without tracking.

~4% less effective

https://techcrunch.com/2019/05/31/targeted-ads-offer-little-...

I'm totally fine with ads being 4% less effective. I wish it was more.

Ads were around for hundreds of years before Apple even existed. The advertising industry will survive just fine.