Re:Apple's privacy push cost Meta $10B
by dodgerdan on Friday February 04, 2022 @05:36AM
(#30205094)
Users of iPhones are many many times more valuable to advertisers than Android users.
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Re:Apple's privacy push cost Meta $10B
by onlyrealcuzzo on Friday February 04, 2022 @06:17AM
(#30205400)
iPhone users spend much more money on Apps per user - but the vast majority of advertising is not for apps. It's to buy real things.
Android Users spend similar amounts as iOS users on everything besides apps.
Even in-app purchases for games isn't "many many times more" - it's close to 2x.
Re:Apple's privacy push cost Meta $10B
by scarface74 on Friday February 04, 2022 @10:35AM
(#30208092)
How is this possibly true when the average household income of iOS users is higher in every country that has any significant iPhone presents
Re:Apple's privacy push cost Meta $10B
by onlyrealcuzzo on Friday February 04, 2022 @12:25PM
(#30209727)
It's not "many many times" higher...
It's ~40% more: https://www.comscore.com/ita/Public-Relations/Infographics/i....
Re:Apple's privacy push cost Meta $10B
by scarface74 on Friday February 04, 2022 @12:30PM
(#30209798)
That 40% gives you a lot more discretionary spending ability …
Average iPhone users may be more valuable to the average advertiser when compared to the average Andoid user, but there are plenty of markets where I'd say there are plenty of advertisers who'd benefit from targetting the lower end of the income spectrum.