They announced the Model 3 at $35,000 in 2016. The price for the standard range model on their website has fluctuated between $37,000 and $40,000 since then, and it's currently $38,000 including significantly improved specs compared to the 2016 announcement.

If the Cybertruck also ends up 15% more expensive than the original advertised price, it'll still cost dramatically less than any competitor.