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Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by oblio on Friday April 23, 2021 @06:58AM (#26913361)
I don't know why you're being downvoted. A 5nm version of the AMD stuff should be reasonably close to the M1.

The main bottleneck is the production capacity, we badly need more manufacturers of high end chipsets.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by Grustaf on Friday April 23, 2021 @07:41AM (#26913670)
So a future hypothetical AMD processor could be as good as the M1, and that shows how M1 is just marketing hype?
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by afavour on Friday April 23, 2021 @07:47AM (#26913713)
I think the OP is saying that it could be a mistake to focus on the processor so much when it might turn out that worthy competition is just around the corner. Apple have ever focused on processor like this before, instead opting to focus on the whole product, fit and finish, etc. Which arguably still very few rival them on even today.
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by theshrike79 on Friday April 23, 2021 @08:15AM (#26913910)
Yes competitors may have worthy opponents to the M1 "just around the corner".

But do you think that Apple stopped innovating after releasing the M1 last year? Don't you think the M2 (or M1X whatever it's called) is well into design and prototyping at this point?

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by afavour on Friday April 23, 2021 @10:42AM (#26915228)
The broader point, I think, is that Apple has never really competed on specs before. Not meaningfully, anyway. They’ve competed on whole product. Competing on specs opens them up to new challenges.
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by theshrike79 on Friday April 23, 2021 @05:06PM (#26919196)
This is like people obsessing over the amount of RAM in iPhones.

Just because it matters on Android, which is a COMPLETELY different system, doesn't mean it matters as much on iOS.

Yes, it matters a bit when switching between multiple apps, but app suspend is handled in a completely different way on iOS than on Android.

Apples to Oranges.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by giantrobot on Friday April 23, 2021 @09:41AM (#26914664)
While the competition might have M1 competitors (perf/power) "just around the corner", Apple has the M1 out right now. You can go buy an M1 Mac today. If I need to wait until next quarter or the second half of the year to get an M1 competitor that doesn't help me much today.
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by rsynnott on Friday April 23, 2021 @02:09PM (#26917465)
> Apple have ever focused on processor like this before

Eh, I'm not sure that's true. They did with the original PPC, and also the G3 and G5.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by watersb on Friday April 23, 2021 @09:33PM (#26921401)
PowerPC was also IBM and Motorola.

It's difficult to compare the Apple Silicon versus PowerPC, because the new Apple hardware is far more ambitious, the whole platform. I would expect that the memory SSD controllers are to some degree licensed from other industry players. The CPU architecture is something else again. Issues eight instructions per clock -- per core. The M1 core design has more in common with IBM mainframe POWER9 than with a typical x86 core. It's remarkable to see this design ina low end consumer device. A mobile.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by jclardy on Friday April 23, 2021 @10:03AM (#26914892)
But by the time "just around the corner" happens, we will be comparing it to the M2.
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by danaris on Friday April 23, 2021 @07:57AM (#26913781)
This has always been the line people use against Apple, at least since the days when it was no longer credible to use the "beleaguered" line on them.

There have been just so many genuine tech news articles of the form, "Future Apple Competitor Product Beats Current, Widely Successful Apple Product".

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by naravara on Friday April 23, 2021 @10:02AM (#26914874)
> There have been just so many genuine tech news articles of the form, "Future Apple Competitor Product Beats Current, Widely Successful Apple Product".

It's the twin brother of all the "Currently, successful Apple product feature technically existed on [not-Apple] Product years ago (even though basically nobody used it)."

People read those articles and conclude it's all marketing hype but never ask themselves why it seems to happen again and again where simply checking off the box for having a specific feature never seems to actually lead to broad adoption. And if it truly is ONLY marketing hype leading to those ecosystem effects, then maybe you should start thinking of marketing hype as a feature?

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by KptMarchewa on Friday April 23, 2021 @08:21AM (#26913961)
It's only "future" because Apple strongarms the whole market with their market position buying whole 5nm TSMC capacity
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by runeks on Friday April 23, 2021 @08:35AM (#26914048)
By “strongarms” do you mean “places the highest bid”?
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by ludamad on Friday April 23, 2021 @09:00AM (#26914293)
A fist full of money is a strong arm isn't it?
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by gumby on Friday April 23, 2021 @09:11AM (#26914392)
> strongarms the whole market

I see what you did there. Really casting shade on Intel!

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by jkrems on Friday April 23, 2021 @10:25AM (#26915082)
> I don't know why you're being downvoted.

I can answer why _I_ downvoted the comment. It was this part:

> [...] it's really surprising to me how many eagerly lap up the angle Apple is pushing without much reflection, even on HN. Like the good old Apple hype days.

You can make a point without implying that anybody who doesn't agree with you is incompetent (the "Apple hype" meme is really stale).

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by jsmith45 on Friday April 23, 2021 @08:54AM (#26914247)
But let's say that a 5nm Ryzen comes out ahead for mobile usage. (But not necessarily by very much.)

Chips like the M1 (or ideally, something similar made available to other device manufacturers) is still really interesting. The ARM architecture can scale down better than x86/x64 can, allowing a device maker to hit low end performance targets with less cost than x86 chips can manage. For the low end, it also tends to provide better power consumption for a fixed performance target than the x86 offerings.

This makes M1 type chips really interesting for any manufacturer who want to make devices that span a huge scale of performance requirements, from slow kiosks performance range to the decent laptop range. All being the same ISA makes sharing firmware and applications across the lineup easier than having to switch to x86/x64 above some threshold.

It also does not hurt that M1 means that the really popular for development Apple devices are now running on ARM, which helps ensure that more software has been ported to (and/or tested on) ARM devices. ARM's weak memory model for example is something that can trip up a lot of software that tries to implement low lock algorithms, but whose designers were only familiar with the x86/x64 memory model.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by oblio on Friday April 23, 2021 @09:52AM (#26914766)
> This makes M1 type chips really interesting for any manufacturer who want to make devices that span a huge scale of performance requirements, from slow kiosks performance range to the decent laptop range.

This is purely theoretical. Apple will <<never>> sell its chips to other companies.

So if you were expecting Apple Silicon on its own to start a revolution, that's never going to happen.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by zerkten on Friday April 23, 2021 @10:52AM (#26915311)
The poster stated "M1 type chips". That is not setting an expectation that Apple will sell their chips.

Microsoft already have a Surface product with an ARM chip that didn't get updated in this round AFAIK. It already has solid ARM performance, but it's not as good as M1. It was let down with how well x86 emulation worked, but there seem to have been improvements including x64 support. If they focused on improvements with the chip design then they could see improvements along the lines of Apple. It's a question of whether the investment is made rather than whether it's possible.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by foobiekr on Friday April 23, 2021 @08:13PM (#26920800)
While a lot of the M1 advantage over Intel and AMD is process node, the advantage over the rest of the ARM and RISCV ecosystem is substantially more than that.

The team that built the M1 is a collection of top tier ASIC designers that came from several acquisitions, from PA Semi forward. The Qualcomms and Caviums and so on just aren't in the same league. Lord spare me another tarball of garbage and random kernel patches called an "SDK." They don't really have the same bench and don't pay top dollar and it shows.

It is unlikely that there will be an M1 equivalent from any of those guys. Intel? AMD? Absolutely.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by zucker42 on Friday April 23, 2021 @11:13AM (#26915540)
No other company has the volume to economically build on TSMC's leading node.
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by ragnarok451 on Friday April 23, 2021 @02:24PM (#26917592)
Honest question - why not?
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by cercatrova on Friday April 23, 2021 @03:35PM (#26918327)
Why would they? Apple likes vertical integration, it's not advantageous to them to sell off a differentiating part of their product, the hyped processor, so that others can use it, often competitors.

Back in the 90s, when Jobs was gone, Apple licensed its OS and almost went bankrupt as you could simply get a cheaper clone of Apple's computers with the OS on them. They won't repeat that mistake again.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by stjohnswarts on Friday April 23, 2021 @11:53AM (#26916015)
Not really in any other way than speculation. No one can use M1 tech unless they steal it. Sure they can build what they think are similar designs to it but they don't know if they're going down the right path. M1 isn't just another ARM design, it's solely done by apple.
Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by thehnguy on Friday April 23, 2021 @07:36AM (#26913627)
I think the issue with the comment is that it comes off as biased or distracting (regardless of the intent). The conversation is about Apple Silicon vs Intel, and then it veers off topic with discussion of Ryzen.

Also, saying that people are "lapping up" the Apple marketing suggests that it's more sizzle than steak. But it's completely undeniable that the A chips, and by extension, the M1 is a beast.

Re:Apple’s M1 Positioning Mocks the Entire x86 Business Model by paulcole on Friday April 23, 2021 @08:20AM (#26913949)
> A 5nm version of the AMD stuff should be reasonably close to the M1.

Reasonably close only counts in horseshoes and hand grenades. Until a 5nm version of the AMD stuff can run MacOS, there’s no point comparing the 2.

If the AMD stuff blows past the M1 (or the M-whatever), Apple’s marketing will turn on a dime.