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Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by eldavido on Wednesday August 29, 2018 @03:54PM (#17871303)
There's a lot of negativity here.

I give Buffer a lot of credit. They seem to deeply internalize the idea of "realistic expectations" and it sounds like the buy-out was a win-win solution where everyone got (mostly) what they wanted.

As he says, the investors might not have been happy about it, but at least he has the backbone to resist trying to squeeze growth out of a market where there's none to be had (in the short term). Most CEOs wouldn't be as courageous, preferring to try to spend like crazy in the search for growth, which just torches investor capital even as it adds little long-term value to the business's equity.

In short, a bold move by a very honest guy who's in it for the long term.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by paragpatelone on Wednesday August 29, 2018 @08:33PM (#17873246)
I think it is a bold move. In their situation it seems like the right move.

I am seeing a lot of sentiment on HN that feels sorry for VCs. VC already get paid above 200k/year; no need to feel sorry for them.

People should feel sorry for the founders & the employees who did all the work. Now if they get liquidation, then that is good.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by godzillabrennus on Wednesday August 29, 2018 @10:41PM (#17873759)
Big VC funds pay like that.

Entrepreneurs turned VC often don’t have the dry powder to pay themselves well when they use their own cash to start fund 1.

Not all Vc’s are equal.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by ricardobeat on Thursday August 30, 2018 @06:10AM (#17875462)
If you have cash to start a VC fund, are you really worried about how much you can pay yourself from your own money?
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by baq on Thursday August 30, 2018 @02:15PM (#17879203)
What kind of money are you taking about here? I have a cognitive dissonance after reading your post
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by krageon on Friday August 31, 2018 @07:02AM (#17884496)
If you have the money for a VC fund nobody needs to feel sorry for your wallet.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by pilote on Wednesday August 29, 2018 @09:58PM (#17873597)
It's not just a return for the VCs, but all the contributors that gave their money to the VCs to invest, like your university's endowment fund, retirement and pension funds, etc.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by TAForObvReasons on Wednesday August 29, 2018 @04:07PM (#17871431)
The interesting question, if the intention was to stick it out in the long term, is whether raising VC money in the first place was a good idea. Bootstrapping the business would have probably been closer in line with the vision and allowed him to retain control without eventually souring relationships
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by noelwelsh on Wednesday August 29, 2018 @04:17PM (#17871539)
It's easy to have 20/20 hindsight. The situation was different when Buffer was formed. There weren't as many examples of successful bootstrapped companies and Joel (the founder) was much less experienced.

I don't want to say getting VC was a mistake for Buffer because I can see it might have had an upside of connections and advice for what was an inexperienced team, and I think at that time the management team was more bought into the VC model. Buffer has definitely transitioned away from the VC model, though, and buying out the investors now is the right decision IMO.

A lot of comments in this thread are quite harsh. I applaud Joel for having the courage to honestly share his experiences so others can learn from them.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by PopeDotNinja on Thursday August 30, 2018 @01:36AM (#17874307)
It's not clear to me why a VC would invest in a business that did not want commit to a liquidity event. Maybe the VC didn't have a better deal to invest in at that time?
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by robhunter on Wednesday August 29, 2018 @04:39PM (#17871776)
Wasn't a significant amount of the VC money for Buffer allocated to founder liquidity?
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by hkmurakami on Wednesday August 29, 2018 @05:07PM (#17872056)
$2.5M out of $3.5M raised.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by ttul on Wednesday August 29, 2018 @10:35PM (#17873744)
Oooooooooh. That’s interesting... So the founders got theirs already. Nicely de-risked.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by gadders on Thursday August 30, 2018 @04:00AM (#17874837)
Fair play to them. I'd take this any day over "This is an exciting move for customers as we limit what we give them for more money" or the other corporate bollocks that gets spewed on the regular.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by dahdum on Wednesday August 29, 2018 @05:34PM (#17872273)
I don't think this sounds like a win-win, the founder moved the goalposts and bought the Series A out for the minimum possible (9%) so he could start paying himself.

I read the fluff around core values, but my first thought is that Joel would rather not risk his personal fortune by growing the company further. Better to ride the 25% margin as long as possible, giving himself enough liquidity to retire wealthy, than take a chance on growth.

Maybe I'm too cynical, but I admit I'd be tempted to do the same thing.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by tptacek on Wednesday August 29, 2018 @05:55PM (#17872418)
As an operator or employee of a company that doesn't plan to raise further money from a VC, you want them to pay the minimum possible. Every dollar that goes to the VC is a dollar that can't go to the team.

Meanwhile, if the investor didn't want to sell at the number they came up with, they could presumably just say "no".

You are, yes, probably being too cynical here.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by delinka on Wednesday August 29, 2018 @06:08PM (#17872508)
"...they could presumably just say "no"."

I wouldn't imagine that's the case. Especially if the investor came up with the number and agreed to it in a legally binding contract. It'd be an uphill battle in court to get around that. (yeah, you still need the funds to defend your company...)

Also, my anecdata says that most corporations have in their corporate bylaws (or whatever the right document is) the provision that they can forcibly recall shares at any time (presumably for current fair market value/409A valuation.)

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by tptacek on Wednesday August 29, 2018 @06:10PM (#17872519)
Huh? No, the investor agreed to an annual 9% interest rate, not a lump sump their equity could be purchased for.

It would be pretty funny if the legal norm among startups was that they can acquire their own equity back from investors based on their 409A valuation.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by delinka on Wednesday August 29, 2018 @06:12PM (#17872531)
"...at the number they came up with..."

Maybe I've misread you here. Is this not a number the investors came up with?

As for the 9% interest rate, that starts sounding more like debt than ownership.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by tptacek on Wednesday August 29, 2018 @06:19PM (#17872571)
Yes. That is the idea. As downside protection, Collaborative Fund's investment was to begin behaving as if it were debt (issuing interest, that is) after 5 years. I assume the expectation was that if Buffer maintained hypergrowth and reached the inevitable Series B, part of the series B negotiation would eliminate that downside protection clause. But they didn't; they charted a course that didn't involve an imminent second round, and so that protection clause was problematic.

Again: it would be really weird if companies could simply demand their equity back. The whole point of investing in a startup is that their equity will end up wildly more valuable --- not 40% more, but 10x more --- than the money put in.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by gamblor956 on Wednesday August 29, 2018 @07:02PM (#17872845)
Once the interest (aka "downside protection") kicks in, the shares effectively converted to debt, meaning the company was simply repaying a liability.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by tptacek on Wednesday August 29, 2018 @08:30PM (#17873235)
Did I miss the part where they said that? The post suggests their counsel said it was a unique clause.

At any rate: they bought out their investors years before interest became due. It was a negotiated sale.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by ElFitz on Friday August 31, 2018 @03:26PM (#17888115)
40% is still far more than most of their startups ever did or will get them. Or a conflicted / disaligned relationship with the founders would have.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by throwaway2048 on Wednesday August 29, 2018 @06:01PM (#17872456)
I bet you can name 20+ big name startups off the top of your head that made their product substantially worse and/or completely folded due chasing growth at any cost.

I guarantee you this has annoyed you more than a few times as a user of their products.

In a market where VC style multi billion dollar exists just isn't going to happen, trying to force it is just going to ruin everything good about your product and company.

And VCs would rather see you ruin it, with a tiny chance of succeeding, than see you have a successful small/medium sized company.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by freeone3000 on Wednesday August 29, 2018 @05:47PM (#17872359)
This is a completely legitimate way to run a company. Heck, I wish more did this.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by dcole2929 on Wednesday August 29, 2018 @05:57PM (#17872431)
Agreed, but the question is if that is how he sold the company to investors and to employees? Employees at this point all know, or should know that stock grants are lottery tickets. But that said there is a very clear distinction between working for a company for that lottery ticket and working for the same company where management is actively negating the value of that ticket. Not to mention he slashed salaries 8 months ago. The part about getting liquidity for early investors and employees sounds nice but he had definitely better stick the landing on that one if he doesn't want to see a mass exodus. This act while possibly perfectly legit should be a clear indication to employees and potential employees that he has no interest in building the type of company that can turn equity into life changing money.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by StudentStuff on Wednesday August 29, 2018 @06:57PM (#17872817)
Cutting pay and firing people isn't great, but would it really be better for them to burn their capital and become another failed venture? That was the path laid out ahead of them, B2B sales isn't just something you can throw money at and get customers from endlessly, its a slow slog to acquire customers as their associates start using your application and start raving about how much better it has made their business.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by gowld on Wednesday August 29, 2018 @09:18PM (#17873437)
Buffer is a nice app, not a world changing invention with any kind of technical or business moat. No one went in hoping to become a Buffer Billionaire.
Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by chx on Wednesday August 29, 2018 @06:30PM (#17872642)
> Agreed, but the question is if that is how he sold the company to investors and to employees?

Employees obviously I can't know but the article includes him telling investors there might not be an exit.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by jondubois on Thursday August 30, 2018 @03:32AM (#17874712)
>> Maybe I'm too cynical

Every time I've told myself that, I later found out that I wasn't.

Under capitalism, the world always presents itself as better than it is.

Re:We Spent $3.3M Buying Out Investors: Why and How We Did It by thx4allthestuff on Saturday September 01, 2018 @06:02AM (#17891161)
As opposed to the world that freely admits, “yeah, this sucks.”