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Re:Mozilla to put ads in Firefox address bar suggestions by samizdis on Thursday October 07, 2021 @05:03AM (#28783874)
> I really, really, really dislike the language they have used lately.

That is exactly the problem I have with it - weasel words and euphemisms; FF is scoring an own-goal here and eroding trust.

Why not just tell it like it is. "We need funding and are lining up deals with third parties to display their ads/messaging in the address bar search. We vet these third parties by holding them contractually to these standards [list standards to establish bar required for "trust"]."

It's only my opinion, but spelling it out clearly - the need for funding and how/why "trusted partners" get to display their stuff - would make me far more likely to allow these suggestions. (Oh, and as for "relevance", FF should explain how that's intended to work, ie what data are being used etc.)

Re:Mozilla to put ads in Firefox address bar suggestions by TeMPOraL on Thursday October 07, 2021 @05:31AM (#28784078)
Exactly. No excuses - when you use such a language, you do it on purpose - you know you're going to fuck people over, and the language is there to keep them unaware that they're being exploited.

I second your opinion - I'd be willing to entertain, or even support, this way of them making money iff they spelled out honestly what they're doing and why. In details. Talk with me like two adults that respect each other.

Re:Mozilla to put ads in Firefox address bar suggestions by chrisweekly on Thursday October 07, 2021 @08:13AM (#28785223)
+1 for "iff" (if and only if), which I wish were more broadly used and recognized in written English
Re:Mozilla to put ads in Firefox address bar suggestions by deepbreath on Thursday October 07, 2021 @08:49AM (#28785537)
Except it's not used correctly here. "A iff B" means "A implies B and B implies A".

"I'd be willing to entertain, or even support, this way of them making money iff they spelled out honestly what they're doing and why" implies both of these:

- "If they spelled out honestly what they're doing and why, I'd be willing to entertain [...]"

- "If I'd be willing to entertain [..] then they will honestly spell what they're doing and why".

The second of which doesn't make sense to me, unless I'm missing something? He should have used "only if" rather than "iff" here.

Re:Mozilla to put ads in Firefox address bar suggestions by KMag on Thursday October 07, 2021 @09:00AM (#28785638)
I believe the bidirectional implication in iff is logical implication, not causal implication. If the GP is willing to entertain ... then you can conclude Mozilla will honestly spell what they're doing. Iff in general use does not introduce a causal relationship, just a bidirectional set of conclusions. In other words, iff sets up necessary and sufficient conditions.
Re:Mozilla to put ads in Firefox address bar suggestions by unbalancedevh on Thursday October 07, 2021 @09:03AM (#28785678)
A iff B doesn't mean that B is because of A. It simply means that if A is true then B must be as well.

> - "If I'd be willing to entertain [..] then they will honestly spell what they're doing and why".

This is true, because if they won't, then you wouldn't be willing to entertain [..]

Re:Mozilla to put ads in Firefox address bar suggestions by deepbreath on Thursday October 07, 2021 @09:17AM (#28785812)
You're right, I guess it depends on what you choose A and B to be. For:

A = OP supports Mozilla making money from address bar ads

B = Mozilla is honest about making money from address bar ads

"B -> A" (OP supports Mozilla if Mozilla acts a certain way) makes sense. "A -> B" sounds confusing in a sentence, but its contrapositive, "!B -> !A", also makes sense.

However, for:

B = Mozilla decides to make money from address bar ads and is honest about reasons

"A -> B" no longer makes sense, since OP can support Mozilla having the address bar ads with an honest justification, but Mozilla can still decide to not have the address bar ads.

Re:Mozilla to put ads in Firefox address bar suggestions by labawi on Thursday October 07, 2021 @04:46PM (#28791828)
(1) IFF is shorthand for "if and only if". Try to read the original sentence, it makes perfect sense and is used correctly.

(2) Logically, iff, equivalence and double implication are themselves equivalent, the expression in question is (necessarily) logically correct even in those forms, though it is irrelevant as of (1) and a confusing way to express the relationship, as the causality clearly flows in one direction.

(3) It was not meant nor interpreted as a bare logical proposition, hence it is improper to blindly apply logical transformations and reinterpret in a different system.

Re:Mozilla to put ads in Firefox address bar suggestions by asQuirreL on Thursday October 07, 2021 @08:56AM (#28785597)
I do think the second implication makes sense, if you take out the tenses, i.e.:

If I am willing to entertain then they honestly spell what they're doing and why.

It means that if you know that I am entertaining the idea you can infer from that they were honest.

Re:Mozilla to put ads in Firefox address bar suggestions by sidedishes on Thursday October 07, 2021 @08:58AM (#28785618)
I think the 'if' is the first point you list, and the 'only if' is saying that if Mozilla doesn't spell it out honestly then they'd not be willing to entertain which is a bit strange but logically equivalent to the second point you have.
Re:Mozilla to put ads in Firefox address bar suggestions by indigo945 on Thursday October 07, 2021 @09:00AM (#28785634)
Implication is not causation. "If I'd be willing to entertain [...] then they will honestly spell what they're doing and why", as if they wouldn't honestly spell it, there's no way I'd be willing to entertain the idea.
Re:Mozilla to put ads in Firefox address bar suggestions by glenstein on Thursday October 07, 2021 @09:05AM (#28785716)
I agree with all the other responses here that it is used correctly. First off, they are using it informally, and it's perfectly clear what they are trying to say, so even if it was formally wrong, exercises like these would still be tedious and beside the point.

But even playing the game of treating informal language by the rules of strict logical formalisms, it still makes sense. The two elements implying one another would be (1) trusting mozilla and entertaining this new program, and (2) mozilla communicating clearly about their ads. You trust them if they communicate honestly, and communicating honestly garners trust. Makes sense to me.

Re:Mozilla to put ads in Firefox address bar suggestions by l30n4da5 on Thursday October 07, 2021 @09:11AM (#28785756)
the fact that my first instinct was to mock you with "ummm ahhhctuallly" is telling that maybe your comment wasn't really needed.

We understand the intent and thought behind the use of iff in the original comment, regardless of what it may be interpreted to mean outside of a _very informal_ setting.

Re:Mozilla to put ads in Firefox address bar suggestions by jrochkind1 on Thursday October 07, 2021 @08:32AM (#28785380)
At first I had an immediate negative reaction to this.

But then I thought, okay, they need money, ads in address bar isn't the worst thing in the world.

But then then I thought: But only if they are clearly disclosed as ads! Instead we seem to have a combination of " traditional suggestions like browsing history and open tabs, as well as new suggestions from our partners" -- are the "paid placements" clearly designated as such? Unclear? Probably not?

In "traditional" media, the first rule of advertisements is that they be clearly identified as advertisements, as content put there by someone paying for it, instead of by editorial judgement. Because how can you trust the editorial judgement of the publisher if you can't tell which is which?

That even Mozilla no longer thinks this is necessary shows how much the culture has changed, where "paid placement" is pretty much assumed everywhere (or if not, you're a naive fool) and nobody trusts anybody.

Re:Mozilla to put ads in Firefox address bar suggestions by mox1 on Thursday October 07, 2021 @09:33AM (#28786015)
I would love for them to go NPR style on ads. If you listen to an NPR radio station (at least here in my area), basically anyone can run a radio ad, but it has to be about 10 seconds max and it is delivered by the on-air personality. "Npr would like to thank Bob's Hot Dogs, Bobs hot dogs deliver an excellent dog at an excellent price, find out more at bobdogs.com"

Replace the brand there with yours and that's what you get. No contextual bs, no crazy logos or statements, just a simple word from a sponsor.

Re:Mozilla to put ads in Firefox address bar suggestions by jrochkind1 on Thursday October 07, 2021 @10:27AM (#28786690)
Yes, but unfortunately public radio isn't always as good about this anymore as one would wish or as they used to, either.

National "NPR" may be better. But our local NPR "affiliate" has whole shows that are really pay-to-play. :(

https://www.baltimoresun.com/citypaper/bcp-why-so-much-pr-wy...

Re:Mozilla to put ads in Firefox address bar suggestions by nescioquid on Thursday October 07, 2021 @12:31PM (#28788596)
Agreed, and I'd even contend that public media dependence on commercial advertisement is a problem. I'd much prefer to see public funding for public media restored.

Maybe Mozilla needs to do a pledge drive, instead. I had used Mozilla products for many years before I even realized they accepted charitable donations.

Re:Mozilla to put ads in Firefox address bar suggestions by skinnymuch on Sunday October 10, 2021 @06:18AM (#28817247)
That’s how traditional media might like to say things. It’s not how things really work. Too late to think of the best newspaper example, but Amazon’s drone coverage on 60 Minutes years ago was a complete charade.
Re:Mozilla to put ads in Firefox address bar suggestions by silvestrov on Thursday October 07, 2021 @05:40AM (#28784152)
> Why not just tell it like it is.

Because they don't want to say: "we want a lot of money to all kinds of projects irrelevant to the browser".

They should focus on their core product and cut everything else away.

Instead they are an organization that tries to save the whole world. It seems like they think the jobs created for themselves by "saving the world" is the core business and Firefox is just a cash-cow for this.

Re:Mozilla to put ads in Firefox address bar suggestions by cxr on Thursday October 07, 2021 @07:50AM (#28785033)
Damn it would be nice if this meme would die.

The first of its sins is the tacit agreement that Mozilla is doing this because, as the parent comment says, they "need funding". Mozilla needs funding now like Wikipedia needs funding: they have more of it than they've ever had, but by all appearances, you'd think they're really strapped for cash or something, because their pleas have gotten steadily more intrusive and desperate.

Second is the "focus on their core product" remark. There's so much wrong with this sentence. First, it's the tacit acceptance that Mozilla is and should be a classic Valley tech company—a bit player with a product competing in the market, rather than the way mozilla.org operated in its heyday—you know, when it was actually a force for good and were winning hearts and minds. This is another case where the trend does not support the thesis. Mozilla _has_ steadily gotten more focused on Firefox compared to its historically diverse interests (to the exclusion and chagrin of many of its volunteers and advocates), and by most measures we're worse off for this Corporation-centric mindset. At its height, Mozilla was accomplishing way more, had greater influence than it has today, and did it on a fraction of the budget. Today, Mozilla has half a billion in annual revenue but the Firefox team claims that keeping a menu item around that lets you jump to a site's RSS feed is too much of a maintenance burden.

Where do you think all the money is going? It's not Thunderbird or developer.mozilla.org that are sucking hundreds of millions away. And as bad as Mitchell's leadership has been over the last 5+ years, her new salary in the low single-digit millions has pretty much nothing to do with it. For comparison, Mozilla has something like a 50+ million dollar marketing budget. This is classic cost disease. Ten years ago, it was a common quip that Chrome's effective marketing budget (i.e. in imaginary dollars) was greater than Mozilla's entire annual revenue. Well guess where we are today? A well-funded contender in the browser wars could almost certainly appear tomorrow and grab as much market share in the next 3 to 5 year period as Firefox currently has and do it on total operating costs that measure half of Mozilla's marketing spend (in actual dollars).

So please stop doing this. Every time you feed into this meme that you heard on social media and that sounded good to you because it wrapped things up in a nice, simple narrative, at best it's going to have no effect, and at worst you encourage Mozilla to lean in and do _exactly_ the things that have led to present situation. If you want to provide encouragement, encourage Mozilla to overhaul its entire leadership, to live by the principles they purport to care about (how about starting with removing opaque clicktracking links from emails?), to put a real content blocker in the browser, to stop hawking VPN snake oil, and to open source Pocket like it was promised over 4 years ago. Demand that they make falsifiable claims that can be evaluated for success or failure on well-defined criteria. Campaign for them to either cap the marketing budget to $1 million or actually do something effective with it (like writing a check to Wikimedia and then blogging about how the reason that there are no overlays on Wikipedia this year nagging you for funding this year is because Mozilla decided to foot the bill and so you're welcome—which would be way more effective than _anything_ the marketing department has done to date).

Re:Mozilla to put ads in Firefox address bar suggestions by pixelgeek on Thursday October 07, 2021 @08:47AM (#28785518)
> A well-funded contender in the browser wars could almost certainly appear tomorrow and grab as much market share in the next 3 to 5 year period as Firefox currently has and do it on total operating costs that measure half of Mozilla's marketing spend (in actual dollars).

This is true but it also has nothing to do with anything Mozilla is currently doing. It is actually a business maxim of Jim Barksdale [1] (and others probably) who used to be an executive at Netscape. Barksdale said that you could move into a market with a large concentration of users and steal a percentage of them away by just offering an alternative.

[1] https://en.wikipedia.org/wiki/James_L._Barksdale

Re:Mozilla to put ads in Firefox address bar suggestions by cxr on Thursday October 07, 2021 @10:02AM (#28786383)
This is worded like a contradiction or a correction, but that is in fact exactly my point. On offer is the implicit suggestion that Mozilla needs half a billion a year to maintain its current position. But Mozilla's numbers are so low and Barksdale's maxim is well-founded enough that you don't have to take a huge leap in logic to see that that argument doesn't hold up. That it would be possible for a nobody to appear and get the same results means that Mozilla's costs aren't justified.
Re:Mozilla to put ads in Firefox address bar suggestions by pixelgeek on Thursday October 07, 2021 @10:53AM (#28787084)
The two things are different though.

Maintaining a position is not the same as building a position. If Barksdale is right then the existing players in a market need to work to ensure that they can't lose market share from new entrants.

Re:Mozilla to put ads in Firefox address bar suggestions by cxr on Thursday October 07, 2021 @12:38PM (#28788714)
You're not following the implication all the way through.

If a player M controls some "share" in the game and an independent contender C can appear and match M's current share on <1/10 M's current costs, then M's costs to maintain its position relative to all others are not greater than C's costs. If M₀ is M's current offering, then M can carve out part of its budget to fund the entry of their own, controlled Cₘ, independent of M₀, and when Cₘ reaches maturity and matches M's share from M₀ alone, they can let M₀ die—or keep both M₀ and Cₘ around, having advanced their take with greater efficiency than all the costs it would have required to make the same gains with M₀ alone. This assumes that the share from Cₘ comes entirely from those competing with M. This won't be the case; M₀ itself will suffer. But even in the worst case scenario, the share from Cₘ can come entirely from eroding the share of M₀, i.e., a simple transfer. This also won't happen. However, even in the event that it does happen, it's still a net win for M, having used Cₘ to cut their costs by >90% under the regime with M₀.

Re:Mozilla to put ads in Firefox address bar suggestions by soundnote on Thursday October 07, 2021 @01:43PM (#28789710)
Edge is already eating Mozilla's lunch on the desktop and Brave is growing.

I think the big thing about VPN is that its value is predicated on others being shit. Stuff like Edge Collections, Brave's privacy respecting Search/News/Talk/Rewards(tips) stack, Vivaldi having built-in RSS and notes, and yes Pocket all provide direct value to the user. A password manager is direct value, as was Send or whatnot.

Re:Mozilla to put ads in Firefox address bar suggestions by asddubs on Thursday October 07, 2021 @09:35AM (#28786029)
>like writing a check to Wikimedia and then blogging about how the reason that there are no overlays nagging you for funding this year is because Mozilla decided to foot the bill and so you're welcome—way more effective than _anything_ the marketing department has done to date

I doubt wikimedia would agree to that, since their schtick is that it's user funded and thus a neutral actor

Re:Mozilla to put ads in Firefox address bar suggestions by cabalamat on Thursday October 07, 2021 @07:40AM (#28784964)
> Why not just tell it like it is.

Indeed. Mozilla should be honest. That's what builds trust.

We all know they need money, so if this gives them money to improve FF, fine by me. But they need to quit the marketing bullshit-speak.

Re:Mozilla to put ads in Firefox address bar suggestions by formerly_proven on Thursday October 07, 2021 @08:47AM (#28785519)
Mozilla probably "needs" money much like the Wikimedia Foundation "needs" money and so desperately begs for donations ("How much is Wikipedia worth to you?"). The WMF spends like 20 % or less on Wikipedia, 80 % is unrelated stuff. Mozilla probably spends a small fraction of its money on Firefox and pisses away most of it as well in e.g. management payouts or random sidequests.
Re:Mozilla to put ads in Firefox address bar suggestions by soundnote on Thursday October 07, 2021 @01:36PM (#28789629)
They do need non-Google sources of revenue.
Re:Mozilla to put ads in Firefox address bar suggestions by andrepd on Thursday October 07, 2021 @08:23AM (#28785305)
They need money to improve FF so they will get it by fucking up FF? Sounds counterproductive to me.
Re:Mozilla to put ads in Firefox address bar suggestions by tomrod on Thursday October 07, 2021 @08:41AM (#28785467)
To be fair, this issue is also reflected with the mobile upgrade that wiped most of the functionality, extension integration, and good will.

Whomever they have hired to (1) perform UX research and (2) make executive decisions aren't performing, IMHO.

Re:Mozilla to put ads in Firefox address bar suggestions by kyleee on Thursday October 07, 2021 @11:37AM (#28787704)
The CEO is not performing either but their salary is through the roof as market share tanks and devs are laid off
Re:Mozilla to put ads in Firefox address bar suggestions by tempest_ on Thursday October 07, 2021 @09:11AM (#28785758)
I did not use the mobile version until after they redid the design.

I dont really have a lot of complaints about it. I like the dark mode and the address bar at the bottom it has ad blocker.

What all changed between those versions ?

Re:Mozilla to put ads in Firefox address bar suggestions by tomrod on Thursday October 07, 2021 @09:29AM (#28785979)
Drastically reduced universe of extensions

Poor design of tab history (chronological order)

No more about:config

Change in the text rendering engine causes some websites to be unreadable (esp. news, arstechnica, and reddit), accessibility out the window

There are many more, but I don't mean to rehash because it's been a passionate discussion for many over the past year.

Re:Mozilla to put ads in Firefox address bar suggestions by intelMgmntEnema on Thursday October 07, 2021 @10:33AM (#28786781)
>No more about:config

So few realize the importance of this. Some say "well only in Android" or "use nightly". The plan is clearly to incrementally erode freedom to a final state of dysfunction under the guise of gaslit improvements and false switches. They actually argue that removing about:config was for our own good. Printing webpages to PDF is also something we're supposedly better without. But we shouldn't complain, for they've abandoned the crusty old obsolete concept of configurability for brave new ones. Pocket, guerilla advertising, binary over variety, cloudflare, dom.battery.enabled, privacy.resistFingerprinting.alwaysdisabled and an emoji level of privacy. Why design good software when they can design good users? They're not all bad though. At least they saved us all from the terrifying overwhelming burden of RSS, right?

They're attitude is that, yeah, the internet is becoming a roiling cloaca, which is accepted and inevitable, yes? So rather than resist and try to improve it, adapt and contribute to it's descent.

Re:Mozilla to put ads in Firefox address bar suggestions by jamienicol on Thursday October 07, 2021 @12:14PM (#28788309)
> The plan is clearly to incrementally erode freedom to a final state of dysfunction under the guise of gaslit improvements and false switches.

That's quite the accusation, and completely baseless. about:config was removed from the stable version on android to prevent users breaking their installations. It's interesting you mention privacy.resistFingerprinting, as it alone is the cause of countless bug reports and support tickets from users who don't understand the implications. If you're confident enough to go digging in about:support then you can run beta or install a fork with it enabled. There's no alterior motive.

Re:Mozilla to put ads in Firefox address bar suggestions by tomrod on Friday October 08, 2021 @09:07AM (#28798805)
The base is the removal of about:config. Whatever got written up into the release notes, it was received by many users as stated above.

Also note that an ulterior motive doesn't need to exist for the path towards centralized, user-hostile control to happen. It starts with "the developer knows better what the user wants than the user themselves" sort of attitudes.

Re:Mozilla to put ads in Firefox address bar suggestions by intelMgmntEnema on Thursday October 07, 2021 @12:53PM (#28788962)
Trying to reinforce my comment?

Removing a whole toolset of configurability because one tool was causing trivial issues is practical? And you have evidence of jubilant hordes prostrating themselves in gratitude for this benevolence? Where are they? Did they all get disappeared along with this post?

This mentality goes down well-known paths.

Autoplay forever, whether anyone wants it or not!

Re:Mozilla to put ads in Firefox address bar suggestions by TeMPOraL on Thursday October 07, 2021 @09:31AM (#28785989)
Performance dropped like a brick. Plus the things 'tomrod listed in a parallel reply.
Re:Mozilla to put ads in Firefox address bar suggestions by dotancohen on Thursday October 07, 2021 @08:47AM (#28785516)
No, they need money to pay for their CEO. She had to fire 250 engineers to pay her salary last year, she might not have another 250 left to fire this year.
Re:Mozilla to put ads in Firefox address bar suggestions by krferriter on Thursday October 07, 2021 @09:26AM (#28785923)
The salary of 250 engineers is way more than her own salary, but yes it is a bad look to be firing engineers while raising executive pay.
Re:Mozilla to put ads in Firefox address bar suggestions by pixelgeek on Thursday October 07, 2021 @08:40AM (#28785456)
It is but it also happens often enough in business that you have to wonder what it is that drives it?

Is it some business school process or management training BS? It usually only happens when "trained" business people get involved that this sort of BS happens.

Re:Mozilla to put ads in Firefox address bar suggestions by SilasX on Thursday October 07, 2021 @08:36AM (#28785419)
Except they only need money because they frittered away the massive Google subsidy on pointless projects rather than building up an endowment while sticking to core goals.

… which, in fairness, is itself a species of selling ads! But setting a search engine default is far more benign than what they’re planning here.

Re:Mozilla to put ads in Firefox address bar suggestions by bodge5000 on Thursday October 07, 2021 @05:39AM (#28784142)
> Why not tell it like it is

I'm no expert, but from what I've heard the reasoning is that ad companies don't like it when you do that and won't want to work with you. They'd rather FF says "we love these guys and they just happen to be handing us bags of money" rather than "look, we dont like this anymore than you do but we need the cash".

Not excusing it, and I could well be wrong (there could also be a way of saying it that satisfies both parties), but thats my understanding of the rationale

Re:Mozilla to put ads in Firefox address bar suggestions by TeMPOraL on Thursday October 07, 2021 @05:45AM (#28784186)
If that's the case, this is already grounds for writing Mozilla off. Ad companies are what they are. But if Mozilla was not able to find a partner who's able to tolerate honesty, and decided to compromise instead, what else they're going to compromise on when their new "trusted partners" ask nicely?
Re:Mozilla to put ads in Firefox address bar suggestions by x14km2d on Thursday October 07, 2021 @07:25AM (#28784846)
> and eroding trust.

This is exactly the point why I left Google Chrome back then and considered FF as a good alternative. I didn't trust Google anymore. But now I face the same problem again, because I don't want these "features and trusted partners". I also don't want to have to justify over and over again why I don't want them. I just want a well-functioning and secure browser that people can trust.

Re:Mozilla to put ads in Firefox address bar suggestions by SimeVidas on Thursday October 07, 2021 @07:44AM (#28784995)
> I just want a well-functioning and secure browser that people can trust.

You can't trust any of them. The real question is, who do you trust more? Google, Microsoft, Mozilla, Opera, Brave. You can't trust any of them, but you have to pick one.

Re:Mozilla to put ads in Firefox address bar suggestions by leppr on Thursday October 07, 2021 @07:51AM (#28785042)
Mozilla might be the best out of this, but they're also in the weaker position. Ads, whether they respect privacy or not, give off a scummy feel to users. The clean Chrome UI, even if it tracks you in a hundred ways, "looks" more trustworthy to users than a browser riddled with ads.

It's bad enough to have to instruct people how to disable the New Tab ads, now you have to add one more step. At this point it becomes pretty awkward:

"Don't use Chrome browsers, they don't respect your privacy and are bad for the web! Use Firefox instead. Oh but wait you have to disable integrated ads first, just do this and that and this and I swear it's fine!"

Re:Mozilla to put ads in Firefox address bar suggestions by soundnote on Thursday October 07, 2021 @01:44PM (#28789724)
Chrome apparently already has similar suggestions in the address bar.
Re:Mozilla to put ads in Firefox address bar suggestions by ghoward on Thursday October 07, 2021 @10:08AM (#28786436)
You're not wrong.

This is why I use Ungoogled Chromium and build it myself.

Re:Mozilla to put ads in Firefox address bar suggestions by leppr on Friday October 08, 2021 @12:57AM (#28795889)
Well that's more effort than just disabling the New Tab ads on Firefox and you're clearly technically inclined so this doesn't go towards my argument.
Re:Mozilla to put ads in Firefox address bar suggestions by zaphirplane on Thursday October 07, 2021 @05:44AM (#28784176)
Firefox doesn’t need 400 million per year to develop

Mozilla has a lot of no value initiatives activities that they want to fund

Re:Mozilla to put ads in Firefox address bar suggestions by jacquesm on Thursday October 07, 2021 @06:47AM (#28784599)
Exactly that. If they got rid of their hobbies then this sort of scam wouldn't be necessary. Yes, it's a scam: bait and switch.
Re:Mozilla to put ads in Firefox address bar suggestions by xfitm3 on Thursday October 07, 2021 @07:33AM (#28784915)
Remember Mozilla is ultimately a non profit and must spend a healthy percentage of their income every year. Mozilla is just representing the collective self interest of those it employs. People wanting to keep their cushy job.
Re:Mozilla to put ads in Firefox address bar suggestions by denton-scratch on Thursday October 07, 2021 @09:02AM (#28785661)
"Mozilla" isn't a non-profit. Mozilla, as such, isn't a thing.

Mozilla Corporation (which is where your donations go - you can't donate to Firefox as such) is a taxable, profit-making company.

Mozilla Foundation wholly owns Mozilla Corporation, and is a non-profit. But you can't donate to Mozilla Foundation.

(I don't know how you can be a non-profit that wholly owns a profit-making corporation; I'm not an accountant, and I'm not familiar with US tax law)

Re:Mozilla to put ads in Firefox address bar suggestions by jefftk on Thursday October 07, 2021 @09:40AM (#28786095)
Donations go to the Foundation, not the Corporation: https://donate.mozilla.org
Re:Mozilla to put ads in Firefox address bar suggestions by denton-scratch on Thursday October 07, 2021 @12:03PM (#28788117)
Thanks for correcting me. I'm sure you'll excuse my confusion.
Re:Mozilla to put ads in Firefox address bar suggestions by slothtrop on Thursday October 07, 2021 @09:28AM (#28785955)
Sounds almost farcical.
Re:Mozilla to put ads in Firefox address bar suggestions by denton-scratch on Thursday October 07, 2021 @12:16PM (#28788329)
Almost?

The history of Netscape and Mozilla is sufficiently farcical to fuel an entire 6-series comedy franchise. Were it not for the jaw-dropping salaries that the absurd execs draw, I'd laugh.

Re:Mozilla to put ads in Firefox address bar suggestions by 0des on Thursday October 07, 2021 @08:12AM (#28785212)
I prefer they'd spend it on their browser engineers and whichever arm legislatively opposes existing browser monopolies.
Re:Mozilla to put ads in Firefox address bar suggestions by protomyth on Thursday October 07, 2021 @08:47AM (#28785512)
Remember Mozilla is ultimately a non profit and must spend a healthy percentage of their income every year.

And Harvard has a multi-billion dollar endowment that they hoard. Mozilla is doing it wrong.

Re:Mozilla to put ads in Firefox address bar suggestions by throwaway2037 on Thursday October 07, 2021 @09:43AM (#28786135)
A quick Google search tells me the rule in the United States IRS is: <<Generally, a private foundation must meet or exceed an annual payout requirement of five percent of the average market value of its net investment assets to avoid paying taxes.>>

Harvard endowment is so huge for two reasons: (1) fundraising, (2) earning more than 5% per year for long, long, long time. But they still must spend 5% per year of their massive endowment.

Running a non-profit with only an endowment (no fund-raising) for more than 20 years with is hard to do.

Re:Mozilla to put ads in Firefox address bar suggestions by craftinator on Thursday October 07, 2021 @08:40AM (#28785458)
You'd think from the messaging that they don't have nearly the funding today that they had 5 years ago, when in reality their funding has grown by ~50% during that time...
Re:Mozilla to put ads in Firefox address bar suggestions by jamienicol on Thursday October 07, 2021 @12:17PM (#28788368)
Which "hobbies" do you think are unnecessary, and how much do you think they cost?
Re:Mozilla to put ads in Firefox address bar suggestions by hnbad on Thursday October 07, 2021 @06:53AM (#28784630)
> Why not just tell it like it is.

Given the massive salaries and bonuses paid out to upper management[0], I think their problem would be not sounding like that dril tweet about budgeting[1].

After the massive layoffs and cuts to vital web platform projects this move just feels consistent in their move from their old "quirky nerd charity" image to a new, more corporate one. I'm not saying that this is a good thing.

[0]: https://calpaterson.com/mozilla.html

[1]: https://twitter.com/dril/status/384408932061417472

Re:Mozilla to put ads in Firefox address bar suggestions by piokoch on Thursday October 07, 2021 @09:24AM (#28785899)
Huh, information in https://calpaterson.com/mozilla.html are, delicately speaking, disturbing.

One thing surprised me as well:

"Firefox barely exists on phones, with a market share of less than half a percent. This is baffling given that mobile Firefox has a rare feature for a mobile browser: it's able to install extensions and so can block ads."

Yes, indeed, FF is pretty great on the phone, it looks like someone fails to advertise it as such. I use it precisely because I can use add blocker. The person with 2.4M compensation should notice that something wrong is going on.

I am afraid that Firefox/Mozilla at some point will become something like Yahoo or Commodore, a name that is being bought and sold by investment founds to extract some income and sell it further...

Re:Mozilla to put ads in Firefox address bar suggestions by hnbad on Friday October 08, 2021 @04:03AM (#28796815)
The problem is that Mozilla's profits are tied less to their market cap than to their ability to raise funding. Historically Google contributed the lion's share because Firefox was useful to mask the increasing market domination of Chrome, which would have caused some upset so shortly after Microsoft got into trouble for bundling Internet Explorer with Windows. This role is becoming less relevant with Microsoft reviving its browser efforts and Apple heavily pushing Safari, and of course Opera, Brave and others riding on Chrome's coat tails via Chromium (like MS for that matter).

Ironically Netscape itself became "something like Yahoo or Commodore": AOL bought Netscape (which led to the Mozilla foundation being created), then proceeded to sell discount services under the name "Netscape ISP" and eventually renamed the original Netscape company. As far as I know the original company (now non-operating) eventually ended up being owned by Facebook and the Netscape brand somehow ended up being owned by Yahoo.

Re:Mozilla to put ads in Firefox address bar suggestions by GordonS on Thursday October 07, 2021 @06:59AM (#28784677)
I'm with you on this - Firefox is supposed to be different, more trustworthy, more on your side.

They've been losing market share, and these actions and language are not going to help.

Re:Mozilla to put ads in Firefox address bar suggestions by _wolfie_ on Thursday October 07, 2021 @05:06AM (#28783901)
> We need funding

Yeah, I guess Baker needs a raise.

Re:Mozilla to put ads in Firefox address bar suggestions by laurent92 on Thursday October 07, 2021 @05:35AM (#28784107)
Counterpoint, I’d rather NGOs and benevolent societies be attractive for world-class leaders, rather than be the constant underdog. Of course those CEOs have to avoid implementing classic business schemes.
Re:Mozilla to put ads in Firefox address bar suggestions by shakow on Thursday October 07, 2021 @07:28AM (#28784867)
> world-class leaders

‶Firefox usage is down 85% despite Mozilla's top exec pay going up 400%″ -- https://calpaterson.com/mozilla.html

Re:Mozilla to put ads in Firefox address bar suggestions by krageon on Thursday October 07, 2021 @05:49AM (#28784223)
> world-class leaders

Yes, the kind of leaders that forget the core of what they are doing and that make shady deals and decisions like this. "World-class leaders" are sharks and have no place in a company for common good.

Re:Mozilla to put ads in Firefox address bar suggestions by lucideer on Thursday October 07, 2021 @08:35AM (#28785413)
> attractive for world-class leaders

You're equating greed and competence. It's an oddly common mistake.

NGOs and benevolent societies are attractive on the basis of their values.

If monetary compensation were correlatory with quality products, we clearly wouldn't be in this position with Firefox: Mozilla's current leader is clearly world-class by your own definition (where world-class==well remunerated), and is yet demonstrably failing the company on every possible metric.

Re:Mozilla to put ads in Firefox address bar suggestions by account42 on Thursday October 07, 2021 @06:59AM (#28784676)
Word class leaders?

https://calpaterson.com/mozilla.html

I'd rather have people that care about the cause in charge of these NGOs.

Re:Mozilla to put ads in Firefox address bar suggestions by soundnote on Thursday October 07, 2021 @02:51PM (#28790588)
It's ironic that Brave is growing.
Re:Mozilla to put ads in Firefox address bar suggestions by 1123581321 on Thursday October 07, 2021 @05:56AM (#28784273)
If Mozilla hired a better CEO with the money, I agree that’d justify paying the position more.
Re:Mozilla to put ads in Firefox address bar suggestions by craftinator on Thursday October 07, 2021 @08:41AM (#28785470)
It's ironic that the CEO is allowing ads in the search bar then.
Re:Mozilla to put ads in Firefox address bar suggestions by orangeoxidation on Thursday October 07, 2021 @09:04AM (#28785693)
> FF is scoring an own-goal here and eroding trust

Excactly them trying to find more sources of income is fine by me. The hiding it and the deceptive messaging is awful. "enhance and speed up your searching experience" - I'm sure it will.

Even the opt-in screen is an anti-pattern.

"Allow suggestions" or "customize". No "do not allow suggestions". On the first level.

This is the stuff I want (and in the past expected) Mozilla to fight, not to become.

Re:Mozilla to put ads in Firefox address bar suggestions by hdjjhhvvhga on Thursday October 07, 2021 @05:34AM (#28784094)
> Why not just tell it like it is.

Because the sad truth is every other company is doing exactly the same. We live in a world where the people who track you most will greet you with "we value your privacy".

Re:Mozilla to put ads in Firefox address bar suggestions by drdaeman on Thursday October 07, 2021 @05:37AM (#28784122)
Well, that is literally true - they assign monetary value to your private information. ;)
Re:Mozilla to put ads in Firefox address bar suggestions by soundnote on Thursday October 07, 2021 @08:14AM (#28785224)
Brave doesn't. "Sponsored images" and a huge subheading and toggle that say "Ads" speak pretty plain language.
Re:Mozilla to put ads in Firefox address bar suggestions by nonbirithm on Thursday October 07, 2021 @06:25AM (#28784457)
Having watched The Boys just an hour ago, I couldn't agree more. So much of that show is made up of language that conceals intent and how it is used to preserve one's public image and save face, and you can immediately tell when someone is actually willing to tell the truth instead of skirt around the actual issues.

The incentives aren't made clear and you're left with the gaps to fill leading up to how decisions like these got made at an executive level. Does Mozilla stand to lose favor with Google or someone else by trying to be more honest about what it's trying to accomplish, or avoid?

Mozilla does stand to lose a lot of favor with its core audience by trying to act corporate now of all times, with Firefox marketshare at an all-time low. And I have to wonder if these kind of statements were universally accepted by the people who are a part of the company, on the foundation or corporate side. Are there any Mozillians that believe that this is not Mozilla as people remember it? Would they be willing to express their thoughts, if so?

Re:Mozilla to put ads in Firefox address bar suggestions by adar on Thursday October 07, 2021 @07:25AM (#28784848)
I'm not quite sure scripted dialogue in a fictional TV show about murderous superheroes is the correct comparison for Mozilla putting ads in search results...
Re:Mozilla to put ads in Firefox address bar suggestions by oAlbe on Thursday October 07, 2021 @07:56AM (#28785071)
The comment you are replying to is referencing the language used in the statement made by Mozilla.

I hope it is not coming to you as news the fact that those corporate statements are scripted, likely much more heavily than a TV show.

Re:Mozilla to put ads in Firefox address bar suggestions by qwerty456127 on Thursday October 07, 2021 @06:30AM (#28784494)
Well, if Mozilla trusts someone - I feel curious. I would believe they have a chance to be better than others and my trust to them in fact goes from 0% to 25%.
Re:Mozilla to put ads in Firefox address bar suggestions by dsr_ on Thursday October 07, 2021 @06:57AM (#28784666)
i dunno. In my experience, when someone says "trust me" and simultaneously offers me money to do something that I know is wrong, that's a good time not to trust them.
Re:Mozilla to put ads in Firefox address bar suggestions by mblock on Thursday October 07, 2021 @08:22AM (#28785293)
Why are we shocked about marketing?
Re:Mozilla to put ads in Firefox address bar suggestions by denton-scratch on Thursday October 07, 2021 @09:15AM (#28785792)
Who is this "we"? Are you shocked?

Speaking for myself, I'm not shocked, nor even surprised, that marketers would like to get into my living-room and my bedroom. If Mozilla wants to facilitate that, then they become my enemy.

Marketers are going to do marketing, just as pigs roll in shit and rabbits breed. I'm not trying to stop the tide; but I'll sandbag my front-door, so the tide doesn't wash into my home. If Mozilla wants to try an end-run around my flood defences, Mozilla can be removed quite easily.

Mozilla execs seem increasingly the same as the execs at IANA. They don't have real customers or shareholders; they are not held to account. It astonishes me how much these greedy oafs get paid. They are removing value, not adding it.

Re:Mozilla to put ads in Firefox address bar suggestions by denton-scratch on Thursday October 07, 2021 @12:33PM (#28788619)
Reflecting further:

Wouldn't it be cool if we could get some of the products we use from companies that are structured so that they "serve their customers" and nobody else? Customers (i.e. users) would then have a veto on idiotic new "features" and infelicitous marketing partnerships.

If Mozilla had been such an organisation, then perhaps Firefox wouldn't have slid away from the top spot.

Re:Mozilla to put ads in Firefox address bar suggestions by pseudalopex on Thursday October 07, 2021 @09:08AM (#28785740)
Disappointment isn't shock. And criticism doesn't imply either.
Re:Mozilla to put ads in Firefox address bar suggestions by 2Gkashmiri on Thursday October 07, 2021 @05:36AM (#28784115)
the day before i asked here why does mozilla need a ceo and i was met with anger for even suggesting that. "https://news.ycombinator.com/item?id=28765685"

aged like milk i guess.