Don’t confuse advertising with tracking. I believe that the true advertising business and the people who really understand marketing is going to have a lot of success in the coming years.

The business that will hurt are those who only know how to click around in Google AdWords or Facebooks Ads. Those business but all their eggs in a rather small basket. Facebook isn’t going away anytime soon, but it will fail more quickly that some expect. If 50% or more of your business is coming from Facebook, start making plans for the future now.