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Re:ByteDance investors value TikTok at $50B in takeover bid by alehul on Wednesday July 29, 2020 @09:42AM (#23986540)
Many are suggesting that TikTok would be overvalued at $50B.

If that's the case, do you believe FB is overvalued at $662B? Instagram, as of 2018, was estimated to be worth around $100B on its own (with about 1b MAUs, versus TikTok's 800m).

TikTok seems at least equally addictive, and its algorithm does a fantastic job at quickly showing good content that matches your interests.

Re:ByteDance investors value TikTok at $50B in takeover bid by paulpauper on Wednesday July 29, 2020 @10:26AM (#23987010)
At this point, give how wrong over the past decade pundits have been about Tesla, Uber, Facebook, Shopify, Amazon (and many others), I am inclined to discount/ignore any prediction of a rapidly-growing consumer tech or app company being a bubble. These pundits have a horrible track record of predicting this sort of stuff. A common thread for why these forecasts tend to be so bad is, such pundits ignore the growth of free cash flow and operating profit margins, erroneously lumping one-time expenses as being the same as a recurring cost. Yes, they can both make a company lose money, but a company that does not incur recurring advertising and other expenses is in a much better position than a company that loses money on every sale/user-acquisition and tries to make it up on scale. This was the problem with Groupon and also Fab. They advertised heavily on Facebook in 2010-2011, paying way more in recurring costs to acquire users then they could ever hope to recoup from sales. If you are paying $1-2/click (Facebook ads are expensive, especially for US adult traffic) and given all the click fraud and fake likes, maybe only 1/50-1/100 convert, if you cannot extract at least $100 of value from each user, you die.
Re:ByteDance investors value TikTok at $50B in takeover bid by freehunter on Wednesday July 29, 2020 @03:01PM (#23990389)
A bear would say those pundits have been wrong so far and will eventually be proven right.

Is there any real reason why Tesla should be worth more than the rest of the US auto industry combined? Can Uber ever actually turn enough profit to justify their valuation? At what point does Amazon stop growing and their PE ratio start mattering?

Right now investors seem to believe that these companies have a very bright future ahead of them. Some of these companies have had “a very bright future” for over 20 years now. Some of these companies have very bright futures even though they’re only supported by investors and have never made any money of their own. Uber, for example, lost $8.5b in 2019 and are surely going to lose a ton this year too.

In the long run, how many SV unicorns and traditional companies pretending they’re tech companies will actually prove their valuation was right? A bear would say very few.

Re:ByteDance investors value TikTok at $50B in takeover bid by thephyber on Wednesday July 29, 2020 @08:54PM (#23993226)
> Is there any real reason why Tesla should be worth more than the rest of the US auto industry combined?

I think this is like asking "Should Amazon be worth more than all e-tailers combined?" circa 2009. Both of their businesses are growing in tangential directions to their core business. In just about 5 years, AWS turned from some "nice supplemental income" to becoming the company's new core product.

The Tesla bulls are betting that Tesla's energy collection and storage products will grow to eclipse their car business and take advantage of the economy of scale of the GigaFactories. The bears are only looking at Tesla as a niche car company.

Re:ByteDance investors value TikTok at $50B in takeover bid by paulpauper on Wednesday July 29, 2020 @04:35PM (#23991299)
If Amazon stock fell to the price when pundits were calling it a bubble back in 2010-2014 and earlier, it would actually be undervalued. Earnings are surging along with the stock price. The same will probably be the case with Tesla.
Re:ByteDance investors value TikTok at $50B in takeover bid by viscanti on Wednesday July 29, 2020 @03:49PM (#23990853)
Sure. If valuations continue to go up forever, at some point they're over valued. The point was that those predictions have been silly in retrospect.

DHH had a widely shared post where he said FB wasn't worth $33B+ and it could never be. He was clearly wrong (off by an order of magnitude). Eventually there will be some overvalued companies (WeWork before the valuation plummeted might be a good example). But given how many bear predictions have turned out to be really wrong, it's good to be skeptical of similar arguments going forward (they won't always been wrong, but some have been spectacularly wrong).

Re:ByteDance investors value TikTok at $50B in takeover bid by tashoecraft on Wednesday July 29, 2020 @10:54AM (#23987317)
Fab at least grew so fast and did an absolutely terrible job at it. Invested in warehousing and competing with Amazon in terms of options and delivery. Money was treated as endless, each employee was given a membership to Equinox for example, ~200/month per employee, let alone all the other mindless expenses. Young employees were given free reign to buy whatever they thought would sell, which lead to massive stockpiles of crap they had to sell away. I bet Fab would have been successful if it was managed in any type of coherent way.
Re:ByteDance investors value TikTok at $50B in takeover bid by xapata on Wednesday July 29, 2020 @01:42PM (#23989522)
> would have been successful

Fab could have been successful as a not-so-large company, but it wanted to be Amazon.

Re:ByteDance investors value TikTok at $50B in takeover bid by reaperducer on Wednesday July 29, 2020 @10:42AM (#23987165)
All of that is only true if you only look at the successes, such as those you’ve illustrated.

For every pundit-bashed unicorn, there are tens of thousands of times the pundits got it right.

Re:ByteDance investors value TikTok at $50B in takeover bid by cambalache on Wednesday July 29, 2020 @12:44PM (#23988783)
What is the last app with 800mm users for which the pundits correctly predicted its demise?
Re:ByteDance investors value TikTok at $50B in takeover bid by rtx on Wednesday July 29, 2020 @04:56PM (#23991512)
It recently lost half its users.
Re:ByteDance investors value TikTok at $50B in takeover bid by paulpauper on Wednesday July 29, 2020 @10:47AM (#23987232)
look at all the articles since 2010 or so about Amazon and Tesla being bubbles. Or before that, articles in 2007-2010 about Facebook being Myspace. Or about Uber dying due to debt (this was in 2014-2016). These are the companies pundits write the most about ,and have been wrong. Yeah, many unicorns do fail or get acquired for sub-billion, but pundits seldom if ever write about them, except when they fail. The media wrote way more articles about Uber being a bubble than Fab, even though Fab died and Uber is doing well and worth >$40 billion .
Re:ByteDance investors value TikTok at $50B in takeover bid by buran77 on Wednesday July 29, 2020 @10:55AM (#23987326)
The obvious difference is that none of those examples had the US government as an adversary. In such cases it's hard to evaluate any product or service based on its merits but rather based on which side of the political games they fall on. It is in the US's general best interest for Uber or Tesla to succeed, no so for TikTok, quite the opposite actually.
Re:ByteDance investors value TikTok at $50B in takeover bid by fragmede on Wednesday July 29, 2020 @12:49PM (#23988833)
Casually lumping all pundits together as if they talk with a single voice is as claiming HN commenters all speak with a single voice.
Re:ByteDance investors value TikTok at $50B in takeover bid by chillacy on Wednesday July 29, 2020 @02:10PM (#23989814)
There's an often-shared image of the excitement of a technology looking like a V shape, with a valley of disappointment following a big media hype. I wonder if that's why the Bill Gates quote rings so true: "Most people overestimate what they can do in one year and underestimate what they can do in ten years"
Re:ByteDance investors value TikTok at $50B in takeover bid by cosmodisk on Wednesday July 29, 2020 @12:32PM (#23988625)
Tesla will carry on for the next few years,until all the major manufacturers will get to the point,where making electric becomes a new norm. At that point Tesla may become no more than Dachia or Kia.
Re:ByteDance investors value TikTok at $50B in takeover bid by krustyburger on Wednesday July 29, 2020 @12:52PM (#23988867)
The narrative from Tesla bears continues to shift into the future as it outperforms their predictions. Wasn’t the company supposed to have been sidelined many times by now?
Re:ByteDance investors value TikTok at $50B in takeover bid by askafriend on Wednesday July 29, 2020 @01:34PM (#23989429)
And when that doesn't happen, you'll come up with your next theory. The goal posts will keep moving until one day you'll run out of things to say and the company is a behemoth capturing a percentage of all car sales (not just electric).

That's been the dynamic with Tesla since the company was started.

Re:ByteDance investors value TikTok at $50B in takeover bid by cosmodisk on Wednesday July 29, 2020 @05:16PM (#23991695)
Personally I couldn't care less whether they succeed or not. I'm not blind either and I'm fully aware how big a flame they put under the industry's ass and how everyone started working on similar projects. All that aside, I still think that they will be facing huge competition from other manufacturers once they are fully on board with electric models. Who knows, maybe Tesla will drive fast enough and will be no.1 manufacturer in 10 years time,I don't have crystal ball for that. It is, however, dangerous to ride on positive news only, disregarding any other opinion if it doesn't match yours.
Re:ByteDance investors value TikTok at $50B in takeover bid by askafriend on Wednesday July 29, 2020 @10:26PM (#23993793)
I don't disagree with anything you said there! In fact I agree with your measured take. I only wanted to push back against this part from your original comment:

> At that point Tesla may become no more than Dachia or Kia.

The future is already here, and it requires these old car companies (Ford, GM, etc) to not only become electric car companies, but also become computer hardware and software companies. Many many manufacturers will fold in the coming years or be absorbed by larger conglomerates because they simply won't be able to compete on these vectors.

The advantages/efficiencies these old car companies have spent decades building are being rendered irrelevant. And that's the real problem for them. The risk isn't that they can't compete, the risk is that whatever they put out is irrelevant. Think iPhone v. Blackberry.

It's not just about making a new type of car. It's about building a new kind of company entirely.

The worst case scenario is Tesla gets acquired for a godly sum of money - not that it goes under or becomes the next Kia. Tesla's battery production capacity very well makes the company one of national strategic interest.

Re:ByteDance investors value TikTok at $50B in takeover bid by samfisher83 on Wednesday July 29, 2020 @01:33PM (#23989427)
Please don't don't put facebook in the same category as Tesla, uber, shopify, etc. They generate an enormous amount of free cash flow. Without AWS even Amazon isn't generating much free cash flow.
Re:ByteDance investors value TikTok at $50B in takeover bid by Firebrand on Wednesday July 29, 2020 @10:21AM (#23986948)
It’s been reported Facebook has been offering exclusivity contracts to some of TikTok’s most followed personalities for its new competitor, Reels. It reminds me of Microsoft’s streaming platform giving millions to Ninja and Shroud only to close it down months later.

TikTok has been very good at focusing on new content discovery first when you open the app, making you swipe left to see the people you follow second—this is the opposite of Instagram. If Facebook does manage to pull people like Charli D’Amelio and Addison Rae to Reels and makes them more prominent, it would really be interesting to see two different philosophies compete against each other.

Re:ByteDance investors value TikTok at $50B in takeover bid by lightroast123 on Wednesday July 29, 2020 @10:48AM (#23987241)
I feel that new personalities would just take their places given TikTok's would just push different videos should some leave. Since the magic of TikTok is the "for you" page, if reels does not replicate well then it may not take away a significant share. While instagram stories hampered growth from snap, they've also seemed to have some failures ex. competing against twitch. There were some tournaments hosted on the fb gaming platform but it seems like many of them have returned to twitch.
Re:ByteDance investors value TikTok at $50B in takeover bid by kozhevnikov on Wednesday July 29, 2020 @11:34AM (#23987785)
Have there been any major Facebook flops? They seem to be very successful in acquiring (WhatsApp, Instagram) and diversifying (Facebook Messenger, Instagram Stories) the next social thing. They are no Yahoo or, on occasion, Microsoft.
Re:ByteDance investors value TikTok at $50B in takeover bid by Firebrand on Wednesday July 29, 2020 @12:50PM (#23988852)
Maybe not a major flop, but Facebook’s original TikTok competitor, Lasso, was shut down. They tried to go after the Musical.ly half of TikTok’s user base that likes dancing to music.

https://techcrunch.com/2020/07/01/lasso-facebook-tiktok-shut...

Re:ByteDance investors value TikTok at $50B in takeover bid by cosmodisk on Wednesday July 29, 2020 @12:21PM (#23988507)
Facebook are smart. They are well aware of the changes in the social network sphere and the fact that pretty much every single platform at some point starts loosing customer base because they move on to the new ones. So as long as Facebook keeps buying the ones whilst pulling billions in progress, they are fine.
Re:ByteDance investors value TikTok at $50B in takeover bid by hibern8 on Wednesday July 29, 2020 @11:42AM (#23987918)
Moments, Poke, Camera are a few. Local could be huge if they had the right strategy.
Re:ByteDance investors value TikTok at $50B in takeover bid by eganist on Wednesday July 29, 2020 @12:15PM (#23988421)
Facebook keeps putting this bizarre emphasis on stamping their brand on everything they come up with to keep their brandname relevant.

Sounds more like Facebook should restructure as a holding company and keep creating independent concepts to see what succeeds, but keeping the Facebook name is likely an ego-driven decision.

Re:ByteDance investors value TikTok at $50B in takeover bid by hibern8 on Wednesday July 29, 2020 @04:51PM (#23991475)
When they sponsored ‘The Last Dance’ on ESPN, they referred to themselves as The Facebook Company. I thought that was interesting.
Re:ByteDance investors value TikTok at $50B in takeover bid by rattray on Wednesday July 29, 2020 @09:52AM (#23986650)
In my personal experience, Instagram ads are shockingly good (they often hit me with something that I actually want) and Tiktok ads shockingly bad (I've never seen one I didn't swipe through immediately).

Obviously Tiktok and their advertisers will be doing a lot of work on this, and they've only just begun, but I really wonder about the efficacy of the medium for ads. It seems like a much more difficult forum for that. Even youtube ads I've heard are often cheaper than fb/google ads, perhaps because the video format is so challenging for advertisers to get right (plus it's expensive to produce good creative).

Re:ByteDance investors value TikTok at $50B in takeover bid by paulpauper on Wednesday July 29, 2020 @10:10AM (#23986842)
It depends how you count a user interaction. YouTube ads are pay per view. A view is defined as someone watching the ad for 30 second or longer, at which point the advertiser gets billed for a view (around 10 cents or so). However, only a small % of these views lead to a click to the advertiser's website. So although the PPV is lower than contextual CPC, it is about the same when one compares actual traffic to the website.
Re:ByteDance investors value TikTok at $50B in takeover bid by patrickaljord on Wednesday July 29, 2020 @01:23PM (#23989282)
Instagram ads are better but TikTok is way more entertaining to me. I almost always get a chuckle or even a laugh every time I use TikTok, last time I opened Instagram all I got was boring food pictures, pictures of dogs and a friend's family picture...
Re:ByteDance investors value TikTok at $50B in takeover bid by rattray on Wednesday July 29, 2020 @04:01PM (#23990943)
I agree completely – and I wonder if it's part of the problem. If an advertiser on TikTok doesn't entertain me, I'm swiping. Whereas on Instagram, I'm more willing to look at some pants or whatever for a second – it's not that much less interesting than the competition (baby pics).
Re:ByteDance investors value TikTok at $50B in takeover bid by patrickaljord on Thursday July 30, 2020 @08:31AM (#23997325)
Good point, haven't thought of that. I guess Instagram is still in trouble because of the loss of eyeballs to TikTok. I've seen a few famous TikTokers advertising products at the end of their video. Maybe they could require taking a cut there. I guess they'll figure something out, that's why they hired all those facebook executives.
Re:ByteDance investors value TikTok at $50B in takeover bid by ehsankia on Wednesday July 29, 2020 @07:09PM (#23992569)
I have noticed significant change in TikTok ads over the past year. A lot of the newer ones use TikTok-like format, using a popular meme to promote their product, and I find those quite a bit more effective, if only because they're not obvious to tell apart from normal content.
Re:ByteDance investors value TikTok at $50B in takeover bid by jbob2000 on Wednesday July 29, 2020 @09:47AM (#23986585)
Apps are easy to install... and easy to uninstall. Where's Snapchat these days? What about Vine? What about tumblr?

These companies make apps to try to monetize a community, but communities are fickle and easy to scare off. If I were an investor, I'd value these apps for the computers in their offices and the code their developers write and that's it. Maybe $100mil if you get me on a good day. You can't value them for their reach, because it's not the company or the app that makes them valuable, it's the community.

Re:ByteDance investors value TikTok at $50B in takeover bid by josephpmay on Wednesday July 29, 2020 @09:49AM (#23986611)
Snapchat is doing great and making money. They're still worth over 33 Billion.
Re:ByteDance investors value TikTok at $50B in takeover bid by jbob2000 on Wednesday July 29, 2020 @10:35AM (#23987088)
They're making money until they aren't. OnlyFans is sweeping a large amount of adult models off of Snapchat. Everyone is doing disappearing content, stories, and photo filters. The only thing they have left are the contracts they signed with companies and creators when they were in their heyday.
Re:ByteDance investors value TikTok at $50B in takeover bid by coralreef on Wednesday July 29, 2020 @10:45AM (#23987213)
They make money from advertising to end users. They have consecutive quarterly growth and are at an all time high for DAU:

https://www.statista.com/statistics/545967/snapchat-app-dau/

Re:ByteDance investors value TikTok at $50B in takeover bid by devmunchies on Wednesday July 29, 2020 @01:12PM (#23989131)
I haven't seen or heard about anyone using snapchat in the last year. It used to be the location for all my family's chat. They definitely aren't experiencing explosive growth anymore.
Re:ByteDance investors value TikTok at $50B in takeover bid by askafriend on Wednesday July 29, 2020 @01:38PM (#23989485)
The growth is focused internationally now.
Re:ByteDance investors value TikTok at $50B in takeover bid by yroc92 on Wednesday July 29, 2020 @05:57PM (#23992020)
It’s very popular amongst younger people.
Re:ByteDance investors value TikTok at $50B in takeover bid by samtheprogram on Wednesday July 29, 2020 @09:44PM (#23993457)
As someone in their mid-twenties, I can confirm. Since a lot of users don't have iPhone's/iMessage, and/or just don't use Facebook/Messenger that much, it's become a go-to messaging platform for those that don't seek out the more dedicated ones like Whatsapp, at least in my non-technical circles. I'm in several group chats that all organically cultivated on Snapchat in the past couple years.

Besides that, they've built out their first-party content platform pretty well, which I assume is what's driving their advertising growth, and (anecdotally) is shared in-app relatively frequently, although I've recognized some reposting/reformatting of said video content from Youtube or other sources, e.g. WatchMojo.

Re:ByteDance investors value TikTok at $50B in takeover bid by adventured on Wednesday July 29, 2020 @10:51AM (#23987278)
> Snapchat is doing great and making money.

Snap is losing a lot of money.

Their operating loss was an astounding $596 million for the first two quarters of 2020. Barely an improvement over last year's $620m operating loss for the same period.

Somehow they managed to generate a $596m operating loss on $916m in sales. Truly remarkable performance. It's not easy to so poorly run a business that should be printing profits. Facebook generated nearly a billion dollars in operating profit at that sales scale. The least Snap could do is break even.

Re:ByteDance investors value TikTok at $50B in takeover bid by creaghpatr on Wednesday July 29, 2020 @10:10AM (#23986839)
Undervalued at $33B in my opinion.
Re:ByteDance investors value TikTok at $50B in takeover bid by guuguuguu on Wednesday July 29, 2020 @12:02PM (#23988267)
I have never seen a person using snapchat. Maybe I am too old
Re:ByteDance investors value TikTok at $50B in takeover bid by fragmede on Wednesday July 29, 2020 @12:52PM (#23988866)
anecdata isn't data
Re:ByteDance investors value TikTok at $50B in takeover bid by marapuru on Wednesday July 29, 2020 @03:44PM (#23990798)
Thanks for this great play on words :)
Re:ByteDance investors value TikTok at $50B in takeover bid by dmarlow on Wednesday July 29, 2020 @12:24PM (#23988541)
Let alone anyone talking about it anymore.
Re:ByteDance investors value TikTok at $50B in takeover bid by alehul on Wednesday July 29, 2020 @10:05AM (#23986777)
I definitely empathize with your position on this, and you're right that community is the valuable part, hence the focus around active users.

What makes TikTok unique beyond growing like wildfire: their monetization strategy will be easier (the social aspect leads to relevant advertising), and their community is more stable!

The stable community is driven in part by their algorithms, which replace Instagram and Facebook's idea of a feed of those you follow. It gives more power to TikTok, in that you won't notice if some members of the community leave, and they can continue showing you content you'll enjoy from millions of other users.

To run through the list of companies you mentioned:

(1) Snapchat has a solid userbase that's likely to stay with it, and they're worth over $30b. They aren't profitable, but they chose that path when they focused on Spectacles above monetization, and paid engineers more than Google. A $50b valuation wouldn't be unheard of if they had 2x time-on-app as TikTok does.

(2) Vine had hundreds of millions of active users when it was shut down by Twitter.

(3) Tumblr is unique; they cut their own head off when they started removing content. They were always a niche service, without the mainstream appeal and without the ability to target their users with relevant advertising.

Re:ByteDance investors value TikTok at $50B in takeover bid by jbob2000 on Wednesday July 29, 2020 @10:30AM (#23987050)
> What makes TikTok unique beyond growing like wildfire: their monetization strategy will be easier (the social aspect leads to relevant advertising), and their community is more stable!

I think monetizing a community that did not start with the expectation of being monetized will be difficult. Reddit is dealing with this right now and it's degrading the site and the community and they still aren't profitable. Youtube has the same issue right now - many creators did not plan to have their channel monetized and are now being shutdown or delisted because their content is thought to be dangerous to the monetization efforts.

This is what I mean when I say that TikTok is "easy to uninstall". As soon as a creator feels burned by the monetization efforts, they press and hold and click Delete App and they are gone. There's no contract in place that says "if you quit you must give us 60 days notice or pay a penalty", there's no stickiness but the validation from the community.

Monetization puts the company in the middle of the validation the creator gets from the consumer. Creators detect this, feel like they are being cut off from their drug, and bail to find the next "dealer".

Re:ByteDance investors value TikTok at $50B in takeover bid by starfallg on Wednesday July 29, 2020 @11:03AM (#23987415)
>The stable community is driven in part by their algorithms, which replace Instagram and Facebook's idea of a feed of those you follow. It gives more power to TikTok, in that you won't notice if some members of the community leave, and they can continue showing you content you'll enjoy from millions of other users.

The endurance of Facebook, Instagram, Youtube and Twitter is the precisely because of the connect/subscribe/follow model.

Algorithmic content from random creators is not a model for creating an enduring user base. Users will eventually get desensitised to it and leave. There's a limit to how many memes you can consume.

Re:ByteDance investors value TikTok at $50B in takeover bid by rvz on Wednesday July 29, 2020 @11:17AM (#23987563)
> Algorithmic content from random creators is not a model for creating an enduring user base. Users will eventually get desensitised to it and leave. There's a limit to how many memes you can consume.

Another thing about these users in this specific demographic always eventually do is they just grow out of it and leave for something else. Or perhaps what was 'hot' in 2020 is now 'not' in 2021.

They'll just flock to the next social network rocket ship until either it runs out of fuel or if the liftoff (momentum) is too slow. Which ever event happens, it's the beginning of the death of the social network's growth.

Re:ByteDance investors value TikTok at $50B in takeover bid by marcodave on Thursday July 30, 2020 @01:22PM (#24000715)
If the demographic is the 15-25 age range, they will leave as soon as they feel that their aunt and her dog has signed up, therefore making it "not cool" by definition
Re:ByteDance investors value TikTok at $50B in takeover bid by nl on Wednesday July 29, 2020 @09:54AM (#23986671)
Snapchat is growing revenue at over 30% a year.

Vine was bought by Twitter and shut down. Tumblr was bought by Yahoo and suffered the same fate as everything Yahoo buys.

Re:ByteDance investors value TikTok at $50B in takeover bid by virtue3 on Wednesday July 29, 2020 @10:01AM (#23986745)
tumblr was doing fine till it banned adult content :(
Re:ByteDance investors value TikTok at $50B in takeover bid by kerng on Wednesday July 29, 2020 @06:06PM (#23992107)
The provided examples don't compute well. Snapchat for instance is doing well, worth lots of billions. One doesnt have to be No 1 to be successful. And with TikTok it's not unlikely that they will actually overtake some of Facebook services in the next few years.
Re:ByteDance investors value TikTok at $50B in takeover bid by stunt on Wednesday July 29, 2020 @03:56PM (#23990899)
> algorithm does a fantastic job at quickly showing good content that matches your interests.

Well you really don't have to do a lot to have better content than Instagram.

I'm glad TikTok could prove that social network users including very young generation can produce better content. Otherwise, Facebook was going to brain damage half of the earth population with the type of culture they are promoting for profit. And everybody was going to blame generation for it instead of the world that we designed for them.

Re:ByteDance investors value TikTok at $50B in takeover bid by chvid on Wednesday July 29, 2020 @09:56AM (#23986691)
50B is low; only meaningful because the US government is holding a gun to TikTok's head.
Re:ByteDance investors value TikTok at $50B in takeover bid by pjc50 on Wednesday July 29, 2020 @09:43AM (#23986557)
.. and how's the revenue?
Re:ByteDance investors value TikTok at $50B in takeover bid by alehul on Wednesday July 29, 2020 @09:50AM (#23986619)
Good question - TikTok generated $176.9m revenue in 2019, but it's still in its infancy in terms of generating revenue.

Instagram, acquired for $1b in 2012, had $0 revenue.

WhatsApp, acquired for $19b in 2014, had $10.2m revenue.

Based on TikTok's usage-per-day and active users being comparable to Instagram, they could presumably generate ~similar revenue if focused on it.

With these types of apps, growth comes first, and profitability comes later (and the profitability step seems to come easily, unless FB cannibalizes you).

Re:ByteDance investors value TikTok at $50B in takeover bid by zippy5 on Wednesday July 29, 2020 @10:41AM (#23987161)
There’s no way they could generate similar revenue per user. Revenue per user depends on much advertisers are willing to pay and there are a couple of differences: 1) Targeting: Instagram has exceptional ad targeting because it utilizes facebook’s existing data which TikTok tool doesn’t have.

2) Online spending: In theory wealthier countries / demographics should have higher online spending. May also have correlations with gender, age, employment status, number of digital devices, delivery infrastructure, etc.

3) Advertiser relationships: the real customers have to want to put their stuff next to your content.

4) Political risk: if many countries ban it, it’ll lose access to a lot of high value markets.

Lastly, profitability doesn’t always come later particularly for high bandwidth applications. Personally I’ve been getting a higher number of ads from YouTube but they are exceptionally poorly targeted (I skip at-least 90%). I would expect google to have as much data as anyone. The only explanation I have is that it’s simply too expensive to produce video ads to have an efficient targeted ad market.

Re:ByteDance investors value TikTok at $50B in takeover bid by askafriend on Wednesday July 29, 2020 @01:37PM (#23989476)
> There’s no way they could generate similar revenue per user.

I'll take the opposite side of this bet any time.

TikTok will become a juggernaut on par with Instagram and perhaps even surpassing it.

Re:ByteDance investors value TikTok at $50B in takeover bid by basseq on Wednesday July 29, 2020 @10:23AM (#23986979)
Also, from the article:

"The investors’ bid values TikTok at 50 times its projected 2020 revenue of about $1 billion..."

So that's a projected revenue growth of 465%. That's still projected, but a big number.

Re:ByteDance investors value TikTok at $50B in takeover bid by rydre on Wednesday July 29, 2020 @10:53AM (#23987298)
Projected revenue for 2021 is $6b. $50B valuation is robbery at day sight by investors. TikTok's China sibling Douyin is projected to make $28 billion this year in China.
Re:ByteDance investors value TikTok at $50B in takeover bid by pjc50 on Wednesday July 29, 2020 @11:17AM (#23987566)
Astonishing - I take it tiktok is quite heavy on video advertising then? I'm surprised to see the advertising market be so lucrative within China.
Re:ByteDance investors value TikTok at $50B in takeover bid by cj on Wednesday July 29, 2020 @10:15AM (#23986887)
[removed comment to add the following]

Where are you getting the $176mm figure?

Re:ByteDance investors value TikTok at $50B in takeover bid by pankajdoharey on Wednesday July 29, 2020 @11:42PM (#23994384)
Ofcourse Platform companies are overvalued. There is no real tech here just user content they are trying to monetize.

Infact I would go ahead and say real tech was under valued look at Sun Microsystems, A company that Developed its own Processor (Sparc) , Its own OS (Solaris) , Its own Database (Mysql) , Its own VM (Virtual Box) , Its own Language and Development Platform (Java), Its own Development IDE (Netbeans) every one of those products is real technology and a leader in its own category.

And yet the company was sold at 1 Billion USD, which seemed like short change.

Re:ByteDance investors value TikTok at $50B in takeover bid by marcodave on Thursday July 30, 2020 @09:22AM (#23997789)
> And yet the company was sold at 1 Billion USD, which seemed like short change.

That was 2009 though, was 1B USD small compared to the average corporate acquisitions at the time?

Instagram was also sold for 1B if I recall correctly.

Re:ByteDance investors value TikTok at $50B in takeover bid by pankajdoharey on Friday July 31, 2020 @09:06AM (#24008205)
Exactly my point Instagram is not technology, it is a platform for user content. Sun was a technology company with some real deep tech.
Re:ByteDance investors value TikTok at $50B in takeover bid by runawaybottle on Wednesday July 29, 2020 @06:29PM (#23992287)
How much is Facebook projecting each user to be worth? I’m trying to figure out how the $662B valuation makes sense. Would love some insight into this, are they factoring in the propensity of the marketing industry to spend to come up with that projection?

Yeah, I think it’s overvalued by several hundred billion, which is scary dangerous when you think about it. That’s a bubble that tech might not be ready to reconcile.