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A comment on Apple's privacy push cost Meta $10B. Parent comment

Re:Apple's privacy push cost Meta $10B by friedturkey on Friday February 04, 2022 @05:27AM (#30205028)
I doubt it. Even with universal ad blocking on their platforms, iPhones are the minority worldwide and Macs even more so.

Websites would just make sites painful to use for Apple users and force them into exceptionally expensive subscriptions (which most people won’t pay for) or onto cheap devices that allow endless ads.

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Re:Apple's privacy push cost Meta $10B by dodgerdan on Friday February 04, 2022 @05:36AM (#30205094)
Users of iPhones are many many times more valuable to advertisers than Android users.
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Re:Apple's privacy push cost Meta $10B by onlyrealcuzzo on Friday February 04, 2022 @06:17AM (#30205400)
iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things.

Android Users spend similar amounts as iOS users on everything besides apps.

Even in-app purchases for games isn't "many many times more" - it's close to 2x.

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Re:Apple's privacy push cost Meta $10B by scarface74 on Friday February 04, 2022 @10:35AM (#30208092)
How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents
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Re:Apple's privacy push cost Meta $10B by onlyrealcuzzo on Friday February 04, 2022 @12:25PM (#30209727)
It's not "many many times" higher...

It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/i....

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Re:Apple's privacy push cost Meta $10B by scarface74 on Friday February 04, 2022 @12:30PM (#30209798)
That 40% gives you a lot more discretionary spending ability …
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Re:Apple's privacy push cost Meta $10B by ecdouvhr on Friday February 04, 2022 @06:01AM (#30205287)
Average iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.
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Re:Apple's privacy push cost Meta $10B by HPsquared on Friday February 04, 2022 @06:13AM (#30205375)
Only if they see the ads.
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Re:Apple's privacy push cost Meta $10B by smileysteve on Friday February 04, 2022 @08:09AM (#30206324)
> make sites painful to use for ... users and force them into exceptionally expensive subscriptions

I think you just described AdBlock, YouTube, Netflix, Washington Post, NyTimes, Spotify, and Amazon services, with of paid apps on the side.

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