> Ghana doesn't have all of the layers of industry necessary to support development and export of products i.e. there are no market buyers at any reasonable price.
Per the article, they literally control half of the world's cocoa. This means they get to define what "a reasonable price" is, as long as the rest of the world wants to keep its chocolate plentiful.
I'm not a politician or economist - but to me, it seems obvious the plan here is to bootstrap domestic cocoa processing industries, get the current exporters to sell cocoa to domestic producers, and export processed products (like chocolate). They're not going to just stop cultivating cocoa - being in control of half of the supply of raw materials for a highly prized product is their one big leverage on the international market.
As to not having the necessary industry base to pull it off - the question is, how fast can they build one? I'd guess a couple of years, if no foreign powers try to make it hard for them.
Agricultural luxury goods are one area where it’s hard to continually push a monopoly advantage.
That said, I think that if Ghana can take the short term repercussions, then the country will come out ahead. It can become to chocolate, what France is to wine. But that would require heavy marketing in order to change people’s perception about what kind of chocolate is most delicious.
So European companies setup plantations?
But yes, Swiss chocolate manufacturers have some options: a) setup a processing plant in Ghana, b) increase production somewhere else, c) reduce usage..
Maybe more.
The second question is: Is there any reason cocoa can't be grown elsewhere, or the second biggest producer can't increase production?
It may be possible to use artificial techniques to grow it elsewhere, but I'm assuming it's not economically viable or you get a product with worst quality in the end
Actually yes. The trend happening there is reminiscent of the spice trade. The UAE will stay afloat because of its massive externally invested wealth fund and Canada's liberal policy will keep the talent coming (although imo destroying the local population's affordability). But Saudi Arabia has a huge problem right now, since they squandered a lot of their oil wealth and are in no position to rely on immigrant growth - especially when native Saudis are not employable at all. I know for a fact that the UAE actually monitors intelligence in Saudi Arabia to make sure that a revolt or an insurgency doesn't happen there. OPEC annual meetings are literally a mercantilist exercise.
They only country that has been able to do what you're talking about successfully is Norway and maybe the US and Canada, which have much better institutions than anywhere in Africa and the Middle East.
Canada maybe not so much, but Saudi Arabia and the UAE? Yeah, and I think they understand that as well. If we have a fusion breakthrough next year, what will Saudi Arabia export besides Wahhabism?
https://www.theguardian.com/world/2020/apr/25/saudi-arabia-t...
However, plenty places still use corporal punishment, including Singapore:
I don't know the fine details of how chocolate is made, but a chocolate bar seems like a fairly straightforward industrial product. Why should it be made in somewhere as high-cost as Switzerland, if not just because of operational and brand-value momentum?
I do. It isn't, necessarily. Quality is becoming much more important now and makers of high quality chocolate are growing in market share. Like coffee, there is more demand for higher quality and less exploitative business models.
There is a significant demand for high quality cacao such that producers of chocolate are helping to develop the cacao industry in producing countries to move to a higher quality,less exploitative model.
I don't know for certain, but Ghana, and other African countries, may be staking their future on this model, which has been successful in Central and South America, rather than continuing to use egregiously exploitative labor to produce low quality of cacao to sell large quantities to companies like Nestle. More and more, the money is elsewhere.
This is just refusing to sell to Switzerland. High end chocolate companies are very interested in developing higher quality and more equitable cacao production in other countries, as there is a shortage of high quality cacao. I know the company I worked for has recently been buying cacao from Ghana, something that they did not previously do. Working with these kinds of producers is probably far more beneficial than continuing to work with companies mass producing chocolate.
If the government supports the development of a chocolate production industry, including support for cocoa exporters, then it has every chance of success.
And with the Casio profits, they could make a reasonable run at unseating Swiss chocolate in another century or so.
I think it's probably a much better plant to extract a good deal of wealth from the natural resource and invest it in other areas of higher value creation, even in the same vertical.
There's a good chance that Ghana's policies are needlessly constrained.
More obviously there are 100 things Ghana could do to improve living conditions in more obvious areas i.e. corruption etc..
Consider the immediate situation:
Ghana's exporters have just been banned from exporting. They are going to go out of business very soon.
Ghana doesn't have all of the layers of industry necessary to support development and export of products i.e. there are no market buyers at any reasonable price.
Result: collapse of the industry - unless somehow the Government of Ghana can artificially inflate prices and keep them alive for a very long time while domestic partners somehow magically are able to get off their feet.
This plan feels not very well conceived.
I'll bet something is lurking under the surface.