News for hackers. Stuff that matters.
Re:Volvo Trucks to launch full range of electric trucks in E... by stiray on Thursday November 05, 2020 @12:48PM (#25000251)
Actually I was quite surprised that those are ordinary trucks without superhero style exterior etc. I think that this is a recipe for success of electric vehicles (and they are hurting EV market on long run) - not that they look like from outer space (at hefty price mark) but comparable to prices of non-EV while driving on electricity.

What companies like Tesla do is driving the hype for the sake of stock market, which is wrong - the target should be users of vehicles and the purpose they were purposed for.

I would choose the Volvo over any newage design with huge waste of space for transport - they are meant to be a TRANSPORT vehicles not a design for driving to a shopping mall picking chicks (that dont care about transport vehicle anyway).

And Volvo did it right. Targeting purpose, targeting users and business. Congrats. Finally.

Re:Volvo Trucks to launch full range of electric trucks in E... by stoddur on Thursday November 05, 2020 @02:09PM (#25000963)
The weird exterior many electric cars have is to lower the drag coefficient to increase range. This is especially true for Semis as they have a notoriously bad drag coefficient. The range for the Volvo trucks could be up to 300 km as stated in the article, that is okay for some haul distances but you need serious charging infrastructure if you are going to be charging a Semi every 250 - 300 km. These trucks will probably need 0.8 - 1 MWh batteries.
Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @03:05PM (#25001462)
> The weird exterior many electric cars have is to lower the drag coefficient to increase range.

In Europe vehicle footprint is a big deal and for a box truck, minimizing vehicle footprint (and maximizing capacity) is likely more important than reducing drag. Particularly when you are looking at vehicles which will likely spend most of their time pushing 16+ tons and accelerating and decelerating to speeds around 30 MPH all day long.

> you need serious charging infrastructure if you are going to be charging a Semi every 250 - 300 km.

These trucks aren't designed for long haul/ cross country trips. There won't be charging every 250 km, they will go out, do their job, come home and park on a charger.

Re:Volvo Trucks to launch full range of electric trucks in E... by Gibbon1 on Thursday November 05, 2020 @03:19PM (#25001566)
About 15 years ago I rebuilt an old golf cart. What I learned was in the late 90's better motor controls lead to a resurgence of electric golf carts especially for fleets. In most use cases electric is better logistically. The electric ones just run and run and they don't require handling gasoline and oil. It's really quick for an employee to plug the golf carts in at night. Pain in the ass to run around with gas cans. Not to mention having to store fuel on site.

Reason conversion to electric happened earlier for golf carts was electric golf carts only have about 4-5kwh worth of batteries. Interestingly historically lead acid batteries are about $100-150 per kwr. Which is close to where automotive grade lion batteries are now.

So no surprise that delivery trucks are converting to electric. They have the exact some scenario going on.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @03:42PM (#25001755)
A friend of mine runs a business servicing fork-lifts and similar vehicles. Mostly old propane or diesel powered fork lifts. When people ask him for recommendations about replacing a dead machine, he recommends they go electric due to reliability. It's a bit counter to his self-interests because they do require a fraction of the maintenance.

He also owns several electric golf-carts he's tunes up for speed and light 4WD.

Re:Volvo Trucks to launch full range of electric trucks in E... by Gibbon1 on Friday November 06, 2020 @12:43PM (#25009471)
When the Prius came out I looked at the drive train and it seemed obvious that the transmission on those things should and appears to be very reliable. It's a planetary gear set and two electric motors.

Fixed gears and electric motors life spans are between 25,000 and 50,000 hours. Vs less than 10,000 hours for a piston engine.

Everything about cars is designed around that fact that the engine is shot after 200-250,000 miles. Would not surprise me if eventually the expected life of an EV will end up being 2 to 3 times longer.

Re:Volvo Trucks to launch full range of electric trucks in E... by jabl on Thursday November 05, 2020 @05:07PM (#25002595)
Footprint is at least partially due to regulations. EU regulations are much stricter with dimensions, whereas in the US the limit is more the weight.

Technical development might have some impact as well. I remember as a kid many trucks needing bigger engines (e.g. sand or concrete transport) had the cab-behind-engine layout, but nowadays those are more or less completely gone. Maybe turbochargers and intercoolers allowed a sufficiently powerful engine in the cab-above-engine layout?

Re:Volvo Trucks to launch full range of electric trucks in E... by Gwypaas on Friday November 06, 2020 @04:51AM (#25006434)
American trucks are actually lighter than European. 36 tons compared to 40 or 44 tons for most of Europe.

The entire Nordics allow 25m (83 ft) trucks up to 60 tons.

Re:Volvo Trucks to launch full range of electric trucks in E... by stoddur on Thursday November 05, 2020 @04:31PM (#25002206)
If that’s the case, they’ll make a single 300 km trip or day. I doubt that the business case for that is strong. With autonomous Semis on the horizon, the potential reduction in costs with the scaling of hauling in km / day will drive costs down. 300 km a day won’t be competitive in that space.

For a buyer of semis, the cost of running one is arguably the most important factor. Producers need to focus on $ / km and there range is quite important (as well as charging infrastructure)

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @05:05PM (#25002579)
> If that’s the case, they’ll make a single 300 km trip or day. I doubt that the business case for that is strong.

You might have heard of UPS? FedEx? Amazon? Maybe you've had a contractor work on your home or business?

All of these businesses operate on less than 180 miles round trips per day typically inside the US. In Europe distances tend to be even shorter.

Semis are by nature long haul. It's rare to see semis pulling 40 foot trailers through urban areas even in the US. Semis are usually limited to long haul or short haul freight from industrial or agricultural areas. The Volvo trucks are designed to operate locally and it's a huge market.

> For a buyer of semis, the cost of running one is arguably the most important factor.

There is definitely a market for semis—particularly in the US—but it's a vastly different market than what this targets.

Re:Volvo Trucks to launch full range of electric trucks in E... by nomad543 on Thursday November 05, 2020 @06:06PM (#25003086)
> All of these businesses operate on less than 180 miles round trips per day typically inside the US. In Europe distances tend to be even shorter.

Yes but you are referring to the small urban trucks used in last mile deliveries. The article mentions heavy duty trucks. Even in the last mile delivery case, a limited 300km range is a problem because that means the same truck cannot be shared by workers in following shifts. Or maybe operate autonomously 24/7.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @06:38PM (#25003318)
> Yes but you are referring to the small urban trucks used in last mile deliveries. The article mentions heavy duty trucks.

We don't have to guess. If you go to Volvo's site, you can see exactly what sort of trucks they are talking about. We're talking about:

=> "A two-axle truck with a gross vehicle weight up to 16 tonnes and an excellent working environment for the driver. Volvo Trucks can deliver complete vehicles for urban transport like deliveries."

AND

=> "A three-axle truck with a gross vehicle weight up to 27 tonnes and a comfortable working environment for the driver. Volvo Trucks can deliver complete vehicles for demanding types of urban transport like waste collection, light construction transports and deliveries."

https://www.volvotrucks.com/en-en/trucks/alternative-fuels/e...

> Even in the last mile delivery case, a limited 300km range is a problem because that means the same truck cannot be shared by workers in following shifts.

Pretty much all delivery companies have sub 12 hour routes which run during business hours and into the evening. There is very little demand for package delivery at 2am. Likewise, construction is a 9-5 sort of job. Garbage collection (which is specifically mentioned) is almost always a once/ per day route.

I'm sure there is demand for autonomous 24/7 vehicles out there, but there are also plenty of commercial vehicles which are parked over night as well.

Re:Volvo Trucks to launch full range of electric trucks in E... by gsnedders on Thursday November 05, 2020 @08:56PM (#25004131)
FWIW:

> => "A two-axle truck with a gross vehicle weight up to 16 tonnes and an excellent working environment for the driver. Volvo Trucks can deliver complete vehicles for urban transport like deliveries."

This is still significantly heavier than what most courier companies like FedEx and DHL use; within Europe most use Ford Transits and similar, which have a maximum gross weight of 3.5t (this is partly due to licensing; these vehicles can be driven on a normal "car" driving license).

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @09:27PM (#25004288)
I'm not entirely sure what you are saying here, that Volvo doesn't know what they are talking about? You'd think after decades in this industry Volvo knows who their target market is.

I don't live in Europe, but I'm inclined to take Volvo at face value on this.

Re:Volvo Trucks to launch full range of electric trucks in E... by garrettgrimsley on Thursday November 05, 2020 @10:12PM (#25004519)
You two appear to be talking past each other. When Volvo says deliveries they likely don't mean residential deliveries in the typical P700/P800/P1000/P1200 package cars that people associate with UPS, and the analogous models at FedEx. The two-axle Volvo truck is comparable to a Freightliner M2 106, a straight-truck, not a package car. And the Volvo truck has a maximum GVWR of 16 tonnes, the final configuration would be lower, and you could operate it without a CDL. The poster is correct about licensing requirements. I do not have a CDL, but I can drive the straight trucks and package cars because they are under the 26,000lbs GVWR limit in my state.
Re:Volvo Trucks to launch full range of electric trucks in E... by gsnedders on Friday November 06, 2020 @05:57PM (#25011934)
> The two-axle Volvo truck is comparable to a Freightliner M2 106, a straight-truck, not a package car. And the Volvo truck has a maximum GVWR of 16 tonnes, the final configuration would be lower, and you could operate it without a CDL. The poster is correct about licensing requirements. I do not have a CDL, but I can drive the straight trucks and package cars because they are under the 26,000lbs GVWR limit in my state.

Note that within the EU, in general "large goods vehicle" licenses cover everything over 3.5 tonnes, so these Volvo trucks are _well_ into that category. Package delivery companies avoid such large vehicles for last-mile deliveries.

But yes, two-axle trucks like what Volvo is proposing do of course see heavy usage for deliveries in commercial/industrial settings. Most smaller supermarkets are supplied by such trucks, for example, especially within cities (where loading bays are rare).

Re:Volvo Trucks to launch full range of electric trucks in E... by stoddur on Friday November 06, 2020 @02:57AM (#25005891)
Exactly. This is long haul trucking we are talking about, not the typical FedEx van.
Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Friday November 06, 2020 @03:17AM (#25005970)
You know I saw his post and I thought... hmm maybe he's right. Then you go and confirm that we aren't talking past each other. You just don't seem to get that there is indeed demand for this kind of truck for local use.

Again, look at Volvo's site. They understand this market, they've been in it for 50+ years.

Re:Volvo Trucks to launch full range of electric trucks in E... by garrettgrimsley on Friday November 06, 2020 @08:23PM (#25012581)
No, we're not talking about long haul trucking, which is done with tractors. To use an American example, the two-axle truck could be used for intra-city moving, like U-Haul. Speaking with my commercial customers, they also do their own intra-city deliveries of plumbing supplies and HVAC/appliances. Amazon runs two workers in a box truck for irregular packages. Furniture companies use box trucks for intra-city deliveries. Document shredding companies could use these trucks. Landscaping companies use trucks like the Isuzu NQR. Look around you at next time you're in a city and make a note of what trucks you see. That's what Volvo is targeting here
Re:Volvo Trucks to launch full range of electric trucks in E... by jabl on Friday November 06, 2020 @03:27AM (#25006008)
No. There's a large addressable market inbetween FedEx vans and long haul trucking. That's what these trucks are addressing.

Long haul trucking is still out of reach of batteries, it seems.

Re:Volvo Trucks to launch full range of electric trucks in E... by jabl on Friday November 06, 2020 @03:25AM (#25005996)
Deliveries as a segment is not exclusively UPS/DHL/etc. package delivery to end consumers. At least where I live there's plenty of small trucks doing deliveries from regional warehouses to various shops.
Re:Volvo Trucks to launch full range of electric trucks in E... by bayindirh on Thursday November 05, 2020 @04:57PM (#25002491)
> If that’s the case, they’ll make a single 300 km trip or day. I doubt that the business case for that is strong.

Europe is much denser when comapared to US. You can do a lot within 300KM in Europe. Volvo openly states that the trucks are "to be used for regional transport and urban construction operations in Europe".

The trucks in question and the possible range is very well suited to this kind of operation.

Also, there's another important factor: Noise. Some European countries are more sensitive to noise than others. The Netherlands and Sweden comes to my mind.

These trucks will be a huge win on that front because a 44 tonne truck is not exactly silent, especially under load.

Re:Volvo Trucks to launch full range of electric trucks in E... by stoddur on Friday November 06, 2020 @02:54AM (#25005878)
I live in Norway and I can tell you, 300 km will not suffice. The thing is, when you have other trucks on the market with more range (e.g. Tesla-Semi), and likely, much better charging infrastructure, why would you go with Volvo?

Volvo has a way to go if they want to compete in this market.

Noise wont have any effect as it is not government regulated. A buyer of Semis wont think twice about noice if $ / km is lower.

Re:Volvo Trucks to launch full range of electric trucks in E... by bash-j on Thursday November 05, 2020 @08:32PM (#25003985)
Semis are used to for DC to store within urban areas. With groceries, the trucks are usually plugged into an electrical outlet while parked to keep the refrigerator running and saving fuel. So it seems the infrastructure is already in place for those applications.
Re:Volvo Trucks to launch full range of electric trucks in E... by nickff on Thursday November 05, 2020 @03:33PM (#25001686)
A large part of the distinctive EV design is to increase their value for signalling. There has been at least one study where they compared Prius sales to Honda (Civic?) Hybrid sales by geographical area, and correlated it with politics. In more 'green' areas, the Priuses sold much better, whereas in other areas, both cars had similar sales. The take-away was to make the hybrids and EVs look different, to encourage conspicuous consumption.

There have been many very aerodynamic conventionally contoured gasoline powered cars, including one of my favorites, the Mazda MX-6 Mystere.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @03:51PM (#25001822)
> A large part of the distinctive EV design is to increase their value for signalling.

I've heard this too, but while Chevy and Nissan went the exotic route, every Tesla so far has been fairly normal looking. There were nice-things on them like the gull-wing doors and the handles on the Model S, but those were contained in a traditional design.

The CyberTruck will obviously break that mold, but I suspect that much of the look of the CyberTruck is to keep costs down and efficiency up. It is extremely difficult to make a traditional pickup truck efficient.

Re:Volvo Trucks to launch full range of electric trucks in E... by nickff on Thursday November 05, 2020 @03:56PM (#25001871)
Tesla is conventionally configured, with a number of EV design cues, such as the door handles on the Model S, the lack of a real grill on any car, etc. Tesla also has the advantage that its logo is known to signify 'EV'.
Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @04:57PM (#25002492)
The original Tesla Model S had a grill. Also, their name and logo weren't known when the Model S was launched, it is now, but it wasn't when they launched. Tesla wanted their vehicles to be "Normal" looking. If there was any signaling going on, putting a token grill on a car which doesn't need one was signaling this is a normal car. It was only after Tesla had built up a strong enough brand and reputation that they removed the needless grill on the trunk.

The door handles are not an EV design cue at all. They are only on 2 Teslas and no other EVs. They are meant to look and feel luxurious and futuristic and would not be out-of-place on any higher end car. Like the gull-wing doors, I suspect they were done that way because Musk thought they would look cool.

Re:Volvo Trucks to launch full range of electric trucks in E... by kevin_thibedeau on Thursday November 05, 2020 @07:43PM (#25003726)
The cybertruck is so that Musk can gallivant around Black Rock and upstage the other vehicles.
Re:Volvo Trucks to launch full range of electric trucks in E... by throwaway0a5e on Thursday November 05, 2020 @06:49PM (#25003391)
Nissan is for the poors. Chevy is for hicks.

Or at least that's how the stereotypes go. Fancy styling didn't work for them for the same reason that Hyundai is having a hard time convincing people Genesis is actually a luxury brand. Buying something as a signal doesn't work very well when the signal is conflicting.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @01:03PM (#25000421)
> I would choose the Volvo over any newage design with huge waste of space for transport - they are meant to be a TRANSPORT vehicles not a design for driving to a shopping mall picking chicks (that dont care about transport vehicle anyway).

I would choose whichever makes sense for my business. Without pricing and reliability numbers, it's impossible to know which that might be.

The closest vehicle in Tesla's garage to this is the Tesla Cybertruck which looks bizarre, but is about $20,000 less than the nearest announced competitor. If Tesla launched a butt ugly Cybervan which was similarly functional and cost effective, you can bet it would be popular with the class of buyer who are shopping for e-Vans.

Right now I'm eyeballing the Cybertruck personally, in spite of it's appearance. Spending $20k to get a more traditional looking truck just doesn't make sense to me. The only concern I have is whether those high truck bed walls will screw things up.

Re:Volvo Trucks to launch full range of electric trucks in E... by rad_gruchalski on Thursday November 05, 2020 @02:00PM (#25000877)
> The closest vehicle in Tesla's garage to this is the Tesla Cybertruck which looks bizarre, but is about $20,000 less than the nearest announced competitor.

No, Cybertruck is competing with stuff like Ford F150. Volvo FH is a commercial truck. The nearest thing is the Tesla Semi.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @02:49PM (#25001303)
The Tesla Semi doesn't have any announced pricing or an availability date so it's impossible to get an idea of how competitive price-wise it might be. This is the big problem with comparing future products.

Tesla has also hinted at a passenger van eventually... but again no date, no details.

Re:Volvo Trucks to launch full range of electric trucks in E... by kjksf on Thursday November 05, 2020 @07:01PM (#25003460)
Tesla semi costs $150k for 300 mile range and $180k for 500 mile range. https://www.tesla.com/semi

Production starts sometime in 2021 with scale production probably in 2022.

Production of Semi was supposed to start this year. According to Musk it was delayed because Tesla is still starved for batteries (a single semi consumes the same amount of cells as 10-20 Model 3 cars)

Cell bottleneck will be solved with the new battery production system recently demonstrated at battery day.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Friday November 06, 2020 @01:45AM (#25005536)
Thanks, for some reason I thought it was still a concept project and didn't chase details down. I forget entirely that they'd done a full unveil which inevitably (for Tesla) includes price announcements and pre-orders.
Re:Volvo Trucks to launch full range of electric trucks in E... by rad_gruchalski on Thursday November 05, 2020 @02:56PM (#25001374)
From the size and purpose, the Semi would be what an FH truck is.

Tesla hints many things. They need to figure out their supply chain. Commercial fleets require maintenance and spare parts.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @03:10PM (#25001499)
> Commercial fleets require maintenance and spare parts.

Yep. But this is mitigated a bit by the fact that EVs tend to require massively less maintenance and spare parts.

From what I've seen, Tesla does not do service really well and that's something they will have to get down if they are going to get into commercial vehicles. Even if Tesla trucks require vastly less ongoing service, they need to have that service be good. I've heard of Tesla owners having to wait several weeks for parts, for a commercial vehicle that's a no-go.

Re:Volvo Trucks to launch full range of electric trucks in E... by jacquesm on Thursday November 05, 2020 @05:02PM (#25002545)
Running gear wear on trucks is where the costs are, and an engine rebuild every 200K-750 K km depending on how they are used (local routes vs long haul).

EVs should have a substantial advantage over trucks in the brake wear department, battery overhaul costs will match or possibly be lower than the engine overhaul costs.

Put it all together and for short haul trips EVs should have an advantage and for the longer haul they are as yet impractical. Keep in mind that a 1000 liter fuel reserve is a substantial amount of energy for relatively little weight disadvantage on a vehicle that already weighs 8 tons, the equivalent in batteries weighs many times more. Some of this weight disadvantage will be compensated by regenerative braking, with a diesel vehicle that energy is converted to waste heat every time the vehicle comes to a stop.

So, overall, I think short haul EV trucks will have the edge soon, long haul it likely will be diesel for quite a while to come.

Re:Volvo Trucks to launch full range of electric trucks in E... by maxdo on Thursday November 05, 2020 @08:08PM (#25003864)
they working on that heavily right now, opening hundreds of new service centers, build a presence in europe, china, east cost+ central. They doing everything right in terms of that, and they moving fast. Tesla semi will be a major hit , but the form factor is not limited to that, volvo will get their share. To be a real #1 manufacture tesla need at least 5-6 different size models, including 2 vans , small cheap car, bigger suv for family mid size truck, a bus.
Re:Volvo Trucks to launch full range of electric trucks in E... by itsoktocry on Thursday November 05, 2020 @01:47PM (#25000761)
>but is about $20,000 less than the nearest announced competitor.

Tesla has a history of claiming their products will be cheaper than they turn out to be. Pretty big claim to say it's cheaper when, as of now, they haven't produced or sold a single truck. I guess it works though, because every time a competitor puts an EV truck out there, someone inevitably claims that the Cybertruck is cheaper.

Re:Volvo Trucks to launch full range of electric trucks in E... by mjamesaustin on Thursday November 05, 2020 @02:30PM (#25001148)
They announced the Model 3 at $35,000 in 2016. The price for the standard range model on their website has fluctuated between $37,000 and $40,000 since then, and it's currently $38,000 including significantly improved specs compared to the 2016 announcement.

If the Cybertruck also ends up 15% more expensive than the original advertised price, it'll still cost dramatically less than any competitor.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @03:33PM (#25001683)
> Pretty big claim to say it's cheaper when, as of now, they haven't produced or sold a single truck.

They've taken pre-orders and accepted cash, it's a contract. Tesla will sell those trucks for the announced prices.

Even using $38k as the base price of the Model 3[1], it is still a good value compared to competing electric vehicles which tend to have much lower ranges, slower charging networks, and worse performance. The Model Y competitors are also generally more expensive and have lower ranges.

They are still a bit pricy compared to non-EVs, but compared to other EVs, Teslas are not priced at a premium. If you value performance, the gap is even more significant.

> I guess it works though, because every time a competitor puts an EV truck out there, someone inevitably claims that the Cybertruck is cheaper.

It works because as I mention above, Tesla has a track record of delivering decent value. It is extremely fair to say Tesla vehicles are often behind schedule, but their pricing (again compared to other EVs) is usually extremely competitive.

[1] It was possible for quite a while to get a Model 3 for $35k, it was just a little tricky without a pre-order.

Re:Volvo Trucks to launch full range of electric trucks in E... by maxdo on Thursday November 05, 2020 @08:11PM (#25003879)
model 3 destroyed nissan leaf, which is currently at $32k if you comare leaf and model 3, oh well, not even comparable
Re:Volvo Trucks to launch full range of electric trucks in E... by johanneskanybal on Thursday November 05, 2020 @01:46PM (#25000753)
This article is about commercial trucks which I imagine would be 10x in cost of cybertruck.
Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @02:57PM (#25001385)
It is—as I suggest above—the closest thing Tesla has to a shipping product which competes here.

Tesla will have at least some commercial trucks. Whether they will compete directly with this or not remains to be seen. I suspect if they do, they will be price competitive for reasons in my post above.

Re:Volvo Trucks to launch full range of electric trucks in E... by phaemon on Thursday November 05, 2020 @01:21PM (#25000551)
I like the look of the Cybertruck. It's like the truck Automan would drive!
Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @01:32PM (#25000640)
I was probably a bit unfair to the CyberTruck. The big thing for me personally is I'm not flamboyant by nature. Once the Cybertruck becomes more commonplace I'll get over it. It certainly didn't stop me from pre-ordering.
Re:Volvo Trucks to launch full range of electric trucks in E... by stoddur on Thursday November 05, 2020 @02:04PM (#25000932)
The Cybertruck will be a beast to see on the road. I love the look.
Re:Volvo Trucks to launch full range of electric trucks in E... by jamiek88 on Thursday November 05, 2020 @02:48PM (#25001301)
It’s a marmite look. Either love it or hate it!

Personally I hate marmite but love the truck!

Re:Volvo Trucks to launch full range of electric trucks in E... by durandal1 on Thursday November 05, 2020 @01:31PM (#25000630)
Europe also have much stricter total length requirements for trucks, which is why the more square trucks are preferred to maximize space-per-meter of length.
Re:Volvo Trucks to launch full range of electric trucks in E... by athenot on Thursday November 05, 2020 @02:38PM (#25001211)
The quirky design served a purpose. It helped target early adopters in a market.

I had 2 Nissan LEAF from 2013-2018 and was keenly aware that I was enjoying a piece of the future. Part of the experience was simply revolutionary: quietness, no gas station, amazing torque.

At the same time, being an early adopter had a steep cost: limited range, limited charging options outside of home. (As it turned out, that cost turned out to be less steep than perceived, and simple planning made it pretty much a non-issue.)

This is obviously a generalization and there are exceptions but there seems to be a large overlap between those willing to have a radically different product that comes with severe drawbacks, and those who enjoy the quirkyness of it. And yes: the status (even if it's a subconscious thing for most people).

It's worth noting that the 2019 Nissan LEAF was redesigned to look like regular cars, just as its battery doubled in capacity (tripled if you compare from the first models). It signaled that it was no longer cutting edge and ready for mainstream. Anecdotally, tax agencies agreed as most tax incentives were either dropped or severely reduced around that time.

Re:Volvo Trucks to launch full range of electric trucks in E... by ogre_codes on Thursday November 05, 2020 @03:44PM (#25001770)
Notably, Tesla didn't really go this route until the CyberTruck. The Model S and X are both quite normal looking. The Model 3 and Y as well. If they didn't have the smooth grill-free face, you'd never know they were electric.
Re:Volvo Trucks to launch full range of electric trucks in E... by maxdo on Thursday November 05, 2020 @08:13PM (#25003889)
try tesla it's almost the same $32k with $37k, huge difference :)
Re:Volvo Trucks to launch full range of electric trucks in E... by dehrmann on Thursday November 05, 2020 @01:08PM (#25000452)
> Actually I was quite surprised that those are ordinary trucks without superhero style exterior etc.

It's part of Scandinavian culture and its aesthetic.

https://en.wikipedia.org/wiki/Law_of_Jante

Re:Volvo Trucks to launch full range of electric trucks in E... by jacobush on Thursday November 05, 2020 @01:17PM (#25000531)
That’s downselling Scandinavian aesthetics or upselling the law of Dante.

Maybe.

Re:Volvo Trucks to launch full range of electric trucks in E... by justapassenger on Thursday November 05, 2020 @02:20PM (#25001061)
> What companies like Tesla do is driving the hype for the sake of stock market, which is wrong - the target should be users of vehicles and the purpose they were purposed for.

Tesla used to do that - Model S or Model 3 follow that idea. And that was big part of their success - cars, that look like cars (remember all fugly EVs in 2010s?), with few quirks here and there, but nothing out of ordinary. But as a company, they depart from this idea with things like cybertruck, and are focusing more on hype over last few years.

Re:Volvo Trucks to launch full range of electric trucks in E... by mulmen on Thursday November 05, 2020 @01:51PM (#25000802)
Volvo didn’t do it first though. The approach at Tesla has always been to make a competitive electric vehicle market. They did that. Musk has even said he doesn’t care if Tesla fails as long as it gets automakers to build electric vehicles. Teslas success shows automakers it is possible. Tesla has already succeeded in its original mission.
Re:Volvo Trucks to launch full range of electric trucks in E... by mikestew on Thursday November 05, 2020 @02:58PM (#25001396)
Volvo didn’t do it first though.

Tesla wasn’t the first with production BEVs, either. Or first with any kind of EV, production or not. Companies built them anyway.

Re:Volvo Trucks to launch full range of electric trucks in E... by mulmen on Thursday November 05, 2020 @05:27PM (#25002782)
No but as I said, Musk's mission with Tesla was to make BEVs widely available. Tesla may never be able to make a cheap BEV but they have grown the market and driven economies of scale that allow others to make competitive BEVs.
Re:Volvo Trucks to launch full range of electric trucks in E... by nfin on Thursday November 05, 2020 @01:07PM (#25000449)
I am not sure if I get your main point, but since your talking about Tesla and exterior looks, I think that it shouldn't be forgotten or overlooked, that Tesla truck is planned to have an amazing drag coefficient:

"The Tesla Semi’s drag coefficient of 0.36 is lower than today’s trucks at 0.65 to 0.7, and even lower than the Bugatti Chiron at 0.38, one of the world’s fastest sports cars" [1].

Objects with good drag coefficients are usually good looking, or are not hard to make good looking (while not so true for the other way around).

[1]: https://www.machinedesign.com/mechanical-motion-systems/arti...

Re:Volvo Trucks to launch full range of electric trucks in E... by MagnumOpus on Thursday November 05, 2020 @01:30PM (#25000622)
It's odd to compare the drag of a truck with huge frontal cross-section and zero downforce with that of a supercar that has a tiny cross section but large drag coefficient to create downforce. An F1 car would have an even higher coefficient of 1.0...

Compare it to a normal car instead, and it's the equivalent of an old Chevy Tahoe and far worse than normal saloon cars which are typically at 0.29ish.

Re:Volvo Trucks to launch full range of electric trucks in E... by elevenoh on Thursday November 05, 2020 @09:23PM (#25004267)
>What companies like Tesla do is driving the hype for the sake of stock market

That's extremely reductive & vague.

The #1 design consideration for teslas is safety.

Re:Volvo Trucks to launch full range of electric trucks in E... by johanneskanybal on Thursday November 05, 2020 @01:47PM (#25000765)
In my book (and garage) they always get it right.