Fab at least grew so fast and did an absolutely terrible job at it. Invested in warehousing and competing with Amazon in terms of options and delivery. Money was treated as endless, each employee was given a membership to Equinox for example, ~200/month per employee, let alone all the other mindless expenses. Young employees were given free reign to buy whatever they thought would sell, which lead to massive stockpiles of crap they had to sell away. I bet Fab would have been successful if it was managed in any type of coherent way.