If you look at the marginal cost of a second vehicle[1] it is quite high. Thus you may be limited to owning exactly one vehicle, and that vehicle is going to consume a chunk of your income (insurance/gas/maintenance). In that scenario the most financially prudent choice can seem to be a truck over another choice. Towing things is another aspect, if you vacation a lot by camping rather than staying in hotels it costs less per day to camp/hike then to spend it at a resort somewhere. Or boating/fishing, same calculus.

[1] Things like parking, insurance, inspection/license fees, maintenance all add up. And the opportunity cost of that capital tied up in a car loan vs doing something else.

/I drove a pick-up for a number of years for this reason until hybrid crossovers became viable.

Generally you get MUCH more for your money with a pick up truck over a SUV.

Moving apartments and similar activities are (a) rare; (b) can't be done in a pickup anyway - I'd need to rent a much larger truck; and (c) renting a proper truck every time I moved and will move apartments/houses in my whole life is cheaper than the cost difference between a pickup and a smaller car, especially as fuel is a huge part of total cost of ownership.

That said, my experience is primarily anecedotal; people I know who own only a truck, dealers who are selling trucks, and various reader survey type "Why buy a truck" articles that show up in the popular press like Popular Mechanics or Car & Driver from time to time.

You have focused on the actual need versus the perceived need. The aforementioned dealers are big on selling the "unknown future need" and the fear of finding yourself in a position where having the truck would solve your problem but you don't have one.

Like your argument above, I tend to be much more analytical in my purchases and so I like to believe I am not influenced as strongly by the "what if ..." arguments. (It must have some effect since I don't own a pickup truck at the moment :-). I have also learned, that precision thinking isn't always the dominant force in a lot of buyers making buying decisions. I encourage anyone thinking about this question to talk to truck owners and ask them what they were thinking when they bought their truck and how much of how they anticipated using it was something they actually did post purchase.

I've moved myself and a number of friends using just my mid-sized pick-up.

I've driven a few and they also offer a different perspective when you're driving (you feel "taller"). Also, they might be safer than tiny sedans (although not sure how they compare with the German ones w.r.t safety).

If you live in Suburbs, its also nice to have one for the occasional lugging around of furniture or moving heavy stuff.

(1) Bumpers. Pickup trucks (PUTs) tend to have actual, steel bumpers (often chrome plated which indicates that they are steel), both front and rear. Passenger cars have, instead, plastic over some structures for crumple zones or some such. So, if run into something, say, a deer crossing the road in the middle of the night, then are better off with the bumpers; the plastic and crumple zone is less rugged and more subject to expensive damage. Bumpers can be useful otherwise, say, wrap and hook on with a steel cable and pull or be pulled.

(2) Passenger cars emphasize smooth ride. So, the springs and shocks tend to be soft. On PUTs, the springs and shocks are stiff enough to do well carrying heavy loads over rough ground. So, (i) the springs on both passenger cars and PUTs are usually spring steel with a not very long fatigue life, say, under 100,000 miles. Having the springs suffer from metal fatigue and sag is a bummer. The stiffer springs in a PUT flex less and so fatigue less and even when fatigued still have enough stiffness not to sage. (ii) Over rough surfaces, soft springs and shocks more easily bounce around and bottom out -- not good.

(3) In addition to the springs, PUTs have suspensions better able to take loads and bumps and, thus, last longer. E.g., in the front, passenger cars, again, emphasizing smooth ride, have soft suspension bushings, soft stabilizer bars and mounts for them, soft shocks, and struts instead of just A-frames -- the PUT suspensions last longer. In the rear the PUTs have leaf springs with extra leaves for heavy loads instead of coil springs common in passenger cars -- the stiff leaf springs last longer before sagging or actually breaking than the soft coil springs.

(4) PUTs have more ground clearance. So, e.g., if there is a traffic jam, when in a PUT might just head for a curb or a ditch, cross some rough ground, head in a different direction, and avoid the jam. At times extra ground clearance is darned nice to have.

(5) To exaggerate, PUTs are for people in work clothes with mud on their shoes, and passenger cars are for suits and evening gowns with spotless shoes. More generally the interiors of PUTs are more rugged, aimed at utility instead of luxury.

(6) PUT brakes have to be strong enough to stop the truck when it also has a big load, say, 1000+ pounds. This means that with light loads, the brakes will last longer.

(7) PUTs have more head room in the door openings and the interiors. Tall people have an easier time getting in and out.

(8) PUTs are commonly well designed for towing; for most passenger cars, towing is less advisable. Towing requires, yes, a trailer hitch but also connections for lights and maybe brakes on the trailer, a stronger transmission, a larger engine radiator, etc.

(9) A lot of small passenger cars have front wheel drive, and PUTs have rear wheel drive as the main drive with a solid axle which mechanically simpler, more rugged, and lasts longer.

In short, PUTs emphasize utility and passenger cars, luxury.

Similarly much of the US is big on blue jeans -- utility over luxury. Blue jeans are made of essentially the same canvas that was used for sails on sailing ships and, thus, is one of the toughest cotton fabric weaves there is; the seam sewing is very strong, and some stress points have brass rivets.

Most people aren’t carrying 1000+ lbs loads or going off road or towing anything, so the features that make that life easier don’t apply.

Humans need very few things. We don't need spices on our food, dye in our textiles, or windows on our houses. Almost no purchase is ever made based on pure utility and few humans ever make decisions with zero emotional component. Which is entirely rational, because ultimately emotions are what drives us. There's nothing logical about getting out of bed in the morning. You do it because you feel like it.

A towing capable engine is a negative if you're not using it, because MPG; but you can get small engined trucks too.

If want to pull a 30' boat or a trailer big enough for a family of four up the Rockies, then, sure, can want a big engine. Otherwise two of the main things about a "towing capable engine" is (i) a bigger radiator and (ii) an engine oil cooler. The main issue is that when towing the engine can run at relatively high power levels for minutes at a time instead of the usual just seconds; then discover that the radiator is not big enough and the engine oil gets hot. The radiator never was "big enough" it's just that the high power levels lasted only for seconds instead of minutes, and the seconds were not long enough to overheat the coolant.

But if you intended to tow frequently, you're probably not opting for the 4-cylinder econobox light truck package.

Crumple zones - I want that. My life matters more to me than repair cost. And it's missing a second reason for soft exteriors - pedestrian safety. Deers aren't the only thing getting hit.

Suspension, brakes etc designed to carry 1000+ pounds, to me that just means the it's calibrated for a state it'll rarely be in - and by default is suboptimal for that state it is then. Same for the weight of PUTs - the lighter the better due to stopping distance.

More ground clearance/higher seating = higher center of gravity which bring ends safety & handling issues.

Solid axle are mechanically simpler, but there is a reason most of the world dropped them - they will chew tires on turns. Also prevents nifty stuff like electronic stability control applying variable braking left & right.

I totally get the utility angle in the sense you lay it out. But the US population is like 80% urbanized. I don't see them sling 1000 pounds of hay-bales on their rides and regularly hitting deer on the way back from work.

People that need that exist sure, but it doesn't account for 50%+ of sales being pickups. pm90's "symbol of rugged manliness" theory seems much better at explaining that.

I've recently moved from NY to TN -- yup, the fraction of pickup trucks is higher in TN!!! I'm liking TN a LOT better!

> Solid axle are mechanically simpler, but there is a reason most of the world dropped them - they will chew tires on turns. Also prevents nifty stuff like electronic stability control applying variable braking left & right.

The axle HOUSING is solid and is called a "solid axle" instead of an independent suspension. The actual axles that rotate with the wheels are inside the solid housing; there are two, each a "half axle"; they come together in the "center section" which has the "differential" with a "pinion gear", "ring gear", and 4 "spider gears" -- clever device. So, such an axle does not "chew tires" on corners. And anti-lock brakes, etc. are plenty easy, generally a little easier than for independent rear suspensions -- the independent suspensions usually have more linkages to work around. Also, for chewing tires, independent suspensions tend to do this more due to the less good control of castor and camber -- that is, an axle does better keeping the tilt and direction of the wheels where they belong than the linkages in an independent suspension. E.g., might have to have a independent rear suspension "aligned"; with a solid axle (HOUSING) and leaf springs, essentially never have to do this if only because typically there is no means of such adjustment and regarded as no need, either.

Yes, an independent rear suspension has some advantages in traction on uneven surfaces. The key criterion is to reduce "unsprung weigh". E.g., when MB went racing after WWII, they used a rear "swing axle" independent rear suspension with the brakes mounted inboard instead of at the wheels -- all for lower unsprung weight.

Apparently in a relatively heavy vehicle, the extra unsprung weight of a solid axle, rear AND front, causes no serious ride or traction problems.

The struts have cute geometry and do well with castor and camber but are comparatively delicate and with just a little wear give problems.

> Same for the weight of PUTs - the lighter the better due to stopping distance.

The standard model of friction in physics is just a coefficient of friction. So, the force to slide against the friction is just the down force (weight) times the coefficient of friction. So, a vehicle that weights twice as much has twice the friction when the brakes are locked or nearly so (as in anti-lock brakes) and with sufficiently larger brakes should stop as fast as a lighter vehicle. In practice, I'm not sure whether a 2500 pound car or a 4500 pound truck with a 1000 pound load stops in less distance.

> regularly hitting deer

Hit a deer with a good bumper and usually just stop, drag the deer to the side of the road, and keep on going. Been there, done that with my old SUV that does have good front bumpers. With one of those plastic covered crumple zones, maybe are in for $1000 in repairs.

Bumpers are good protection when parallel parked: The guy in front or in rear who parks "by the audio method" will just hit the bumpers and do little or no damage to the truck although there might be damage to his crumple zones. Every time I see a car front or rear end with lots of plastic and no good, strong steel bumpers I think little bumps and $1000 repair bills -- that's just me.

The bumpers are at least just some prudent protection.

Trucks need full frames; now lots of passenger cars have mostly just sheet steel instead. The frames "crumple" less and are "stronger" -- maybe that makes the truck safer in some respects and less good for the passengers in other respects.

Yes, the higher center of gravity of a truck increases the chances of rolling over. My SUV came with a sticker with stark warnings about the threat of roll over. Also it appears that they deliberately put a lot of extra steel in the frame just to lower the center of gravity -- the frame looks like something off the battleship Missouri.

For people who want to do a lot of 80 MPH driving on Interstates, a car of about 3500 pounds, 600+ horsepower, wide tires with especially high coefficient of friction, stiff suspension (so the car won't bounce around), small frontal area, and low aerodynamic coefficient of friction -- maybe Corvette, Camaro, and Mustang are examples -- will be better than a truck. The issues of frontal area and drag coefficient might be huge, for fuel economy and maybe for stability in some winds.

> So, a vehicle that weights twice as much has twice the friction when the brakes are locked

At full lock (or near) the limit factor is likely tire/road. A bit of googling suggests the effect is give or take 10-20% [0]

Regarding bumpers - the plastic used is flexible exactly because of "the audio method" of parking. It bounces right back in most cases. Frankly I just don't see how a chrome finish bumper is going to work out cheaper than plastic.

Maybe if I spend some time living in the US I'd understand. To me the trade-offs, especially on safety seem less than ideal.

[0] https://www.arrivealive.mobi/stopping-sight-and-driver-react...

I mean, think about it, what's the most minimal, lightest, cheapest form a motor vehicle could possibly take? It would have wheels, of course, some sort of frame to attach everything to, somewhere to put the engine, and somewhere to put the driver. That's it! A cab up front to house the engine and driver on a frame with wheels. Add some simple low sides to the frame to keep stuff in and that basically describes a pickup truck.

The truth is, for any particular load carrying and/or towing capacity, a pickup truck is the most efficient and least expensive common consumer option. Adding a cover over the back, additional seating, and other amenities just adds weight and cost. A tiny subcompact pickup truck version of even the smallest little hatchback can be cheaper and lighter then the hatchback can ever be simply because it's the same thing but made with less stuff.

I suspect the real question you want to ask, is this: why are such high cargo/towing capacity vehicles so popular? In other words, why do we buy such huge vehicles?

Small two door pickup trucks are even more extinct, at least in the US. I remember seeing a new Mazda pickup truck in the showroom, probably a B-series circa 1995, and it was tiny, had steel wheels, a relatively long bed, and probably a manual transmission. Price was maybe half what trucks today cost, adjusted for inflation. It's been a long time since there was a market for those.

Replace the shortened bed in the back with a cover and a third row of seating, though, and you have an SUV that's still going to be even heavier and more expensive.

> Small two door pickup trucks are even more extinct, at least in the US.

Very true, and as a small pickup lover that makes me sad. :(

> It's been a long time since there was a market for those.

Indeed, which leads back to the question I posed above... why do we prefer such large vehicles?

I think a major issue is that most of the cost of a car is not in the quantity of metal used to make the body/frame. So you aren't going to cut manufacturing costs much by making it smaller. This is probably why nobody can make small cars at a profit in the US. Any additional amount a customer will pay for a larger vehicle goes disproportionately to profit, so it's a win-win for the manufacturer and customer.

That depends very much on the person. For someone with no kids and that needs to move very large cargo every once in a while, it may be the pickup truck that's the 110% and the SUV that's the 80%.

You appear to be describing a motorbike.

We're talking about a vehicle that's not really even relevant to the question of why different countries prefer different four-wheeled vehicles, though. People looking for a four-wheeled car or truck are generally not looking for a motorcycle, and vice versa.

For rural drivers, they probably have other reasons to want a pickup truck besides simple cost effectiveness. They're usually the ones who actually do need the carrying capacity.

If you regularly have up to 5 people in your vehicle, get an extra cab. If it's usually just you, a regular cab works (if you can find one). If you need 6 or more people, you could put seats in the bed, but probably get a van.

If you want to occasional carry large items, but save gas otherwise, get a small engine; a compact truck with a 4-cylinder is no prius, but should be better than CAFE average. If you're towing a boat every weekend, stronger engine options are available.

Maintenance is generally easier than on a modern sedan because things are more accessible. And parts are easier to find because model generations are longer and some parts work for multiple generations. Tires are often more expensive though.

If you want butt warmers and leather everything, that's an option too.

And then you have things like visibility advantages due to ride height and a big, unobstructed rear window (at least for a regular cab).

It's also amazingly easy to clean the bed, if you care. Park on a hill, open the gate, spray water at the top until it runs clean. Or wait for a rain.

With three kids in car seats, I found the F-150 4-door cab to be a great option. They are designed with enough room for 3 large adults to ride in the back so fitting the car seats is no problem. It's really tough to fit three proper car seats in the back seat of a sedan.

While I could get a large SUV, I don't want to banish one of the kids to two rows deep in the back of a large SUV. We are all together in the cab. Comfortable.

I take it you don't own a pickup.

Try owning one and it will surprise you how many friends, co-workers, etc. will come out of the woodwork and show you reasons why you/they need one.

Worryingly I am seeing the same trend in London, UK where I live. At my local train station , which is 20 mins from City, I see the F150, Rams and what not parked. The owner clearly working/taking train into City. They are sparkling clean and occupy parking bay edge to edge.

London where space is constrained, public transport is readily available and rental vans can be arranged on your phone, I fail to understand why City working person would need it except for the messaging impact of owning a macho looking vehicle.

It wasn't fun to drive and was loud on the highway, but it was cheap.

I think there was a break on registration as well.

Too many folks out there with opinions about what others should do with their money is my point.

If climate change is less important than someone's "right" to own a "garage queen" (if the vehicle is never going to see service other than asphalt and rarely have a load in the bed or on the hitch), that's not an argument I'm interested in expending cycles on, as these political beliefs can border on religious fervor.

The thesis is straightforward. People aren't going to stop driving outside of areas that have public transit (most of the US), therefore we must default to cars sticking around. EVs don't get cheaper unless battery manufacturing scales up. Cheaper batteries means cheaper EVs as well as energy storage (both utility scale and for the home). EVs and energy storage reduce fossil fuel consumption. Serious companies scale up their EV powertrain manufacturing. No manufacturer's actions have been as serious as Teslas. Carbon credits are fairly useless if you're not contributing to the rapid electrification of transportation, like a bandaid on a bleeding artery. Clean up the blood after you get the bleeding stopped.

Or buy that cheap Toyota while Toyota still flails trying to convince the world fuel cells (and the 35 or so hydrogen fueling stations in the US) are the future, while they continue to pump out 10 million internal combustion vehicles per year.

Over the long haul an electric car should be superior in total lifecycle emissions relative to a comparable ICE or hybrid, but Tesla’s questionable initial build quality (reworks figure into total emissions!) and odd design choices (like needing to replace the flash unit for the MCU, semiconductor manufacturing is highly polluting), I would question the “greenness” of Tesla in comparison to other makes.

That said, overall it feels unproductive to focus only on a car when thinking about the total impact of oneself on the environment. Someone who drives a brand new Tesla, lives in a single family home, and eats steaks every night I would guess has a larger impact than someone who drives a used Corolla, lives in an apartment, and eats lentils every night. Personal transportation matters, but it’s a part of a larger whole that’s about consuming much less.

1) Get the obvious out of the way: they are big. This is both a negative and a positive, but with an energetic 6 year old, 2 full sized dogs, parents, and gear on a trip, there is enough room in our F-150 to relax and spread out. Negative is the gas mileage of course, mine gets about 20 all around. For commuting I drive an electric to pay back the gas karma tax.

2) Hauling stuff. Sure, you can rent a truck from the local hardware store, but the instant accessibility of loading up and go has appeal and value, at least to me.

3) Camping. I distinguish this from "off-road" because that's a different animal. Camper on the bed or trailer behind, truck is your supplies, bike haul, power, emergency living quarters and with appropriate care in drive lines can go almost anywhere after you unhitch.

4) Surprisingly, ride. This is entirely subjective of course but both the wife and I enjoy the ride quite a bit in the truck. It doesn't HANDLE well in performance situations, but that's not what trucks are for.

5) Also surprisingly, ergonomics. We both love the livability features of the truck. Storage all over, comfy seats, practical control layout, various automation assistance features. In the right trim they are pretty luxury, and we didn't even buy a particularly high end version.

Negative values that exist for some but not me are looks tough, usual male insecurity compensation stuff, it's bigger in the intimidate others sense, etc. There's a vanity identity to being a "salt of the earth" type with a truck, and of course the truck has nothing to do with the person driving it being one of those people, but there are those who believe it does.

My favorite goofy truck thing is people who get super jacked lift kits. Reason given is often ground clearance; rarely does this allow for much - it's the differential that often matters, and even with bigger tires, you're moving that thing maybe an inch or two up. It makes the center of gravity often pretty terrible as trucks don't do well in that regard to start with. I've seen people with massively jacked kits who then have to buy drop-down hitches to be able to haul anything.

Whether or not the need them or make full use of them is another story, but that's not criteria for making the purchase.

1. I'm tall and it fits me much better. I have plenty of headroom, and the seat is high enough from the floor to support the backs of my legs. In many sedans, my heels get sore on long drives because they're taking much of the weight of my legs.

2. I like the better visibility. In particular, I have fantastic visibility out the back of the vehicle. Any time I drive other cars, I feel like I have blinders on and can't see behind myself well.

3. It has real steel bumpers. I once caught the edge of the truck on a fence and yanked the bumper out a few inches. To fix it, I just gently drove into a tree and pushed it back into place. Good as new. In most sedans with plastic covered crumple zone panels, that would be a thousand dollar panel replacement. A few weeks ago, I watched a poor parallel parker repeatedly bounce off my truck as she wormed her way into a spot. Not a ding on it.

4. It's a tank. The reliability of pick-ups is generally great because manufacturers have to cater to work truck consumers who care about reliability over all other considerations. If it's good enough for that landscaping company who puts 50k miles on it a year while hauling a trailing, it's going to be good enough for you. My Tacoma will likely outlive me.

5. It was cheap. Sedans are often designed to cater to an audience that wants superficial luxury and then charges people for it. I don't care about heater leather seats and touch screens. I just want something comfortable and solid. My truck was $18k new and I've gotten 18 years out of it so far. The amortized cost of ownership is incredibly good, even when you factor in the lower fuel economy.

6. It stores stuff. 90% of the time, the bed is empty. But that other 10% of the time is really convenient. I've moved apartments using it. Numerous camping trips. I lived in the bed for two days for the last eclipse. Dozens of trips to Ikea and the hardware store. When I was in a band, I put amps and instruments back there. I bought a couch on a whim the middle of a road trip. Sure, you can rent a truck for days you need the storage. But in practice, that can add so much overhead that you just do fewer things. If I want to hang some new closet doors or do some gardening, I can just go.

7. I like the way trucks look. Maybe it's a side effect of a childhood in Texas, but I like the design of older trucks. They feel simpler more "iconic" to me. They have an elegant form over function aestehtic. Most sedans all look the same to me. The parts that are functional -- the aerodynamics -- make them both and the other parts feel like pointless decoration. (That being said, newer truck designs turn me off because they're now all huge jacked-up monuments to masculine insecurity. The new Tacomas make me want to cry.)

Really, trucks are great, simple, cheap, utilitarian vehicles. People always complain that "the beds are empty 90% of the time", but 90% of the seats are empty in any given sedan, so what's the difference? A vehicle always has more capabilities than you need at any point in time. My truck doesn't have as many passenger capabilities, but it has a hell of a lot more hauling stuff ones.